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Tag: Nicotex

  • Use 21-day lockdown to quit smoking, says Nicotex

    Use 21-day lockdown to quit smoking, says Nicotex

    MUMBAI: Nicotex, the leading brand in the smoking cessation category by Cipla Health Ltd has introduced a ‘21 Days to Quit Smoking Challenge’ exhorting smokers to quit smoking. As the nation entered a 21-day lockdown due to COVID-19 and is practicing social distancing, Nicotex also urged individuals to distance themselves from cigarettes by highlighting the health hazards of smoking in such times.

    According to the world health organisation (WHO), smoking damages the lungs, making the person more vulnerable to COVID- 19. Also while smoking, the fingers (and possibly contaminated cigarettes) come in contact with lips which increases the possibility of transmission of the virus from hand to mouth. Hence for safer and better health during the growing pandemic spread, it is advisable to quit smoking at the earliest.

      Link of the video: https://www.youtube.com/watch?v=KmxWnTDOCZY&feature=youtu.be  

    It is also a well-established fact that it takes around 21 days for developing or breaking a habit, thereby inducing the thought that if a person does not smoke for 21 days, there are high chances that he or she will not be tempted to do the same later. The idea might appear like a herculean task; however, Nicotex, based on the principle of Nicotine Replacement Therapy can help smokers in their journey to quit smoking. It helps control the urge to smoke, and gradually allows the body to adjust having no nicotine at the end of the therapy.

    Commenting on this campaign Cipla Health Ltd CEO Shivam Puri said, “As the entire country is taking efforts to practice social distancing and build immunity to combat potential threats of COVID-19, it is also the best time to distance oneself from the habit of smoking.  During these times as much as a poor immune system can make individuals increasingly susceptible to the virus, smoking can damage the lungs and make a person more vulnerable. We are hence reaching out to all smokers to give up smoking and adopt a healthier lifestyle. We believe you can!”

  • Nicotex’s new ad aids smokers’ willpower to control the urge

    Nicotex’s new ad aids smokers’ willpower to control the urge

    MUMBAI: Nicotex, a brand in the smoking cessation category, has launched a new TV commercial for its Nicotine gum clearly demonstrating its scientific working action. The TVC emphasises that while willpower is critical but there are those moments where smokers tend to slip. This is where a product like Nicotex supports their willpower to help them keep going.

    Cipla Health category director Anshul Mishra says, “Most smokers believe that only willpower can help them quit smoking. While having a strong willpower is essential, there are those special cigarettes or those moments where they get tempted to smoke & Nicotex can be a great support during those moments. Through this TVC we want to communicate that as your friend, Nicotex is here to support your willpower by helping you control the urge to smoke and thus help you quit smoking. Our main aim is to educate consumers as to how Nicotex is able to support their willpower by calling out the working action of the product.”

    The advertisement was conceptualised and created by Soho Square Advertising and Marketing Communications, a Mumbai based advertising firm, who also created the earlier TVC as well for the brand. This particular TVC was created with the intention of communicating to aspiring quitters that Nicotex helps control the urge thereby eventually helping them quit.

    “Most smokers believe that willpower is the strongest ingredient to quit smoking. So why fight that behaviour? Instead, complement the smokers willpower with the ability to control their urge to smoke. That is what we have brought alive in this piece of communication. In the most tempting of situations, a smoker can overcome his urge to smoke. After all controlling the urge is the first step to quitting smoking,” adds Soho Square executive creative director and creative head Anurag Khandelwal.

    With an aim of helping smoking move toward a healthier life by reducing and eventually quitting the habit, Nicotex continues to motivate consumers with their TVC and digital campaigns.

  • Nicotex shows how to quit smoking effectively

    Nicotex shows how to quit smoking effectively

    MUMBAI: Cipla Health brand Nicotex, has launched a new TV advertisement for its smoking cessation chewing gum highlighting the right dosage and the right usage of the brand to effectively reduce or quit smoking.

    The TVC delves into the mindset of a smoker who seeks advice from a friend who has now quit smoking with the help of Nicotex gums.

    Cipla Health category director Anshul Mishra says, “We as a brand understand the psychology of a smoker, the constant struggles and endless attempts to quit smoking. A lot of smokers trust Nicotex to be their companion in this difficult journey to quit smoking. Our approach in this piece of creative has been very sharp and positive. We aim to educate our consumers and highlight the importance of using the right dosage of Nicotex and following the correct chewing technique which will help them cope with their struggle.’’

    The advertisement was conceptualised and created by Soho Square, a Mumbai based advertising firm, with the intention of driving education among the consumers to start their journey to quit smoking with the correct dosage and consumption of Nicotex.

    “Quitting smoking is tough and disheartening for the smoker each time he fails at quitting. Many a times consumers take the first step of trying Nicotex to quit, but due to incorrect consumption lapse in their effort. Any product consumed correctly gives best results, true for Nicotex as well. Thus the purpose of this communication was to educate consumers to get the best result from their efforts, purposefully kept simple,” adds Soho Square ECD and creative head Anuraag Khandelwal. 

    With an aim to make a strong resolve to have a smoke-free life ahead of us, Nicotex continues to motivate consumers with their TVC and digital campaigns.

  • Nicotex to smokers: choose life over cigarettes

    Nicotex to smokers: choose life over cigarettes

    MUMBAI: Cipla Health owned teeth whitening brand ‘Nicotex’ is running a 12-week therapy programme using Nicotex to help users get back to life without dependence on nicotine. To converse the communication, company associated with Kinetic India to activate audiences on the move. The campaign was executed in Mumbai and Bangalore for period of 13 days.

    For the launch, the objective was to increase awareness of the newly launched variant and to make users mindful of additional benefit of Teeth whitening along with helping users to quit smoking. With help of Kinetic Academy – proprietary suite of tool, we understood the consumer lifestyle and pattern flow which further directed us to the strategy of ensuring desired Impact. Since we had to outshout we considered taking large format Billboards placed on key arterial roads and junctions. This acted as catalyst to the entire visual creative of the brand. To further enhance the communication we did an LED innovation on billboard highlighting the features of the product at key congregation points.

    Commenting on the campaign, Cipla Health head marketing Himava Nath said, “Nicotex enjoys high awareness amongst smokers. Nicotex Teeth whitening is an innovative product launched to address the need of smokers. This variant not only helps consumer quit smoking but also provides an additional benefit of teeth whitening. Outdoor being a visual medium fit the bill perfectly to communicate the additional benefit of Teeth whitening.”

    Adding on above, Kinetic west business head Yusuf Merchant said, “Associating with Cipla is a prestige. It’s rare to see this category advertising in out-of-home and we have successfully demonstrated the product through simple innovations at strategic consumer centric touchpoints.”

  • Nicotex to smokers: choose life over cigarettes

    Nicotex to smokers: choose life over cigarettes

    MUMBAI: Cipla Health owned teeth whitening brand ‘Nicotex’ is running a 12-week therapy programme using Nicotex to help users get back to life without dependence on nicotine. To converse the communication, company associated with Kinetic India to activate audiences on the move. The campaign was executed in Mumbai and Bangalore for period of 13 days.

    For the launch, the objective was to increase awareness of the newly launched variant and to make users mindful of additional benefit of Teeth whitening along with helping users to quit smoking. With help of Kinetic Academy – proprietary suite of tool, we understood the consumer lifestyle and pattern flow which further directed us to the strategy of ensuring desired Impact. Since we had to outshout we considered taking large format Billboards placed on key arterial roads and junctions. This acted as catalyst to the entire visual creative of the brand. To further enhance the communication we did an LED innovation on billboard highlighting the features of the product at key congregation points.

    Commenting on the campaign, Cipla Health head marketing Himava Nath said, “Nicotex enjoys high awareness amongst smokers. Nicotex Teeth whitening is an innovative product launched to address the need of smokers. This variant not only helps consumer quit smoking but also provides an additional benefit of teeth whitening. Outdoor being a visual medium fit the bill perfectly to communicate the additional benefit of Teeth whitening.”

    Adding on above, Kinetic west business head Yusuf Merchant said, “Associating with Cipla is a prestige. It’s rare to see this category advertising in out-of-home and we have successfully demonstrated the product through simple innovations at strategic consumer centric touchpoints.”