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Tag: Nickhil Jakatdar

  • GroupM partners with Social Media Week

    GroupM partners with Social Media Week

    MUMBAI: GroupM partnered with the global social media conclave, Social Media Week in its debut outing to India. As the host of the Advertising and Marketing hub and an integral part of the advisory board, GroupM brought together marketers, publishers, influencers and thinkers discussing content, data, insight, mobile, search, platforms and innovations. Over a course of three days, the agenda sought to deep dive into all aspects of social media that affect brands today.

    Day 1:

    Day one of the hub with a spotlight on content focused on two pertinent questions:

    Brands in The Youth & Social equation

    On the high impact panel moderated by Anant Rangaswami Editor, Storyboard on CNBC TV18 and senior editor, Firstpost.com was Rishi Dogra (General Manager – Marketing Digital & Activations at PepsiCo), Alex Oberberg (Head of markets Engagement, Global Social media and Digital marketing); Nickhil Jakatdar (CEO and Founder, Vuclip); Arjun S Ravi (Co-Founder, NH7) & Social Media Influencer Abhishek Ashthna aka Gabbar Singh. From what the best in business are doing to engage a super connected demographic to what the Indian scenario lacks, this session covered it all. The panel extensively debated on where brand conversations and imagery fit in the world of a young consumer.

    Socialization of Branded content

    The next highlight event was an insightful conversation between Prem Panicker (Managing Editor, Yahoo India) and Anant Ranswami as they discussed the evolution of branded content through time, platforms and technology. The session focused on the changed game between content creators, carriers and consumers. Panicker spoke extensively about the changing balance of power between content producers, publishers, distributors and consumers.

    Along with the session, the day saw enormous participation in the interactive workshops by GroupM Social and Search & KRDS. These were aimed at hands on and interactive learning for the topics in discussion.

    Day 2:

    The hub focus on day two were game changers, with discussions on data, cinema and mobile
    Real time data and actionable insights

    The day started with a group of industry leaders that are making numbers work harder. Listening, measurement and technology all served up in hot offering,  the panel moderated by Sandeep Pandey, Mindshare comprised of Lakshmanan Narayan, CEO & Co-Founder, Unmetric Inc; Venke Sharma, Vice President – Digital Marketing, Star TV; Kartik Sharma, Managing Partner Maxus; Ranjit Nair, CEO, Explic8. The session focused on how the best in the business are converting data into actionable marketing insights to drive value like no other. Amongst many intriguing conclusions, the way forward was making beta a strategy, real time optimization and democratic marketing structures
    Cinema in the age of internet

    Another aspect of the changing balance of power was brought to debate by the second panel of the day as Pragya Tiwari Editor-in-Chief, The Big Indian Picture quizzed Rohan Sippy, Film Director and Producer & Guneet Monga, CEO, Anurag Kashyap Films Pvt. Ltd on how social media has revolutionized what they do. This was a live wire discussion about all aspects of film production and marketing from creative, tech, production, marketing, censorship to criticism and box-office collections and how social helps.

    Day 3:
    Day three was full power Advertising hub day and also the closing day of the Social Media Week Mumbai.

    The day opened with an invigorating address by Rohit Varma, Co-Founder, R SQUARE Consulting (CO) and Toby Daniels, Founder & CEO, Crowdcentric; followed by the highlight session of the day, the keynote address by CVL Srinivas, CEO, South Asia GroupM.

    Speaking on the Changing Face of Agencies in the Dynamic Social Media World, Srinivas commented on the paradigms shifts of airing to sharing; digital first thought map and eventually about an adaptive and actionable marketing structure.

    Amongst the many panels on the day, some of the noteworthy sessions were:

    The Art & Science of Social Media Analytics

    A descriptive 101 in how social insights are logical and analytical at the same time. This session by Karthik Nagarajan, National Director – Social Media & Insights, GroupM had it all – solutions, perspectives and best practices. The presentation explained the stages of insight from mere data  to an actionable logic backed inference.

    The Publisher Brand and the rise of Micro-Content
    This session brought to the fore the opportunity shorter forms of content brings. A pacey and heady conversation between four of the most dynamic thinkers of the media and social industry – Anant Rangaswami, Editor, Storyboard on CNBC TV18 and senior editor, Firstpost.com; Ashok Krish, Head – Web 2.0 Innovation labs, Tata Consultancy Services; Lakshmanan Narayan, CEO & Co-Founder, Unmetric; Karthik Nagarajan, National Director – Social Media & Insights, GroupM. The panel concurred how the arrival of micro content and real time responses not just meant a relook at content strategies but also a revision of the brands priorities.

     

  • Vuclip acquires assets of mobile video streaming firm Jigsee

    Vuclip acquires assets of mobile video streaming firm Jigsee

    MUMBAI: Vuclip, world‘s leading mobile video and media company, has acquired the core assets of Jigsee, a mobile video streaming company, for an undisclosed sum.

    Vuclip‘s vision is to provide mobile video for consumers worldwide, regardless of device type or network quality, and by extension, deliver value to strategic business partners such as content providers, advertisers and carriers. To further this vision, these core assets will bring to Vuclip considerable mobile app development talent, as well as additional proprietary video streaming technologies.

    Consumers will now benefit from more ways to discover and experience mobile video content. Vuclip plans to offer new apps to complement its browser strategy, particularly in India, the Middle East and South East Asia.

    “Jigsee saw the same huge opportunity that we did. Consumers in emerging markets are more often than not using low-cost smartphones, such as the Asha Series from Nokia or Android devices from Samsung, on constrained networks. This is a huge audience for the mobile ecosystem to reach — but requires creative problem-solving to ensure a quality user experience,” said Vuclip CEO Nickhil Jakatdar.

    “Vuclip tackles this problem with unique technology innovation on the browser side, while Jigsee approached it primarily with an application-based approach. The combination of these two will now deliver optimal value to consumers — on both feature phones and low-cost smartphones — as well as business partners in a way that no one else has done before and will accelerate our reach into new markets.”

    “It is inspiring to see Vuclip deliver on its ‘All Things Video‘ strategy so aggressively and quickly,” said SingTel Innov8 MD Jeff Karras. “With more than 45 million monthly unique users, a viable monetization strategy and strong leadership, Vuclip is positioned to capitalize on the massive growth in mobile video.”

    SingTel Innov8 is one of Vuclip‘s investors.

  • Vuclip launches free mobile video channel for education

    Vuclip launches free mobile video channel for education

    MUMBAI: Vuclip, the world’s leading independent mobile video and media company, has launched its new mobile video channel, edu. (edu.vuclip.com), an education portal.

    The launch took place at One Globe 2013, the annual conference focused on building a 21st century knowledge economy in India and South Asia.

    Initially, the channel will provide educational videos for K-12 and higher education, which can be watched on any of the 5500 different types of internet-enabled mobile phones, including the most basic to the most advanced handsets. The channel currently supports educational videos in English but will include course material in other languages as well.

    In its debut version, the portal will provide free access to thousands of educational videos from Khan Academy, the world’s premier not-for-profit education organization that offers free micro-lectures teaching mathematics, history, healthcare, medicine, finance, physics, chemistry, biology, astronomy, economics, computer science and other subjects. To date, Khan Academy has delivered over 234 million lessons worldwide.

    Vuclip Founder and CEO Dr. Nickhil Jakatdar, who was an invited speaker at One Globe 2013 during a spotlight session, also unveiled the findings of Vuclip’s global education survey.

    More than 80,000 people participated in this three day survey from around the world including countries such as India, Saudi Arabia, Philippines, Canada, Pakistan, United States, United Kindom, Indonesia, Nigeria, Mexico, UAE, Bangladesh, Malaysia, Brazil, Iran and several others.

    Sharing details on the insights from India, Dr. Jakatdar said, “Almost 30 per cent of all respondents from India were under 18 years, while 40 per cent were between 18-25 years. More than half of respondents in India cited money as the biggest obstacle to getting an education of their choice.

    However, Indians are relatively more open to learning at home, with only 18 per cent preferring to learn in a school, compared to the global average of 25 per cent in favour of a school environment. At 82 per cent, Indians are also more responsive to receiving education through phones, than the rest of the world (80 per cnet). This is true especially for respondents below 18 years of age.”Indians prefer mobiles over computers as their choice of medium for education. Females prefer mobile twice as much as computers and males prefer mobile three times over computers. This was true across all age groups, though was more pronounced in respondents above 18 years of age.

    As many as 70 per cent males and 53 per cent females in India said they were very interested in education through their phone, which again is above the global average, indicating a higher propensity to mobile-based education among Indians.

    The top priority for males and females over the age of 18 was career development. Viewing all age groups, including the under 18 age bracket, the numbers show 36 per cent of females and 30 per cent of males as most interested in career development. However, 18 per cent of females want to teach kids compared to just 9 per cent males.

    Dr. Jakatdar, who has over 30 patents to his credit, shared his vision for launching this new mobile channel for education. “Inclusive education is possible only when good and fresh educational content is universally and continually accessible through better discovery methods. Mobile video transcends all language barriers and can help democratize education. Vuclip today has more than 14 million active monthly users in India and this number is growing quickly. This is a readily available platform through which Indian universities and institutes can participate in making quality education accessible to the masses anywhere, anytime,” he said.