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Tag: Nickelodeon

  • Most awaited awards of the year – Nickelodeon Kids Choice Awards 2018 is back, bigger than ever!

    Most awaited awards of the year – Nickelodeon Kids Choice Awards 2018 is back, bigger than ever!

    MUMBAI: It’s time to blow the trumpets and roll out the orange carpet for Nickelodeon Kids Choice Awards 2018.  The most unique award show for the kids and by the kids will once again witness high decibel fun and entertainment. Hosted by the witty and charming Kartik Aryan, Kids Choice Awards 2018 will have the best of Bollywood – Varun Dhawan, Alia Bhatt and Sonakshi Sinha set the stage on fire with the kids’ favorite Nicktoons!  The most awaited kids award show is all set to come to life on 13th December 2018 at NSCI Dome, Mumbai.

    Speaking about the award Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network at Viacom18 said, “It brings me immense pleasure to present yet another year of Nickelodeon Kids Choice Awards. This year, the Kids Choice Awards  is slated to come to life as an apex entertainment bonanza for kids and their families. Our intent with this novel award show is entertaining kids, empowering them and their choices as well as engaging with parents, making it a truly memorable family experience.”

    Nickelodeon Kids Choice Awards is an extravaganza where none other than the kids decide who will take home the most coveted award – the Nickelodeon Blimp! Kids Choice Awards 2017 saw Ranveer Singh being voted the best actor, Alia Bhat the best actress, Varun Dhawan the favorite entertainer of the year and Golmaal Again was voted by the kids as the favorite movie of the year. This year the voting, exclusively on www.voot.com and the Voot app, is across 13 categories, like favorite actor, favorite actress, favorite movie, favorite song, favorite mobile game etc.

    This year’s Kids Choice Awards is all set to up the ante on entertainment. Children’s favorite Nicktoons – Motu Patlu, Shiva, Rudra, to name a few will shake a leg with the gorgeous Alia Bhatt, Sonakshi Sinha and Varun Dhawan, making Kids Choice Awards 2018 the most entertaining experience. Like last year which saw Alia Bhatt get drenched in slime and Ranveer Singh slide into a pool of slime, this year too, slime will be the mark of honor for the winner.

    So, it’s time to see who will take home the Nickelodeon Blimp and which superstar will get dunke

  • Nick Wali Diwali this year is a Noise-free Diwali

    Nick Wali Diwali this year is a Noise-free Diwali

    MUMBAI: Nickelodeon, India’s leading kids’ entertainment franchise by Viacom18, is churning a new wave of change this Diwali by encouraging kids and adults to have a noise-free Diwali. With this initiative, this year Nickelodeon hopes to spread awareness about importance of noise-free Diwali and also reaches out to some of the most severely affected groups by the noise pollution caused during the festival.

    One such group being affected the most owing to the noise of firecrackers is Mumbai Traffic Police. While we know the harmful effects of bursting crackers on our environment, seldom we think about the consequences of our act on traffic police-men who are on-duty during the festival. They not only affected by the air but also are affected by noise pollution generated by the fire crackers in the midst of an already high decibel noise of traffic. This Diwali, Nicktoon Shiva as a gesture of respect and gratitude to the department, gave away several sweet boxes to these traffic policemen.

    Also affected are our little pooches who are highly sensitive to noise and face the brunt of noisy fire crackers! Several such munchkins, who we call family, get lost every year trying to escape from the loud noises of firecrackers and lose a home! To create awareness about the severe effects of noise pollution, Nickelodeon sends out Earmuffs to leading for their pets to not just protect them from the noise pollution, but to stir a conversation and create awareness on the same.

  • Nickelodeon ramps up the festive fervour with Magic, Masti and Entertainment Mania

    Nickelodeon ramps up the festive fervour with Magic, Masti and Entertainment Mania

    MUMBAI: While the country is gearing up to regale in festive glory, Nickelodeon, India’s leading kids’ entertainment franchise is all set to gift the youngest members of the family with more than one reason to celebrate. Enthralling campaigns with a lot of cool goodies, a whole new line up of exciting episodes, amazing new shows and blockbuster made for television movies are all set to make this Festive Season a season full of new stories, fun and magic.

     Speaking about the high decibel festive plans for Nickelodeon, Nina Elavia Jaipuria – Hindi Mass Entertainment & Kids TV Network at Viacom18 said “At Nickelodeon we have set the highest bar on innovation and engagement for kids. This festive season we continue to create priceless and memorable moments for kids with creative campaigns and diverse content offerings that is sure to see Nickelodeon and Nicktoons forge an everlasting bond with our young viewers.”

    “Philips Air Purifier presents RUDRA Magic Mania” on Nickelodeon.  

    Kickstarting the festive bonanza with a dash of magic will be “Philips Air Purifier presents RUDRA Magic Mania” on Nickelodeon.   Spreading magic into the lives of children, Rudra will give kids a chance to win exciting gifts through the festivities. All that children need to do is watch Rudra every Mon- Fri at 7:25 pm until the 16th of November  and get a chance to win some cool gifts to light up their Diwali. Up for grabs will be Smart Phones, Smart Watches, Boom Boxes, fitness trackers and much more. 

    Rudra’s Magic Mania will also be brought to life with a well-rounded marketing campaign across on air, cinema, ambient and social media. While On-Air will see an elaborate cross channel TV presence, social media platforms like Facebook and Instagram will be buzzing with posts, gifs and other engaging content, all spreading the magic of Rudra. This apart targeted and extensive presence in malls across Mumbai and Delhi across high footfall days will ensure that Rudra’s magic mania is at its pinnacle.  We will also have Rudra going Boom Chik Chik Boom across theatres along with mega Diwali Blockbuster releases like Thugs of Hindostan and Fantastic Beasts: The Crimes of Grindelwald.

  • This October, Nickelodeon urges you to STAND UP! BE HEARD!

    This October, Nickelodeon urges you to STAND UP! BE HEARD!

    MUMBAI: A study done by Punjab University’s department of psychology, stated that a staggering 77 percent of school children in India reported being a victim of online or offline bullying, compared to 50 percent in the UK and 65 percent in France. Children being bullied in their formative years is a very grave issue that often tends to affect their mental health. If left unattended, the effects can damage the overall abilities of the child for the rest of his/ her life. October being the Anti Bullying month, Nickelodeon under its ‘Together for Good’ campaign will spread awareness about the issue of bullying in schools. It will educate people about what constitutes bullying and what action kids should take to avoid the same.

    With the help of its digital and social media reach, the channel aims to encourage children to speak up and talk to their parents or mentors if they were or are being bullied. The campaign is curated with interactive pictures where Superkid-Shiva champions how to stand up against bullying in different environments. Daaduji – our newest IP also gives out lessons of how bullying can be curbed and creating a safe environment for kids.

    The ‘Together For Good’ campaign was introduced earlier this year with the thought of ‘Say No to Fear and Yes to Safety’, reaching out to 40 million viewers with friendly yet informative videos. This initiative has received heaps of praises from the media fraternity, industry honchos, Bollywood and TV celebrities who’ve also spoken against bullying and promoting child safety.

  • Nickelodeon paints the nation Orange with an immersive School Contact Programme

    Nickelodeon paints the nation Orange with an immersive School Contact Programme

    MUMBAI: Holidays are over, and school is back in full swing.  Making school cool and adding some magic and masti to the entire school experience is India’s leading entertainment franchiseNickelodeon’s high decibel School Contact Programme.  Live Now across 20 cities in the country, Nickelodeon Magic Masti& Sonic School Is Cool is set to engage with millions of kids across around 1000 schools from Chennai to Chandigarh. interactivity. Days spent at school are most memorable and Nickelodeon’s school contact programme is all set to make sure that children enjoy and cherish their time at School.  

    Speaking about engaging with millions of kids though the school contact programme Nina Elavia Jaipuria, Business Head, Kids’ Entertainment Cluster, Viacom 18 Media Pvt Ltd, said, “Nickelodeon has always created priceless experience for kids by curating interactions that are engaging and entertaining. Our robust and expansive school contact programme is a great platform that allows us as well as our partner brands   to connect with kids and establish an imminent place as a best friend and guide in every child’s daily life.”

    Presented by Dettol and co-powered by Mcvitie’s cream biscuits, Casio mini keyboard, ParleMahaMazelo in association with New Richfeast Cookie Cake &ApisFruitilicious Jam, “Nickelodeon Magic Masti”will bring alive the magic of Rudra into the classrooms with some fun games that encourage kids to Focus and Believe. The six-week long high decibel school engagement will see the India’s only Prince of Magic Rudra enchant kid’sin schools across 8 cities -Mumbai, Delhi, Pune, Nagpur, Chennai, Ahmedabad, Bengaluru and Hyderabad. 

    The franchises school contact programme will take wings with SONIC’s “School is Cool”presented by Dettol and co-powered by Mcvitie’s cream biscuits, Casio mini keyboard, Parle Bigger Kachha Mango bite in association with New Richfeast Cookie Cake &ApisFruitliciousJam. The amazing initiative will see the suave and charming Sonic super kidShiva make school time cool by engaging kids through various interactivities that truly bring out the cool quotient in school straight into their classrooms. The six-week long school activity ofSonic will travel to school across a dozen cities covering Lucknow, Kanpur, Allahabad, Agra, Varanasi, Meerut, Chandigarh, Amritsar, Ludhiana, Jaipur & Kolkata. 

  • Sony Yay to launch English audio feed

    Sony Yay to launch English audio feed

    MUMBAI: After building a robust content portfolio for their young viewers and becoming the only home-grown kids’ channel in India with five languages – Hindi, Tamil, Telugu, Bengali and Malayalam, Sony Yay is set to add another feather to its cap by soon launching English audio feed.

    Indiantelevision.com has learnt that Sony Yay plans to capitalise on the channel’s popularity via merchandising. Earlier, the channel entered into an agreement with Black White Orange (BWO), a licensing, merchandising and brand agency. The deal includes toys, stationery and apparel.

    Recently, the channel launched another original show KickO and Super Speedo by investing in excess of Rs 50 lakh per episode.

    “KickO and Super Speedo is extremely popular with the kids. The response to it has been phenomenal,” SPN, CEO, N.P Singh said about the show that has been produced by Green Gold animation.

    In an earlier interaction, Sony Yay business head Leena Lele Dutta had said that the channel’s initial plan was to come up with a Marathi audio feed instead of Malayalam. The plan could include adding Marathi audio feed sooner or later, but it hasn’t been decided yet.

    She added, “We want to explore Maharashtra as it constitutes 14 per cent of our portion [target audience]. But we didn’t want to upset the apple cart right now. We decided to stick to our Hindi feed and [therefore] we saw an opportunity to venture into Kerala, considering its dynamics.”

    When it comes to other players in the market, Nickelodeon has also rolled up its sleeves to launch a new show named Rudra, while Little Singham has been Discovery Kids’ latest offering. Taking the plunge into original animated content, the broadcasters seem to been doing interesting work having set high standards.

    According to BARC data’s week 23, Nick channel garnered the leadership position with 129549 impressions (000s) sum. Hungama, Disney, Pogo TV and Cartoon Network stood at second, third, fourth and fifth positions with 120088 impressions (000s) sum, 82281 impressions (000s) sum, 80816 impressions (000s) sum and 77470 impressions (000s) sum respectively.

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  • Cyma Zarghami exits Nickelodeon; Sarah Levy named interim head

    Cyma Zarghami exits Nickelodeon; Sarah Levy named interim head

    MUMBAI: Nickelodeon Group president Cyma Zarghami has stepped down from her position after 30 years with the network.

    While Viacom conducts a comprehensive search for a successor to lead Nickelodeon, Sarah Levy, chief operating officer of Viacom Media Networks, will lead the brand on an interim basis.

    During the transition, Levy will work closely with Nickelodeon’s leadership team to manage the brand’s operations. Their focus will be to successfully launch Nickelodeon’s largest-ever content pipeline of more than 800 new episodes and accelerate the brand’s push into new and next-generation viewing platforms, film, live experiences and consumer products, international media reports stated.

    Zarghami joined Nickelodeon in 1985 and was named its president in 2006. Under her leadership, Nickelodeon has become a leading global brand for kids, spanning linear and multi-platform programming, film, live experiences and consumer products. Along the way, Zarghami recruited and cultivated high-performing, diverse talent that always reflected the next generation of kids, and the brand continues to attract the industry’s leading creatives and personalities. Today, Nickelodeon has the highest share of total viewing in kids’ television.

    Nickelodeon, now in its 39th year, includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc., which is a premier global media brand that creates entertainment content including television programs, motion pictures, short-form content, games, consumer products, podcasts, live events and social media experiences for audiences in 183 countries.

    Viacom president and CEO Bob Bakish was quoted in a report as saying, “Over the course of her career, Cyma has played an integral role in growing Nickelodeon into the dominant force in kids’ entertainment. Her instincts for creating content and experiences that kids love have been vital to the brand’s success around the world. Looking to the future, we are excited to build on this strong foundation as we continue to evolve the business and connect with young audiences in new and innovative ways. I want to extend my deepest gratitude to Cyma for her leadership and wish her every success.”

    Viacom’s media networks, including Nickelodeon, Nick Jr., MTV, BET, Comedy Central, Paramount Network, VH1, TV Land, CMT, Logo, Channel 5 (UK), Telefe (Argentina), Colors (India) and Paramount Channel, reach approximately 4.3 billion cumulative television subscribers worldwide.

  • Summer of fun and excitement with india’s no 1 kids entertainment destination – Nickelodeon

    Summer of fun and excitement with india’s no 1 kids entertainment destination – Nickelodeon

    MUMBAI: India’s leading kids’ entertainment franchise Nickelodeon has kids beat the summer heat with a host of exciting and fantastic entertainment spread of new movies and new episodes starring favorite Nicktoons. Adding to the excitement are interesting and once in a life time opportunities for kids to chill with their favorite toons on-air, on ground and at the movies. 

    Adding to the summer time fun are the Nicktoons who are busy creating some entertaining moments for kids with a summer special programming line-up that includes: –

    · All new episodes of Motu Patlu on Nick and Shiva and Pakdam Pakdai on Sonic.

    · New series of Power Rangers Ninja Steel on Nick and all new season of Masha and the Bear, Team Umizoomi, Shimmer and Shine and The Blaze and the Monster Machine on Nick Jr

    · Taking kids into a new world of fun and excitement will be the premiere of the 2 made for television movies “Shiva and The Lost tribe” premiering on 3rd June followed by the movie on the awesome twosome Motu Patlu with Motu Patlu – The Dinosaurs Invasion.”

    Speaking about the high decibel summer engagement plan at Nickelodeon, Nina Elavia Jaipuria, Business Head, Kids Entertainment Cluster at Viacom18 said, “Kids are the center of Nickelodeon’s universe and our constant endeavor is to create money can’t buy experiences for them. It is this intent coupled with our desire to innovate that has made us favorites amongst kids and established our thought leadership in the category.  We will continue to curate engagement and initiatives that are pioneering, immersive and provide an unmatched entertainment experience for kids.”

    It will also rain goodies and specials on Nickelodeon this summer with the high decibel summer campaign that gives lucky winners a chance to chill with their family at the Nickelodeon Universe in Minnesota, USA! All kids need to do to win the Golden Ticket to USA is watch Nickelodeon Monday to Friday from 6.30pm – 7.30pm and answer some fun questions! 

    The summer fun extends to Sonic with kids getting the chance to be a part of the super cool “SHIVA Gizmo Gang Contest” – Powered by V Mart. Kids need to watch SONIC Monday-Friday from 5.30pm – 6.30pm and answer some questions. Up for grabs will be Segways and VR Headsets that will delight the kids.

    Capturing even the silver screen this summer in a first of its kind initiative, kids will also get to immerse themselves into the Nickelodeon world at the nearest Inox Theatre. The ‘Nickelodeon Children’s Film Festival’ will start on 26th May, every Saturday and Sunday across 21 cities in India like Mumbai, Delhi, Pune, Bangalore, Lucknow, Jaipur etc. which will screen the most loved Nickelodeon movies like Motu Patlu City of Gold, Pakdam Pakdai in Egypt, The Secret World of Vedas City, to name a few. Kids with parents in tow can pick up Motu Patlu combo treats while they enjoy the animated adventure movies of Motu Patlu, Shiva and Pakdam Pakdai.

    Adding scale to the campaigns, Nickelodeon and Sonic will engage with kids across the country with a a high decibel integrated marketing campaign spanning cross channel TV promotions, print communication in leading dailies, on-ground activations, digital and strategic alliances. Activations at high footfall malls like High Street Phoenix, Oberoi Mall, R Mall in Mumbai and Ambience Mall in Delhi, and brand presence at relevant touchpoints like Funcity gaming arcade and Central mall will increase the engagement with kids in metros and urban cities. Taking the engagement deeper into the country is a month-long van activation going across 30 cities and building affinity in the tier2 and tier3 towns.

    The campaign will also see a dedicated microsite for the kids to submit their answers, interactive posts on social media calling for entries along with an interactive App serving as another gateway for contest entries.

  • Celebrate ‘SuperHERo Mommies’ with Nickelodeon this Mother’s Day

    Celebrate ‘SuperHERo Mommies’ with Nickelodeon this Mother’s Day

    MUMBAI: Nickelodeon, India’s leading kids entertainment channel is celebrating the very existence of the SuperHERo of our lives – our mothers. The epitome of selflessness, grace, comfort and compassion, the world falls short of words to describe the large-heartedness of a mother.

    This Mother’s Day, Nickelodeon salutes the spirit of Motherhood and commemorates this day with a specially curated video campaign #MyMomIsASuperHERo. 

    The heartfelt video showcases kids celebrating the super powers of moms who can juggle almost everything in a day and play multiple roles without a grouse. It’s her undying spirit that makes her what she is, a SuperHERo. The channel acknowledges the extraordinary effort of these larger than life personas who make our mundane lives exciting.

    Here’s to all the mommies over the world. You are the SuperHERo.

  • Cosmos Maya bullish on ‘Motu Patlu’ spinoff

    Cosmos Maya bullish on ‘Motu Patlu’ spinoff

    MUMBAI: Inspector Chingum, the first spinoff series of Nickelodeon’s popular show Motu Patlu, was recently launched on Amazon Prime Video and will be available on Pay TV from Diwali. The new show has high quality 3D animation which promises to wow audiences with its action, comedy and masala entertainment that Cosmos Maya is known for. Every episode will have a special song and this is one of the biggest highlights of the series.

    Cosmos Maya CEO Anish Mehta said, “We are an IP focused company and the launch of Inspector Chingum is in line with our vision. Inspector Chingum boasts animation style. It uses high quality 3D animation in a 22 min format and each episode is being treated as a mini film. We believe in the marriage of linear and nonlinear platforms, thereby bringing the best of both worlds together.”

    In October, Cosmos launched Selfie with Bajrangi on digital first on Amazon followed by linear television through Disney Hungama. The ratings are claimed to have been encouraging.

    Cosmos-Maya MD Ketan Mehta said, “The advent of the digital platforms has empowered storytellers in a way that they can use new formats for their narratives. We are fortunate to be in this era of the content business, where linear and nonlinear platforms coexist and have plans to make the most of it.”

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