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Tag: Nickelodeon

  • Nickelodeon brings fifth edition of Kids Choice Awards 2019 on 20 Dec

    Nickelodeon brings fifth edition of Kids Choice Awards 2019 on 20 Dec

    MUMBAI: Nickelodeon India has announced the fifth edition of the Kids Choice Awards 2019 with Yellow Diamond and Apis being the associate sponsors. A power-packed affair, Kids Choice Awards will be held on 20 December, 2019 in Mumbai.

    The Kids Choice Awards recognizes and honors the best talents in the country by empowering kids to vote for their favorites across various categories. The voting kickstarted on Children’s Day, November 14, across numerous categories including favorite actor, favorite actress, favorite movie, favorite song, favorite mobile game, to name a few. This year, Kids Choice Awards received a stupendous vote of close 5 lakhs! The kids, by voting on the VOOT App and MyJio app, decided who would take home the coveted Nickelodeon Blimp!

    Every year, the one-of-a-kind extravaganza sees the biggest names from Bollywood match steps with the adorable Nicktoons like Motu Patlu, Rudra and Shiva, to name a few. From Deepika Padukone, Ranveer Singh, and Alia Bhatt to Shah Rukh Khan, Sonakshi Sinha, and Kartik Aaryan, the prestigious award show has seen Bollywood’s heartthrobs walking the orange carpet and headlining the landmark kids’ event. 

    Following the legacy of a dazzling show and an entertaining evening, this year will once again see some rocking performances, glamour, and excitement. To be hosted by the actor and comedian Varun Sharma, the main attraction of the evening will be performances by Varun Dhawan, Sara Ali Khan and Bhumi Pednekar. Not to mention the age old honour of the stars getting drenched in the Nickelodeon signature green slime! The star-studded awards night is set to be aired not only on the Nickelodeon franchise, but also on Colors, Rishtey, Colors regional network and Voot.

    Viacom18  hindi mass entertainment & kids TV network Nina Elavia Jaipuria said, “We at Nickelodeon, always believe in empowering children and giving them an opportunity to voice their opinions and choices. With each passing year, we have strengthened the bond with our young audiences and their parents by creating new benchmarks in the kids’ entertainment space. So, once again it’s time to roll out the orange carpet and witness high decibel fun and entertainment at the marquee kids’ event  for the kids, by the kids!”

  • Nickelodeon launches #Khulkebolo campaign for Children’s Day

    Nickelodeon launches #Khulkebolo campaign for Children’s Day

    MUMBAI: What is the most beautiful thing about kids? It is their innocence which is often lost as they grow older. Embracing this innocence and honesty of kids, this Children’s Day, Nickelodeon India has launched the campaign – #Khulke Bolo – encouraging kids to be themselves and speak openly without any fear and filter.

    As a part of the initiative, Nickelodeon has released its Children’s Day brand film which focusses on how children are untouched by the layers of social conditioning of do’s and don’ts and self-consciousness that burden the adults. The 30second film starts off with a classroom scene where kids are busy drawing under the supervision of a teacher. The protagonist shows his work to the teacher, asking if it is good and the teacher responds by saying what matters is that he tried. The film then moves to a modern art museum where the kids and the teacher are looking appreciatively at an abstract sculpture. The protagonist breaks the deathly silence of the museum by parroting what the teacher taught him – that while the result is not great, what matters is the effort! The embarrassment of the teacher further highlights the innocence of the kid. Conceptualized by the creative agency Scarecrow M&C Saatchi, the film is on-air across the Nickelodeon franchise and its social media platforms and is garnering phenomenal response from the audiences.

    Speaking about the campaign,  Viacom18 Hindi Mass Entertainment & Kids TV Network Nina Elavia Jaipuria  , said, “We at Nickelodeon keep children at the core of all that we do and on their special day, we want to celebrate kids with all their quirks and innocence. With this innovative campaign, we want to encourage and empower children to speak their mind openly and fearlessly. This Children’s day, Nickelodeon urges all to speak their mind and bring out the child within.”

    The Children’s Day campaign will be promoted heavily on social media through Facebook and Instagram as well as YouTube. Nickelodeon has reached out to prominent influencers and mommy bloggers to spread the message of #khulkebolo. Apart from this Nickelodeon will be celebrating Children’s Day at prominent malls in Mumbai and Delhi like Experia mall, Pacific mall etc. As an extension to the campaign, the brand has partnered with Rohit Tiwari’s theatre group, Theatrewalas, to curate a street play bringing alive the thought of #khulkebolo. The street play will be performed by child artists at Churchgate terminus and other prominent locations of Mumbai.

  • Nickelodeon celebrates SpongeBob SquarePants’ 20th birthday

    Nickelodeon celebrates SpongeBob SquarePants’ 20th birthday

    MUMBAI: Nickelodeon – India’s leading kids entertainment franchise boasts of some of the beloved classic shows in its line-up and one such iconic character is celebrating his 20th birthday. Yes, you heard that right! This year marks the 20th birthday of Nickelodeon’s most renowned and beloved SpongeBob SquarePants, the super cool sponge who has inspired pop culture and been a part of every kids’ life since the 90’s. The channel has planned a year-long celebration to celebrate this Bikini Bottom resident through the goofiest gags, memes, fun activities, birthday specials on television and a lot more all year round.

    Nickelodeon in India kicked off the birthday bash festivities by premiering brand new episodes of the show. The channel Nick HD+ also paid tribute to some of the marquee moments of the show on social media platforms with relatable memes and the campaign hashtag being #BeLikeSpongeBob. Nickelodeon is teaming with online micro-fiction platforms like Terribly Tiny Tales and inviting people to share stories on how SpongeBob has been part of their lives, taking fans down memory lane.

    In another birthday special the SpongeBob 3D movie is set to be re-released in August across PVR Playhouse screens pan India (including Mumbai, Delhi, Noida, Bangalore, Hyderabad, Chennai). The movie screening will provide SpongeBob fans i.e. kids as well as adults with one more reason to celebrate the comic capers and fun escapades of the adorable Sponge.

    Globally the brand Nickelodeon apart from the various collaboration and numerous activities all year round partnered with The Pantone Colour Institute to create official SpongeBob Yellow and Patrick Star Pink colours in commemoration of the 20th Anniversary. Not only this but Kyrie Irving and Nike have joined forces with SpongeBob for a colourful range of shoes, which is available for purchase globally. Besides this, from fashion (Moschino X SpongeBob) to automobiles (Toyota) Nickelodeon has gone all out to celebrate this legendary character’s birthday and we’re just getting started cause this is going to be the #BestYearEver !

    Viacom 18 Head- Hindi and Kids TV Network Nina Elavia Jaipuria commented on the celebrations, “Nickelodeon has always introduced characters that kids have loved and adored. Classic characters like SpongeBob SquarePants are a phenomenon and have entertained kids across generations with his nautical mischief. Driven by nostalgia, the internet’s favourite Sponge has been inspiring many pop culture trends globally, as well as in India. This ever optimistic character sets an example for all fans to #BeLikeSpongeBob. The birthday of this pop culture icon will be celebrated all year long with various interesting birthday specials.”

  • This Independence Day, Viacom18 celebrates many facets of freedom for Indians

    This Independence Day, Viacom18 celebrates many facets of freedom for Indians

    Mumbai: India’s youngest and fastest growing media and entertainment network, Viacom18 celebrated the country’s 73rd Independence Day with a host of integrated campaigns that celebrated the spirit of today’s India and what independence means to its citizens. Ranging from COLORS Cineplex’s #freefromhate, MTV’ #SWAGtantra, Nickelodeon’s Mera Wala India to Comedy Central’s #LaughAsOne, these campaigns targeted diverse issues that are relevant to the network’s varied audiences.

    1. #FreeFromHate by COLORS Cineplex

    Urging netizens to make the internet free from hate, COLORS Cineplex launched a positivity challenge 5 days before Independence Day on social media – by asking people to put up positive things or to delete a negative comment and replace it with a positive one using #freefromhate. The challenge concluded with an impactful film that was released on the channel on Independence Day that touched upon the subject of trolling. The film left viewers with a take away of simple step against cyber bulling and urged them to post a positive comment to make social media #freefromhate. The campaign reached out to the channels’ 56 M social media followers. Television and Bollywood superstars came forward to support the #freefromhate campaign such as Deepika Singh, Namik Paul, Anita Raj, Nimrit Kaur, Sidharth Malhotra and Parineeti Chopra.

    2. #SWAGtantra by MTV

    As India’s first crowdsourced Rap anthem, #SWAGtantra certainly struck the right chord with MTV’s loyal following this Independence Day. The SWAGtantra rap reflected the voice of young India. The Rap anthem was an upbeat composition based on five words: Tamasha, Bharosa, Pahad, Guroor and Jalebi that were sent in by rap lovers across the country prior to Independence Day. Post the scanning, the best rap verses were featured in the Swagtantra Rap. Combined with the creative expertise of these gifted rappers, who are mentored by the judges Raftaar, Nucleya and Raja Kumari, the Swagtantra Rap was instrumental in giving an edge to the young rap lovers and reinforce a wave of change with the power of words and music. The #SWAGtantra campaign celebrates the rap mania that MTV Hustle has brought to India.

    3. ‘Mera Wala India’ by Nickelodeon

    Nickelodeon – India’s leading kids’ entertainment channel has always ensured to celebrate every occasion with a twist reinforcing the significance of every festival by reinventing its true meaning. This Independence Day, the channel addressed the challenges India is facing despite being in the 73rd year of Independence through their innovative campaign– ‘Mera Wala India’. Taking a cue from what the ideal India should be from a kids point of view the channel brought alive a child’s version of an ideal independent India.

    As a part of the initiative, the campaign witnessed children across schools conducting a Reverse March to address issues like water conservation, safety, cleanliness, education for all and stereotyping. Popular Nicktoon Shiva led the reverse march across cities encouraging positive behavioural change amongst kids. With the help of its digital and social media reach, the campaign encouraged children, urging them to express their version of ‘Mera Wala India’ and take a pledge to extend this positive change towards the society not only amongst the kids but also amongst adults.

    4. #LaughAsOne by Comedy Central

    Comedy Central – India’s leading 24-hour English Entertainment channel had a simple message this Independence Day with their campaign #LaughAsOne. Keeping true to the its promise of being Your Happy Place, the channel’s campaign was an interesting take on laughter. Committed on making India laugh this Independence Day, Comedy Central’s #LaughAsOne celebrated the country’s diversity because laughter has no race, religion, distinction and prejudice.

    While each brand film enlivened the distinct identity of its audience, these campaigns by MTV, COLORS Cineplex, Nickelodeon and Comedy Central celebrated the unique identity of Viacom18 – network with a humane purpose.

  • Nickelodeon clebrates Independence Day with a heart-warming initiative ‘Mera Wala India’

    Nickelodeon clebrates Independence Day with a heart-warming initiative ‘Mera Wala India’

    MUMBAI: This Independence Day, the Nickelodeon will address the challenges India is facing despite of being in the 73rd year of Independence through their innovative campaign– ‘Mera Wala India’.

    Taking a cue from what the ideal India should be from a kid’s point of view the channel brings alive the sentiment and a child’s version of an ideal independent country.

     Independence Day is celebrated in grandeur every year with ceremonies across the country as well as celebrations in all schools. Nickelodeon – India’s leading kids’ entertainment channel has always ensured to celebrate every occasion with a twist reinforcing the significance every festival by reinventing its true meaning.

    As a part of the initiative, the campaign witnessed children across schools conducting a REVERSE MARCH taking up issues like water conservation, safety, cleanliness, education for all & stereotyping despite of being in the 73rd year of Independence.

    The most popular Nickelodeon characters Shiva lead the reverse march across cities encouraging positive behavioural change amongst kids. With the help of its digital and social media reach, the campaign also aims to encourage children urging them to express their version of ‘Mera Wala India’ and take a pledge to extend this positive change towards the society not only amongst the kids but also amongst adults.

  • Nickelodeon launches new ‘Back to School’ range; tells kids “School is Fun Nick Toons Ke Sang”

    Nickelodeon launches new ‘Back to School’ range; tells kids “School is Fun Nick Toons Ke Sang”

    MUMBAI: It’s that time of the year again – a new and fun filled school term is set to begin. To make for an amazing start, Nickelodeon launches a new range of their Back-To-School products for children.  From Dora to Motu Patlu to Super kid Shiva, the new range of school-going products will bring all kids close to their most favourite Nicktoons. With an extensive range of trendy bags, colourful water bottles, pencil boxes and many more, kids will have a plenty to choose from to make their new session enjoyable.

    Whether you support Team Shiva or the Motu Patlu Hero Squad, the new product range will make going to school more fun. If you wish to become a curious explorer like Dora or save the world like Paw Patrol, probably be a leader like Peppa or be enthusiastic like Masha, there is something for everyone in this range. Viacom18 will introduce the series of products with #NickToonsAtSchool campaign under the brand Nickelodeon. By making Nicktoons a part of their school lives, the brand envisions to heighten engagement amongst kids.

    The campaign reflects how toons are the best friends to have fun with while highlighting the diversity in the range. The new collection stands out for its display of vibrant colors and distinctly curated designs that will have an instant connect with the kids and their parents.

    Speaking about the launch of the upcoming range of products, Saugato Bhowmik, Head, Viacom18 Consumer Products and Integrated Network Solutions said, “With sustained efforts to cater to kids and their interests, we bring better and more exciting additions to our Back-to-school range. With newly introduced toons like Paw Patrol, Peppa Pig and Masha and the Bear, the new range of consumer products will keep the kids hooked onto their favourite on-screen characters.”

    He further added, “From pre-schoolers to kids to teen-tweens, the range offers something for one and all. Like every year, we hope parents and kids opt for these new products to make their school life enjoyable.”

    Viacom18 Consumer Products’ Back to School range will soon be available for consumers across key retail stores and e-commerce websites so that the new school session is worth it!

    What are you waiting for kiddos? Grab your shopping bags and get some cool back to school range for your new school session!

  • Nickelodeon says “Pressure ko bolo Bye”

    Nickelodeon says “Pressure ko bolo Bye”

    MUMBAI: Nickelodeon – India’s leading kids’ entertainment franchise is back with their global pro-socio initiative “Together For Good” which this year will raise awareness about the impact of ‘stress’ on children. The International Journal of Psychology and Behavioural Sciences has cited that nearly two-thirds (63.5%) of the students report of stress are due to academic pressure with no significant differences across gender, age or grade. Understanding the parameters that cause stress amongst children Nickelodeon in association with Early Childhood Association is all set to address the issue of constant comparison by parents, academic stress and peer pressure with its campaign, ‘Pressure Ko Bolo Bye’.

    Leveraging the strength of the entire Nickelodeon franchise and using the power of the Nicktoons, the campaign is brought to life with light hearted, child-friendly yet impactful on-air promos, with the message #PressureKoBoloBye’. This edition of Together For Good sets out to address various parameters that are a cause of ‘stress’ amongst children and simple steps to identify and act towards the same.

    As a part of the campaign nickelodeon is creating a two-fold module co-produced by Early Childhood Association, with an aim to reach over 350 educational institutes comprising of private and government schools, NGO’s and Anganwadi’s across the nation, to help them battle the challenges. Motu Patlu, Dora and Shiva will kickstart an extensive awareness-drive across schools through a series of light hearted videos, fun and interactive activities that stimulate changes and motivate children. Experts from ECA will host a workshop for parents and teachers to help understand negative changes and symptoms amongst children and simple measures to bring out the best in children. We will amplify this message further on social media with interactive posts, video memes and a pledge that they can take through our websites and say bye to pressure.

    Commenting on the initiative, Nina Elavia Jaipuria, Head of Hindi and Kids Entertainment Network, said “As a responsible broadcaster for kids, their wellbeing is at the centre of all our initiatives at Nickelodeon. We have therefore  continuously curated marquee programmes  like Together For Good that endeavour to drive  behavioural change  and  enable  a safe environment for kids,  allowing  them to  be pressure free and inspired.”

    Highlighting   the association, Swati Popat, the President of Early Childhood Association, said, “Having worked in the education industry over three decades, diminishing mental health in children is one of the major concerns of our society. Associating with Nickelodeon for this initiative gives me immense pleasure to churn the wheels of change through Together for Good initiative.”

  • Nickelodeon launches an immersive school contact programme

    Nickelodeon launches an immersive school contact programme

    MUMBAI: With exam season just around the corner, Nickelodeon is all set to get kids to up the entertainment volume and let out the exam stress with their favourite Nickelodeon toons Rudra and Shiva. Presented by Alpenlebie Juzt Jelly, the immersive school contact programme will reach out to total 250 schools across cities, Mumbai, Delhi, Bengaluru, Hyderabad, Ahmedabad, Surat, Pune, Aurangabad and Kolkata.

    Presented by Alpenlibe Juzt Jelly “Nickelodeon Rudra Boom Chik Chik Boom” will bring alive the magic of Rudra into the classrooms with a series of fun and interactive games. The 4  week long campaigns will see Rudra spread his magic in schools across 4 cities – Mumbai, Delhi, Bengaluru and Hyderabad.

    The franchise’s school contact programme will also see Sonic’s Shiva don a new avatar and make school time before exams frun and refreshing with  “SHIVA Reloaded”presented by Alpenlibe Juzt Jelly.  The amazing initiative will see Sonic’s super kid Shiva make school cool by engaging kids through various interactivities. The four-week long school activity of Sonic will cover cities – Pune, Ahmedabad, Surat, Aurangabad  & Kolkata.

  • Hindi News most benefited genre in Chrome DM week 47

    Hindi News most benefited genre in Chrome DM week 47

    MUMBAI: With a growth of 1.55 per cent, the Hindi News genre in HSM excluding less than 1L-market, marked the highest opportunity to see (OTS) among all categories in week 47 of Chrome Data Analytics and Media.

    DD News garnered the highest OTS in Hindi News genre with 99.8 per cent.

    The English Gec genre stands in second position in the gainers list of OTS with 1.05 per cent; Colors Infinity gained the highest OTS with 59.1 per cent growth in 6 metros market, followed by Kids genre coming in third in the gainers list of OTS with 0.27 per cent in All India 1 Lakh+ market. Nickelodeon gained the highest OTS in the Kids genre with 90.6 per cent.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable and DTH.

    The fourth position in the gainer’s list of OTS was grabbed by Infotainment in All India 1 Lakh+ market with 0.07 per cent. History TV 18 raked in the highest OTS in the Infotainment genre with 90.7 per cent. Music genre stood at fifth position in HSM excluding less than 1L-market with 0.06 per cent by 9X Jalwa gaining the highest OTS with 94.3 per cent.

  • Neville Bastawalla to take over as marketing head of SPN India sports cluster

    Neville Bastawalla to take over as marketing head of SPN India sports cluster

    MUMBAI: Sony Pictures Network (SPN) has made some internal changes and handed the responsibility of heading marketing for the sports cluster to Neville Bastawalla, a source close to the development informed Indiantelevision.com. He is currently the head of marketing of the English cluster at the company.

    Prior to SPNI, he was the AVP and head marketing Hindi movies cluster at Star India where he spent close to three years. 

    Bastawalla is a die-hard marketing professional with over 19 years of multi brand experience. He has been a successful brand custodian across brands in various categories and has been responsible for charting the direction and launching/managing growth for the brands basis research, consumer insights, innovative marketing and communication strategies.

    He strongly believes in the power of innovation in the marketing place and has been practicing “the innovation theory” successfully across brands.

    He started his carrier with the DDB India’s Mudra communications as an account manager. After DDB India, he did stints at a couple of other media organisations, including Contract Advertising, Walt Disney Company, Nickelodeon and Mid Day before joining SPNI.  

    Recently, SPN India’s head of marketing and On-Air Promotions (OAP)- sports Kedar Teny left the organisation.

    Bastawalla holds a masters degree in management studies (marketing) from University of Mumbai.