ITV

Tag: Nickelodeon

  • Nick announces 10th indigenous IP, ‘Pinaki & Happy – The Bhoot Bandhus’

    Nick announces 10th indigenous IP, ‘Pinaki & Happy – The Bhoot Bandhus’

    MUMBAI: Continuing the rich legacy of being India’s leading kids’ entertainment franchise in the category, Nickelodeon has sustained the number one rank for the sixth year in a row. After achieving immense success with other home-grown IPs like Motu Patlu, Pakdam Pakdai, Shiva, Rudra, amongst others, Nickelodeon is all set to venture into yet another untapped space. Post the resounding success of nine IPs, the franchise is now set to introduce the first ever spooky-comic series in the category with the launch of their tenth Indigenous IP -Lego presents Pinaki & Happy- The Bhoot Bandhus on Sonic.

    Produced by Tavrohi Animation, the show is fast paced, entertaining, spooky, combined with comedy which will take the young viewers on an adventurous joy ride starting 9 November at 11:30 am.

    Taking the kids into a new world of fun, the show will portray an unusual family of ghosts, who adopt the central character of the show – Pinaki and raise him as one of their own. The high-octane comedy combined with some “Bhootbaazi” will take the viewers on a laughter ride with mysterious and hilarious stories of Pinaki & Happy- The Bhoot Bandhus. The show will illustrate daily adventurous of Pinaki & Happy as the fun unfolds when the bhoot world meets the real world. The show is directed by Ankur Chauhan. Legendary lyricist Gulzaar has once again scripted lyrics for the title track of the show and the music is created by Simaab Sen. The unique spooky-comic, home-grown animated show from the house of Nickelodeon will further strengthen the franchise’s diverse content portfolio. With over 700 hours of content the franchise today has the largest, immersive and the most versatile local content library in the category. The coming year will see further scaling of the content library with over 100 + hours of content, expected to be added through new episodes and made for television movies.

    Viacom18 Hindi mass entertainment and kids TV Network head Nina Elavia Jaipuria said, “Kids are at the center of our universe and understanding their evolving preferences and catering to their diverse entertainment needs is at the core of all our initiatives. With each passing year, we have identified white spaces and brought alive clutter breaking and pioneering series that have gone on to be category game changers and favorites amongst all our stakeholders -kids, parents and advertisers ensuring that we are the most loved No1 kids entertainment brand in the country. With the launch of our new show Pinaki & Happy- The Bhoot Bandhus on Sonic, we are set to once again enthrall our young viewers with an immersive and unmatched entertainment experience.”

    Viacom18 Kids TV Network content head Anu Sikka said, “With the launch of our new show Pinaki & Happy- The Bhoot Bandhus, we are expanding our already popular programming catalogue to keep our young audience entertained. Each character and their traits are so carefully crafted that I’m confident that the Bhoot Bandhus will be thoroughly loved by the kids. The show promises to take kids into a new world of fun bringing to them first of it’s spooky-comedy series which takes them on a laughter ride when the bhoot world meets the real world. Over the years our adorable toons have formed an unbreakable bond with kids through the stories they tell and we are confident that our young viewers will surely embrace the new characters  and make them a part of their daily lives.”

    Pivoting the media mix to the new normal, the marketing campaign will leave no stone unturned in reaching out to kids through all possible screens. The show launch will be supported by a robust promotion plan across all platforms, which will include an aggressive TV plan within the Viacom18 network and outside the network.In addition to the high blitz television promotions, the launch will be promoted on cable channels, DTH, OTT platforms, music streaming apps amongst others. There are various innovations lined up on the digital front, including tons of quirky communication on YouTube. There would be a high decibel influencer campaign reaching out to the digital audience. The promotions will also extend to schools through an expansive virtual school contact programme.  Further adding to the experience will be fun Bhoot Bandhus inspired digital games, contests, AR filters, virtual dance face offs and series of engaging and interesting on-line interactivity that will transport kids into a world of escape.

    With a perpetual spirit to innovate, Nickelodeon has always identified white spaces and launched characters that are kid’s favourite today. With the launch of Pinaki & Happy- The Bhoot Bandhus, the Nickelodeon franchise has been true to its repute of being a pioneer and has plugged another entertainment white space in the spooky-comic genre.

  • Nickelodeon unveils its ninth indigenous animated IP ‘Ting Tong’

    Nickelodeon unveils its ninth indigenous animated IP ‘Ting Tong’

    MUMBAI: Every year, India’s premiere kids’ entertainment destination has introduced characters that are endearing and have gone on to emerge as icons amongst children across the country. The comic capers of Motu Patlu, the magic of Rudra, the adventures of Shiva and the mischiefs of the Golmaal Gang have all provided a fun and immersive entertainment experience that has made them a part of every child’s daily life. This continuous innovation, with kids and their entertainment needs at its core, has established Nickelodeon as the undisputed leader in the category for over six consecutive years. Post the success of its eight Ips, the leading franchise is all set to introduce kids to its original ninth IP – Ting Tong. Adding further depth and scale to the brands diverse content portfolio, the seven-minute animated show – Ting Tong will bring alive short, snacky and exciting drama for kids that is sure to provide unparalleled comedy. The show will air starting 28 September at 9 am only on Sonic. 

    Ting Tong promises to be a fast-paced and high-octane comic rollercoaster. The series is a spin-off created around a character named Ting Tong from the popular Nickelodeon original series- Gattu Battu. The show revolves around the daily adventures of fun and lovable character who suffers from the regular and temporary loss of memory, each time transforming into the character (person or animal) he sees before him.  Comically catching the bad guys and accidentally becoming the hero of the town adds to the humor quotient of the show.  Ting Tong along with his adorable pet and companion Meeru and the local goons Single Dose and Double Dose set the stage for a laugh riot in this comic caper. 

    Viacom18 Hindi mass entertainment and kids TV network head Nina Elavia Jaipuria said, “Nickelodeon has consistently created winning original IPs, all of which are chart toppers in the genre and continue to get immense love from our young viewers. Creating immersive content for kids is at the core of all our initiatives. Current challenges notwithstanding, we continue to invest in content and have been relentlessly creating memorable content and category pioneering experiences for kids. The new IP Ting Tong is our ninth local IP in nine years and is yet another endearing character that is sure to create a bond with kids across the country.”

    Viacom18 content and research, kids TV network creative head Anu Sikka said, “Storytelling and relatability of characters is most important in building affinity and resonance amongst kids. It is this focus on storytelling that has helped us create characters like Shiva, Rudra, and others that kids adore and have emerged as runaway successes. Ting Tong is our first foray/attempt in creating a spin-off from our popular show, Gattu Battu. We believe that the show with its unique concept and goofiness is sure to entertain kids and offer short and snacky comic respite which they will love.” 

    The franchise’s ninth IP Ting Tong will see a highly engaging and innovative marketing and communication plan. Pivoting the media mix to the new normal, the campaign will leave no stone unturned in reaching out to kids through all possible screens. From high rotation on-air promotions on the Nickelodeon franchise channels and a robust digital plan across the Nickelodeon franchise social media and digital platforms, Ting Tong will be promoted extensively to bring a smile on every kids’ face. The relevant Viacom18 network social media platforms including Voot Kids would also support the launch. Tapping into YouTube with initiatives like the skip button innovation & social media platforms like FB & IG, be on the lookout for numerous clutter-breaking social media engagements. A peppy music video that will showcase the whacky spirit of Ting Tong would be showcased on social, YouTube and music streaming platforms like Gaana.com & Jio Saavn. Further adding to the experience will be fun Ting Tong inspired digital games to transport kids into a world of escape. With this path-breaking and innovative campaign, Ting Tong will be established as the quirky and unique character that he is! 

    Nickelodeon today boasts of the largest and most diverse original content library in the genre. The franchise, despite the current challenges, has been scaling up its content line-up through fresh episodes and movies of existing shows. The channel has recently announced its collaboration with Nick International to co-produce the animated series The Twisted Timeline of Sammy & Raj. The market leader over the last six years has consistently pushed the envelope on innovation by launching shows that cater to the discerning needs of the young viewers. The new show from Nickelodeon Ting Tong is another addition to its interesting content slate and is sure to up the engagement with kids. 

  • ViacomCBS to rebrand CBS All Access to Paramount + for early 2021 launch

    ViacomCBS to rebrand CBS All Access to Paramount + for early 2021 launch

    MUMBAI: Paramount+ is the brand name of the new global streaming service that ViacomCBS will be rolling out in Australia, Latin America and the Nordics in early 2021. This was revealed by the company’s president & CEO Bob Bakish who had announced in June 2020 that its subscription video on demand CBS All Access will be rebooted and relaunched with additional premium programming.  

    Said Bakish: “Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling. With Paramount+, we’re excited to establish one global streaming brand in the broad-pay segment that will draw on the sheer breadth and depth of the ViacomCBS portfolio to offer an extraordinary collection of content for everyone to enjoy.”

    Read more news on Paramount 

    Bakish also announced a slate of fresh shows and series which would be available to subscribers of Paramount+:

    .  The  Offer, a scripted limited event series from Paramount Television Studios, based on Oscar-winning producer Al Ruddy’s extraordinary, never-revealed experiences of making The Godfather. The 10-episode event series is written and executive produced by Michael Tolkin (Escape at Dannemora and The Player). Ruddy will also serve as executive producer, and Emmy-winning producer Leslie Greif (Hatfields & McCoys) will executive produce and be a writer on the series.

    .  Lioness, a spy drama created by Taylor Sheridan (Yellowstone) with Sheridan, Jill Wagner, David Glasser, David Hutkin, and Bob Yari set to executive produce. Based on a real-life CIA program, Lioness follows a young Marine recruited to befriend the daughter of a terrorist to bring the organization down from within. The series is produced by Paramount Network and 101 Studios.

    Read more news on ViacomCBS

    .  A reimagination of the Emmy®-nominated series Behind the Music entitled MTV’s Behind The Music – The Top 40, which will unlock MTV’s vault from the past 40 years for a unique and intimate look at the 40 biggest artists of all time, through their voices and their eyes. The series will be produced by Creature Films and MTV Studios.

    .  The Real Criminal Minds, a true crime docuseries based on the hit CBS Television series, and produced by XG Productions in association with CBS Television Studios and ABC Signature.

    .  The service is also developing a revival of The Game  as part of BET’s programming on Paramount +  from CBS Television Studios and Grammnet Productions.

    The new original series announced today join the service’s previously announced plans for Kamp Koral, a new original children’s series from Nickelodeon’s SpongeBob Squarepants, and the service’s role as the exclusive SVOD home to The SpongeBob Movie: Sponge on the Run in early 2021. Additional new original content will be announced ahead of launch.

    This programming will join  CBS All Access’  robust existing offering of more than 20,000 episodes and movies from BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and more, as well as exclusive original series including  The Good Fight, The Twilight Zone, Tooning out on The News, No Activity, Why Women Kill, Interrogation, The Thomas John Experience, and Tell Me A Story, The Stand, The Man Who Fell to Earth,, The Harper House, Guilty Party, Star Trek: Discovery Star Trek: Picard, animated series Star Trek: Lower Decks, Star Trek: Strange New World.

    Since the transformation of  CBS All Access  began in late July, the service has experienced significant growth and engagement. With the addition of a diverse mix of content, including UEFA, Big Brother Live Feeds, star Trek: Lower Decks, and more than 3,500 episodes from across ViacomCBS’ brands, the service broke a new record for total monthly streams in August and experienced one of its best months ever in terms of new subscriber sign-ups. In addition, the average age of new subscribers in August was measurably younger than the service’s overall average subscriber age, due in large part to the addition of UEFA and the newly added content from various ViacomCBS brands.

    Leading up to the early 2021 rebrand to Paramount + ,  CBS All Access  will expand its content offering to more than 30,000 episodes and movies and continue to develop additional original series across brands including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and more, transforming it into a diversified super service for the ViacomCBS portfolio.

    “The response from consumers in just the early weeks of the service’s expansion already illustrates the tremendous opportunity ahead of us in bringing these phenomenal ViacomCBS brands together in one premium streaming home under the new Paramount +  name,” said ViacomCBS chief digital officer & ViacomCBS Digital CEO Marc DeBevoise. “With the addition of even more content from across the portfolio as well as the new exclusive originals we are announcing today, we look forward to the early 2021 rebrand and bringing existing and new subscribers more of the compelling, genre-spanning live sports, breaking news and mountain of entertainment ViacomCBS has to offer.”

    Earlier this month ViacomCBS Networks International (VCNI) president & CEO David Lynn had said that the super streamer would not be launched in India as it already has successful streaming operations in Voot and Voot Select in partnership with Viacom18 and Reliance. 

  • This International Yoga Day, Nickelodeon says #YogaSeHiHoga

    This International Yoga Day, Nickelodeon says #YogaSeHiHoga

    MUMBAI: The Nickelodeon franchise entertains millions of young fans across India and has always created a fun-filled environment for kids. As a leader in the kids’ category, Nickelodeon continues to engage young viewers with initiatives like #YogaSeHiHoga marking the occasion of International Yoga Day. The uniqueness of the campaign is that kids favorite Nicktoons like Motu Patlu, Doggy Don, Rudra, Spongebob and many others are teaching kids to practice yoga to stay physically and mentally healthy.

    Through a host of quirky videos and astons on-air, all the Nickelodeon franchise channels- Nick, Sonic, Nick Jr and Nick HD+, has creative communication of the Nicktoons performing various yoga asanas in the most adorable manner. One can see Motu doing the Tadasanato Spongebob doing the Vrikshasana, encouraging kids to do the same and share their pictures or videos. The campaign is brought to life on social media with a#YogaSeHiHoga social media challenge and a lot of fun short form videos. The challenge aims at encouraging kids to imbibe yoga in their daily routine which would help them stay fit physically as well as mentally. All kids must do is watch their favorite toons perform the yoga asanas on the channels and share a picture or a video of them doing the same on nickindia.com and the best entries would get featured on the channel. To reach out to as many kids as possible, Nickelodeon has collaborated with one of the fastest growing influencer community on facebook like Unimo Mom and dad with interactive Yoga sessions planned along with other key mommy bloggers. With the endearing Nicktoons leading the way, thousands of entries from young fans have poured in!

    Last year, the campaign #YogaSeHiHoga saw Motu and Patlu perform yoga with Prime Minster Narendra Modi along with 40,000 people at Prabhat Tara Ground to promote the importance of healthy living. The initiative was applauded by the Prime Minister on his official social accounts. In addition to this, the brand also partnered with Mumbai’s biggest Yoga event – ‘Yoga by the Bay’ which was attended by over 10,000 yogis with Nicktoons Shiva and Rudra in attendance.

    Ministry of AYUSH Joint Secretary PN Ranjit Kumar said, “As the world goes through tough times, communication houses including TV channels have a special responsibility to the society. They are the ones who are constantly in touch with the people, and engage with their thoughts, and hence they have the opportunity to usher in optimism. The Ministry of AYUSH is glad that Nickelodeon is packing Yoga into their content since the current health emergency is the right time to highlight Yoga in view of its rewards in the form of immunity enhancement and stress relief.”

    As part of proliferating the campaign, the brand also collaborated with mommy networks and child celebrities Ruhanika Dhawan, Aakriti Sharma, Myra Singh Gill, to name a few, to come forward and participate in the challenge and further extend support to the initiative.

    The franchise is extensively promoting the campaign on-air and on digital with promos and through an array of activities to drive awareness on the importance of Yoga.

    Digital engagement/Social Creatives:

  • ViacomCBS Consumer Products launches global reusable face masks

    ViacomCBS Consumer Products launches global reusable face masks

    MUMBAI: ViacomCBS Consumer Products today announced it has entered into agreements with multiple global licensees to create face masks featuring iconic characters from many popular Nickelodeon properties including SpongeBob SquarePants, which is available now at the SpongeBob Shop, as well as PAW Patrol, Blue’s Clues & You! and JoJo Siwa. The reusable masks, which are not for medical use, will be available through major retail outlets worldwide later in the summer.

    “ViacomCBS is proud to support Save the Children and its COVID-19 Global Response by donating 100 per cent of our proceeds from this new face mask initiative,” says ViacomCBS Consumer Products president Pam Kaufman. “During this unprecedented time, we hope Nickelodeon’s beloved characters and iconic brands will provide solace and ultimately make these new circumstances more manageable.”

    “We are grateful to ViacomCBS for choosing Save the Children as one of its charity partners for this campaign, which will raise vital funds to support children hardest hit by the COVID-19 pandemic,” said Save the Children president and CEO Janti Soeripto. “As the virus continues to take hold around the world, we are seeing its devastating impact on children’s lives everywhere, especially among children already at risk. From Appalachia to the refugee settlement camps in Lebanon, South Sudan and Bangladesh, the pandemic has uprooted children’s routines, disrupted their schooling and is affecting their mental health and well-being.”

    Save the Children, the world’s leading humanitarian organization for children, is keeping kids in the US and around the world healthy, educated and protected during the Covid2019 crisis. The organization is working in communities to provide food, learning resources, healthcare, and hygiene information and training to reduce the spread of the virus. All ViacomCBS proceeds from the sales of Nickelodeon face masks will benefit Save the Children’s Covid2019 Global Response and will be redistributed to the region where the mask was purchased. Many licensees producing Nickelodeon face masks have also committed to make charitable contributions to Save the Children.

    Face masks with imagery across the brand portfolio of adored ViacomCBS properties including the Star Trek franchise and programs across MTV and CBS are available on sites including MTVShop/ WildnOutShop, CBSStore and StarTrekShop. Proceeds from these ViacomCBS properties will go to charities that align with each brand.

    ViacomCBS Consumer Products (VCP) oversees all licensing and merchandising for ViacomCBS Inc., a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, VCP's portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth and adult, VCP is committed to creating the highest quality product for some of the world's most beloved, iconic franchises. Additionally, VCP oversees the direct-to-consumer online business for CBS' programming merchandise, as well as standalone SpongeBob, MTV, Star Trek and Showtime branded ecommerce websites.

  • #HomeOkPlease says Nickelodeon

    #HomeOkPlease says Nickelodeon

    MUMBAI: Even during these unprecedented times, Nickelodeon continues to engage young viewers across the franchise with the unique #HomeOkPlease campaign by bringing the playground home through engaging tent poles on air, new episodes and made for television movies, celebrating special occasions and innovative DIY campaigns on social and digital.

    Taking the lead on spreading positivity amongst kids and families, Nickelodeon released multiple inspiring #HomeOkPlease brand films that spoke through the eyes of a child, the good that has come out of the lockdown. It left the viewers with the message that even in a lockdown, life is on. Continuing with the message, the second film, again through the eyes of an innocent child, encourages families to show gratitude and celebrate the commitment of the frontline health care workers who are working tirelessly, through the simple yet powerful message of even in a lockdown, being grateful is on. The film was released on all Nickelodeon social media platforms and YouTube on World Nurse Day-, as a tribute to the relentless hard work of the frontline health personnel. To make the message reach as many health workers as possible, Nickelodeon will encourage kids to create DIY Thank You cards.

    Viacom18 Hindi mass entertainment and kids TV network head Nina Elavia Jaipuria said, “As a leading and responsible kids entertainment brand and category leader our primary objective is to ensure that kids who are at the centre of all our initiatives remain engaged and positive in current times. It is important that their spirits are kept high and we have curated an array of best entertainment and engagement that is sure to keep them happy and motivated. We hope that this summer, kids and families together have a great time with Nickelodeon in the safety of their homes.”

    While we ask kids and families to recognize our health warriors, summertime entertainment continues unlimited for kids with a host of initiatives are as below

    Goodies Galore!

    Nickelodeon knows kids best and the franchise is turning up the fun and making indoors entertaining by giving kids a chance to win loads of gifts along the way.

    Bore No More on Sonic keeps humour and light heartedness alive and gives kids an opportunity to win some of their favorite gizmos including Apple Mac Books. Kids can just give a missed call while watching Ninja Hattori, Pakdam Pakdai & Keymon Ache between 9:30 am to 1:00pm, every Monday to Friday till 29th May, 2020 and get a chance to win fun goodies. HomeOkPlease on Nick will give kids a chance to win Apple Ipads by tuning in to Nickelodeon to watch Motu Patlu and Rudra, every Monday to Friday.

    Activities Unlimited!

    In another initiative to keep the spirits high while remaining indoors, the brand will create a digital first property called Nickelodeon Says Dance where dance academies and popular dance influencers would teach kids to create their videos showcasing new and funky dance steps on the popular Nicktoon tracks. These would be published through our You Tube, Instagram and Facebook handles.

    Entertainment Unmatched!

    In addition to all the engagement and interactivity, Nick has launched all new episodes of Motu Patlu and Rudra and Sonic has showcased all new episodes of Keymon Ache. The internationally acclaimed show, The Loud House has also premiered on Nick HD+. In the Loud House, 11-year-old Lincoln Loud is ready to show you what it takes to survive in the chaos of a big household, especially as the only boy with 10 sisters! With all the chaos, and craziness, one thing is always for sure- there is never a dull moment in The Loud house!

    Summertime continues to be fun as Nickelodeon gets the playground home for kids across the country. So while at home, stay positive, stay happy with Nickelodeon & Sonic as we keep you entertained and engaged!

  • ViacomCBS and Google announce expanded distribution agreement

    ViacomCBS and Google announce expanded distribution agreement

    MUMBAI: ViacomCBS and Google have announced a comprehensive, multi-year distribution agreement to deliver more content from ViacomCBS’ leading portfolio of news, entertainment and sports networks for YouTube TV subscribers. In addition to featuring continued carriage of CBS broadcast stations, CBS Sports Network, Pop TV, Smithsonian Channel, and The CW, the expanded agreement introduces 14 ViacomCBS channels to the live TV and on-demand subscription service.

    BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land and VH1 will launch on YouTube TV this summer, providing more than two million subscribers with access to some of the most popular cable brands. BET Her, MTV2, Nick Jr., NickToons, TeenNick and MTV Classic will also launch on YouTube TV at a later date.

    The deal also includes a continued commitment to distribute ViacomCBS’ premium subscription services, including SHOWTIME, on YouTube TV, as well as an extended partnership on the broader YouTube platforms.

    “We are thrilled to have reached an expanded agreement with YouTube TV that recognizes the full power of our newly combined portfolio as ViacomCBS,” said Ray Hopkins, president, US Networks Distribution, ViacomCBS. “Google has been an excellent partner, and we look forward to bringing even more of our entertainment networks to YouTube TV subscribers for the first time.”

    "We're excited to launch ViacomCBS' portfolio on YouTube TV this summer, " said Lori Conkling, global head of partnerships at YouTube TV. "Our expanded partnership delivers on our promise to offer a premium portfolio of content to our YouTube TV subscribers, as well as across the YouTube platforms."

     YouTube TV is a subscription streaming service that lets you watch live and on-demand TV from 70+ top networks through a simple and award-winning experience. It offers live & local sports, news, shows, movies, and more, and can be watched on any screen (phone, tablet, TV, computer). Membership comes with free unlimited cloud DVR storage space to record all your favourites, personalized watch recommendations, and a family plan with 6 accounts per household so the whole family can enjoy.

    Financial terms of the agreement were not disclosed.

  • Nickelodeon franchise witnesses 20 per cent growth in weekly viewing minutes

    Nickelodeon franchise witnesses 20 per cent growth in weekly viewing minutes

    MUMBAI: In this period of lockdown, the kids’ category has seen a surge in viewership including the growth of the Nickelodeon franchise ratings, which have in fact fuelled the growth of the entire kid’s category. The kids’ genre has seen a 33 per cent growth by moving up to nine per cent share in total TV at 2+. While the Nickelodeon franchise dominates the category with eight out of Top 20 shows belonging to its programming line-up. Currently the Nickelodeon franchise leads the category with 34  per cent market share and has witnessed 28% growth in ratings with a 6% increase of weekly reach and a 20% increase in weekly viewing minutes across the franchise. As families stay indoors, co-viewing of the Nickelodeon franchise has grown substantially (15+ age group has seen a 23% growth) this week. 

    Nickelodeon’s first instinct was to offer them a high dose of entertainment in the current time of Covid-19. To get through this period, Nickelodeon, the popular entertainment destination in the kid space, continues to enhance engagement with the announcement of a new content line-up. 

    At a time when parents and kids across the country are at home, Nickelodeon has come to the rescue of these kids and their families by adding fresh new content to its already popular programming catalogue.

    The new content-line up comes at a time when kids are looking forward to all new episodes of their favourite toons. Nick and Sonic will ensure there is no dull moment in the lives of their fans by offering new stories across kid’s favourite shows such as Motu Patlu and Rudra on Nick and Ninja Hattori and Pakdam Pakdai on Sonic. Taking the kids into a new world of fun will be the made-for-TV movies of Motu Patlu and Rudra on Nick. Nick Jr., the channel for toddlers will also air new episodes of Paw Patrol. 

    All the content across Nick and Sonic will be available in eight languages – Gujarati, Bengali, Marathi & Malayalam along with existing languages Hindi, Tamil, Telugu and Kannada, thus ensuring that fans across the nation will be able to watch their favourite toons in the language of their choice.

    Viacom18 Hindi mass entertainment & kids TV network head Nina Elavia Jaipuria said, “Kids are at the centre of our universe and their wellbeing is of utmost importance to us. In the wake of COVID-19, we request all to stay safe indoors and have an enjoyable time at home. During this time when families must stay inside, we are offering our young viewers fresh episodes of their favourite shows so they can bond with their families while enjoying the company of their beloved Nicktoons. We at Nickelodeon believe this is a time to be positive, remain safe and we commit to doing all that we can to make our viewers smile and feel upbeat.”

    With a perpetual spirit to innovate, Nickelodeon is giving kids a reason to feel good with their lighthearted campaign #HomeOkPlease. The adorable Nicktoons are delivering the message of staying indoors, social distancing, washing their hands, etc. in a tone and manner that is lighthearted and humorous. This campaign comes to life on social media though posts, videos, memes, gifs. Nickindia.com has put up host of games of Rudra, Motu Patlu, Shiva to name a few in addition to some wonderful DIY videos and formats that kids can engage with and feel occupied.

    Until social distancing continues, the Nicktoons Motu Patlu, Shiva, Rudra, Ninja Hattori and many more will keep the young viewers happy and engaged. So Stay Home, Stay Safe, Stay Entertained. #HomeOkPlease

  • Nick & Sonic adds four new local language feeds

    Nick & Sonic adds four new local language feeds

    MUMBAI:  Nickelodeon the category leader that has remained the undisputed No. 1 over 6 years has added yet another feather in its cap. Nick and Sonic, are now present in 8 languages- Hindi, Gujarati, Bengali, Marathi, Malayalam, Tamil, Telugu and Kannada. This step fortifies Nickelodeon’s category leadership, making Nick and Sonic the only two channels that are available in 8 languages making them the most inclusive kids television channels, entertaining kids across the country- be it north, south, east or west.  

    Enhancing the engagement and viewing experience, all the kids’ favorite shows such as Motu Patlu, Ninja Hattori, Rudra, Golmaal Jr, Shiva amongst many are now available to them in their preferred language.

    The language feeds will provide linguistic simplifications, drive a deeper connect and give viewers and advertisers an opportunity to engage with the brand in a very relatable manner. The market expansion will be amplified locally (Kerala, Maharashtra, Gujarat & Bengal) through micro targeted marquee marketing initiatives that will drive awareness and visibility of Nick and Sonic being available in the respective local languages. TV commercial with the regional flavor on local channels, innovative regional print ads, disruptive on-ground visibility & activations along with key radio stations will amplify this message.

    Viacom18 Hindi Mass Entertainment & Kids TV Network  Nina Elavia Jaipuria said, “We at Nickelodeon have always told stories that have delighted our audiences. Our adorable toons have formed an unbreakable bond with kids. We now bring our winning stories even closer to our fans by delivering them in a language of their choice. In a country like India where there are multiple spoken dialects and regional content consumption is only growing, it gives us great joy in engaging with our viewers in the language that they are most comfortable with.

    The 8 language feed options are now available across leading cable and DTH platforms for both Nick and Sonic.

  • Kids’ channels achieve highest viewership in BARC week 53 during X-mas vacation

    Kids’ channels achieve highest viewership in BARC week 53 during X-mas vacation

    MUMBAI: Amid Christmas vacation, the kids' channels viewership reached a new peak during the week 53 (2019) with over 25 million viewing minutes, Broadcasting Audience Research Council of India reported.

    The most liked and watched show by kids this vacation was Nickelodeon’s Motu Patlu. It has received at least 95 million viewing minutes. Followed by Doraemon, a Hungama cartoon series, at second position with 57 million viewing minutes.

    An animated series Motu Patlu is a story about two best friends living in Furfuri, who generally gets into trouble due to Motu’s awkward actions and eventually getting out of it with the help of other friends.

    Whereas Sony Yay!’s Honey Bunny Ka Jholmaal and Hungama’s Shinchan bagged third and fourth positions in the most-watched kids shows during vacation respectively. Both shows have received at least 53 million viewing minutes.

    Within the top five shows binge watched by the kids, Oggy And The Cockraches, which is placed on the fifth spot, has received 49 million viewing minutes.

    BARC in week 53 report said that Nickelodeon has topped the channel with 188425 weekly impressions, followed by Pogo TV with 103183 weekly impressions.