Tag: Nickelodeon

  • Nick US explores the perils of living in an online world

    Nick US explores the perils of living in an online world

    MUMBAI: 25 million American kids have been — or are — online. The number is big but even more startling is that, according to recent data gathered by the National Center for Missing and Exploited Children, 71 per cent of teens online have received personal messages from someone they don’t know, 45 per cent have been asked for personal information from a stranger; 34 per cent have had unwanted or unsolicited exposure to inappropriate images; 20 per cent have received a sexual solicitation over the Internet, 30 per cent have considered meeting in person someone they met online, while 14 per cent have actually done so.

    Approximately one million kids have received an aggressive sexual solicitation: someone asking to meet in person, calling on the telephone or sending snail mail, money or gifts. Yet fewer than one in five kids who have experienced any of the above, have told a parent or guardian.

    Now US broadcaster Nickelodeon has announced that on 10 December its show Nick News with Linda Ellerbee explores the problem and looks at solutions in Online and In Danger? How to Protect Yourself in the Virtual World. Kids and experts such as The National Center for Missing and Exploited Children president and CEO Ernie Allen, and WiredSafety founder Parry Aftab weigh in on social networking sites, and the ways predators try to get at kids.

    Cyber cops explain what they do, what ‘grooming’ is, and how online predators are groomed themselves. The show visits with The TeenAngels, 13-18 year-old volunteers trained in online privacy and security. They visit schools, and run a website, spreading the word — from kids to kids –about how to live, learn, and play safely online.

    Ellerbee says, “For a lot of kids, the virtual world is their playground, recreation center, arcade, and mall. Going online isn’t something they do, it’s somewhere they are. The goal of this show is not to scare kids offline or encourage parents to unplug computers, but to help kids better understand and use this evolving technology, and show them ways to
    protect themselves in the process.”

    Around 65 per cent of all teens have visited some kind of social networking site such as MySpace, Facebook or Xanga, according to a CBSNews.com poll. In the special kids explain why they go on these sites, what types of information they’re posting, and other ways they use the Internet. They also tell stories of close encounters or actual experiences with online abuse.

    Nick News is celebrating its 15th year. It claims to be the longest-running kids’ news show in television history, and has built its reputation on the respectful and direct way it speaks to kids about the important issues of the day. Last year it won the Emmy for Outstanding Children’s Programming for its show.

  • Nick, MTV Family Group in the US unify magazine division

    Nick, MTV Family Group in the US unify magazine division

    MUMBAI: US kids broadcaster Nickelodeon and MTV Kids and Family Group have announced several promotions in its ad sales department and a unification of its magazine sales division.

    Among the promotions, Jim Tricarico has been named as Nickelodeon senior VP ad sales. Nelson Boyce is now The N VP, ad sales. Noreen Rafferty, Noelle Wojciehowski and Donna Sabino have assumed VP positions within the Nickelodeon Magazine Group. The announcement was made by Nickelodeon and MTVN Kids and Family Group executive VP of 360 Brand Sales Jim Perry for into whom all five positions will continue to report.

    In addition, Perry will now lead the ad sales force for Nick at Nite, the night time basic cable network serving Adults 18-49, in addition to the other Nickelodeon/MTVN Kids and Family Group divisions including Nickelodeon, Noggin, The N, Nicktoons Network, Nick Online, Neopets, and emerging and digital media.

    Perry says, “As we broaden our reach with parents with initiatives like ParentsConnect.com and the Nickelodeon Family Suites by Holiday Inn, it makes sense to unify our sales team and to add Nick at Nite to our portfolio in order to have a more comprehensive offering for marketers trying to reach all demographics in the kids and parenting space.

    “We now have the most effective sales team in the industry to serve our marketing partners with 24-hour programs reaching preschoolers, kids, tweens, teens, parents and families.”

    Tricarico is responsible for the television sales of Nick at Nite, Nickelodeon, Nicktoons Network, Noggin and video-on-demand. Perry adds, “Jim knows the advertising sales business inside and out with close to 25 years of media experience under his belt. As we expand beyond kids into the parenting and family market, Jim will serve us well. He has had tremendous success building relationships with new partners and establishing our brand as the primary way for marketers to get their messages to a kids and family audience.”

    The Rafferty, Wojciehowski and Sabino promotions institute a merger between the previous advertising sales teams for the individual magazines, into one unified group that sells Nickelodeon Magazine, Nick Jr. Family Magazine and Custom Publishing to marketers. Rafferty assumes the role of Vice President, Associate Publisher of Nick Jr. Family Magazine, Wojciehowski is now Vice President, Associate Publisher for Nick Magazine and Custom Publishing Director for the Nick Magazine Group, and Sabino is Vice President of Strategic Development for the Nick Magazine Group.

    Perry says, “Nickelodeon and MTVN Kids and Family Group have been tremendously supportive of the Magazine ad sales business. Both magazines will continue to play important role in our multiplatform efforts to reach kids and families.”

    “The promotions within the Magazine Group will unify the sales team, which takes a more client centric approach and allows us to take this business to new heights. Noreen, Noelle, and Donna have proven to be leaders in their respective areas. Working together, they will broaden the opportunities in both magazines for our partners and further our publishing business even more.”

  • Kerzner ties with Discovery, Nickelodeon and MTV in bid for IR

    Kerzner ties with Discovery, Nickelodeon and MTV in bid for IR

    MUMBAI : Kerzner-CapitaLand in the bid to build Singapore’s second integrated resort has signed exclusive deals with Discovery Channel, Nickelodeon, MTV and Johnson’s.

    Kerzner-CapitaLand is banking on a fully integrated family concept to secure its bid for the Sentosa integrated resort, asserts an official release.

    Kerzner International Holdings president Tobin Prior said, “MTV is the leading music network in Asia and we believe Nickelodeon is the leading youth TV network in Asia. And we believe that they give us very important content to leverage off and very important exposure into those markets.”

    Both MTV and Nickelodeon will establish state-of-the-art interactive television studios within the resort where young visitors can interact with Nick characters and celebrities during live programming.

    Discovery, on the other hand, will run a kids’ camp on marine life – for children aged 3 to 12, while baby-care specialist Johnson’s will provide baby travel kits and professional baby-sitting services for visitors to the resort.Kernzer is also planning to build a hi-tech aquarium on Sentosa, which will include Aqua Labs where visitors can find imaginatively curated collections and futuristic technologies, adds the release.

    There will also be a 300-seat 4D theatre within the aquarium and an Atlantis Lab where students can participate in hands-on experiments.On the retail end, Kerzner highlighted a chocolate and candy factory and an ice-cream station, targeted at young spenders.

    “I think the distinction between us and the others is what we can develop in an integrated fashion that’s going to appeal to families both from a facility point of view and, very importantly, from a programming and operating point of view,” Prior said.

  • Nickelodeon US hits record with SpongeBob ‘Best Day Ever’ marathon

    Nickelodeon US hits record with SpongeBob ‘Best Day Ever’ marathon

    MUMBAI: Nickelodeon’s SpongeBob SquarePants all-day marathon titled “Best Day Ever” which was held on 10 November, earned the network it’s most-watched and highest-rated total programming day in its history, averaging 1.9/4.4 million total viewers (P2+).

    An official release issued by the channel stated that overall, during its total programming day (from 6:30 a.m. to 10 p.m. ET/PT) on 10 November, Nick averaged a 7.6/2.5 million kids 2-11, a network high average in terms of kid 2-11 viewers, and a 7.5/1.5 million kids 6-11.

    The Nickelodeon celebration of the happy-go-lucky sponge began on 9 November at 8 pm featuring viewers’ top 100 cartoon picks, and culminating in an all-new “Best Day Ever” SpongeBob SquarePants special on 10 November at 7:30 pm ET/PT. The marathon was followed by the network premiere of the Paramount Pictures/Nickelodeon Movies feature film, The SpongeBob SquarePants Movie at 8 pm ET/PT.

    The “Best Day Ever” special recieved an average of 12.0/4.0 million kids 2-11, 12.8/2.6 million kids 6-11 and 6.7 million total viewers. The SpongeBob SquarePants Movie averaged a 13.3/4.4 million kids 2-11, 14.6/2.9 million kids 6-11 and 7.3 million total viewers, adds the release.

    The marathon kicked off on Thursday with the initial telecast on 9 November at 8 pm – 9 pm earned a 7.1/2.3 million kids 2-11, 7.7/1.5 Kids 6-11, with 3.9 million total viewers (P2+). The portion of the SpongeBob SquarePants marathon on Nick at Nite (9 p.m. to 11 p.m.) increased ratings and delivery by triple digits among kids 2-11 and 6-11 with a 5.3/1.8 million K2-11, an increase of +204 per cent, and 6.1/1.2 million K6-11, an increase of +188 per cent. An average of 3.2 million viewers tuned in during primetime, with 831,000 adults 18-49.

    The “SpongeBob Best Day Ever” game went live on 9 November and in three days, generated 1.3 million game plays and more than 867,000 unique visitors. SpongeBob’s “Best Day Ever” full length music video was the number-two video of last week on TurboNick (Nov. 6 to Nov. 12) generating more than 1.4 million streams, with 471,000 unique visitors. The “Best Day Ever” promotion video on TurboNick ranked within the top 10 videos on the broadband player during the same time period with 370,000 streams, adds the release.

    In addition, during the week of 6 November, Nick.com experienced a +35 per cent increase in unique visitors over last year, and page views were up 16 per cent over year ago levels. TurboNick also witnessed a +327 per cent increase in streams over year ago levels. Activity increases can be attributed to the online campaign surrounding the SpongeBob “Best Day Ever” television event (source: Omniture SiteCatalyst 2006 & 2005).

    Leading up to the “Best Day Ever” event, Nickelodeon invited kids to vote (beginning Oct. 5) for their favorite SpongeBob SquarePants cartoons on a new super-site http://www.nick.com/bestdayever. Kids were encouraged to choose their 10 favorites by viewing clips from multiple SpongeBob SquarePants episodes. The super-site received almost 5 million streams and 3.2 million votes. The fans’ votes determined the order of the 24-hour marathon leading up to the premiere of the “Best Day Ever” special. Overall, SpongeBob’s “Best Day Ever” campaign was the most successful online campaign for the property to date.

  • MTV Networks and Nexon announce ‘global online’ gaming partnership

    MTV Networks and Nexon announce ‘global online’ gaming partnership

    MUMBAI: MTV Networks and international game publisher Nexon have announced a partnership to create a new user experience for MTVN’S Neopets. one of the youth communities on the internet, and includes MTVN’s marketing of the launch of Nexon’s casual MMOG game titles in North America via its portfolio of television and online brands.

    The announcement was made by MTVN kids and family group executive vice president Stephen Youngwood and Nexon Japan CEO David Lee at the GSTAR 2006 Gameshow.
    Two of the first titles to be marketed under the alliance will be Maple Story and Kart Rider .

    This new service will provide users the ability to purchase premium level virtual items for customisation and personalisation, in addition to those currently available on the site. Nexon will also provide marketing and promotional support in Asia across its games portal for the new Neopets services.

    MTVN will also become a strategic marketing partner for the launch of Nexon’s first three games to be distributed in North America. Marketing campaigns will be run across a portfolio of MTVN television and online brands including MTV, MTV2, MTV U, Comedy Central, Nickelodeon, The-N, Neopets.com, Shockwave.com, Addictinggames.com, Gametrailers.com and XFire.
    “We are delighted to establish this mutually beneficial partnership with one of the world’s leading creators of programming and content across all media platforms and the premier media partner in North America for Nexon’s wide ranging target audience. We are confident that through the alliance, Neopets will gain strong momentum in successfully serving its users with more value added services and that Nexon will be able to rapidly expand in the North American market,” said Lee.

    Neopets senior vice president and general manager Kyra Reppen added, “We are very excited about this opportunity to further widen the creative net for Neopets. This premium level experience will provide our members with an exciting new means to enhance their personal involvement with the site and represents a significant new business opportunity for our company in Asia, where Neopets will benefit tremendously from Nexon’s creative and marketing expertise.”

  • Nickelodeon US plans ‘SpongeBob marathon’ on 9 November

    Nickelodeon US plans ‘SpongeBob marathon’ on 9 November

    MUMBAI: Nickelodeon US will be launching a 24-Hour SpongeBob marathon on 9 November at 8 pm, featuring viewers’ top 100 cartoon picks, leading to the Best Day Ever special premiering on Friday 10 November at 7:30 pm and the network premiere of The SpongeBob SquarePants Movie at 8 pm.

    For five weeks leading up to Best Day Ever (beginning 5 October), Nickelodeon had invited kids to vote for their favorite SpongeBob SquarePants cartoons on a new super-site www.nick.com/bestdayever. Kids were encouraged to choose their 10 favorites by viewing clips from multiple SpongeBob SquarePants episodes.

    In the initial weeks of the launch of the super-site, it had already received almost 2.8 million streams and 3.8 million votes. The top 100 will appear on-air, in the order that the fans choose, during the 24-hour marathon leading up to the premiere of Best Day Ever, according to an official release.

    Drawing out the suspense further, the All-Time Favorite SpongeBob Pick will air immediately following Best Day Ever.The online super-site also includes an original themed SpongeBob game and exciting new broadband content on the new innovative TurboNick 2.0 site.

    “One of the many reasons our viewers love SpongeBob so much is for his unending optimism and ability to look at the bright side of things, which is exactly what Best Day Ever is all about,” said Nickelodeon Television executive vice president and general manager Tom Ascheim.

    “We’ve received a tremendous response from almost 4 million fans who have voted online for their favorite SpongeBob episodes and we’ll reward them with our biggest SpongeBob event ever,” he added.

    Kicking off on Thursday 9 November at 8 pm, the marathon hosted by sea-loving Patchy the Pirate (Tom Kenny — voice of SpongeBob) will feature Patchy cruising around Manhattan on a grand party boat, counting down the top SpongeBob episodes.

    As the premiere draws near, Patchy will be joined on the boat by hundreds of partying fans, and in classic New Year’s Eve tradition, the ‘SpongeBob’ will drop, bringing the countdown to the Best Day Ever special at 7:30 pm. Patchy will also be joined throughout the marathon by Nickelodeon stars and other celebrity SpongeBob fans who will reveal the details of what would be their own best day ever.

    In the Best Day Ever special, SpongeBob is determined to have the perfect day. His ideal day starts with doing what he loves best — working at the Krusty Krab, going to meet Sandy for a little Ka-Ra-Tay, jelly fishing with Patrick and topping it all off with Squidward’s highly-anticipated clarinet recital. But to his great disappointment, the day does not go at all as he planned. Each of his friends seems to be having a different problem, so naturally he sets out to help them. In doing so, every activity on his perfect day agenda is spoiled.

    As SpongeBob realizes that he sacrificed his whole day to help others, his friends rally around him with their heartfelt thanks. Brimming with happiness and friendship, SpongeBob realises that he had his best day ever after all.

    SpongeBob SquarePants’ Best Day Ever is also available as a CD featuring all-new, original music including the Best Day Ever song. The album presents an entirely new SpongeBob story as it introduces the work of the animated band SpongeBob & the Hi-Seas whose debut record is being previewed on Bikini Bottom’s WH2O, adds the release.

  • Nickelodeon fights competition in kid’s space

    Nickelodeon fights competition in kid’s space

    MUMBAI: Close on the heels of the announcement of a new head, Nickelodeon now boasts of entering the ratings game as the second longest watched channel amongst kids over the last three weeks (Week 40 to Week 42, daypart 07:00 – 22:00, 4-14 ABC, HSM1L+ markets).

    The latest Tam data suggests that specific to this week (ie.Week 42, 15 – 21 October) Nick has squeezed itself into the second spot with timespent/viewer (TS/V) as being 162.05 minutes. However, the timespent/universe (TS/U), tells a different story as Nick slips to the fifth position with 22.2 minutes.

    Hungama TV heads the pack, while the Disney Channel has overtaken the two players from the Turner stable, Cartoon Network and Pogo.

    What’s interesting, is that for same period (Week 42) Nick has held 0.41 TVRs outrunning the Southern leader Toon Disney (0.30 TVRs) and is not trailing too far behind Pogo which has clocked 0.46 TVRs.

    Nick appears to be heading for happier times as it also claims the leadership position among all kids’ channels in the younger kids category as time spent is pegged at 228 minutes (Week 42, daypart 07:00 – 22:00, 4-9 ABC, HSM1L+ markets). This category has seen a growth in GRPs of 83 per cent (From 84 in Week 39 to 154 in Week 42).

    Additionally, over the past four weeks (Week 39 to Week 42) the time spent per individual on Nick has risen 74 per cent, while GRPs have risen 62 per cent to 86 (from 53 in Week 39 to 86 in Week 42), the channel claims.

    Putting up a firm fight, the key properties that seem to be propelling this growth include Ninja Hattori, The Munnabhai Show and The Adventures of Jimmy Neutron.

  • Jim Perry promoted to Nickelodeon, MTVN Kids & Family Group EVP

    Jim Perry promoted to Nickelodeon, MTVN Kids & Family Group EVP

    MUMBAI: Jim Perry has been named executive vice president, 360 Brand Sales, Nickelodeon and MTVN Kids and Family Group. This announcement was made by Nickelodeon and MTVN Kids and Family Group president Cyma Zarghami and MTV Networks U.S. ad sales president Hank Close.

    In this role, Perry will oversee ad sales for multiple brands across a wide variety of platforms, including Nickelodeon, Noggin, The N, Nicktoons Network, Nick Online, Neopets, the Nickelodeon Magazine Group, and emerging media. Based in New York, Perry will report to Zarghami and Close, informs an official release.

    “In his 15 years at Nickelodeon and MTV Networks, Jim has done an amazing job not only generating new partnerships with clients, but also cultivating a unique relationship between Marketing, Programming and other departments at Nickelodeon Networks to provide our partners with the best 360 degree opportunities to reach kids and families,” Zarghami said.

    “Jim has shown the strategic vision to grow the Nickelodeon services in the kids’ market, and has also unlocked the Nickelodeon value proposition for adult advertisers,” said Close.

    A 15-year veteran at MTV Networks, Perry joined in 1991 as a sales planner in the advertising sales department. In this capacity, he was exposed to all of MTV Networks cable properties — MTV, VH1 and Nickelodeon. In 1992, he was promoted to account executive at Nickelodeon. In 1999, he was promoted to vice president of Nick New Business and in 2002; he was promoted to Senior Vice President, of Nickelodeon Advertising Sales.

  • Nickelodeon & Summeripe Worldwide ink deal for character based grocery packaging in US

    Nickelodeon & Summeripe Worldwide ink deal for character based grocery packaging in US

    MUMBAI: Nickelodeon and Summeripe Worldwide, Inc. have completed a new multi-year licensing agreement to bring Nickelodeon’s popular characters, SpongeBob SquarePants and Dora The Explorer, to grocers in the US, on kid-friendly packages of peaches, plums and nectarines.

    The new Nickelodeon/Summeripe Worldwide agreements expands on the success of the licensing initiative launched by Nickelodeon in 2005 to encourage healthier diet and lifestyle choices for kids. Starting in the spring of 2007, Summeripe Worldwide will produce both loose and packaged offerings of yellow and white flesh peaches, nectarines, plums and pluots.

    Using its characters to entice kids to try healthy food alternatives is just one of the ways Nickelodeon has been working to encourage healthy, balanced lifestyles for kids. The network has committed $30 million in resources and 10 per cent of its air to health and wellness messaging through programming and PSA campaigns, states an official release.

    “Adding SpongeBob and Dora peaches, plums and nectarines to our successful assortment of Nickelodeon branded fruits and vegetables will make the produce aisle even more kid-friendly,” said Nickelodeon and Viacom Consumer Products vice president Sherice Torres. “Nickelodeon is committed to encouraging kids to eat right and make healthy food choices.”

    Pat Steider, President of Summeripe Worldwide Inc. stated, “This partnership with Nickelodeon is a great step-forward for Summeripe. We as a company want to be an industry leader in creating exciting opportunities for parents and children to have healthy and delicious kid-sized fresh fruit products. Nickelodeon’s importance in the minds and lives of children will accelerate our efforts of getting great tasting and nutritional fruit into children’s daily diet.”

    Nickelodeon is in its fourth year of its pro-social initiative, “Let’s Just Play.” In 2005, “Let’s Just Play” entered into a partnership with The Alliance for a Healthier Generation to combat the spread of childhood obesity. The three organisations combined forces on a comprehensive media and public awareness campaign, encouraging young people to engage in healthy and active lifestyles.

  • MTV Networks AsiaPac fires staff; Nigel Robbins out

    MTV Networks AsiaPac fires staff; Nigel Robbins out

    MUMBAI: The bloodletting that Viacom chairman Sumner Redstone initiated early last month when he abruptly sacked Viacom Inc CEO Tom Freston, appears to be having it’s knock-on effect in Asia as well.

    MTV Networks Asia Pacific, a division of Viacom Inc’s MTV Networks, today announced a whole swathe of organisational changes, particularly at its Singapore headquarters, “to advance the company’s on-going localization strategy throughout the region”.

    As a result of the changes, permanent positions across a number of departments were made redundant, a company statement said. According to brandrepublic.com, the restructuring will lead to 84 redundancies in the Singapore operation. Also headed out is MTV Networks Asia Pacific president Nigel Robbins. Steven Tan, executive vice-president/COO, MTV Networks Asia, will lead the business until a replacement for Robbins is appointed, it has been announced.

    The new structure will see regional functions and corporate roles decentralized from Singapore, in order to shift the focus of resources to local markets and fully empower local operations to drive all of their TV and digital media businesses. Singapore will continue to be the base for the streamlined corporate group, as well as a new unit to manage MTV and Nickelodeon’s South East Asia TV and digital media businesses and the Viacom Brand Solutions (VBS) pan-regional ad sales unit. This group will include creative, production, talent, research and brand expertise, to continue to create innovative, multi-platform marketing solutions for pan-Asia clients.

    When contacted to ascertain whether the organisational changes would have any impact on the Indian operations, MTV India managing director Amit Jain declined comment.

    Said William Roedy, president, MTV Networks International, “The distinct market dynamics in Asia demand that our local teams are fully resourced to drive our TV and digital media businesses to the next stage of growth. An evolution of our localization strategy, the new structure further decentralizes our operations in order to improve our operating effectiveness in local markets, which will, in turn, enhance our audience connections and business performance.”

    MTV Networks Asia Pacific, which oversees the operation of twenty-two television networks and programming blocks, seventeen websites, and various Asia-specific digital media platforms, informed employees of the structural changes today. As a result of the changes, permanent positions across a number of departments were made redundant.
    Robbins commented, “The task I set out to do was to further challenge the local operations to move in a direction that fostered growth and independence. The first and most obvious step in doing that was to design a streamlined corporate function which allows the individual businesses to take advantage of their own market dynamics on all levels.” Robbins continued, “With fourteen years invested in this company at both the corporate and local levels, my experience allowed me to identify the approach required for continued success. While it’s upsetting to see many colleagues and friends be affected by this change, I truly believe this realigned focus will take MTV Networks to the next level in Asia .”

    New structure in Singapore

    As part of the new Singapore-based structure, MTV will establish a new unit to manage MTV and Nickelodeon’s South East Asia TV and digital media businesses, with sales, creative, production, talent, research and digital media capabilities to deliver integrated marketing opportunities for clients. This newly formed division of the company will be led by Christopher Steward, executive vice-president, Viacom Brand Solutions and Southeast Asia, who will report directly to the President of MTV Networks Asia Pacific.

    This unit will oversee the day-to-day operations of MTV and Nickelodeon’s 24-hour linear television services, branded programming blocks and digital offerings available in Singapore, Malaysia and other Southeast Asian markets. The division also includes Viacom Brand Solutions (VBS), a brand-focused sales organization that will drive pan-regional advertising sales with a full-service team that can create multi-platform marketing solutions for clients, and retain the creative and brand expertise inherent at MTV and Nickelodeon.

    In line with its localization strategy, MTV Networks Asia Pacific’s refined corporate structure will devote more resources locally to position the local businesses to meet the unique demands of the individual markets. With finance, business and legal affairs, strategy, communications, consumer products, program sales and operations all reporting into the president focus is given to corporate roles where regional scale can benefit these businesses. Leaders of the individual MTV Networks operations throughout the Asia-Pacific region will continue to report directly to the President.