ITV

Tag: Nickelodeon Windmill Festival

  • An Indian IP For Kids: Brands Collaborating With Windmill Look To Create Meaningful, Interactive Conversations

    An Indian IP For Kids: Brands Collaborating With Windmill Look To Create Meaningful, Interactive Conversations

    MUMBAI: The 4th edition of Nickelodeon Windmill Festival, an initiative by Event Capital and Tribe Asia, will take place on 22nd – 23rd February 2020 at JioWorld Garden, BKC. Having grown into India’s largest children’s outdoor festival, Windmill has brought on board sponsors like Hershey’s, Kotak Mutal Funds, Soulfull, V-Nourish, Toppscholars, WOK, Sarda Farms, Laughing Cow, Enrich and Club Mahindra who are looking to create deeper brand connects with consumers.

    The need of the hour today is to better understand children as consumers, and communicate with this segment in an impactful, integrated manner.  Windmill as a platform is built as a fun, safe and interactive environment which attracts hundreds of parents and children year on year.

    Commenting on the upcoming event, Janak Vora, CEO, Event Capital said “We are pleased to announce our sponsors for the 4th edition of Nickelodeon Windmill Festival.  With the support of brands collaborating with us, we look forward to provide a better platform for them to engage with families in the best way possible. Our aim is to encourage families to step out and involve their kids to discover their inner passion and interact with various brands as well”.

    Brands coming on board have chosen the platform as a less intrusive form of marketing, as it enables the brand to start a relationship with potential customers and strengthen the bond with existing customers effortlessly. As compared to in your face advertising, playing a pivotal role enhancing a kid’s experience builds a positive recall value which works wonders for a brand.

    The collaborations have all come on board with a purpose in mind and are perfect brand fits to avoid mindless clutter. 

    Brands who have chosen to collaborate with Windmill have similar sentiments in mind.

    Commenting on this, Rasika Prashant, CMO, Soulfull said,”Windmill Festival has been a tent pole partnership for Soulfull. We have been able to reach out to thousands of kids and mothers during the event and establish meaningful conversations with them. The event organization is very good and allows us to showcase brand Soulfull in an impactful manner."

    Adding to this, Mrs.Kiran Agarwal, Founder, WOKA said,  “Associating with WindMill is always special as they cater to children as we at WOKA feel the same. Connecting at a platform with which WindMill comes in the market is a great way to reach to children with different backgrounds, age and sensibilities. WOKA looks for opportunities such as these where we can showcase our association and connect with children through our value based animation films and yet exchange a bond of happiness with our young minds.”

    Building a healthy ecosystem for effective play and learning, Windmill is dedicated to the best interests of kids.

    WindMill will take place on 22nd and 23rd February 2020 at Jio Gardens, BKC and the tickets can be bought on:  https://bit.ly/2R3lwEw

  • Event Capital announces the 4th edition of Nickelodeon Windmill Festival

    Event Capital announces the 4th edition of Nickelodeon Windmill Festival

    Mumbai:  The 4th edition of India’s largest festival for kids, Nickelodeon Windmill Festival, an initiative of Event Capital and Tribe Asia, is all set to take place on 22nd and 23rd February, 2020 at JioWorld Garden, BKC in Mumbai. The festival offers a wholesome experience for toddlers, pre-teens and parents. The key objectives of the festival are to give the urban child an outlet to be creative, to gain information and to encourage quality time with family through recreational experiences curated at the festival.

    Nickelodeon Windmill Festival brings to life children’s most loved tales through musical plays, dance shows and never seen before performances.  Patrons present at the festival can also enjoy a specially curated flea market with a wide variety of food and other recreational activities including interaction with their favourite Nickelodeon toons. Various experiential zones like ballet parade, Bungee Park, Trampoline Park, Vertex tunnel and Human Claw and more will be set to entertain everyone.

    An array of over 50+ workshops specially designed to cater to various age groups  on a variety of topics like indoor gardening, beat-boxing, science on wheels, robotics, Lego workshops, stop motion animation, aeronautics, karate and kick-boxing, storytelling, doodle art,  wheel pottery and many more.  With a petting zoo available at the venue kids can interact and play with a variety of animals.

    Speaking on this, Janak Vora, CEO, Event Capital said, “In its previous editions, the festival has witnessed a footfall of over 20,000+ attendees and over 50+ brand associations.  This year, we aim to create a more holistic family ambience with unique range of activities and workshops that would encourage families to get outdoors. Through this festival, we want the child to discover his/her innermost passion and get inspired!”

    Commenting on the upcoming festival, Mahesh Shetty, Head – Network Sales, Viacom18 said, “With Peppa Pig Musical, we forayed into kids live entertainment genre and with Windmill festival we have taken the next big leap. Event Capital has cultivated the festival very well over past few years and we are very excited to collaborate with them and scale up Nickelodeon Windmill Festival. The festival brings alive the concept of quintessential outdoor learning and is backed by widespread activities such as indoor gardening, workshops, aeronautics and more. The Nickelodeon Windmill Festival is a combination of educational and fun activities for the young generation.

    Nickelodean WindMill will take place on 22nd and 23rd February, 2020 at JioWorld Garden, BKC and the tickets can be bought on :  https://bit.ly/2R3lwEw