MUMBAI: The New Year is all set to bring in a high decibel and exhilarating entertainment experience with India’s only award show by the kids, for the kids and of the kids – Nickelodeon Kids’ Choice Awards 2018 Powered by Parle Hide & Seek Crème Sandwiches. The pioneering awards that recognizes and celebrates the best in the world of entertainment across film, television, mobile gaming amongst many others is all set to roll out its orange carpet on your television screens on 6th January 2019 at 6.30 PM on Nickelodeon.
The internationally acclaimed Nickelodeon Kids Choice Awards 2018 is the only award show in India that celebrates kids and their choices. The latest edition of the star-studded awards saw kids favorites like Varun Dhawan, Deepika Padukone, Alia Bhatt, Kartik Aaryan, Sonakshi Sinha, Huma Qureshi and Ishaan Khattar walk the renowned Orange Carpet. Kartik Aaryan who has emerged as a phenomenon amongst kids and adults alike also charmed the audience as the host and performer, while the gorgeous Alia Bhat, Varun Dhawan and Sonakshi Sinha owned the stage with their fun, unique and spectacular performances. Alia Bhatt took a trip down memory lane and relived her school days along with our Nicktoons Shiva, Motu Patlu and others, mesmerizing the audience with her performance. Sonakshi Sinha took the entire stage down with her foot tapping and energetic performance to popular punjabi medley peppered with dhols and nagadas. The uber cool and suave Varun Dhawan enthralled the audiences through an exciting act where he made an entry on a plane which left the audience spell-bound.
The prestigious Nickelodeon Orange Blimp this year was bestowed upon actors like Varun Dhawan and Alia Bhatt for Favourite Movie Actor (Male) and Favorite Movie Actor (Female) respectively. Tiger Zinda Hai won in the Favourite Film category. Ishaan Khatter won a special award and Swag Se Swagat that had the nation dance to its tunes was voted as the Favourite Bollywood Movie Song by kids. Motu and Shin Chan won the Favorite Indian toon Character and Favorite Show of the year award respectively.
The night also saw epic slime mania, as a part of Nickelodeon’s coveted tradition, where Kartik Aaryan and Varun Dhawan drenched Alia Bhatt and Sonakshi Sinha in the Nickelodeon’s signature Green slime.
In addition to Nickelodeon, Sonic and Nick HD+ would also telecast the award show in the month of January. Nickelodeon Kids Choice Awards 2018 will also see the entire Viacom18 network come together to telecast the much awaited awards across network channels- Colors, Rishtey, Colors Bangla, Colors Marathi, Colors Gujarati and Viacom18’s OTT platform VOOT.
To engage with kids across the country, a larger than life marketing campaign has been framed which includes high decibel promos on the franchise, print, high visibility outdoor campaign across key cities viz Mumbai, Delhi, Pune and Ahmedabad, mall activations in Mumbai & Delhi & van activations in approximately 30 cities across Maharashtra & Gujarat . Over and above this, there has been a digital storm by populating content of various and varied influencers and 25 bloggers grooving to the #KCA anthem. This has been populated across Nickelodeon social media pages on Facebook, Twitter & Instagram to reach out to a wide audience. In addition to this – Twitter trends with live tweets and updates, the UGC on the #KCAShake, #BehindTheScreen access to our users. Not only this, the KCA fever has also gripped Bollywood and even the celebrities shook a leg on the #KCAShake.
