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Tag: Nickelodeon India

  • Nickelodeon India delivered a stellar quarter with engaging educational campaigns

    Nickelodeon India delivered a stellar quarter with engaging educational campaigns

    Mumbai: Nickelodeon India concluded a remarkable July-September quarter with innovative, pan-India campaigns that touched the lives of kids across the country. Despite it being a non-festive quarter, the brand’s immersive engagements—from bustling cities to local communities ensured its presence wherever kids are. Through on-ground and digital campaigns, Nickelodeon reaffirmed its position as the ultimate destination for kids by consistently delivering moments of joy and learning.

    Nickelodeon’s ability to leverage key topical moments transformed special days into extraordinary experiences, sparking creativity and connection among kids across India. For Teacher’s Day, under the #FeatureYourTeacher campaign, Nicktoons Chikoo and Bunty visited Parvarish Special School and Ryan International School in Delhi, engaging kids and celebrating their mentors. On Friendship Day, Chikoo and Bunty brought excitement to Shrimad Rajchandra Divine Touch School in Ahmedabad, as part of the #ToastYourDost campaign. In Chennai, Nickelodeon partnered with Space Kidz India to offer an educational space exploration experience, led by Abhimanyu from Abhimanyu Ki Alien Family. Additionally, the release of the movie – Motu Patlu and Mission Kung Fu Kid saw Motu and Patlu delighting kids through interactive storytelling sessions and local tours in the city of Ahmedabad, blending entertainment with meaningful engagement.

    Commenting on Nick’s ability to engage kids across the board, Viacom18 business head of Kids TV Network Anu Sikka said, “At Nickelodeon, we aim to create experiences that do more than entertain—they inspire learning, growth, and joy. This quarter, we successfully deepened our engagement with kids through immersive experiences and collaborations that left a lasting impact. As we look ahead to the festive season, we are excited to continue partnering with brands and stakeholders, on both national and hyperlocal levels, to deliver enriching and meaningful value propositions.”

    This quarter also marked the expansion of Nickelodeon’s School Contact Program in key focus markets, engaging thousands of kids in schools through interactive and creative experiences. Nicktoons brought learning and laughter to kids, strengthening the brand’s on-ground presence.

    The success of these campaigns shines through in the growing number of sponsors and partners who have joined forces with Nickelodeon, driven by the brand’s deep connection with kids. Leading names such as Yipee, Complan, MamaEarth, Dr. Oetker, Babool, Kellogg’s, Ghadi, Huggies, Mammy Poko Pants, Ryan International School, Space Kidz India, and Shrimad Rajchandra Divinetouch, among others, have embraced Nickelodeon’s mission to provide value-driven entertainment that resonates with kids.

    Further underscoring Nickelodeon’s impact, its partnership with Fevicreate Idea Labs, Pidilite’s annual art and craft competition, recently earned the prestigious ANN Award for “Best Live Action Program” in the Kids’ category. This achievement highlights the brand’s leadership in delivering content that captivates and educates kids, both on and off-screen.

    Ryan International School principal Sheetal Labru said, “We’re thrilled to partner with Nick for this year’s Teacher’s Day celebration. The celebration brought a fresh and engaging approach to honouring educators, making the day truly memorable. The interactive activities, where students guided their teachers through fun challenges, showcased the special bond between them. We’re proud to see our students express their gratitude in such creative ways.”

    “At Shrimad Rajchandra Divinetouch, we are committed to creating a global community of purpose-driven individuals by delivering values through engaging and immersive formats. Our approach is to make learning enjoyable, impactful, and therefore, easy to internalise for young children. This Friendship’s Day, we’re thrilled to join hands with Nick to celebrate the special bond of friendship, combining our vision with a fun and memorable activity” Added, Shrimad Rajchandra Divinetouch trustee Sapna Shroff.

    Space Kidz India Founder and CEO Dr Srimathy Kesan said, “Here at Space Kidz India, our aim is to inspire and engage children in the wonders of space science and technology. We’re thrilled to collaborate with Nick, the pioneers in their space, where we aim to further ignite curiosity and encourage the next generation to reach for the stars. By combining entertainment with education, we hope to make learning about space accessible and exciting for children everywhere. Nick’s Abhimanyu is a prodigy in himself, it was a great experience having him at the centre, taking kids through his world.”

    As we approach the festive quarter, Nickelodeon is set to deliver more excitement and value to kids and brands alike. With major events lined up for Children’s Day, Diwali, Christmas, and New Year, the stage is set for grand-scale activations that will engage children across India. Brands have a unique opportunity to be part of these memorable experiences and connect with young audiences in impactful ways.

    Nickelodeon India continues to redefine kids’ entertainment by building meaningful, lasting connections across touchpoints. With thousands of kids engaged through on-ground experiences and innovative partnerships, the brand remains committed to delivering moments that spark imagination, foster learning, and create memories that stay with kids long after the fun is over.

  • IndiaCast Media all set to visit MIPCOM ’23

    IndiaCast Media all set to visit MIPCOM ’23

    Mumbai: IndiaCast Media Distribution Pvt Ltd, a joint venture between Viacom18 and TV18, will be showcasing the best of Indian content at MIPCOM ‘23. With an impressive library of over 40,000 hours of content, IndiaCast is one of the leading Indian networks for diverse syndication content, reaching audiences in more than 135 countries through adaptation in over 35 international languages.

    From the flagship Hindi general entertainment channel, ‘Colors’, IndiaCast offers a wide range of Indian series, including women-centric shows, love stories, drama series, and telenovelas. Their rich collection of animation series from Nickelodeon India, the number 1 kids’ channel in India, surpasses the likes of other channels in the category.

    In addition to the impressive lineup, IndiaCast boasts a captivating selection of factual entertainment content from HistoryTV18, along with innovative and engaging formats from MTV India. The content from the network’s immensely popular OTT app, Jio Cinema, offers a unique collection of edgy, thrilling, short-format shows that are sure to captivate global viewers. To top it all off, the vast catalog of movies from Viacom Motion Pictures, Jio Studios, and more, providing an unparalleled cinematic experience are crowd favorites at global markets.

    IndiaCast Media executive vice president and head of international business Govind Shahi said, “Our extensive product catalogue is a testament to our commitment to delivering high-quality content across various genres. We are excited to announce our presence at MIPCOM ‘23 and warmly invite everyone to join us to explore potential collaborations and evaluate how our remarkable content can add value to your offerings.”

    You can find IndiaCast at booth P-1/ K-51 from 16 – 19 October 2023 at MIPCOM ’23. 

  • Viacom18’s global push with international animation series

    Viacom18’s global push with international animation series

    MUMBAI: Entertaining kids on television is not a child’s play. Many an Indian broadcaster will agree. But Viacom18 owned Nickelodeon India has managed to do it well by bringing to life iconic characters like Motu Patlu, Gattu Battu, Shiva and Rudra amongst several others. Now the kids broadcaster is making its biggest bet: teaming up with its international associate Nickelodeon International to co-produce a new 2-D  animation series targeted at two to 14-year-olds all over the world.

    Titled The Twisted Timeline of Sammy & Raj, it is slated to roll out on Nickelodeon’s international channels in 2021.

    “The UK and the US are two nations that produce a lot of animation content. India is the only region other than these two which has scaled up its original IP animation production capability,” says Viacom18 content & research Kids TV network creative head Anu Sikka. “When the UK team approached us, we thought as so many productions are happening in India why not do something from India. The idea was to create an IP and a show which works across the globe.”

    Read more news on Viacom18

    And that’s why it took the teams from the two companies which included – Sikka and Nickelodeon VP animation Chris Rose – two years to crack the project. Sikka brainstormed with her Indian colleagues to come up with the basic concept, which was then fine-tuned and honed jointly with the Nickelodeon International team. “We have incorporated India’s cultural nuances in the show in order to make it more endearing for both Indian and international audiences,” reveals Sikka.

    The writers room for The Twisted Timeline of Sammy & Raj is now located in the US under head writer Jordan Gershowitz’s supervision. Creatives are being supervised by both the UK and Indian creative teams with the animation being done at Big Animation’s Pune studio.

    Read more news on Nickelodeon

    The channel is using Frame.io for better connectivity as well to clear assets and storyboards. Sikka highlights that due to the pandemic, the entire process slowed down. According to her, the studio has gradually picked up the pace and arranged software and necessary equipment for employees sitting at home. She says: “Luckily for kid's content and animation, we did not require any shoots, so our work didn’t stop. Yes, initially the challenge was to coordinate with everyone, there were internet connectivity issues at some places. There were initial hiccups but now we are back on track. Pre-production work that also includes conceptualisation and writing went at a rather swifter pace.”

    Sikka says that while the IP of the new series lies with Viacom18, distribution will be done by Nickelodeon International in the territories where it can be sold. Of course, the first telecast right will lie with all Nickelodeon channels. She says her  primary focus is to launch the show on a larger scale, and then depending on the traction the channel will look further into distribution and licensing.

    She points out that English dubbing will be done in both India and the UK, but the dubbing of the content in Hindi and other regional languages will be completely homegrown. She further adds, a movie franchise could also be in the works – just like Motu Patlu –  depending on The Twisted Timeline of Sammy & Raj’s popularity.

    Animated shows on Indian television are budgeted at between Rs 12-25 lakh for a 2D series and Rs 22-35 lakh for a 3D one. Sikka was loathed to reveal the budget of the co-production. But industry sources reveal that it might be in multiples of what Indian shows can command.

    The news about the co-production has warmed many an animation industry veteran’s heart. Says one of them: “This is so good. There was a time when India was known for outsourcing and not for original IPs. But recent efforts like Mighty Little Bheem by Green Gold on Netflix and Vaibhav Studios’ Lamput on Cartoon Network has made waves globally and are telling a different story about India’s animation prowess.”

    The hope, amongst most industry professionals is that The Twisted Timeline of Sammy & Raj will take that story of animation further into its next chapter. 

  • Nickelodeon International and Nickelodeon India announce first coproduction, The Twisted Timeline of Sammy & Raj

    Nickelodeon International and Nickelodeon India announce first coproduction, The Twisted Timeline of Sammy & Raj

    MUMBAI: Nickelodeon International is teaming up with Nickelodeon India, a part of Viacom18 that is a joint venture between ViacomCBS and Network18, to co-produce The Twisted Timeline of Sammy & Raj. The new series marks the first collaboration between the top kids’ entertainment brand and the leading Indian kids’ category brand from India’s fastest growing entertainment network.

    Currently in production with Nickelodeon India of Viacom18, The Twisted Timeline of Sammy & Raj is slated to roll out across Nickelodeon International in 2021. With a mysterious time-altering app at their fingertips, the series follows the reality-bending adventures of a pair of cousin-brothers, as they pause, rewind, fast-forward and slow-motion their way into a whole host of rowdy laugh-out-loud exploits.

    The international collaboration is underway on the new 20 x 30-minute 2D animated series, with animation and storyboards developing in India, scripting in progress in the US and UK, and casting initiated in the US  

    “The popularity of international content is on the rise, and Nickelodeon is focused on meeting the rising demand for diverse, creative stories for a global audience. This groundbreaking partnership with Viacom18 goes beyond kids’ content, as we look to embrace greater diversity both on-screen and behind the camera,” said ViacomCBS Networks International kids and family executive vice president Jules Borkent.

    Nickelodeon International production and development senior VP Nina Hahn said, “In the creative world, geographic borders have diminished, as more content is drawn by the hands of global artists from every corner of the world. The idea for this series was developed in collaboration with the team in India as we sought a way to fuse western and eastern storytelling elements. Indian culture is very much a part of this series’ DNA, and we are eager to share those elements with our global audience.”

    Viacom18 Hindi mass entertainment and kids TV network head Nina Elavia Jaipuria said, “Over the years, Nickelodeon India has created successful local IPs and characters that kids love. This partnership with Nickelodeon International has gone beyond the borderlines of creativity and stands testimony to the success of Nick India and Nick International in creating groundbreaking content. It further reinforces the capability of the Indian Animation Industry. We are happy to partner with Nickelodeon International for this show and look forward to working together in creating this series for kids across the world.”

    Viacom18 kids TV network content and research creative head Anu Sikka said, “Kids imaginations and aspirations are universal and it’s this learning that has brought this show to life. The series will be showcasing stories that kids around the world will find relatable and engaging, hopefully opening up more opportunities for future collaboration. Our efforts are to make sure that kids get to experience the best of animation and that this show will stir their imagination and transport them into a new world of adventure.”

    Nickelodeon International animation VP Chris Rose and Viacom18 kids TV network content and research creative head  Anu Sikka are overseeing the project. The head writer of the series is Jordan Gershowitz.

  • Excitement Tenfold as Nickelodeon India Brings a Week of fun to celebrate children’s day

    Excitement Tenfold as Nickelodeon India Brings a Week of fun to celebrate children’s day

    MUMBAI: The memories that we make as children always set path for the adult in us.  Nickelodeon, India’s leading kids’ entertainment franchise by Viacom18 is all set to host a week long carnival to celebrate Children’s Day with interactive activities and games. The week long activities will see the channel entertain the little munchkins and remind us, never to forget the child within.

    Nickelodeon will kick start the activities with a makeover of the entire channel with Children’s week bugs, Astons, Bumpers and Idents. The excitement increased with the premier of Gattu Battu’s first TV movie and a majestic short movie based on Lord Shiva. An additional treat will be the daily blocks of Motu and Patlu, giving children a chance to discuss on social media by running a contest of which movie of their most loved character Motu Patlu will be played on children’s day. That is not all, kids will also be treated to a splendid surprise with the new children week special – Slime Jump Game! The game brought upon laughter and moments to always remember as the kids selected their favourite toon to get slimed upon.

    If that is all happening on-air, Nickelodeon isn’t far behind in engaging with kids from schools and NGO’s on this special day. The channel has always encouraged its viewers to have fun while bringing out the child within you. Nicktoons like Shiva, Rudra and Dora engaged with kids of Podar International School and Angel Express, NGO for interactive activities and games.

  • TI Cycles enters into licensing tie-up with Nick

    MUMBAI: Murugappa Group-owned TI Cycles has entered into a licensing deal with kids broadcaster Nickelodeon India to launch new range of bicycles and tri-cycles for the Indian market.

    The products are designed around two of Nickelodeon‘s popular characters, Ninja Hattori and Dora the Explorer.

    Kids can choose between eight different variants with specialized features priced between Rs 6900 to Rs 8000. The collection will be available across 200 plus BSA Hercules exclusive outlets in the country.

    Tricycles tor the 2-4 year old fans will also hit markets soon.

    Viacom18 Media Sr. Vice President – Consumer Products & Communications Sandeep Dahiya said, “Cycling has always been one of kids‘ favorite pastimes. We are happy to partner with TI Cycles to create an exciting range of bikes and trikes, which now makes it possible for kids, to ride with their favorite Nickelodeon characters – Dora the Explorer and Ninja Hattori.”

    TI Cycles has successfully established a chain of exclusive retail outlets for their brands BSA and Hercules across the country. BSA Champ, from TI cycles of India caters exclusively to kids.

    TI Cycles GM marketing and retail Rajesh Mani said, “We are very happy to join hands with Nickelodeon which is an extremely popular kid‘s channel. Both the characters, Ninja Hattori and Dora the Explorer enjoy tremendous fan following amongst the kids. So with the exciting toons and our forte in the bicycle segment, we are sure the cycles will sell like hot cakes.”