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Tag: Nick

  • Nick launches mobile game for ‘SpongeBob SquarePants’ on iOS

    Nick launches mobile game for ‘SpongeBob SquarePants’ on iOS

    MUMBAI: US kids broadcaster Nickelodeon has launched a new city building app, SpongeBob Moves In. Available worldwide, SpongeBob Moves In features a 2D design and aims to give fans a new way to interact with the animated series ‘SpongeBob Squarepants‘.

    In the game built for iOS, players build Bikini Bottom to their own tastes and are tasked with keeping the city‘s residents happy by making all their wishes come true. As players advance in the game, they can unlock exclusive-to-the-app, untold stories about how their characters, including SpongeBob, Patrick, Mr. Krabs, Plankton, Squidward and Sandy, first arrived in the town. Written by the SpongeBob SquarePants series writing staff, these stories are told through new animated short videos unlocked throughout the game.

    Nickelodeon group executive VP and GM digital Steve Youngwood said, “Millions of fans around the world experience the fun and magic of SpongeBob on television every day, and now they can live out their very own Bikini Bottom adventures with SpongeBob Moves In whenever and wherever they want”.

    SpongeBob Moves In is available worldwide in eight languages: English, Spanish (Latam), Spanish (Spain), German, French, Dutch, Portuguese and Italian.

  • Nick US boosts merchandising activity for ‘SpongeBob SquarePants’

    Nick US boosts merchandising activity for ‘SpongeBob SquarePants’

    MUMBAI: US kids‘ broadcaster Nickelodeon has launched a new SpongeBob SquarePants Hot Wheels collection featuring six die-cast vehicles inspired by SpongeBob and his Bikini Bottom friends.

    Each 1:64 scale vehicle features SpongeBob, Patrick, Mr. Krabs, Plankton or Squidward graphics, specially designed in their likeness. Retailing for $3.49 each, SpongeBob, Plankton and Squidward‘s fun-sized vehicles are available now with the remaining rolling out at stores across the US later this summer.

    Nickelodeon consumer products senior VP Global Toys and consumer electronics Manuel Torres said, “We are so happy to have SpongeBob SquarePants join the Hot Wheels family. We continue to push the boundaries of imagination with SpongeBob, and these new cars bring the show‘s characters to life in such a unique way; they are sure to provide hours of action-packed adventure for fans everywhere.”

  • Nick launches its first global mobile app

    Nick launches its first global mobile app

    MUMBAI: Kids broadcaster Nickelodeon has launched its first worldwide mobile app Teenage Mutant Ninja Turtles: Rooftop Run in more than 150 countries and eight languages.

    Available for iPhone, iPad and iPod touch devices, the app features 3D characters and environments based on the CG-animated series.

    This is a runner ninja combat game, where players run, jump and fight their way across the rooftops of New York in an attempt to save the city from the invading Kraang and ultimate destruction.

    The app will be translated into eight languages, English, Dutch, French, German, Italian, Portuguese, Spanish (Latin America) and Spanish (Spain).

  • Nick renews contracts with Maya Digital for 3D animated series

    Nick renews contracts with Maya Digital for 3D animated series

    MUMBAI: India‘s leading animation and digital effects production house, Maya Digital Studio has got a contract renewal from Nick for its 3D animation series Motu Patlu.

    Nick had last year aired the 3D animated series on its channel. The series is based on characters from Lotpot comics, Motu and Patlu.

    Maya Digital Studios CMD Ketan Mehta said, “Being a digital partner of Motu Patlu we are extremely glad to receive this massive response for The Adventures of Motu Patlu, and the series is getting increasingly popular among kids and family. At Maya, we believe that animation is the first interface to get connected towards entertainment, and we ensure that we deliver the best in the industry.”
     
    He further added, “Motu Patlu series is a humorous take on two men, and their misadventures, build around a 42-year-old legacy. Its premise represents the cultural ethos of small town India and captures the life in the heartland of India. The show is a hilarious slapstick ride of two friends Motu & Patlu who land themselves in hilarious situations and later manage to get out by luck. Apart from Motu Patlu, Maya Digital Studio‘s have a series of prestigious projects lined up in future which includes Captain Vyom, The Centsables, & Sholay along with a couple of highly anticipated, visual effects driven live action television series.

  • Nick in deal with Fuhu to launch co-branded tablet

    Nick in deal with Fuhu to launch co-branded tablet

    MUMBAI: Nickelodeon and Fuhu have signed a multi-year deal to produce and distribute Nickelodeon-themed tablet accessories and nabi Jr. tablets pre-loaded with the network‘s content.

    The first release of the partnership is the recently launched, touch screen nabi Jr. tablet, filled with educational apps, games, and videos, from hit Nickelodeon preschool series including Dora the Explorer, Team Umizoomi and Bubble Guppies.

    This spring, a line of Teenage Mutant Ninja Turtles-inspired mobile tablet accessories, such as character bumpers, Kinabis and stands, will be available nationwide, ranging from $19.99 to $79.99.

    “We are thrilled to partner with Fuhu, Inc., they are a leader in designing state of the art devices and kid-friendly mobile tablet accessories,” said Nickelodeon Consumer ProductsSenior Vice President, Global Toys and Consumer Electronics Manuel Torres.

    “Bringing our captivating characters and adventure-filled stories to the nabi Jr. tablets; and our line of Teenage Mutant Ninja Turtles-themed accessories, offers Nickelodeon fans a deeper connection with their favorite properties wherever they are.”

    “We are honored to partner with Nickelodeon, a company that is synonymous with rich and engaging kids and family entertainment, and is genuinely humbling to be creating a unique technology platform like nabi Jr. in collaboration with Nick Jr. content. We believe that this partnership will bring children consumer electronics, learning and entertainment to the next level,” said Fuhu CEO Jim Mitchell.

    “As a leader in entertainment and education, we are thrilled to bring Nickelodeon content to nabi Jr. tablets. Our preschool fans, with their parents, can learn while interacting with characters they love across games, videos and books,” said Nickelodeon Group VP, Games Vikram Goel.

    Additionally, Fuhu, Inc. is an associate sponsor of Nickelodeon‘s 26th Annual Kids‘ Choice Awards 23 March. The nabi Jr. tablet features an Nvidia Tegra dual-core processor, Android 4.0 ICS, 5-inch high-resolution (800×480) capacitive touch screen and rotating front and back camera for only $99.

    nabi Jr. is a breakthrough product that redefines education with the first tablet-based adaptive learning system that takes a holistic approach to courseware vs. individualised textbooks and stand-alone apps.

  • Nick launches on-air contest with Dubai’s Atlantis, The Palm

    MUMBAI: With summer vacations round the corner, kids broadcaster Nickelodeon has joined hands with Dubai‘s underwater themed resort Atlantis, The Palm to launch an on-air contest christened Lets Go Atlantis.

    The contest will give eight lucky winners a chance to win a three day and three night trip to Atlantis, The Palm along with their family.

    Beginning 13 February, one can participate in the contest by watching Nickelodeon daily from 6 to 8 pm and answer the question by logging on to Atlantisthepalm.com/nickelodeon and find the right answers. Answers can also be sent via SMS, IVRS or by logging on to nickindia.com.

    In order to ensure maximum participation, Nickelodeon will also allow entries through print and radio advertisements.

    Viacom18 EVP & Business Head – Kids Cluster Nina Elavia Jaipuria said, “Engaging and interacting with kids through our endearing Nicktoons and campaigns has always been Nickelodeon’s top priority. We are thrilled to partner with Atlantis, The Palm and give our viewers an opportunity to win a vacation of their lifetime.”

    Atlantis The Palm & Global Partnerships Kerzner SVP Marketing Ravini Perera added, “Atlantis, The Palm is thrilled to associate with Nickelodeon and give kids a chance to experience our iconic resort and discover all Atlantis has to offer. With something for everyone, we are sure Nickelodeon fans will have an amazing time playing on the various rides in Aquaventure Waterpark or meeting our dolphins in Dolphin Bay.”

  • TI Cycles enters into licensing tie-up with Nick

    NEW DELHI: Giridhari Mohanty has succeeded Frank Noronha as DAVP director-general.

    Noronha has moved to the Press Information Bureau as Director General. Both officers are from the 1982 batch of the Indian Information Service.

    Mohanty, who takes charge of the Directorate of Advertising and Visual Publicity (DAVP), was in All India Radio news as director general, a post he held since July 2010. Since September 2011, Mohanty was also a member of the Advisory Group on Media and Human Rights established by the National Human Rights Commission.

    Coming a year before the General Elections, the DAVP post becomes significant as the Government will use all the resources at its command to send out advertisements to news media about the government’s achievements, particularly in the programmes related to the rural areas. Mohanty’s experience in AIR will come in useful in this regard.

    DAVP currently sends out ads worth more than Rs 7.50 billion every year. Some of the autonomous bodies also route their advertisements through DAVP.

    Noronha, who was appointed Director General of DAVP in 2009, told indiantelevision.com that the transfer was normal since he had completed four years in DAVP.

  • Scribble Hero is Nick’s first original IP for mobile

    Scribble Hero is Nick’s first original IP for mobile

    MUMBAI: Nickelodeon has launched Scribble Hero, an arcade-style action game available for download on iOS devices marking the network‘s first original IP for mobile.

    The app features unique hand-drawn graphics, 50 levels of adrenaline-pumping fun, power boosts, epic boss battles and a variety of weapons and boosts to upgrade playing experiences.

    Players get drawn into an action-packed world when they join the heroic doodle Sketch as he battles an army of sinister scribbles and deadly doodles in a quest to save his girl pal, Dot.
    Throughout the game, players will collect coins to unlock boosts, weapon upgrades and extra lives to help them face off against hoards of enemies to become the ultimate Scribble Hero.

  • Nick introduces sub brands; Nick Explore first to roll out

    Nick introduces sub brands; Nick Explore first to roll out

    MUMBAI: Taking its licensing and merchandising strategy forward, Nickelodeon India is set to introduce its own sub brands in the Indian market, Nick Explore, Nick Sports and Nick Action.

    The first edition from this kitty is ‘Nick Explore‘ in association with Mexus Education, one of the leading providers of hands-on educational toys for kids. The Nick Explore range of hands-on-learning toys and instructive games exposes kids to the fundamentals of science & technology, thus increasing their imagination and analytical skills.

    These edutainment toys are targeted at eight years and above, with 24 different models and priced from Rs 199 to 2499. Nick Explore includes toys like rocking chairs, quad bikes, 360 degree cannons, walking robots, retro planes, earthquake meters and many more. The components in all the toys are interchangeable, re-usable and comes with infinite possibilities of making new models and machines. The range will be available at Hamleys, Landmark, Reliance Time Out, Shoppers Stop, Beanstalk and several toy stores across the country.

    Speaking on the launch of Nickelodeon‘s sub brands, Viacom18 Media SVP – Consumer Products & Communications Sandeep Dahiya said, “This collaboration marks our entry into a new domain – both from a brand as well as a category perspective. The ‘Nick Explore‘ range of kits, developed by Mexus Education, will help unlock the creative potential in older kids, while exposing them to basics of science in a manner that‘s fun and interactive.”

    Mexus Education MD Rohit Jain adds, “We are delighted to launch our latest innovative designer toys as Nick Explore. This is in continuation with our efforts of making learning enjoyable for kids. Nick Explore series will give a new dimension to the way kids perceive toys and studies by delivering the rare mix of analytical skills and creativity. Now kids can make new designs everyday and experiment with their ideas to make real machines and life size models with world class quality components in Nick Explore products.”

    Nickelodeon‘s association with Mexus Education will include a 360-degree marketing promotion that will include on-air promotion, on-ground activities, digital and radio that will help in consumer engagement. The new product range will be promoted through various social media platforms on Facebook, Twitter as well as on the Nick India website. There will also be contests and retail promotions planned around the range.

  • TI Cycles enters into licensing tie-up with Nick

    MUMBAI: Murugappa Group-owned TI Cycles has entered into a licensing deal with kids broadcaster Nickelodeon India to launch new range of bicycles and tri-cycles for the Indian market.

    The products are designed around two of Nickelodeon‘s popular characters, Ninja Hattori and Dora the Explorer.

    Kids can choose between eight different variants with specialized features priced between Rs 6900 to Rs 8000. The collection will be available across 200 plus BSA Hercules exclusive outlets in the country.

    Tricycles tor the 2-4 year old fans will also hit markets soon.

    Viacom18 Media Sr. Vice President – Consumer Products & Communications Sandeep Dahiya said, “Cycling has always been one of kids‘ favorite pastimes. We are happy to partner with TI Cycles to create an exciting range of bikes and trikes, which now makes it possible for kids, to ride with their favorite Nickelodeon characters – Dora the Explorer and Ninja Hattori.”

    TI Cycles has successfully established a chain of exclusive retail outlets for their brands BSA and Hercules across the country. BSA Champ, from TI cycles of India caters exclusively to kids.

    TI Cycles GM marketing and retail Rajesh Mani said, “We are very happy to join hands with Nickelodeon which is an extremely popular kid‘s channel. Both the characters, Ninja Hattori and Dora the Explorer enjoy tremendous fan following amongst the kids. So with the exciting toons and our forte in the bicycle segment, we are sure the cycles will sell like hot cakes.”