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Tag: Nick India

  • Cakezone and Olio ride together with Nick India to serve up Motu Patlu magic

    Cakezone and Olio ride together with Nick India to serve up Motu Patlu magic

    MUMBAI: What happens when India’s favourite animated duo meets two of the country’s biggest F&B brands? A dessert and pizza-fuelled adventure that’s bound to thrill kids and nostalgic adults alike.

    Cakezone and Olio pizza, both flagship brands under Curefoods, have partnered with Nick India to launch an exclusive Motu Patlu themed culinary experience starting mid-February 2025.

    Parents, brace yourselves! From vibrant Motu Patlu-branded cakes and desserts to specially curated kids’ meals with collectible goodies, this collaboration is set to turn snack time into an animated celebration.

    Cakezone and Olio pizza brand, will feature Motu Patlu characters on product packaging, in-store branding, and themed merchandise. Fans can expect limited-edition giveaways, interactive activities, and even Motu Patlu-themed birthday party packs.

    “We are thrilled to collaborate with Nick India to bring their iconic characters, Motu Patlu, to life through this exciting partnership. As one of the most popular and enduring kids’ shows for over 13 years, Motu Patlu has captivated young audiences with its humour, heartwarming friendship, and light-hearted storytelling. This collaboration seamlessly blends nostalgia with the joy of indulging in our products, creating a truly special experience for families and children. We believe this initiative will strengthen our brand’s connection with young audiences while bringing fun and happiness into every household,” said Curefoods founder Ankit Nagori.

    JioStar Consumer Products head Sachin Puntambekar added, “Motu Patlu holds a special place in the hearts of our fans and this collaboration with Cakezone and Olio pizza allows us to bring their magic to life in a fun-filled culinary experience. By bringing our beloved characters into everyday moments, we are further strengthening their deep emotional connection with fans.”

    For six months, Cakezone will roll out a special lineup of cakes and single-serve desserts, while Olio pizza will introduce the Motu Patlu kids meal, complete with collectible add-ons. Fans can also grab themed merchandise such as activity booklets, party hats, lunch boxes, and stationery. In select offline locations across Bangalore, Mumbai, and Pune, kids can enjoy Motu Patlu-themed colouring placemats and exclusive birthday party packs featuring character décor, customised cakes, and interactive fun.

    Since its television debut on Nick India in 2012, Motu Patlu has become a staple of Indian childhood, winning young hearts with its hilarious escapades and timeless friendship. Now, Cakezone and Olio are turning those beloved characters into a feast for the senses, making every meal an adventure.

    For families looking to add a little more fun to their dining experience, this collaboration promises to be the perfect recipe for joy one slice and one dessert at a time.

     

  • Asian Games: Indian women’s cricket team’s victory echoes across brands

    Asian Games: Indian women’s cricket team’s victory echoes across brands

    Mumbai: The Indian women’s cricket team achieved historic success, securing their first-ever gold medal at the Asian Games by defeating Sri Lanka Women in the final. This remarkable victory marked India’s second gold medal at the 2023 Asian Games in Hangzhou, the People’s Republic of China.

    Here’s how brands, companies, and platforms celebrated the victory.

    Muthoot

     

     

    Nick India

    Kotak Securities

     

     

    Cordelia

     

     

    Croma

     

     

    Dream11

     

     

    Star Gold

     

     

  • Nick India’s Pakdam Pakdai adjudged ‘Best Animated TV Episode’

    Nick India’s Pakdam Pakdai adjudged ‘Best Animated TV Episode’

    MUMBAI: After capturing the imagination of Nicksters across the country, Nick India’s super hit and India’s first ever chase comedy, Pakdam Pakdai won the ‘Best Animated TV Episode’ at the FICCI BAF 2014 Awards.

     

    Launched in May 2013, Pakdam Pakdai, co-produced with Toonz Animation,has since then gone on to make a home for itself in the daily viewing habits of children all over India. This hilarious animated show that has taken the nation by storm revolves around a rollicking adventure between a friendly but gullible dog Doggy Don, and the three naughty mice that live in his house – Chotu, Lambu and Motu. Doggy Don is aided in his futile but fun attempts to defeat the mice by his older brother Colonel, an ex-army dog who is smarter than Doggy Don, but not as smart as the three mice.

     

    Commenting on this achievement, Nina Elavia Jaipuria, EVP & Business Head, Kids Cluster, Viacom18 Media Pvt. Ltd. said, “Nick pioneered into unchartered territory last year with the creation of Pakdam Pakdai, a hilarious Indian chase comedy. Pakdam Pakdai is Nick’s third indigenous animated show which has captured the hearts and minds of our little viewers.  We would like to thank FICCI for this prestigious award that has only strengthened our belief that fresh concepts and cutting edge content is the key to engaging and entertaining our audience.”

     

    Anu Sikka, Vice President, Programming & Scheduling, Kids Cluster, Viacom18 Media Pvt Ltd said, “It’s a matter of honour and extreme pleasure to receive appreciation for Pakdam Pakdai, a show that is very close to our hearts. Creative storyline and superior quality animation are key to this show’s success. We will continue to innovate and challenge the norms to keep our audiences entertained in the years to come”.

     

    Every episode of Pakdam Pakdai weaves in a unique and hilarious storyline and is supported with Bollywood flavoured dialogues and fun characters, breaking the monotonous boundaries of a regular animated series. Pakdam Pakdai airs on Nick every day at 6 pm.

  • Nick India teams up with Mahindra Retail for a range of adventure toys

    MUMBAI: Viacom18‘s kids brand Nick India has introduced a new range of adventure toys – Play Nation Royal Express & Play Nation Speed Racing in association with Mahindra Retail.

    This collection of toys will help kids experience a combination of thrill and excitement, plus enable them to build their own racing paths right from scratch. The range of DIY (Do It Yourself) toys will consist of a train set called Play Nation Royal Express and a car set called Play Nation Speed Racing. Both the sets will be available in three versions and will be priced between Rs 1499 and Rs 4999. The toys sets will be available in over 100 retail stores across the nation.

    Viacom18 Media senior vice president – consumer products and communications Sandeep Dahiya said, “We‘re happy to partner with Mahindra Retail to extend our brand to ‘Royal Express‘ and ‘Speed Racing‘. Given their unique features, the range is sure to excite our young consumers with its action, speed and engineering aspects.” He further added, “This partnership is in line with our plan to extend brand ‘Nickelodeon‘ to categories that are relevant as well as exciting, through interesting collaboration like this.”

    Mahindra Retail executive vice president, distribution business and beanstalk Deepinder Kapany added, “We are extremely delighted with this new association with Nickelodeon. The launch of the Play Nation Royal Express and the Play Nation Speed Racing is only the beginning to excite kids to make their very own railway and racing tracks! It‘s more than just fun, as these products can help build teamwork abilities, develop the kids motor and coordination skills while the child has fun and is being entertained in a healthy manner. Our association with Nickelodeon is a perfect platform to launch these toys that are synonymous to fun, entertainment, development and adventure, just like Nickelodeon.”

    The association will also include marketing activities like on-air promotion, consumer interactivity, digital and radio that will help in engagement with kids. The range will be promoted through various social media platforms like Facebook, Twitter as well as on the Nick India website.

  • Nickelodeon gears up to promote Motu-Patlu

    MUMBAI: Nickelodeon is going gung-ho to promote its recently launched show titled ‘Motu Patlu‘.

    The show is being advertised aggressively on the network besides being promoted through on-ground activities and strategic promotional partnerships to ensure optimal reach.

    The channel has tied up with retail chain Pantaloons and will be actively present across 18 Pantaloons outlets in Mumbai and Delhi to ensure “maximum” brand visibility.

    In an attempt to be present wherever kids are, Nickelodeon has also tied-up with gaming outlet – Timezone. Here kids can participate in the ‘Motu Patlu‘ contest through the Kiosk‘s at Timezone and also sample the show, while they win ‘Motu Patlu‘ merchandise.

    Additionally, Motu Patlu‘s Signature dish Chole Bhature will be available and promoted across Bombay Blue outlets in Mumbai. Kids can also engage with the interactive Motu Patlu tray mats at all the outlets.

    Promotions will also be a part of the on-going Nickelodeon workshops at Hobby Ideas where kids will be exposed to the flavour of the show while they participate in ‘Art Jam‘ workshops and bring out their creative side by making Motu Patlu chocolate boxes and more. The activity spans across five cities and over seven centres.

    Sonic and Nickelodeon India executive vice president and business head Nina Elavia Jaipuria said, “This experiential marketing campaign brings alive Motu Patlu, engaging kids through innovative initiatives at multiple touch-points. Our unconventional campaign connects with kids and reaches out to them wherever they are. Thus, creating awareness for Motu Patlu.”

    Nickelodeon has also planned engagements through Van Activations in over 30 towns like Lucknow, Kanpur, Allahabad, Varanasi, Agra and Mathura in Uttar Pradesh and Gwalior, Khandwa, Indore, Ratlam, Bhopal and Jabalpur in Madhya Pradesh. The Van Activation has been designed to give kids the feel of the show and make show and its characters familiar with the kids.

    To ensure the “right connect” with the tech-savvy generation Nickelodeon has also launched Motu Patlu‘s official website – Motupatlu.in. The site hosts a content mix that includes Motu Patlu games, contests and downloads.

    In addition, motupatlu.in will also be promoted through a digital campaign that entails banners on kid gaming websites, video banners and innovative rich media banners that allows the users to interact on the banner itself. The show will also be promoted on Nick India‘s official page on Facebook and on twitter.

    As a part of the ATL promotions, Motu Patlu will also be promoted across various General Entertainment Channels and print advertisements in leading comics.

    Nickelodeon has roped in legendary lyricist Gulzar to create a title track composed by musician Sandesh Shandiliya and sung by Sukhwinder Singh. The title track of twosome‘s jodi will be played on all radio stations across Mumbai and Delhi and several other cities in Madhya Pradesh and Uttar Pradesh.

    Motu Patlu airs every day at 6:30 pm on Nickelodeon.

  • ‘The kids market remains hugely under indexed’ : Nina Elavia Jaipuria – Nick India VP and GM

    ‘The kids market remains hugely under indexed’ : Nina Elavia Jaipuria – Nick India VP and GM

    It has been a phenomenal journey for Nick in India. From being a channel that was residing at the bottom of the heap, the nine-year-old player has finally emerged as the leader on top in the Hindi speaking market, edging out long-standing market leader Cartoon Network.

     

    And now, having captured the HSM space, the channel is readying to spread its wings across the southern-language market by 2009-end. The next in step is to challenge Cartoon Network which rules the all-India market.

     

    Nick has also made its foray into local content for the Indian market with Little Krishna, acquiring the show’s TV rights for two years for the South Asian territory.

     

    In an interview with Indiantelevision.com’s Anindita Sarkar, Nick India SVP and GM Nina Elavia Jaipuria reveals the strategies that have worked for the channel and how she plans to grow in a fiercely competitive marketplace.

     

    Excerpts:

    Nick has emerged as the number one kids channel in the Hindi speaking market. What contributed most towards this growth?
    There are a couple of differentiators and unique activities that the channel has done very consistently over a period of time. The biggest differentiator for the channel has been Nicktoons – characters that have helped Nick establish space and engagement with the kids leading to an increase in the stickiness of the channel.

     

    Secondly, we have managed to take Nick beyond television, thus making it more tangible. And I think we did that very successfully with our experimental 360 degree marketing philosophy – we wanted to be in every place where children are. So we were there promoting ourselves right from schools, cinema houses, malls, cable television to comic books, van activation and general entertainment channels.

     

    We also increased our consumer products activities – be it in the form of storyboards, storybooks, activity books, toys with Mattel, clothes with Weekender, linen with Portico, etc. And now that schools are opening, we will be soon coming out with stationary and back-to-school items.

     

    We also intensified our engagement and connection with children through constant promotions, polls, votes, contests and festivals including father’s day, mother’s day, Raksha Bandhan, Holi and so on. We celebrated every festival that was important to kids.

    Why did you choose GECs as a promotional platform?
    In a one-television household, it is but natural that kids are watching Hindi GECs along with their families. So, we know that today’s kids watch a Balika Vadhu or a Star Plus or Zee TV for that matter. So we decided on this medium as we would be able to capture the entire gambit of captive audience.

    But don’t you think that GECs today have actually emerged as contenders to the kids channels?
    If you see, even with the emergence of so many GECs, the kids’ category remained almost unaffected. This is because eventually kids come back to watch what is tailormade for them. And, no matter how hard a GEC tries, it cannot attract any child’s absolute attention. He/she at most will continue to remain only a passive viewer. GECs cater to the family as a whole and their content is not custom-made for kids unlike a kid’s category which targets only the kids.

    With Little Krishna you finally forayed into local animation. What took you so long to take this decision?
    Well, we had been looking for something that was built on a very strong narrative so that it carried not one single hint of boredom. This is because a kid’s attention span is very limited and you have to engage them within the first ten seconds. So, our hunt went real long. And then, finally we came up with Little Krishna, in both English and Hindi, which not only has a very compelling narrative, but is also supported by seven years of extensive authentic research (without any distortion) conducted by Iscon. The show has captured Krishna in various facets and every episode is a standalone. So, you don’t have to know what has happened before or after. Also, the script is extremely strong and tight and with the quality of animation that it has, the show is sure to make it to the overseas market.

    What was the need for localisation?
    Well, there was not really a need for localisation because as a broadcaster I want content that entertains children and also gets rid of two things – boredom and stress. Yes, I do agree that some amount of local character would surely add some local flavour. But in content, that is not at all a necessity to have. Its more about the localisation of the channel which comes with how you dub, the language you speak, and the promos that the channel lines up.
    ‘Even though the kids segment contributes 7 per cent to the total television viewership, our revenue share is less than 2 per cent‘

    How has the co-viewing pattern helped the channel to grow?
    Today as a channel, we have the gatekeeper’s (parents) trust. We do not carry any form of content that could be harmful to the kids. We are responsible broadcasters and because of this parents allow their kids to watch our channel. In order to spend time with their kids, they also end up spending a lot of time on the channel. Also, animation as a category is today appealing to adults. Thus, a lot of co-viewing is taking place.

    Are advertisers taking advantage of this trend?
    Definitely! In fact, in the last one year, we have more than quadrupled our sales revenue as advertisers have found value in what Nick has to offer. We have done a lot of value addition and brand integration with all the categories that have come on board through sampling and on-ground activations. As a result, from 17 brands that we began with, we have now extended to over 75-80.

    Are brands confined to the kids’ category alone or is the base expanding?
    Absolutely! Two years ago, our reach was 13 per cent and today it is 32 per cent. With a lot of co-viewing happening, advertisers today understand that kids’ channels are also an effective medium to reach out to their target buyers. Also, the mere pressure of pester power that kids have on their parents decisions have pulled a lot of FMCG, insurance and telecom brands on board.

    With recession hitting hard, what kind of impact did it have on your advertising revenues?
    Look, television is the cheapest medium to reach out to the masses. For every other medium, there is an extra amount to be paid. Manufacturers understand this and they have also recognised our growth. And, thus, even during recession we have doubled our rates. Nick has performed all through and I did not want to succumb to this economic slowdown. Yes, instead of annual deals a lot of quarter deals were being cracked, but this could always be reviewed. As a broadcaster Nick did well and we surely deserved the revenues we generated.

    How has the backing from Viacom and Network18 helped in Nick’s growth in India?
    The network has been an absolute might. If you go through our tent pole projects in the last quarter, you will see that a lot of awareness and sampling has been created through Colors, IBN7, CNBC Awaaz and MTV amongst family and children outside of the kids’ category. All of them are passive viewers and, therefore, the network has only helped us promote ourselves.

    How well are you distributed across the country?
    We have got approximately 70-75 per cent all band connectivity wherein we are available in almost 26 million households. We are very well distributed all over the country in various town sizes. While 30 per cent of our ratings come in from metros, 35-40 per cent of the contribution comes in from the 1 million-plus cities and the remaining balance is attracted from the 1-10 million.

    So what are your plans going ahead?
    Well, until now our focus was to get a foothold in the Hindi speaking market. And now that we have done it, our first plan is surely to continue our growth and sustain our leadership position in this space. Our next plan now is to look South, which is certain to happen by the end of this year. We will head for all the southern markets – Tamil Nadu, Kerala, Karnataka and Andhra Pradesh. We will cater to them with the same content. We will initially begin with English and then move on to the regional languages with dubbed content as we get a foothold.

     

    However, the major challenge there is going to be distribution because unlike the HSM market, we are not distributed there at all.
    Is there any change in the ratio between advertising and subscription revenues?
    Advertising still remains the predominant one, contributing over 60 per cent to our revenues. Distribution, meanwhile, is a constant revenue stream that you get year after year, but it’s the biggest payout as well. We have also taken baby steps in consumer products. When we started off with 2-3 products in the consumer product business, it was only a marketing tool. But now I think its time that it will start paying off. We are already available across 17 categories and will soon be launching in stationary, plush and home DVD with Excel. This year, therefore, we will see revenues flowing in from this stream as well.

    Why do you think that even after witnessing a growth in viewership, the kids category has not grown in terms of revenue share?
    The kids market remains hugely under indexed. Even though the kids segment contributes 7 per cent to the total television viewership, our revenue share is less than 2 per cent. This is because of the baggage that the space has been carrying over the years where advertisers are used to paying to the GECs.

     

    But with a lot of co-viewing happening now along with integrated value addition to brands and the pester power of kids, I think we are ready to shed that baggage.
    How has the interactive media contributed towards Nick’s growth?
    Our website has about 10 per cent penetration with kids today – and this is growing. But I have to say that at the end of the day, everything feeds into one another. Therefore, it’s very essential for us to go multiplatform.
  • Nick ramps up Feb-schedule with two new shows & SpongeBob ‘Pakda Pakdi’ contest

    Nick ramps up Feb-schedule with two new shows & SpongeBob ‘Pakda Pakdi’ contest

    MUMBAI: Nick India is in rejig mode and is set to make a lot of noise this February. Kicking off the month, the channel will launch two new acquired shows Tumoya Island and Meteor and The Mighty Monster Trucks on its pre- school block Nick Jr. from Monday to Friday at 9.30 am and 10.30 am respectively.

    Tumoya Island narrates the fun between three friends Mafi, Buddy and Mekki, while Meteor…. tells the story of an aspiring astronaut truck and his adventures with his friends.

    Close on the heels of the ‘Masti Dosti’ contest, Nick has yet another SpongeBob based initiative titled ‘Pakda Pakdi’ to be rolled out across the channel on 5 Feburary.

    During the four week watch and win contest, kids will have to spot SpongeBob zooming across the screen on either a skateboard, a rope or a scooter during primetime (6-8 pm) from Monday to Friday and report it back to the channel.

    The idea behind the contest, Nick India vice president and general manager Nina Elavia Jaipuria explains that the theme is centered around the fact that SpongeBob is fatigued after a whole year’s work and is planning a holiday get away to theme park Nick Central in Australia. Unfortunately, his best buddy Patrick refuses to let him go and it is here that the viewers get involved to help SpongeBob in his efforts to escape from Patrick only to be rewarded with a free trip for one lucky winner and his family to Nick Central. Thus the tagline “SpongeBob Pakro Australia Jao.”

    What’s more, kids can also win television sets, discmans, mobile phones remote controlled cars and MP3 players everyday for spotting SpongeBob getting away from Patrick.

    To promote the contest, Nick has adopted a 360 degree approach and has tied up for cross channel promotions with Sony, SAB, MAX, Zee, Zee Cinema and Sahara as well as regional channels like ETV Marathi or Zee Bangla.

    Additionally, the campaign will be supported with a school contact programme which will be conducted across 350 schools in Mumbai, Delhi and Kolkata reaching out to almost 3, 00,000 kids. “We will distribute activity sheets, stickers, small quizzes to create a very comprehensive programme at schools. Nick will also have ‘meet and greet’ events with SpongeBob and Patrick in malls and multiplexes during the weekends when the footfalls are high,” says Jaipuria.

    Members of the ‘Nicksters Club’ will also be intimated via direct mailers or post so as to reach out to every Nick fan giving them an opportunity to compete for the grand prize.

    The contest has roped in four key sponsors including LIC as the main sponsors, co-presenting sponsors Maggi rice noodles Mania and associate sponsors Perfitti’s Big Babool and Tata Sky.

    The SpongeBob themed initiative follows as a continues and concerted effort by the channel to build a bond between the character and kids, so as to make SpongeBob synonymous with Nick. At the same time this will drive kids to sample the show and up the presence of the channel in India.

    By way of on-ground events Nick is going to bring other characters to Indian shores so kids can better relate to them. “In a similar manner, we will bring Dora The Explora for our juniors in India sometime later this year,” adds Jaipuria.