MUMBAI: To kick off the New Year, Nickelodeon Online HAS unveiled its latest addition for fans and has launched its “New Game of the Week” feature on Nick.com.
Games of the week will be free, brand new Nick property-themed games are made available to Nick.com visitors on a weekly basis. One original Nick or third party published game will roll out every Friday throughout the course of 2006. The games will be based on popular Nickelodeon properties such as Jimmy Neutron: Boy Genius, Avatar, SpongeBob SquarePants, The X’s, Danny Phantom and others.
“The ‘New Game of the Week’ shows our commitment to providing safe, fun games for kids and families, and helps demonstrate our leadership in original online gaming development. We want to remind kids that we have the most games online and become a destination for online gamers by bringing new high-quality, skill-building games to kids,” said Nickelodeon Online senior vice president and general manager Mike Skagerlind.
The first “New Game of the Week,” Jimmy-Timmy: Co-Pilot Chaos, rolled out on 6 January and earned a spot as the number-one game on Nick.com. In the current “New Game of the Week,” Avatar: Fortress Fight, users choose a tribe and fight to the finish to see whose nation’s fortress falls first. High scores will be posted on the website. In order to post a score, a user must possess a “NickName” and be logged into the site. Nick.com will also offer a new game player page and users can post messages, tips and tricks about their favorite new games on the Nick Game of the Week Message Board. Nick’s “New Game of the Week” is also available to sponsors.
Nick.com’s featured “New Game of the Week” line-up join’s an extensive line of free Nick-published and third party games available from Nickelodeon on Nick.com. There were more than one billion game plays on Nick.com last year and more than 500 million plays on Nickjr.com. Nickelodeon also offers a selection of more than 60 family-friendly paid downloadable games on Nick Arcade.
Nick Online also plans to build distribution partnerships throughout the year with third parties and portals to syndicate these games to a broader market. Nick Arcade’s portfolio of downloadable games will frequently be updated with new releases from third-party developers and original games published by Nick Online.
Tag: Nick.com
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Nickelodeon Online launches ‘New Game of the Week’
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MTV Networks acquires GameTrailers.com
MUMBAI: MTV Networks, a unit of Viacom Inc. has acquired substantially all the assets of GameTrailers LLC, including the internet site GameTrailers.com. The acquisition clearly signifies, the networks intention of tapping into the gameing market.
GameTrailers is a leading producer and aggregator of broadband video content comprehensively covering the latest and best in the world of video games. The terms of the transaction were not disclosed.
Adding GameTrailers.com to the MTV Networks family of targeted entertainment destinations, including MTV.com, VH1.com, Spiketv.com, ComedyCentral.com, Nick.com and many more, further expands the company’s position as a top online entertainment network, states an official release.
Video game-focused content at the various MTV Networks brands includes “Video Games” on MTV.com and MTV Overdrive, coverage of video games by MTV News, as well as “The Video Game Awards” and “Game Head on Spike TV.”
Along with the recent purchases of IFILM and Neopets, the acquisition of GameTrailers.com underscores MTV Networks’ focused and continued commitment to being the leading multi-platform entertainment company serving its audiences across all screens.
In line with Viacom’s approach to such acquisitions, GameTrailers.com and sister site GT.TV will continue to operate as stand-alone destinations. CEO Jon Slusser will remain in charge and join MTV Networks as VP of the GameTrailers business, informs the official release.
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Nickelodeon launches TurboNick broadband platform on Nick.com
MUMBAI: Nickelodeon has launched TurboNick – a broadband video platform available on Nick.com that for the first time, allows kids to watch full length shows online at any time. The announcement was made by Nickelodeon Online senior vice president and general manager Mike Skagerlind.
TurboNick officially launches with a full advertising and promotional campaign on 17 July. In the platform’s soft launch phase which began 1 July, it has already proved successful garnering more than 1.25 million streams.
The launch of TurboNick is the latest multi-platform experience created to allow kids to access Nickelodeon, joining its existing Video on Demand offerings on cable, as well as ring tones and video clips that are available via wireless providers.
As the first kid’s network to provide full length video programming online, combined with the recent acquisition of Neopets, a global online entertainment network with over 25 million members worldwide that generates more than five billion page views per month, Nickelodeon now offers more multi-platform experiences than any other kid’s entertainment company.
“The TurboNick platform compliments our on-air programming by giving kids and parents Nickelodeon video content any time they want it. Whether it’s all-new long-form programming, exclusive video, classic shows or current programming favorites, we will be able to utilise TurboNick as a vehicle to deliver what kids want, when they want it, using up-to-the minute technology,” Skagerlind said.
TurboNick features up to 20 hours of new programming every week, allowing kids to watch programming clips and full length episodes ranging from 30 seconds to 22 minutes in length, including occasional world premieres of new series beginning with the animated program Catscratch. TurboNick is organised by six separate areas, each containing up to five different series with two or more episodes to choose form. The themed areas include:
* Nicktoons is the animation home on TurboNick which features hit shows such as SpongeBob SquarePants, The Fairly OddParents, Avatar and more.
* TEENick features live-action programming and music from Nickelodeon’s TEENick block. Included will be Zoey 101, Ned’s Declassified School Survival Guide, Unfabulous and exclusive interviews with today’s teen stars.
* Ha! Ha! Nick is dedicated to comedy, and featuring exclusive shorts and bloopers, as well as new and previous live-action and animated Nickelodeon comedy hits like Ren & Stimpy, Pete and Pete, Drake and Josh, and more.
* In Nick Rewind, users will recognise familiar faces from favorite, classic network shows such as Kenan & Kel, Double Dare and Clarissa Explains It All.
* Nicksclusives is a backstage pass to the entertainment world. Here users can find movie trailers, music videos, celebrity interviews and other entertainment-based video such as game demonstrations.
* Nick Now! is the TurboNick home base. U-Pick Live’s PickBoy is the Nick Now! Host. The area features selections from throughout the TurboNick site.Other exclusive TurboNick content available at launch and beyond will include exclusive interviews from the 2005 Kids Choice Awards; animated short-form programming from Nick Australia; new short form programming content including Mr. Meaty and Making Fiends; and exclusive short form programming from Klasky Csupo (Rugrats) called Schmutz. All programming is available full screen. Kids can customise the look of their TurboNick players, and soon will be able to create and save their own playlists, send videos to friends, rate their favorite videos and download content.
In addition to TurboNick, the network is rolling out two more broadband video initiatives: Nick Jr. Parents TV and Nick Jr. Video. Built exclusively for the parent audience and intended to bring Nick Jr.’s parenting content to life through video, Nick Jr. Parents TV features playful “how-to” parent-child do-together activities, such as how to make The Backyardigans finger puppets or create musical instruments, as well as a backstage look at the world of Nick Jr. through exclusive “Insider” videos and interviews with talent like Kathleen Herles, the voice behind Dora the Explorer. New videos will premiere each week.
A new version of Nick Jr. Video, designed for preschoolers, will launch with upgraded video quality on 10 August. Nick Jr. Video will feature more than 100 video clips from preschoolers’ favorite shows and interstitials (both in short and long-form) including: Nick Jr. music videos, never-before-seen shorts and a selection of full Nick Jr. show episodes; the addition of playlists; and the option to view video in full screen format. It will also feature various Nick Jr. series, such as the upcoming Go Diego Go! spin-off of Dora the Explorer.
Advertisers that are initially featured on TurboNick include Topps, General Mills, Kellogg’s, Activision, and film studio Sony Pictures. Nick Jr. Parents TV, a contextual environment for Nickelodeon’s parent-targeting advertisers, and Nick Jr. Video will feature marketers such as Honda and General Motors’ Chevrolet. Advertisements will run on TurboNick, Nick Jr. Parents TV and Nick Jr. Video in a similar manner as they are broadcasted on Nickelodeon and Nick Jr.’s air.
In addition to running the thirty-second non-skipable spots, the various TurboNick screens provide a “leave behind,” which is a static display ad from the same brand that runs with the TurboNick ad.