MUMBAI: Walplast Products Pvt. Ltd., a prominent name in the building and construction materials sector, has announced a partnership with Lucknow Super Giants (LSG) for IPL season 18. Through this collaboration, its Homesure Tileex brand becomes the official tile adhesive partner for the franchise, reinforcing its growing presence in the market.
With Uttar Pradesh being a key market for Homesure, partnering with LSG one of the tournament’s most consistent teams in recent years was a natural fit. The association also benefits from the team’s strong lineup, featuring star players such as Rishabh Pant, Ravi Bishnoi, Avesh Khan, Nicholas Pooran, David Miller, and Mitch Marsh.
Commenting on the partnership, Walplast’s managing director, Kaushal Mehta, said, “We are delighted to collaborate with Lucknow Super Giants, a team known for its determination and competitive spirit. Cricket is deeply ingrained in Indian culture, and this association enables us to connect with millions of fans while reinforcing our commitment to high-quality construction solutions. Just as a solid foundation is key to a successful team, superior materials are essential for durable structures.”
Walplast senior vice president & marketing, CSR & business head, P2P division Aniruddha Sinha, added, “IPL provides an unparalleled platform to engage with our audience. Partnering with LSG enhances Homesure Tileex’s visibility and strengthens our connection with customers who trust our products in their everyday projects. Through this collaboration, we aim to integrate our brand seamlessly into the cricketing experience, reaching homeowners, builders, and industry professionals alike.”
Lucknow Super Giants chief operating officer Vinay Chopra said,“We are pleased to welcome Homesure Tileex as our official partner for IPL 2025. Their strong market presence and expertise make them a valuable addition to our growing network of partners, and we look forward to a successful association.”
As part of the partnership, Homesure Tileex will engage fans through various brand activities throughout the IPL season, further strengthening its connection with cricket enthusiasts and industry professionals.
