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Mumbai: On day three of the TV Brand Fest 2021, media and marketing heads of prominent organisations discussed the merits and challenges of fiction and nonfiction...
MUMBAI: Even as TRAI is mulling over changes to its existing tariff order, a report by KPMG, India’s Digital Future, highlighted that niche channels were affected...
MUMBAI: Digitisation of cable television in India has opened up the space for many a niche channels. And taking advantage of this are brands and companies...
MUMBAI: Digitisation of cable television in India has opened up the space for many a niche channels. And taking advantage of this are brands and companies...
MUMBAI: Star India’s new distribution approach has been the talking point for the industry. And now highlighting the same is Media Partners Asia (MPA) in its...
MUMBAI: Television ratings agencies seem to be the flavour of the season. On the one hand, Kantar Research, one of TAM Media’s major shareholders, has moved...
MUMBAI: Advertisers, agencies and broadcasters have worked closely and diligently over the last couple of weeks with TAM and are pleased to jointly announce their agreement....
There are early indications that the advertising economy is slowing down. With many parts of the world awash in economic gloom, there are forecasts that guide...
With macro-economic indicators – like a high growth GDP rate and a steady increase in consumer spending – expected to propel media into a 20 per...
Group M Central Trading Group National Director Lakshmi Narasimhan is the most powerful buyer in the Indian media space. Known as a tough negotiator, Narasimhan reveals...
BIRMINGHAM: Audiences want television and radio content to be regulated, but they can imagine a future in which a ‘multi-layered’ approach to regulating channels might be...
The Committee is of the view that it is possible to help the market process in the direction of development of niche channels. In this respect...
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