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Tag: NFT

  • Viacom18 to launch its first NFT marketplace Fully Faltoo

    Viacom18 to launch its first NFT marketplace Fully Faltoo

    Mumbai: Viacom18’s youth, music and English entertainment (YME) cluster is all geared up to set its foot in the rapidly growing digital space of non-fungible tokens (NFTs) with the announcement of Fullyfaltoonft.com. The NFT marketplace, set up by GuardianLink.io – a pioneer and innovator of NFT Technologies, will go live globally on 14 February.

    NFT, essentially blockchain-certified digital art, has been gaining popularity among brands, artists, and celebrities both in India and globally. Viacom18’s Fully Faltoo NFTs will offer  ‘fully valuable’ digital art conceptualised and created by the team that brings to life brands like MTV, Vh1 and Comedy Central in India.

    This initiative will also mark the extension of the Fully Faltoo franchise that went on from being a show on MTV and a brand solutions studio, to now an NFT marketplace, that will launch its diverse range of digital collectibles. Giving fans the opportunity to claim ownership over edgy and unique digital art pieces, the exclusive collectibles will also have creations inspired from iconic pop culture properties like “Roadies” and “Bakra,” that will be up for auction across the globe, said the statement.

    Speaking on the introduction of Viacom18’s maiden NFT offering, Vicaom18 head for YME Anshul Ailawadi said, “The global media and entertainment industry has recognised the power of NFTs. As one of the world’s largest media markets, India is uniquely positioned to be at the focal point of this Web3 revolution.”

    “The brands that make our YME portfolio – MTV, MTV Beats, Vh1, Comedy Central and Colors Infinity, have always stayed ahead of the curve when it comes to emerging trends and pop culture. Our entry in the NFT space with Fully Faltoo is another step in the same direction. We look forward to building FullyFaltoonft.com as the go-to destination for must-have digital art,” he added.

    With industry-standard security layers enabled, the NFTs can be bought at a set auction price. Users will have to register on the platform to be able to make a purchase through the use of a custodian wallet. The security layers set up by GuardianLink.io are to ensure the security of minting, transferring and storing NFTs. 

    “As a technology framework ecosystem, Guardian has always been on the forefront of the race to build and operate some of the largest marketplaces and most advanced creative NFTs in the space,” remarked GuardianLink.io co-founder and CEO Ramkumar Subramaniam. “With its foundation in creative media, Guardian has led the race in terms of designing high impact creative NFTs protected by our Anti.RIP technology and legitimacy protocol.”

    The cluster will roll out an elaborate integrated marketing plan that will leverage Viacom18’s presence on digital and linear TV to create awareness about FullyFaltooNFT.com. The Fully Faltoo campaign will also aim at educating consumers about non-fungible tokens and digital collectibles while attracting them to bid on the platform.

  • Crypto exchange OKEx rebrands as OKX

    Crypto exchange OKEx rebrands as OKX

    Mumbai: Cryptocurrency exchange OKX  on Tuesday announced a company-wide rebrand that reflects the dynamism and accelerating adoption of cryptocurrency. This shift, as highlighted by the company’s name change from OKEx to OKX, reflects the platform’s growing number of wealth creation opportunities beyond the exchange, which investors use to trade hundreds of digital assets on spot, margin and derivatives markets.

    “OKX is moving beyond the standard centralized exchange model to give our customers an end-to-end cryptocurrency experience,” said OKX CEO Jay Hao. “Most importantly, we’re doing this while upholding the core principles of crypto — decentralization and autonomy. Our goal is to give customers the tools they need to easily and securely earn, transfer, and spend their wealth as they see fit, without intermediation from us. We’ve dropped the “E” from our name because we’re so much more than an exchange, just like crypto is so much more than a speculative asset.”

    Watch the rebranding AV here:

    As part of the move, OKX has declared its mission to be removing barriers to wealth creation by giving people everywhere access to decentralized assets and tools. This underscores the platform’s ongoing evolution towards decentralisation, which includes giving investors the option to self-custody their digital assets.

    Founded in 2017 as a cryptocurrency trading service, the crypto exchange claims to be the second-largest in the world by spot trading volume. OKX has since amassed over 20 million users and expanded its suite of digital asset investing products to include OKX Earn, a tool for earning passive crypto income; an NFT marketplace and decentralized application discovery hub; and most recently, MetaX, OKX’s new decentralized mode that features a cross-chain dashboard and self-custody Web 3.0 wallet for storing digital assets, including NFTs.

    In 2021, total trading volume on the platform, including spot and derivatives instruments, grew over 700 per cent, while the number of trades executed on the platform increased over 480 per cent, said the company.

  • WATConsult celebrates 15 years of inception with NFT

    WATConsult celebrates 15 years of inception with NFT

    Mumbai: WATConsult, an Isobar company and hybrid digital agency from dentsu India has completed 15 years of its inception this month. To commemorate the milestone, WATConsult has created a digital artwork in the form of NFT (non-fungible token). Titled ‘Once a WATizen, always a WATizen,’ it consists of 1500+ names including existing employees as well as the alumni of the agency.

    The objective behind launching this asset is to express gratitude and evoke pride among those who are and have been instrumental in the success of the agency by leveraging a contemporary twist. WATConsult is the first agency in India that has created and launched an NFT of its own, the agency said in a statement. 

    “15 years is no small feat. We look back on our journey very fondly and we feel so proud to be celebrating this milestone,” said Isobar India group CEO Heeru Dingra. “I would like to take this opportunity to thank our people, even those who no longer work with us, for the positive mark they have left behind. The NFT is our humble attempt to showcase our appreciation and gratitude towards every WATizen. I hope this brings a smile to their face.”

    “I am also thankful to our clients for placing their trust in us for so many years, the dentsu family for treating us as true partners and most importantly, our founder, Rajiv Dingra, for building a legacy that will be cherished and remembered for years to come,” she further added.

    With an aim to celebrate the occasion and dedicate the artwork to every WATizen, the agency will soon be hosting a virtual party on YouTube, wherein the team will unveil the website and announce some cool takeaways for its members.   

    Speaking on the milestone and the NFT launch, WATConsult managing partner Sahil Shah said, “15 years of building this company and a lifetime of memories that we will all cherish forever. I want to thank each and every person who has collaborated into making WAT happen; all 1500+ WATizens across the world, all 600+ clients we have worked with, the countless number of partners & well-wishers and our extended family & friends at Isobar & dentsu international. While I look back at what we have achieved in the last 15 years, I am also looking forward to the various feats we will achieve in the next 15.” 

    In the past year, the company has registered double-digit growth ensuring great revenue momentum. In terms of the new client wins, the company had the best year so far with 59 new mandates and projects won in 2021 alone, said the agency.

  • Zee Studios partners with NFTically to launch NFT drop

    Zee Studios partners with NFTically to launch NFT drop

    Mumbai: Zee Studios on Friday announced its first non-fungible token (NFT) drop on its own NFT store. The film studio has partnered with software-as-a-service (SaaS) platform NFTically who facilitated the creation and launch of the NFT. The token has been integrated with the blockchain Polygon.

    A non-fungible token is a digital collectible that shows that the holder has ownership of a unique virtual item such as online pictures and videos. Through this NFT, Zee Studios will share a plethora of exclusive assets with their fans across the world, said the statement.

    “It is a defining moment for us to become the first film studio in India to launch NFTs and this initiative ties in with our future-facing plans. Zee Studios will provide NFTs for cinema lovers and collectors through its repository of the strong lineup of film content,” said  Zee Studios, chief business officer, Shariq Patel.  

    “Our mission is to revolutionise the NFT space by making it accessible to everyone – celebrities, influencers, artists, and enterprises,” said NFTically, chief executive officer and founder, Toshendra Sharma. “With a clear focus on NFT awareness and the platform (UX), we aim to connect people with their favourite collectibles, artists, and objects. NFT market-related transactions are soaring to new heights every day and given our relationship with art, culture, and emotion, India can be the epicentre of the NFT uprising.”

    “World is thrilled about digitised art. We see major traction across the globe and India is ripening to this phenomenon,”  said EMC worldwide, chief executive officer and founder, Navin Shah. “We are at the right time to explore multiple opportunities with NFT. We are happy to bring in this first NFT with NFTically and look forward to bringing in many more in coming times.”