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Tag: Next Narrative

  • Ikea India’s ‘My Happy Space’ returns for a new season of home transformations

    Ikea India’s ‘My Happy Space’ returns for a new season of home transformations

    Mumbai: To create a better everyday life for the many people, Ikea India has released the second season of its popular series, My Happy Space, in association with Monk Entertainment and Next Narrative. Indian homes are vibrant and full of life and this season will continue to celebrate the lively nature of Indian homes where people are always seeking small makeovers that add more character and functionality to their living spaces.

    The first season was immensely successful, achieving over 14 million cumulative views, reaching 80 per cent of the target audience, and garnering over 252K engagements by using a multilingual format and diverse focus to broaden its reach and resonance. Building on the success of Season 1, this new season aims to inspire Indian households by showcasing how every corner can be beautifully transformed to enhance space without sacrificing the wallet. It delves deeper into how every Indian home can do more with less space, demonstrating how thoughtful design can unlock the full potential of any living space.

    Conceptualised by Monk Entertainment and Next Narrative, and co-produced with Monk Entertainment and SOL Production, this four-part series showcases collaborations with influential creators from diverse backgrounds across India. The first episode, airing today, features a studio makeover by Your Food Lab chef Sanjyot Kheer, followed by episodes with South Indian actress Vithika Sheru, comedian Raghu Gowda, and actress Meghana Raj.

    Ikea India country marketing manager Anna Ohlin said, “We are delighted to partner again for the second edition of My Happy Space. This format has proven to be effective, enabling us to connect with a broader audience across diverse geographies, cultures, and passion points. We are committed to investing in creative concepts and intellectual properties that will help integrate Ikea seamlessly into Indian homes. This season’s message is simple: ‘More is possible in every home with Ikea.’ We believe that Indians have a special talent for maximising their spaces, and we want to empower them to make the most of their homes.”

    Next Narrative founder & CEO Mohit Jagtiani said, “We are thrilled to bring back Ikea My Happy Space for a second season this year. The hyperlocal collaboration with creators, combined with a multilingual approach, allows us to showcase the incredible range of possibilities that Ikea offers to diverse audiences. Last year’s campaign received an astounding response, and we’re excited to build on that success, delivering even greater results this time around.”

    Monk Entertainment co-founder and CEO Viraj Seth said “Bringing Season 2 of My Happy Space to life with Ikea has been an incredibly rewarding experience. This season goes beyond simple makeovers, we’re helping people unlock the full potential of their homes. Ikea’s dedication to innovative, functional design allows us to demonstrate how even the smallest changes can create a significant impact. We’re excited to see how this series will continue to inspire Indian households to reimagine and elevate their living spaces.”

    Sharing his overall experience with the collaboration, Sanjyot Keer said, “Transforming my creative studio with Ikea on ‘My Happy Space’ Season 2 was a game-changer. Ikea’s thoughtful design approach didn’t just revamp my workspace; it elevated the entire environment, making it a place where creativity can truly flourish. Every corner now reflects my culinary passion, proving that with Ikea’s reliable process, more is possible in any space. Sharing this journey on YouTube has been incredible, allowing viewers to see how a well-designed space can truly upgrade your lifestyle. Ikea delivered that beautifully.

  • Asian Paints NeoBharat partners with YouTube creators

    Asian Paints NeoBharat partners with YouTube creators

     Mumbai: Asian Paints, a paint and décor brand dedicated to enriching homes and lives across India,  presents ‘Pragati Ke Rang’, a content series that captures the spirit of progress embodied by Asian Paints’ NeoBharat Latex Paint. The series celebrates inspiring stories of YouTube Creators and individuals from small towns, showcasing their transformative journeys towards a brighter future. ‘Pragati Ke Rang’ not only highlights personal growth but also demonstrates the impact of NeoBharat Latex Paint in rural India. Through these visionary stories, Asian Paints aims to connect with rural audiences, by showcasing stories of communities from rural India and highlighting how these communities contribute to the country’s progress.

    Asian Paints Pragati Ke Rang features inspiring stories of four YouTube Creators, who hail from small towns yet have massive social media following through their inspirational stories and content. The series features, Ankit Baiyanpuria, a fitness creator from Sonipat and National Creators Award recipient, revitalizing a local Akhada with NeoBharat Latex Paints, infusing it with vibrant murals that capture the dreams of young wrestlers. The second episode features Rajesh Rawani, a truck driver from Jamtara and a YouTube star, who transforms a well-loved dhaba on NH-33. The dhaba, a symbol of comfort, now proudly displays murals honouring the vital role of truck drivers in India’s progress.

    The third episode highlights Santosh Jadhav, better known as Indian Farmer, a YouTuber from Sangli who is revolutionizing agriculture by introducing modern practices to Indian farmers. This episode captures the vibrancy of the Agricultural Produce Market Committee in Vita, Sangli, where murals celebrate tech-savvy farmers and their growing partnerships with traders. 

    Asian Paints MD and CEO Amit Syngle expressed, “At Asian Paints, we are dedicated to fostering growth and progress across India. Our value-offering, Asian Paints NeoBharat has been an ode to the millions of Indians who are in pursuit of a better life. With NeoBharat we expanded our footprint wider & democratized the category further. Our new content series, ‘Asian Paints Pragati Ke Rang,’ highlights the inspiring journeys of individuals from small towns who are shaping their futures & adding to the progress of India. This vision closely aligns with NeoBharat, our Latex Paint designed to offer an affordable solution for creating beautiful homes & spaces. Through these compelling stories, we hope to spark aspirations by bringing alive these inspiring stories of India. Our goal is to turn every space into a symbol of progress, empowering people and communities throughout the country.”

    Pragati Ke Rang is created in collaboration with Monk Entertainment and Next Narrative. Monk Entertainment CEO and co-founder Viraj Sheth expressed his enthusiasm for the project, stating, “We are thrilled to partner with Asian Paints on such a meaningful project. ‘Pragati Ke Rang’ is not just a show but a movement that reflects our shared commitment to creating content that drives real change. By collaborating with creators like Ankit Baiyanpuria and R Rajesh who resonate deeply with rural audiences, we’re able to bring forward stories that inspire and uplift while also showcasing the superior quality of Asian Paints NeoBharat.”

    Adding to this, Next Narrative founder Mohit Jagtiani said, “YouTube serves as a vast and inclusive platform where creators can connect with their audiences in a genuine and impactful way. This rural content IP transcends traditional advertising; it’s about creating a show for Asian Paints from the ground up while simultaneously transforming community spaces in rural India. We are honoured to be part of this journey, contributing to meaningful progress, and fostering authentic connections.”

    This show represents a step forward in Asian Paints’ mission to bring lasting change to rural India. The initiative not only highlights the superior quality of NeoBharat paint but also reinforces the power of colour to transform & uplift spaces, lives, and communities. As the show progresses, it is set to inspire and uplift rural audiences across the country, painting a brighter and more prosperous future for all.

    This 4-part series has been conceptualized by Monk Entertainment and produced by SOL Entertainment. Please find below links to the promo and the first episode:

    https://www.youtube.com/playlist?list=PL2BHpqroisHZEFM1-PDIa8oe3HPB0t8eG

  • Ex-Google exec Mohit Jagtiani launches branded content firm NEXT NARRATIVE with Simran Hoon

    Ex-Google exec Mohit Jagtiani launches branded content firm NEXT NARRATIVE with Simran Hoon

    Mumbai: With the increasing media clutter in the digital space, consumers have more media choices than ever. In such a competitive environment, it is vital for brands, creators and platforms, to keep their narrative fresh. Next Narrative is the new age Media Company that is committed to doing so by helping creators scale their reach and grow revenue while driving business outcomes for brands. Helmed by Mohit Jagtiani, award-winning brand storyteller, ex-Google (YouTube) and Viacom18, in partnership with Simran Hoon, ex-QYOU Media and Viacom18, the branded content company aims at solving these brand objectives with relevant and compelling long and short form branded content and IPs.

    Next Narrative touches on the ABCs of Digital Storytelling:

    1   Audience: Next Narrative understands consumer preferences and motivations, and aims to help brands as well as creators connect with them meaningfully.

    2   Brands: It serves brands seeking meaningful connections through storytelling.

    3   Creators: It aims to support authentic creators with a passion for crafting emotional narratives.

    Next Narrative founder and CEO Mohit Jagtiani said, “There are too many brands vying for the same audience. This has inadvertently led to an obsession with performance marketing and immediate outcomes. Very few are focussing on building brand loyalty. Next Narrative believes that in today’s cluttered environment, a compelling attraction to a brand, brand loyalty and consistent business outcomes has to be created with the right story, the right content and the right creator(s). With the 3Cs of creator, content and commerce converging, I could not have asked for a better time to take the entrepreneurial leap and add the 4th C of connection with Next Narrative.”

    About partnering with another industry veteran, Simran Hoon, Mohit added, “They say when you start on your own, you should tag team with someone who can complement your strengths and vision. I couldn’t be more excited about partnering with Simran who is also my ex-colleague from my time at Viacom18.”

    Next Narrative partner Simran Hoon added, “Storytelling has always been in my DNA. While working at Viacom18 together, Mohit and I experienced first-hand the impact of the right story, in the right hands, told to the right audience. With our industry knowledge and the right partnerships, we always knew we wanted to create something creative and drive impact. I have had a rewarding career spanning 30+ years working with the broadcast media in its golden age and with the digital media which is today a tour de force. What remains unchanged across the years and types of media is the ability of tell great stories to solve brand challenges. ”

    Whatever the medium- episodic series, creator collaboration campaigns or podcasts-Next Narrative aims to focus on building brand loyalty. Under Mohit and Simran’s leadership, the company will drive results for brands by developing compelling content. Today, creators are media powerhouses with loyal communities. Next Narrative aims to partner with these influencers and creators- niche, big and small, who can authentically bring brand stories to life.