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Tag: nexGTv

  • nexGTV names Dushyant Kohli as head – growth

    nexGTV names Dushyant Kohli as head – growth

    NEW DELHI: Subscription-driven video entertainment app nexGTV has appointed Dushyant Kohli as head – growth.

     

    He joins nexGTv with over 13 years of experience driving business growth and digital marketing for multiple businesses including the freemium social discovery network Wamba.com. He has also had stints with companies like HT Mobile Solutions, Zapak Digital Entertainment and BCCL.

     

    Kohli  started his career with The Indian Express Group followed by The Times Group.

     

    nexGTV COO Abhesh Verma said, “In Dushyant, we are bringing on board an excellent professional who understands the various dimensions of a digital business and underlying technology. His appointment is a timely step in helping us capitalise the immense market potential in the mobile TV space. Digital entertainment is fast becoming a staple amongst the Indian viewership, reflected in our continuing growth. We are confident that Dushyant’s joining will further accelerate our success.”

     

    Kohli added, “Having a good experience in the internet & mobile space and most popular digital engagement fields like gaming and social discovery, I always wanted to enter the digital entertainment domain and thus I’m excited to join nexGTv, which is the preferred digital entertainment destination for content consumers across India. The Indian digital entertainment market is in a very interesting phase, and I am eager to leverage my experience of business & user acquisition, engagement and retention to help carve nexGTv’s growth story.”

  • Netflix a damp squib; broadcasters long term gainers: Edelweiss

    Netflix a damp squib; broadcasters long term gainers: Edelweiss

    MUMBAI: While the world is going gaga over Netflix’s simultaneous launch in 130 countries across the globe including India, financial services company Edelweiss is not too impressed, at least in the medium term.

     

    So when all and sundry are trying to predict and second guess the impact Netflix’s launch will have on the over-the-top (OTT) scene as well as on the broadcast industry in India, according to Edelweiss, the impact of Netflix in India will be limited on direct to home (DTH) and cable TV players over the medium term.

     

    Citing the reasons for the same, Edelweiss lists:

     

    1) Netflix does not have local content

    2) Free content is easily available on Erosnow, Hotstar, YouTube

    3) Steep pricing at 2-3x prevailing cable TV/DTH rates

    4) Broadband speed beyond top cities will be a huge challenge

    5) Lack of India cricket matches

     

    The Indian pay TV market is on its way to embrace OTT platforms, especially for sports content, following increasing usage of internet. According to the company, this will be an additional source of revenue for broadcasters like Zee, Sun TV and TV18 over the longer term. “However, most broadcasters already have their OTT platforms and are yet to sign content deals with Netflix,” the company said in its report.

     

    A successful OTT in US:

     

    Netflix is a successful OTT in US as cable TV ARPU is $60 per month versus Netflix’s ARPU of $20-24. Secondly, the US has higher broadband penetration (~80 per cent) with good speed; and original content is dished out by Netflix. However, in India, Netflix currently lacks these advantages.

     

    “Hence, we do not expect Netflix to have any major impact on Indian DTH/cable TV players over medium term. Netflix has a long way to go before tasting success in India,” Edelweiss said.

     

    Pricing, slow broadband key challenges in India:

     

    As was reported earlier by Indiantelevision.com, in India, Netflix’s subscription rates are Rs 500, Rs 650 and Rs 800 for basic, standard and premium packs respectively. “These are 2-3x the prevailing cable TV/DTH rates. Besides, broadband will entail additional costs,” the report added. 

     

    Internationally, Netflix has done well riding attractive pricing, which is almost half the cable TV/DTH rates, and original content. While the company currently does not enjoy these benefits in India, in a bid to attract subscribers, it is offering free services in its first month of operations. 

     

    According to Edelweiss, plans are also afoot to facilitate streaming via laptops, TV, smart phones and tablets. “However, we believe in India where subscribers pay ~Rs250-450 per month for cable TV (includes sports channels), Netflix’s rates are on the higher side. Broadband speed will also be a challenge. Netflix requires minimum speed of 512kbps and recommends 3mbps speed for SD content and 5mbps for HD videos, which further limits its expansion plans,” the report said.

     

    Sports missing, India savours diverse content:

     

    Netflix is currently beaming international TV shows in India along with English and Hindi movies. “The company is currently not offering local content. Sports content, the main driver of the OTT platform, is also not offered. With India being a country with diverse culture it consumes content in eight different languages. Currently, Netflix is beaming only English content which will attract only niche audience,” the report added.

     

    With Netflix’s subscription price being by far the steepest in India as compared to competition, some of whom even offer content for free on their platform, it remains to be seen whether other players up their price, match Netflix’s or continue to offer content at a lower price. That said, with growing competition in the space from the likes of Arré, ALT Digital, DittoTV, ErosNow, HOOQ, Hotstar, Netflix, nexGTV, Sony Liv, Spuul, Voot and YuppTV, Netflix’s content strategy in the near future will be the key differentiator, which will separate the best from the rest.

  • nexGTV ropes in Saavn’s Abhesh Verma as COO

    nexGTV ropes in Saavn’s Abhesh Verma as COO

    NEW DELHI: Subscription-driven video entertainment App nexGTV has appointed Abhesh Verma as chief operating officer (COO).

    Verma joins nexGTV with over 16 years of experience across several industries such as entertainment, e-commerce, SEO, advertisement, venture capital and real estate. He was previously associated with the digital entertainment portal Saavn and Saavn Interactive as chief growth officer and CEO. In his new role at nexGTV, he will be spearheading executive decision-making and long-term strategic planning for the organisation.

    Despite having chiefly operated from the US, Verma has developed, implemented and managed many India-centric digital media and advertisement solutions to great success for the organisations he has been associated with. ShopClassic.com, with him at the helm as its president, was driving e-commerce way back in 2000 as a website that allowed Indians to purchase and deliver gifts to each other within India. He was also instrumental in transforming Saavn’s business approach from a B2B to B2C model. He also oversaw the integration of new site acquisitions into the Saavn Interactive aegis, and was also responsible for end-to-end management and integration of new features.

    Digivive Services director and CEO G.D. Singh said, “Abhesh has had a highly successful career in digital media and internet-based entrepreneurship, as can be seen by the list of professional achievements he has garnered over the years. His in-depth practical proficiency in the digital entertainment sector is one of the prime reasons why he has been chosen to spearhead nexGTV at this critical juncture of its business journey. We are confident that his on-boarding will help spur nexGTV into its next era of growth.”

    Verma added, “Having worked in the digital entertainment and media industry for so long, I wanted to be associated with a novel idea that can allow me to optimally leverage the insights I’ve gained during my career so far. Joining nexGTV, which has already established itself as one of the most promising digital entertainment brands in India, gives me a chance to do exactly that. I will be looking to optimally leverage my experience with internet-based entertainment and advertisement services to further the brand’s value proposition and firmly secure its position as a frontrunner in the Indian digital entertainment ecosystem.”

  • nexGTV launches ‘SPOTLight’ with Imtiaz Ali for content creators

    nexGTV launches ‘SPOTLight’ with Imtiaz Ali for content creators

    NEW DELHI: Subscription-driven video entertainment mobile app nexGTV has partnered director Imtiaz Ali for a project called SPOTLight, wherein users can develop original short videos across a variety of genres.

     

    As per nexGTV, almost 80 per cent of its initial investment has been pumped into marketing the new programme.

     

    NexGTV COO Abhesh Verma told Indiantelevision.com that the publicity and marketing will initially be through bloggers and on social media, which will be used to invite entries but would gradually spread to television, radio spots and then hoardings.

     

    Users can develop original short videos across genres like horror, satire, drama, social, poetry, comedy original music, fiction and reality. NexGTV will carry selected videos under SPOTLight on its ‘TV on mobile’ platform.

     

    The popularity of page views will determine the top five videos, which will then be adjudged by Ali every month. One video will be selected for the grand prize of Rs 1 lakh. A second prize of Rs 25,000 will be given to encourage participants to make his or her next video.

     

    Each of the people who send in videos will be entitled to 11 paise per view after they cross 3000 page views.

     

    When asked about sponsorships, Verma said nexGTV already had the base with the large of number of screen partnerships and more than 100 advertisers. “Each contribution can be of 200 megabytes, which roughly worked out to 10 minutes,” he said.

     

    Calling nexGTV an enabler, he said that if someone who had made a video and sent it to another platform, could still send it to SPOTlight.

     

    With the launch of 4G services in India, Verma was of the opinion that the whole scenario was changing with 4G where a part of the cost could be subsidised and in any case the costs will go down and penetration increase.

     

    For participation in SPOTlight, participants will have to download the nexGTV app and also abide by other guidelines.

     

    Verma said, “SPOTlight means centre stage, and that is exactly what we are looking to offer those bitten by the creative bug. By bringing someone of Imtiaz’s class and calibre, we are offering a unique chance to not just independent video content creators but to everybody to discover and showcase their talent in order to get it judged by a master of the craft. The cash prize is meant as an incentive to encourage the aspiring video content creators to channel their creativity and further innovate.”

     

    Ali added, “India, today, is brimming with talented individuals just looking for ways to express themselves through their creativity. ‘SPOTLight’ gives them the perfect stage to channel their genius to create something that resonates with the public. I am glad to be involved in such a wonderful initiative and will look forward to seeing the best entries.”

     

    He said he had also begun as a struggler but knew he wanted to be a director. This was one reason he agreed to come on to this platform. Ali’s aim will be to see the originality in the talent of the five videos that are shortlisted. In other words, he will look at the videos as a director. 

     

    The app, which has a growing library of movies, TV shows and videos on demand, has now commissioned content that will be exclusive to nexGTV.

  • Mobile Video Monetization: The Way Forward

    Mobile Video Monetization: The Way Forward

    Players in the delivery ecosystem must start collaborating to increase the size of the market; Simplified regulatory framework that facilitates content-sharing needed.

     

    Digivive’ flagship, award-winning application nexGTv offers users entertainment across multi-screen devices, be it mobile, tablets or laptop/PCs. The choice of entertainment is a suite of movies, Live TV, TV shows and videos. Besides ranking among the top 10 entertainment applications in App Stores, nexGTv has also won ‘The Best Digital Experience’ award at the prestigious World Communication Awards 2014, at London. It runs seamlessly across 2G/EDGE/3G/4G and Wi-Fi networks across platforms such as Android, iOS, BlackBerry and Tizen, enabling consumers to remain entertained irrespective of bandwidth limitations and operating platform. Digivive’s General Manager of Marketing Gaurav Sahni shares his perspective about monetizing one of the most exciting mediums  today – mobile video.

     

    Rise of OTT and Mobile Video

     

    Wikipedia defines ‘entertainment’ as ‘a form of activity that holds the attention and interest of an audience, or gives pleasure and delight’.That definition is so very apt, but nowadays, another keyword is rapidly becoming part of this definition – i.e. mobile. It’s increasingly becoming the new mass media for information, supplanting traditional media channels, even the internet, which is starting to bring about an inevitable transformation into our social, demographic, and psychological work environment, impacting usage and consumption in varied ways.

     

    Going forward, mobiles and more especially smartphones are expected to become the main drivers or carriers of all kinds of information including entertainment. Like in the rest of the world, the ongoing digital transformations in India including access to mobile internet are progressively catalysing the move towards rapid penetration of mobile entertainment including audio and video (includes Live TV, Video on Demand, TV Shows, Movies, etc.). However, growth in mobile video is expected to far outstrip the growth in mobile audio. In fact, reports indicate that mobile video is expected to form nearly three quarters of all mobile data traffic by 2019. A recent Ericsson Mobility report highlighted that India showed the fastest growth in net additions to mobile subscriber base followed by China. Current IAMAI and KPMG reports indicate that India will have around 236 million mobile internet users by 2016, and 314 million by 2017 which echoes reports from other sources.

     

    The explosive growth of smartphones in India over the past couple of years indicates the keenness of Indian audience to stay abreast and embrace the latest digital trends. Social media,  content sharing, e-shopping and permeation of 3G networks together with steps undertaken by  telcos to launch 4G have created an undisputable case for mobile entertainment, fuelling enthusiasm of content players and consumers alike. In fact, a lot of industry experts expect 4G to be an inflection point for mobile video in the coming years. Rising incomes, including a proportionately higher spend on entertainment is expected to be supplemented by an increase in internet-enabled devices, cheaper handsets and availability of affordable data plans.

     

    According to industry reports, mobile video traffic exceeded 50 percent of traffic for the first time in 2012 globally. With data consumption outstripping voice traffic on networks and growing in an unprecedented manner, demand for content availability over multiple platforms such as mobile, tablets and laptops, is creating new opportunities for content owners, providers, publishers, communication service providers as well as technology providers, all of which are now working to not only understand, but also leverage these radical changes for business growth and consumer benefit.

     

    With service provider owned data pipelines stabilizing, internet access has revolutionized the entire Over-the-Top (OTT) business ecosystem, not only creating new businesses but also newer ways of working that have opened  up innovative revenue streams even for existing ventures. OTT video – a prime example is growing in leaps and bounds, aided by a growing consumers push to consume video anywhere, at any time and on any device.

     

    These developments are not just affecting existing industry dynamics and setups but throwing up new challenges that have the power to format entire media, mobile, entertainment, regulatory and content ecosystems. While the Indian OTT market is comparatively nascent, it nevertheless holds substantial promise for both free (ad-supported) and paid (subscription-led) services, given the rising smartphone penetration in most cities, citizen and subscriber mobility, complimented by enhanced data usage on the networks.

     

     

    Monetizing Mobile Video: The Way Forward

     

    Industry participants including providers of services, content, publishers and broadcasters alike have started to realize the potential of mobile TV and video. For content owners and broadcasters, OTT means new distribution opportunities, opening avenues to expand viewership and revenue both via paid and advertising models. For service providers, OTT creates a new revenue generation opportunity by ensuring delivery of entertainment at the last mile, using their data pipes.

     

    With mobile emerging as one of the most effective and truly personal advertising platforms, companies are devising ever newer strategies to target and engage audiences via innovative and programmatic formats which are increasingly becoming self-learning or intuitive. Aside from social networking, mobile are the ‘media of choice’ for online bookings, financial transactions, shopping, essential services, entertainment and even employee communications. Tech companies are increasingly using such platforms for targeted communication while promoting their apps.

     

    However, like all industries, the rapidly evolving mobile video domain in India is also facing its own set of emerging challenges. As competition over viewers, advertisers, eyeballs, content, pipelines, hits, and subscriber lifecycles intensifies, lack of consensus over reporting metrics, pricing, formats, network quality of service (QoS) and likely revenue share serve to dampen an otherwise spirited and expanding market. There is also uncertainty over choosing mobile web or in-app channels for meeting advertisement targets.

     

    In spite of the above concerns, mobile video has proven to be highly successful in several markets, delivering higher user engagement on mobile devices. Of late, advertisers have also started to embrace video advertisements on the mobile as part of their cross-channel strategy.

     

    The question about having an ideal monetization framework that splits available revenue evenly between all players however, remains. In order to monetize the opportunity, content owners, broadcasters, aggregators, publishers and service providers need to start collaborating to first define and increase the size of the addressable market. With television and cable transmission going digital, there exists tremendous scope of expansion under the framework of the Government’s digital inclusion program especially in Tier 2 and 3 cities and beyond for an entertainment-starved populace.

     

    Much like the Cable and TV industry, creation of a progressive and simplified regulatory framework that facilitates content-sharing, boosts access to mobile entertainment, and ensures a level playing field for all is also a critical need of the hour. While ‘content’ is increasingly regarded as King, the industry is rapidly realising the role and importance of every other player including aggregators, advertisers as well as bandwidth owners or service providers to ensure the creation, curation and delivery of a complete and immersive mobile entertainment experience.

     

    Additionally, while advertising has been and remains a proven mechanism to earn revenue or recover cost, players in the digital and mobile ecosystem as well as end-consumers, are increasingly realizing that creation and distribution of quality content is costly. ‘Subscription’ therefore, appears to be a viable mechanism being slowly embraced by industry players.

     

    To each his own seems to be the short-term mantra and while one can see the entire category being rife with innovative business models, an ideal or near perfect monetization structure seems to be sometime away, given the proliferation and abundance of not just content, but also mobile TV apps, together with a consumer base that is highly fragmented and keen on ‘digital snacking’.

     

    The information shared, views and opinions expressed in this article are those of the author and do not necessarily reflect the scope of knowledge and views of The Indian Television Group, its affiliates, or its employees.

     

     
  • nexGTv launches mobile TV entertainment packs in India

    nexGTv launches mobile TV entertainment packs in India

    MUMBAI: nexGTv has launched mobile TV entertainment packs for subscription driven video entertainment platform in the Over-The-Top (OTT) domain for the first time in India.

     

    It will offer multi-duration packs to expand portfolio, provide consumer choice and boost subscriber retention.

     

    The packs vary in subscription duration for covering three months, six months, and twelve months are priced Rs 349, Rs 699 and Rs 1199 respectively. The packs, containing download, subscription and activation-related information will enable consumers to start their subscriptions on the mobile platform within minutes.

     

    Digivive Services director and CEO GD Singh said, “Mobile VAS, especially TV-on-mobile is fast approaching an inflection point with consumers seeking empowerment and the ability to own their buying decision in terms of opting-in for product and service subscriptions. At the same time, convenience remains paramount for every consumer. Our entertainment packs meet both these needs and will help in not only smoothing and extending the customer’s experience and life cycle on nexGTv but also bring-to-life the entire mobile entertainment experience, which until now, was solely driven via telco partnerships.”

     

    Singh added, “As an OTT industry pioneer and market leader having served more than 20 million customers, we are expected by our customers to keep innovating and stay ahead of the curve. The industry is rapidly transitioning into an FMCG- avatar and our extended duration packs complement this development, as consumers can now not only buy entertainment off the shelf but, can even gift it to one another. With mass 4G around the corner and 3G & smart phones becoming almost default modes of connectivity across key markets, Mobile TV & video entertainment is permeating people’s lives like never before and we are on the cusp of massive growth in this area.”

     

    nexGTv operates on freemium model and offers multiple options to stay subscribed to its entertainment mix, which includes over 130 plus live TV channels, Hindi films, television shows as well as VOD content. 

     

    Apart from revitalizing consumer engagement, these newly-launched subscription packs will enable nexGTv to target current and upcoming consumer touch points across both retail and e-tail markets. It will undertake alliance partnerships with leading industry brands and will empower customers, enabling voluntary subscription opt-ins.

  • ‘nexGTv aspires to replicate Netflix’s global success in India:’ GD Singh

    ‘nexGTv aspires to replicate Netflix’s global success in India:’ GD Singh

    MUMBAI: Mobiles and smartphones are no longer about calling and messaging, instead they have manifested as personal lifestyle and attitude statements owing to their growing integration in our lives as engagement and entertainment gadgets.

     

    The discerning, internet savvy generation, especially between 15–35 years, is fast embracing multi-platform media consumption, leading to an increasing demand for anytime, anywhere access to content. They are also the ones who are shaping content viewing decisions including growing relevance of HD, as well as access to exclusive yet vast variety of content.

     

    With aspirations of establishing itself as a digital industry pioneer and India’s biggest subscription-driven video entertainment destination, Digivive Services’ nexGTv plans to strategise itself as per the preferences and behaviour of the consumer.

     

    Speaking to Indiantelevision.com, Digivive Services director and CEO GD Singh says, “With over 27 million profiles, we are best placed to understand, analyse, interpret and create really unique content and flavours for the new-age mobile customer that jack up their entertainment quotient. We initiated creating India’s first ‘mobiserial’ – the first of-its-kind, premium celebrity-led original content for mobile in India, which will elevate the level of programming currently seen in this space.”

     

    Speaking on the content strategy Singh asserts, “While we continue strengthening our leadership in the Live TV space, which is something that our consumers identify and know us for, we are also mining our vast library of data to distil trends and gain insights about consumers’ consumption habits and preferences. User generated and specific community oriented content appears to be the next big consumption driver.” 

     

    Digital will be the primary medium through which the venture wants to penetrate itself to the mass. “Like our consumers, our business is primarily digital and so is our marketing. From a customer convenience perspective, we are tightly bundled with all telcos, which saves our consumers needless hassles of re-charging repeatedly,” informs Singh. 

     

    nexGTv is exploring alliances and partnerships actively as it is a great way to win new customers as well as friends. Singh further briefs, “We are also debating the need for a physical touchpoint and if necessary, we shall explore new and captivating ways including retail, to make ourselves present in front of our customer.”

     

    The subscription-driven video entertainment destination, follows a ‘freemium’ model, which combines access to both free and paid content. A significant portion of content on nexGTv is available free for viewers and is tagged appropriately. The rest of it, including premium and exclusive content is available only to subscribers, at extremely affordable price points for daily/weekly/monthly viewing. With the rising smartphone penetration and improving network coverage, the entire proposition of mobile entertainment is available to the customer at Rs 125 per month for the choicest, unlimited content.

     

    Speaking on revenue model, Singh explains, “We offer multiple billing options for subscribers including telco-billing, which accounts for a lion’s share of our subscribers, primarily owing to its convenience. However, there also exist additional payment options via Credit and Debit cards as well as wallet integrations including those with PayTM that have been recently added.”

     

    Irrespective of the fact that India’s digital infrastructure is yet to meet the necessary requirements of the OTT ecosystem, a huge number of players are coming into the fray. Foreign players are also making inroads to explore the lucrative Indian market. The number poses threat of the same content – different channels scenario and staying distinguished and ahead of the others will be the key in long run.

     

    “The trick lies in ensuring that as the leader in our category, we remain constantly on our toes, stay engaged with customers and adapt and reinvent ourselves continuously to stay ahead of the curve. Our strategy is to expand our differentiation by being disruptive and one of the fundamental ways of doing that is by producing our very own content and map customer touch-points,” Singh opines.

     

    Advertisers are yet not certain on the reach and visibility of brands when it comes to the digital players and hence the medium is failing to emerge as the primary medium of marketing. “nexGTv’s appeal lies in the universality of its content driven by a consumer base that primarily ranges from 15-35 years. This base is the hotbed of activity for virtually all marquee brands and hence, nexGTv presents itself as an ideal next-generation app or a new generation entertainment platform that appeals to all brands, which are anchoring for a share of the mind and wallet of this segment,” says Singh.

     

    Singh is of the opinion that nexGTv has enough and more content to appeal to consumers of all age-groups (8 – 80 years of age). Throwing light on the target group (TG), he says, “Our biggest consumers are young men and women from 15-35 years, which incidentally is the same age group that is driving the growth of internet in India. While we have a pan-India consumer presence on the app, a substantial percentage of it comes from the top 10 metros and mini-metros.”

     

    “Given the industry we are in and the speed of its evolution, we can never be certain on what’s around the bend? As a young and ambitious company, we aspire to replicate the global success of Netflix in India and our business focus and priorities are aligned to reinforce that objective. Hence, while on the one hand, we’re engaged in transforming ourselves from content aggregators to creators and publishers of original content, on the other, we’re working hard on our UX/UI to facilitate easy discoverability of content on nexGTv. In other developments, while we further fine-tune our customer analytics on one side, we’re also tightening our focus on our content and marketing strategies. Our attempt is to create the future,” concludes Singh.

  • nexGTv tie-ups with MSM to live stream India vs Sri 2015 series

    nexGTv tie-ups with MSM to live stream India vs Sri 2015 series

    NEW DELHI: Digivive Services’ nexGTv has tied up with Multi Screen Media (MSM) for live-streaming the Cricbuzz Cup Sri Lanka vs India 2015 series from 12 August to 1 September.

     

    The series comprising three Test matches will be played in Sri Lanka at Galle International Stadium, P Sara Oval (Colombo) and Sinhalese Sports Club (Colombo). The two teams last played a Test Series five years ago during July-August 2010.

     

    Digivive Services director and CEO G D Singh said, “Cricket buffs throughout India will now be able to experience live and seamless, in-field action of the series unfold ball-by-ball on their mobiles, throughout the day or obtain a snapshot of the entire day’s action using the video-on-demand (VOD) service from nexGTv. With over 27 million downloads, nexGTv features in the Top 10 top-grossing entertainment apps in app stores and we hope to reach out to even more subscribers with this forthcoming series.”

     

    MSM EVP and digital head Uday Sodhi added, “We are pleased to extend our offering to the users of nexGTv, all the action from the India-Sri Lanka Test Series on their mobile devices. They can also immerse themselves in our high-quality on-demand match content including match highlights, finest moments, Man of the Match packages etc. Through our existing association with the digital destination, its viewers too can enjoy the top-of-the-line sports and entertainment properties that are a hallmark of the Sony Liv brand.” 

     

    Subscribers of nexGTv application can enjoy live streaming action from Sri Lanka either on their mobile phones, tablets, PCs and Laptops. The app can be downloaded via app stores of Google, Apple, Windows and Tizen.

     

    Free viewers on nexGTv can also catch up with all elements of the match including daily and full-match highlights, Pre and Post match reviews, as well as special packages of fours, sixes and wickets etc. via VOD for the next three months.

  • NexGTv & Fluence to create India’s first mobi-serial

    NexGTv & Fluence to create India’s first mobi-serial

    NEW DELHI: NexGTv from Digivive Services has entered into a strategic tie-up with CA Media Digital’s first venture Fluence to create celebrity led ‘mobi-serials.’

     

    Taking the next step in digital entertainment, Fluence will create and produce for the first time in India clutter breaking, original content for nexGTv.

     

    Elaborating on the tie-up, Digivive Director and CEO GD Singh said, “Mobile is increasingly becoming the preferred platform of consumption for Indian consumers and reports indicate that this consumption is further poised to grow significantly, as the average person is expected to watch TV and video content (at least once a month) on 2.13 devices, up from 1.53 last year. Our intention is to articulate and address the needs of this rapidly growing and discerning mobile audience with mobile-first content.”

     

    Singh added, “We are very excited about our collaboration with Fluence and the CA Media Group as they not only are the experts in digital engagement but it also opens up possibilities to bring on board industry-leading production expertise of the Group via Endemol, which has been credited with several well-known hits on Indian television including Bigg Boss and Fear Factor etc.”

     

    Fluence vice president digital and business head Ashish Joshi said, “Fluence is in the business of creating unique and differentiated digital experiences with India’s top talents from the fields of entertainment, music and sports. Creating premium digital shows with our portfolio of celebrities for nexGTv is another step towards our growing focus on digital content development. This collaboration will draw audience subscriptions and views to the content and platform through our well thought out amplification programme on social media thereby engaging the fans and followers of our celebrities in a new and highly compelling way.”

     

    This first bigstep towards creation of unique content designed especially for mobile viewers marks an inflection point in the mobile entertainment domain and is expected to resonate very well with the audience who until now, have had to contend themselves with content produced for alternate formats including the big screens and home screens and adapted/ curated subsequently for the mobile. To help create the mobi-series, Fluence has partnered with Endemol Shine India, a CA Media investee company, to co-produce the shows and utilize their expertise in the field of production.

     

    Known for producing creative and clutter breaking content for TV broadcasters and film entertainment, Endemol Shine India will help elevate the level of programming in the digital space which iscurrently inundated with amateur productions.

  • nexGTv bags exclusive digital rights for French Open 2015

    nexGTv bags exclusive digital rights for French Open 2015

    NEW DELHI: Digivive Services’ nexGTv has acquired the exclusive telecast rights for mobiles and digital platforms of the 114th edition of French Open 2015.

     

    Viewers on mobiles or with PCs / laptops and tablets can experience French Open 2015 live and seamless on their digital devices via the single sign-on facility offered by nexGTv.

     

    Digivive director and CEO GD Singh said, “At nexGTv, our every effort is always to keep our viewers entertained. We are delighted to bring French Open Live for every tennis-enthusiast in the country. Affinity for Tennis, much like certain other sports, has been rapidly rising and like cricket, competition in tennis is intense, action is fast-paced and edgy and the sport requires all-round fitness. We are confident that viewers will appreciate experiencing the real-time, on-ground action on their mobile devices and cheer their respective stars to victory.”

     

    For devotees of the tournament, the entire Championship comprising 128 Singles matches and 64 Doubles matches would be available on nexGTv.

     

    Viewers can download the nexGTv app, available across all platforms including Android, iOS, Windows and Tizen from the respective App stores, free of cost, to watch defending champions Rafael Nadal and Maria Sharapova sweat it out for the ultimate prize money of $34.5 million.