ITV

Tag: nexGTv

  • nexGTv on expansion spree; launches video News app

    nexGTv on expansion spree; launches video News app

    MUMBAI: While a majority of the broadcasters and media houses are coming up with their standard news applications, one player has taken an unusual path. After rolling a kids app followed by a comedy app, nexGTv, a subscription-led video entertainment app, has announced the launch of its exclusive news app.

    Breaking free from the traditional story telling perspective, the app will provide news coverage in audio/visual formats in major Indian languages that include Gujarati, Bengali, Kannada, Punjabi, Tamil, etc. The app is open to experiment with more languages.

    nexGTv says that the app will provide 360-degree coverage of the latest reports and happenings from across genres like politics, sports, movies, business, lifestyle etc. For starters, the app will curate and enable news content from more than 40 top regional, national and international channels. It will air real time popular shows like Nation at 10, Aaj Tak Live News, India Reports at 10 and News Now at 11, etc, as a part of its Live TV bouquet. The other news offerings such as interviews, Mann Ki Baat and the topical political cartoon humour — So Sorry can also be viewed through VoD.

    “We want to explore content which caters better to our consumers through news articles and videos. With creating this app a go-to-go platform for all Indian users across boundaries, we are just exploring news content that often gets buried under GEC news. The niche can relate to this app. We have our own data system in India so I don’t see bandwidth as a major constraint. ,” says nexGTv COO Abhesh Verma.

    Following a ‘freemium’ model, most of the news channels are available for free to the end users though there is some content behind the paywall. The news apps has been bundled with nexGTv’s other apps beyond the subscription screen at Rs 35 a week summing to a monthly payment fee of Rs 125.

    With timelines crunches, users are often unable to stay updated with the latest information about their areas of interest. To put an end to this, the app will aggregate and deliver video news content from leading TV news channels, revolutionizing through enhanced accessibility, the way news is currently consumed in the country.

    Treating people who like staying up-to-date with the latest news and developments from the national and global arena, the app will identify the niches which are undercover right now.

    Pointing out the difficulties faced by users in the extremely fragmented viewing experiment, Verma points out how viewers often sit through advertisements, weather reports and repetitive news programmes to consume news. He adds, “This gap in news content delivery and consumption is what we are trying to address with the nexGTv News app. Having been amongst the leading platforms for content aggregation in India, we are now looking to add greater diversity to our news content offerings by partnering with channels that help us cater to our viewers’ specific needs. This will not only boost the quality of our end-user offerings, but will also allow news channels to maximise their consumer outreach through our platform.”

    The VOD player is focussed on enabling a holistic and relevant digital news-viewing experience for the end-consumer and adding value through technology. It has integrated several innovative features that augment and enhance the viewer’s browsing experience. While on the one hand non-stop news will be showcased through news bulletins from leading TV news channels under a single tab, VoD news capsules will give users a brief rundown of the top news highlights of the day in just a few minutes.

    The resume feature allows viewers to pause live streaming and pick up where they left off, while nexGTv’s Advanced Search with Integrated Electronic Program Guide (EPG) helps browse through genre and language-specific news. Other features, such as Quicky, can find the best news content that fits the time available to users, while the Data Saving Mode assists them in managing their data consumption while streaming videos. This integration of technology results in great value addition for users and allows them to watch news content that suits their viewing preference in a convenient and hassle-free manner claims nexGTv.

    “The nexGTv News app leverages state-of-the-art technology to enable features such as VoD news capsules and on-the-go news content. This allows for the delivery of a seamless, on-the-go, and highly relevant 360-degree digital news-viewing experience to our users. With digital video consumption in the country growing in demand, we are confident that the launch of our News app can potentially disrupt the way video news content is viewed in the country,” adds Verma.

    Given that the target audience is mass, a smart marketing strategy has been planned to promote the app. While notifications will be sent to their already existing consumer base about the new addition, social media will be used extensively to make the app visible. It will also be promoted through traditional modes of communication.

    With more features such as interactive UI, minimised player window, reminders, TV guides and Social Connect on offer, the nexGTv news app is already available on Google Play Store. It has also submitted an application to iOS and is awaiting a confirmation in a couple of days. The player plans to unveil few more apps in the coming days.

  • nexGTv on expansion spree; launches video News app

    nexGTv on expansion spree; launches video News app

    MUMBAI: While a majority of the broadcasters and media houses are coming up with their standard news applications, one player has taken an unusual path. After rolling a kids app followed by a comedy app, nexGTv, a subscription-led video entertainment app, has announced the launch of its exclusive news app.

    Breaking free from the traditional story telling perspective, the app will provide news coverage in audio/visual formats in major Indian languages that include Gujarati, Bengali, Kannada, Punjabi, Tamil, etc. The app is open to experiment with more languages.

    nexGTv says that the app will provide 360-degree coverage of the latest reports and happenings from across genres like politics, sports, movies, business, lifestyle etc. For starters, the app will curate and enable news content from more than 40 top regional, national and international channels. It will air real time popular shows like Nation at 10, Aaj Tak Live News, India Reports at 10 and News Now at 11, etc, as a part of its Live TV bouquet. The other news offerings such as interviews, Mann Ki Baat and the topical political cartoon humour — So Sorry can also be viewed through VoD.

    “We want to explore content which caters better to our consumers through news articles and videos. With creating this app a go-to-go platform for all Indian users across boundaries, we are just exploring news content that often gets buried under GEC news. The niche can relate to this app. We have our own data system in India so I don’t see bandwidth as a major constraint. ,” says nexGTv COO Abhesh Verma.

    Following a ‘freemium’ model, most of the news channels are available for free to the end users though there is some content behind the paywall. The news apps has been bundled with nexGTv’s other apps beyond the subscription screen at Rs 35 a week summing to a monthly payment fee of Rs 125.

    With timelines crunches, users are often unable to stay updated with the latest information about their areas of interest. To put an end to this, the app will aggregate and deliver video news content from leading TV news channels, revolutionizing through enhanced accessibility, the way news is currently consumed in the country.

    Treating people who like staying up-to-date with the latest news and developments from the national and global arena, the app will identify the niches which are undercover right now.

    Pointing out the difficulties faced by users in the extremely fragmented viewing experiment, Verma points out how viewers often sit through advertisements, weather reports and repetitive news programmes to consume news. He adds, “This gap in news content delivery and consumption is what we are trying to address with the nexGTv News app. Having been amongst the leading platforms for content aggregation in India, we are now looking to add greater diversity to our news content offerings by partnering with channels that help us cater to our viewers’ specific needs. This will not only boost the quality of our end-user offerings, but will also allow news channels to maximise their consumer outreach through our platform.”

    The VOD player is focussed on enabling a holistic and relevant digital news-viewing experience for the end-consumer and adding value through technology. It has integrated several innovative features that augment and enhance the viewer’s browsing experience. While on the one hand non-stop news will be showcased through news bulletins from leading TV news channels under a single tab, VoD news capsules will give users a brief rundown of the top news highlights of the day in just a few minutes.

    The resume feature allows viewers to pause live streaming and pick up where they left off, while nexGTv’s Advanced Search with Integrated Electronic Program Guide (EPG) helps browse through genre and language-specific news. Other features, such as Quicky, can find the best news content that fits the time available to users, while the Data Saving Mode assists them in managing their data consumption while streaming videos. This integration of technology results in great value addition for users and allows them to watch news content that suits their viewing preference in a convenient and hassle-free manner claims nexGTv.

    “The nexGTv News app leverages state-of-the-art technology to enable features such as VoD news capsules and on-the-go news content. This allows for the delivery of a seamless, on-the-go, and highly relevant 360-degree digital news-viewing experience to our users. With digital video consumption in the country growing in demand, we are confident that the launch of our News app can potentially disrupt the way video news content is viewed in the country,” adds Verma.

    Given that the target audience is mass, a smart marketing strategy has been planned to promote the app. While notifications will be sent to their already existing consumer base about the new addition, social media will be used extensively to make the app visible. It will also be promoted through traditional modes of communication.

    With more features such as interactive UI, minimised player window, reminders, TV guides and Social Connect on offer, the nexGTv news app is already available on Google Play Store. It has also submitted an application to iOS and is awaiting a confirmation in a couple of days. The player plans to unveil few more apps in the coming days.

  • nexGTv and ONE launch comedy only app – Comedy One

    nexGTv and ONE launch comedy only app – Comedy One

    MUMBAI: After launching its kids special content on nexGTv Kids, the over-the-top platform is now focusing on strengthening its comedy content. For which, it has partnered with One Network Entertainment to launch ‘Comedy One’. Claiming it as the first of its kind comedy only app catering premium original comedy content ranging between stand up, gags, and spoof, nexGTv aims to hog maximum eyeballs by targeting the comedy space.

    Speaking on this developement, a nexGTv executive said, “Comedy is a genre that has evolved expansively over the past couple of years with the entry of a lot of young, talented and enthusiastic creative individuals. The viewing preference of the audience, too, has evolved with this change. No more satisfied with run-of-the-mill jokes, slapstick routines and clichéd comic situations, Indian viewers now want hard-hitting and impactful content that makes them laugh and reflect at the same time. Our partnership with ONE, a leader in comedy content production, is meant to cater to this segment of the audience by delivering the most relevant content at their fingertips. We are confident that the this app will find great traction on the back of its differentiated content and will become the digital destination of choice for meeting their daily dose of humour.”

    ONE executive director and co founder Suresh Menon too added, “This partnership is the next level in our journey of building destinations and creating IP in the online comedy video space. We are very excited about this tie up with the leaders in online video technology, distribution and monetization, and believe that the future where technology enables convenient content creation, access and consumption is finally here.”

    The app would will showcase ‘Kaun Banega Roadpati’, ‘Aadmi Heera Hai’, ‘Pakao Paparazzi’, ‘Waiter Waiter’, ‘Doctor Doctor’ and ‘Interview with a Villain’ available as a part of its humour-based catalogue. However, it is too early to say if Comedy One would find its niche in the already vibrant online comedy space, beating the TVFs, AIBs and other independent content creators.

  • nexGTv and ONE launch comedy only app – Comedy One

    nexGTv and ONE launch comedy only app – Comedy One

    MUMBAI: After launching its kids special content on nexGTv Kids, the over-the-top platform is now focusing on strengthening its comedy content. For which, it has partnered with One Network Entertainment to launch ‘Comedy One’. Claiming it as the first of its kind comedy only app catering premium original comedy content ranging between stand up, gags, and spoof, nexGTv aims to hog maximum eyeballs by targeting the comedy space.

    Speaking on this developement, a nexGTv executive said, “Comedy is a genre that has evolved expansively over the past couple of years with the entry of a lot of young, talented and enthusiastic creative individuals. The viewing preference of the audience, too, has evolved with this change. No more satisfied with run-of-the-mill jokes, slapstick routines and clichéd comic situations, Indian viewers now want hard-hitting and impactful content that makes them laugh and reflect at the same time. Our partnership with ONE, a leader in comedy content production, is meant to cater to this segment of the audience by delivering the most relevant content at their fingertips. We are confident that the this app will find great traction on the back of its differentiated content and will become the digital destination of choice for meeting their daily dose of humour.”

    ONE executive director and co founder Suresh Menon too added, “This partnership is the next level in our journey of building destinations and creating IP in the online comedy video space. We are very excited about this tie up with the leaders in online video technology, distribution and monetization, and believe that the future where technology enables convenient content creation, access and consumption is finally here.”

    The app would will showcase ‘Kaun Banega Roadpati’, ‘Aadmi Heera Hai’, ‘Pakao Paparazzi’, ‘Waiter Waiter’, ‘Doctor Doctor’ and ‘Interview with a Villain’ available as a part of its humour-based catalogue. However, it is too early to say if Comedy One would find its niche in the already vibrant online comedy space, beating the TVFs, AIBs and other independent content creators.

  • SAB Group unveils digital initiative Happii-Fi

    SAB Group unveils digital initiative Happii-Fi

    MUMBAI: SABGroup unveiled the first look of their latest initiative, Happii-Fi at a recent awards event organized at St. Regis Hotel, Lower Parel.

    What sets SABGROUP’s digital initiative, Happii-Fi apart from other comedy content providers is the fact that its outreach is not limited. The idea is to create cutting edge comedy content and then build unprecedented digital reach via strategic partnerships with various OTT platforms, OEM’s, Teleco’s as well as digital aggregators. Some of their partnerships include those with Micromax, Hungama, FunOnGo, nexGTv, Indus, Daily Motion, Facebook, YouTube and One Digital Entertainment.

    Sri Adhikari Brothers Group CEO Manav Dhanda said, “We are looking to change the trend in the way content reaches out to people with our latest initiative Happii-Fi. Happii-Fi will create cutting edge comedy content for the Indian masses which as a segment is still terribly underserved & has only catch up TV/Movies to consume online. As India touches a 1 billion online population, the first 200 million and the next 800 million who come online are starkly contrary beings. We are creating an opportunity where real India lies.”

    Multiple shows that will be launched under Happii-Fi include Ghar Bar, Nayiwali Girlfriend, Kya Cheez hai India, Bro Court, Controversial Bhabhiji, Dholi&Kholi, The Rat Race and lots more. Some of the notable names associated with the shows include Shakti Kapoor who is the lead actor of Ghar Bar & Sagar Ballary(Of Bheja Fry Fame) who is the director of Ghar Bar. Also Shilpa Shinde will feature in the series of Controversial Bhabhiji.

  • SAB Group unveils digital initiative Happii-Fi

    SAB Group unveils digital initiative Happii-Fi

    MUMBAI: SABGroup unveiled the first look of their latest initiative, Happii-Fi at a recent awards event organized at St. Regis Hotel, Lower Parel.

    What sets SABGROUP’s digital initiative, Happii-Fi apart from other comedy content providers is the fact that its outreach is not limited. The idea is to create cutting edge comedy content and then build unprecedented digital reach via strategic partnerships with various OTT platforms, OEM’s, Teleco’s as well as digital aggregators. Some of their partnerships include those with Micromax, Hungama, FunOnGo, nexGTv, Indus, Daily Motion, Facebook, YouTube and One Digital Entertainment.

    Sri Adhikari Brothers Group CEO Manav Dhanda said, “We are looking to change the trend in the way content reaches out to people with our latest initiative Happii-Fi. Happii-Fi will create cutting edge comedy content for the Indian masses which as a segment is still terribly underserved & has only catch up TV/Movies to consume online. As India touches a 1 billion online population, the first 200 million and the next 800 million who come online are starkly contrary beings. We are creating an opportunity where real India lies.”

    Multiple shows that will be launched under Happii-Fi include Ghar Bar, Nayiwali Girlfriend, Kya Cheez hai India, Bro Court, Controversial Bhabhiji, Dholi&Kholi, The Rat Race and lots more. Some of the notable names associated with the shows include Shakti Kapoor who is the lead actor of Ghar Bar & Sagar Ballary(Of Bheja Fry Fame) who is the director of Ghar Bar. Also Shilpa Shinde will feature in the series of Controversial Bhabhiji.

  • nexGTv acquires rights for 25 key entertainment assets by ATechnos

    nexGTv acquires rights for 25 key entertainment assets by ATechnos

    MUMBAI: Need the latest dope on the Udta Punjab controversy, or want to know which superstar has bagged the lead in the next instalment of the hit franchise Dhoom? If such viral content is what you’re looking for, look no further! nexGTv, India’s largest subscription-led video entertainment app, has acquired the digital rights to 25 key entertainment assets developed and distributed by ATechnos, a leading digital media content distribution and techno media company.

    ATechnos provides services in Video/Audio/Text/Image/App distribution and production domain. Their media distribution arms in 52+ countries have empowered thousands of customers worldwide and enabled several key content distribution partnerships. ATechnos is currently distributing approximately 11,000 clips in more than 17 languages on a daily basis.

    Speaking on the tie-up, nexGTV COO Abhesh Verma said, “In today’s digital-first world, snackable viral content is fast emerging as the preferred entertainment option for viewers across the globe. Even Indian viewers have caught on the trend, as can be witnessed by the rise in mobile-based video data traffic within the country. Since we, at nexGTv, have always tailored our offerings to meet the requirements of our subscribers, partnering with ATechno was a logical decision. The association greatly augments the entertainment options available on our platform and allows our users to stay informed about the latest trends, developments and gossip from the entertainment industry worldwide.”

    The move will allow nexGTv users to view premium videos containing celebrity interviews, public reactions on trending topics besides style updates and news that range from bewildering to bizarre from around the globe. Be it a sneak peek in to Shahid Kapoor’s smoking hot workout videos or the controversial scandals inside the Big Brother’s house, nexGTv subscribers can catch up on all the latest news and developments in the world of entertainment! So what are you waiting for? Download the nexGTv app on your smartphone today, or visit www.nexgtv.com today!

  • nexGTv acquires rights for 25 key entertainment assets by ATechnos

    nexGTv acquires rights for 25 key entertainment assets by ATechnos

    MUMBAI: Need the latest dope on the Udta Punjab controversy, or want to know which superstar has bagged the lead in the next instalment of the hit franchise Dhoom? If such viral content is what you’re looking for, look no further! nexGTv, India’s largest subscription-led video entertainment app, has acquired the digital rights to 25 key entertainment assets developed and distributed by ATechnos, a leading digital media content distribution and techno media company.

    ATechnos provides services in Video/Audio/Text/Image/App distribution and production domain. Their media distribution arms in 52+ countries have empowered thousands of customers worldwide and enabled several key content distribution partnerships. ATechnos is currently distributing approximately 11,000 clips in more than 17 languages on a daily basis.

    Speaking on the tie-up, nexGTV COO Abhesh Verma said, “In today’s digital-first world, snackable viral content is fast emerging as the preferred entertainment option for viewers across the globe. Even Indian viewers have caught on the trend, as can be witnessed by the rise in mobile-based video data traffic within the country. Since we, at nexGTv, have always tailored our offerings to meet the requirements of our subscribers, partnering with ATechno was a logical decision. The association greatly augments the entertainment options available on our platform and allows our users to stay informed about the latest trends, developments and gossip from the entertainment industry worldwide.”

    The move will allow nexGTv users to view premium videos containing celebrity interviews, public reactions on trending topics besides style updates and news that range from bewildering to bizarre from around the globe. Be it a sneak peek in to Shahid Kapoor’s smoking hot workout videos or the controversial scandals inside the Big Brother’s house, nexGTv subscribers can catch up on all the latest news and developments in the world of entertainment! So what are you waiting for? Download the nexGTv app on your smartphone today, or visit www.nexgtv.com today!

  • The Spotlight is on creative rascals’ ‘Spiti Valley’ as nexGTv & Imtiaz Ali announce May winners

    The Spotlight is on creative rascals’ ‘Spiti Valley’ as nexGTv & Imtiaz Ali announce May winners

    MUMBAI: In an announcement that has been eagerly awaited by content developers across the nation, nexGTv, India’s largest subscription-led video entertainment app, has revealed the names of the May winners of its SPOTLight initiative. The winners were selected by renowned director and master storyteller Imtiaz Ali from amongst the top 5 most viewed videos for the month of May.

    Delhi-based production house Creative Rascals’ travelogue ‘Spiti Valley’ was selected as the winner by Imtiaz for its charming portrayal of the picturesque locale of Spiti. The runner-up position went to Ahammed Khabber’s ‘I4U’ and its powerful social message of eye donation. nexGTv will be supporting the creative endeavours of the winner and the runner-up with cash rewards of INR 1 lakh and INR 25000 respectively.

    Speaking on the announcement, Abhesh Verma, COO, nexGTv, said, “As a talent discovery platform, SPOTLight has been garnering rave reviews from both content developers and viewers owing to its differentiated and user-relevant content. With Imtiaz on board judging the top entries, SPOTLight presents an opportunity of a lifetime for most creators looking to gain visibility and prove their credentials. We are very excited to have unearthed and supported so much budding talent through the initiative and are eagerly looking forward at greater participation from the country’s upcoming generation of imaginative story tellers.”

    Founded and operated by Aman Jain and Shailesh Gandhi, Creative Rascals is a Delhi-based production house. The group has created content in different genres such as travelogues, food shows, ad films, corporate films and weddings, and has been involved with some top-notch clients such as Cox & Kings, Sapient, Modo and Iffco-Tokio. Ahammed Khabber, on the other hand, is a 27-year-old MBA graduate who is currently serving as an Assistant Director for popular Kerala-based TV channel Mazhavil Manorama. One of his earlier videos, ‘Passive Smoking’, was also selected as the runner-up on SPOTLight for the month of February.

    Imtiaz Ali added, “From social messaging to commentaries on daily life, from fusion music to spooky horror stories, some of the SPOTLight entries have simply blown my mind away due to the freshness of their content and their innovative approach. Having seen the precocious creations on display, I am absolutely delighted to be associated with the project. I am expecting more people to participate in SPOTLight in the future and showcase their artistic flair in front of a nationwide audience.”

    As a platform to upload and monetise their offering, SPOTLight has been gathering an extremely enthusiastic response from content creators across the country with videos being received right from Baramulla in Jammu & Kashmir to Kottayam in Kerala. With a Modern Master in Imtiaz at the helm, SPOTLight is an opportunity of a lifetime for individuals across the country to test their mettle. So don’t wait! Enter your creations on www.nexgtvspotlight.com today!

  • The Spotlight is on creative rascals’ ‘Spiti Valley’ as nexGTv & Imtiaz Ali announce May winners

    The Spotlight is on creative rascals’ ‘Spiti Valley’ as nexGTv & Imtiaz Ali announce May winners

    MUMBAI: In an announcement that has been eagerly awaited by content developers across the nation, nexGTv, India’s largest subscription-led video entertainment app, has revealed the names of the May winners of its SPOTLight initiative. The winners were selected by renowned director and master storyteller Imtiaz Ali from amongst the top 5 most viewed videos for the month of May.

    Delhi-based production house Creative Rascals’ travelogue ‘Spiti Valley’ was selected as the winner by Imtiaz for its charming portrayal of the picturesque locale of Spiti. The runner-up position went to Ahammed Khabber’s ‘I4U’ and its powerful social message of eye donation. nexGTv will be supporting the creative endeavours of the winner and the runner-up with cash rewards of INR 1 lakh and INR 25000 respectively.

    Speaking on the announcement, Abhesh Verma, COO, nexGTv, said, “As a talent discovery platform, SPOTLight has been garnering rave reviews from both content developers and viewers owing to its differentiated and user-relevant content. With Imtiaz on board judging the top entries, SPOTLight presents an opportunity of a lifetime for most creators looking to gain visibility and prove their credentials. We are very excited to have unearthed and supported so much budding talent through the initiative and are eagerly looking forward at greater participation from the country’s upcoming generation of imaginative story tellers.”

    Founded and operated by Aman Jain and Shailesh Gandhi, Creative Rascals is a Delhi-based production house. The group has created content in different genres such as travelogues, food shows, ad films, corporate films and weddings, and has been involved with some top-notch clients such as Cox & Kings, Sapient, Modo and Iffco-Tokio. Ahammed Khabber, on the other hand, is a 27-year-old MBA graduate who is currently serving as an Assistant Director for popular Kerala-based TV channel Mazhavil Manorama. One of his earlier videos, ‘Passive Smoking’, was also selected as the runner-up on SPOTLight for the month of February.

    Imtiaz Ali added, “From social messaging to commentaries on daily life, from fusion music to spooky horror stories, some of the SPOTLight entries have simply blown my mind away due to the freshness of their content and their innovative approach. Having seen the precocious creations on display, I am absolutely delighted to be associated with the project. I am expecting more people to participate in SPOTLight in the future and showcase their artistic flair in front of a nationwide audience.”

    As a platform to upload and monetise their offering, SPOTLight has been gathering an extremely enthusiastic response from content creators across the country with videos being received right from Baramulla in Jammu & Kashmir to Kottayam in Kerala. With a Modern Master in Imtiaz at the helm, SPOTLight is an opportunity of a lifetime for individuals across the country to test their mettle. So don’t wait! Enter your creations on www.nexgtvspotlight.com today!