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Tag: nexGTv

  • Do kids of today prefer OTT over TV?

    Do kids of today prefer OTT over TV?

    MUMBAI: There’s a tug of war going on today with both parties equally strong. On the one side, we have linear TV singing its praises and OTT on the other side glorifying its advantages.

    No matter which side you pick, you’ll notice that kids’ content has always been sidelined. In its initial TV phase, kids’ content was loaded with syndicated programmes and it is only now that home-grown content is a part of it. This is because producing local content is more expensive than producing Hindi GECs. As per the 2018 KPMG report, the importance of the kids’ audience in Indian TV in the age group of 2-14 years accounted for 20 per cent of all TV impressions in 2017 with a high stickiness for the above mentioned target audience, with average time spent ranging from 35-60 minutes. Moreover, as per reports, industry experts believe that owning IPs and localisation of content is going to be a way forward for the category which is expected to grow by 10-14 per cent in 2018.

    As per Broadcast Audience Research Council (BARC) data, 29 per cent of kids like watching Hindi GECs, followed by 18 per cent for Hindi movies and only 11 per cent kids consume kids’ channels. This could be due to parallel viewing that is done by kids while parents watch other channels. But, in the last two years, kids’ channels have observed a hike in the time spent by kids despite the fact that kids spend 26 per cent of their time on Hindi GECs. Tamil, Telugu, Bengali and Malayalam are the regional languages that work quite well in the kids' segment.

    Coming back to digital trends, as per the report, 57 per cent of parents say that their child prefers a device other than the TV to watch video content. Mobile devices offer versatility, simple user interface and a ‘personal’ viewing experience. Also, nearly 50 per cent of parents say that when their kids misbehave, to punish them, they take away their tablet and make them just ‘watch TV instead’– creating a generation of kids for whom ‘TV is punishment.’ When the parents’ favourite shows are on such as the IPL, the remotes are automatically snatched away from kids and replaced with smartphones. These phones hold a wider world of content for kids right from Netflix to Amazon to YouTube Kids.

    Kids’ eagerness has also fuelled the digital content market with new dedicated platforms being launched for them. In 2016, nexGTv launched ‘nexGTv Kids’ app with videos and infotainment for kids. Later on, Viacom18’s Voot built a strong vertical around kids followed by YouTube’s YouTube Kids in partnership with ChuChuTV, Toonz Animation, Sesame Workshop and Appu Series in India. Sony LIV too introduced its new platform LIV Kids in Hindi and English.

    However, as per the KPMG report, 97 per cent of children still prefer television over other digital media. As compared to kids’ TV channels, digital has emerged stronger in the past few years due to convenience and availability. So, the tug of war goes on for now with both sides tugging equally.

  • Five key learnings from OTT platforms for the media and entertainment industry

    Five key learnings from OTT platforms for the media and entertainment industry

    OTT platforms and players are dominating the entertainment space by providing unrivalled flexibility and easy access to view a multitude of shows of various genres as well as original content without censorship. Over the past half a decade, these platforms are emerging as the go-to content consumption destination for users who look for variety and quality content to pass their free time. According to Deloitte, OTT platforms could easily cater to an audience of 355 million by 2020.Its impact on traditional media networks and video distributors has been immense. A lot of conventional entertainment platforms, in fact, can take a leaf out of the books of successful OTT platforms and revamp their offerings to boost growth and enhance viewership. Given below are a few learnings from the OTT platforms that can be beneficial for the media and entertainment industry.

    1) While OTT players started off by providing Hindi and English content, they realized that there is an immense potential in India for regional content, with75% of new internet users expected to consume data in local languages by 2020. OTT players realized that regional content could further drive demand and attract more users across the country . There are several studies that prove that regional content consumption drives thrice the amount of engagement and accessibility, which means the media and entertainment industries, should be able to connect with diverse target groups across India with relevant content to enhance their growth opportunities. As per a report by IAMAI and Kantar IMRB, presently, there are 160 million potential new users for online viewing in urban India and 732 million potential new users in rural India. They can be easily tapped by addressing the issue of the language of access on various platforms.

    2) Discovery of content is of more importance than ever before, as it helps consumers to easily access the content that will appeal to them the most. OTT players  have enabled easy discovery of content for users with AI-based recommendation engines, automatic content display basis, etc. The ability to quickly search all the available content and pair it with any device can be overwhelming for viewers. While quality and entertaining content are prerequisites to augment subscription and grow consumer affinity, the media and entertainment industry should also ensure that their offerings are easily discoverable and the delivery uncomplicated in order to retain or enhance user base. Recommendation engines are considered to be highly powerful personalization tools, as they help improve a visitor’s experience by offering relevant items at the right time and on the right page.

    3) While the real differentiator is content when it comes to OTT platforms, a lot of players are now investing in improving their tech and platform capabilities to ensure that viewers have the best possible experience while consuming their content of choice. OTT platforms have pulled out all the stops to ensure that even during high concurrency periods, such as Cricket or Football season, the viewing experience of users is uninhibited and they are able to enjoy the games without a glitch. All of this requires tremendous innovation and investment in terms of technology, which OTT platforms haven’t shied away from and other players in the domain would do well to emulate.

    4) In times to come, aggregation models will gain prominence and enable consumers to navigate through the vast amount of content available online. Currently, nexGTV is one of the most advanced OTT content aggregation platforms, providing content to multi-screen equipment. Users are easily able tostream media channels ona variety of terminals, like mobile phone, smart TV, high-definition player, etc., anywhere at any time. Apart from offering original shows and series, OTT players are now charging a minimal fee for each piece of content basis the demand witnessed from the users.

    5) Gone are the days when only short-format content such as short films, caught the attention of viewers on OTT platforms. These days, people are equally interested in viewing long-format content on their mobile phones and are eager to finish watching a movie or a web series during their commute time. So it is no more just content snacking, it is serious viewing in India post low cost and steady internet availability that is attracting today’s new-age consumers. The media and entertainment industry should be able to up their ante and release content that is relevant to consumers’ specific interests and viewing preferences, regardless of the length and format of the content.

    The article has been authored by NexGTv head, growth Dushyant Kohli

    The opinions expressed within this article are the personal opinions of the author. The facts and opinions appearing in the article do not reflect the views of Indiantelevision.com and we do not assume any responsibility or liability for the same.

  • Animated ‘Ramayana’ a global Diwali gift on web, mobile

    Animated ‘Ramayana’ a global Diwali gift on web, mobile

    NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

    This follows acquisition by nexGTv of the digital telecast rights from HT Media. With Diwali just around the corner, the content addition highlights nexGTv focus on delivering highly-relevant India-centric entertainment solutions to viewers around the world.

    The platform also recently tied up with several reputed content developers and media firms such as Culture Machine and Inavit Digital Pvt. Ltd. in order to add more diversity to its content library, already including 150+ Live TV channels, movies, shows and videos.

    nexGTv COO Abhesh Verma said, “With the festival fast approaching, our acquisition of the global digital rights to Ramayana could not have been timed better. We are confident that our viewers will be delighted with the latest addition, as they get a chance to relive the quintessential triumph of good over evil on-the-go through nexGTv.”

    Made available for seamless viewing across multiple devices and platforms, nexGTv viewers can watch 30 episodes of Ramayana as a part of its free content catalogue. The series can be accessed be either through www.nexgtv.com or through the nexGTv mobile app, available on both Android and iOS.

    With over 25 million downloads, nexGTv is the flagship, multi award-winning application from DigiVive. Offering unlimited and compelling entertainment across multiple devices (mobile, tablets or laptops/PCs), nexGTv offers its users an unrivalled suite of 150+ Live TV channels aside from a huge content library comprising movies, TV shows & videos for every mood. The app has won numerous awards including ‘The Best Digital Experience’ at the prestigious World Communication Awards 2014, in London, and is ranked amongst the Top Entertainment applications in app stores.

    DigiVive focuses on creating offerings in line with trends, with best-in-class content. Its partners include leading telecom operators and OEMs.

    nexGTv launched nexGTv Kids to curate and deliver the most entertaining and educative content meant especially for the kids aged between two and to 10 years. The platform’s exclusive news app, nexGTv News, has been launched as the go-to destination for mobile-based video news content aimed at revolutionizing the way news is currently consumed in the country through enhanced accessibility. Through its partnership with One Network Entertainment Pvt. Ltd (ONE), nexGTv has also launched the Comedy One, a first-of-its-kind comedy app having premium original comedy content ranging from stand-up, gags and spoofs to sketches and web-series. iFaith, nexGTv’s exclusive devotional app, will enable anytime, anywhere access to devotional content for nexGTv users. nexGTv has also launched nexGTv Yoga, which enables access to a host of videos on meditation, breathing techniques and yoga postures anytime, anywhere. The nexGTv Movies n Music app has been launched specifically for movie and music buffs around the world, and boasts of a library comprising nearly 2500 movies including titles such as Singham Returns, Holiday, Ragini MMS 2, Buddha In A Traffic jam, Dirty Politics and many more. The company has rolled out My nexGTv, a wrapper/aggregator tool that allows users to manage, install and access multiple nexGTv apps such as nexGTV Kids, nexGTV Yoga, nexGTV News and nexGTV Comedy One etc through one consolidated platform.

    nexGTv has partnered with leading channels such as B4U, 9X Jalwa, Tashan, B4U Music, M Tunes and 9XM Music to showcase high-quality entertainment solutions on its platform. Meanwhile, its partnership with India’s leading digital media firm, Culture Machine, will enable access to various digital channels like Being Indian, Put Chutney, Blush, Epified, What’s Trending India, Whack, Old Delhi Films, Rascalas, Vendhar TV etc to its viewers. Moving towards international web series content, the platform has acquired the digital telecast rights to UK-based Daehan Drama’s popular comedy web series, At the Counter, as well as its French-Chinese web series, Ex-Model, in order to diversify its offerings with high-quality international content.

    SPOTLight, India’s first mobile talent discovery platform, has been introduced by nexGTv with ace director Imtiaz Ali as the creative judge, as a medium to enable both amateurs and professional video enthusiasts to not only showcase their talent pan-India, but also earn off it. nexGTv also unveiled an original 14-part mobi-series in association with Priyanka Chopra and Fluence, ‘It’s My City’, in order to provide relatable and engaging video entertainment content to the country’s new-age digital viewership. In her inimitable style, Priyanka Chopra appears in and as herself, assuming the mantle of an official landlady, unofficial guardian and protective friend to the young protagonists.

  • Animated ‘Ramayana’ a global Diwali gift on web, mobile

    Animated ‘Ramayana’ a global Diwali gift on web, mobile

    NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

    This follows acquisition by nexGTv of the digital telecast rights from HT Media. With Diwali just around the corner, the content addition highlights nexGTv focus on delivering highly-relevant India-centric entertainment solutions to viewers around the world.

    The platform also recently tied up with several reputed content developers and media firms such as Culture Machine and Inavit Digital Pvt. Ltd. in order to add more diversity to its content library, already including 150+ Live TV channels, movies, shows and videos.

    nexGTv COO Abhesh Verma said, “With the festival fast approaching, our acquisition of the global digital rights to Ramayana could not have been timed better. We are confident that our viewers will be delighted with the latest addition, as they get a chance to relive the quintessential triumph of good over evil on-the-go through nexGTv.”

    Made available for seamless viewing across multiple devices and platforms, nexGTv viewers can watch 30 episodes of Ramayana as a part of its free content catalogue. The series can be accessed be either through www.nexgtv.com or through the nexGTv mobile app, available on both Android and iOS.

    With over 25 million downloads, nexGTv is the flagship, multi award-winning application from DigiVive. Offering unlimited and compelling entertainment across multiple devices (mobile, tablets or laptops/PCs), nexGTv offers its users an unrivalled suite of 150+ Live TV channels aside from a huge content library comprising movies, TV shows & videos for every mood. The app has won numerous awards including ‘The Best Digital Experience’ at the prestigious World Communication Awards 2014, in London, and is ranked amongst the Top Entertainment applications in app stores.

    DigiVive focuses on creating offerings in line with trends, with best-in-class content. Its partners include leading telecom operators and OEMs.

    nexGTv launched nexGTv Kids to curate and deliver the most entertaining and educative content meant especially for the kids aged between two and to 10 years. The platform’s exclusive news app, nexGTv News, has been launched as the go-to destination for mobile-based video news content aimed at revolutionizing the way news is currently consumed in the country through enhanced accessibility. Through its partnership with One Network Entertainment Pvt. Ltd (ONE), nexGTv has also launched the Comedy One, a first-of-its-kind comedy app having premium original comedy content ranging from stand-up, gags and spoofs to sketches and web-series. iFaith, nexGTv’s exclusive devotional app, will enable anytime, anywhere access to devotional content for nexGTv users. nexGTv has also launched nexGTv Yoga, which enables access to a host of videos on meditation, breathing techniques and yoga postures anytime, anywhere. The nexGTv Movies n Music app has been launched specifically for movie and music buffs around the world, and boasts of a library comprising nearly 2500 movies including titles such as Singham Returns, Holiday, Ragini MMS 2, Buddha In A Traffic jam, Dirty Politics and many more. The company has rolled out My nexGTv, a wrapper/aggregator tool that allows users to manage, install and access multiple nexGTv apps such as nexGTV Kids, nexGTV Yoga, nexGTV News and nexGTV Comedy One etc through one consolidated platform.

    nexGTv has partnered with leading channels such as B4U, 9X Jalwa, Tashan, B4U Music, M Tunes and 9XM Music to showcase high-quality entertainment solutions on its platform. Meanwhile, its partnership with India’s leading digital media firm, Culture Machine, will enable access to various digital channels like Being Indian, Put Chutney, Blush, Epified, What’s Trending India, Whack, Old Delhi Films, Rascalas, Vendhar TV etc to its viewers. Moving towards international web series content, the platform has acquired the digital telecast rights to UK-based Daehan Drama’s popular comedy web series, At the Counter, as well as its French-Chinese web series, Ex-Model, in order to diversify its offerings with high-quality international content.

    SPOTLight, India’s first mobile talent discovery platform, has been introduced by nexGTv with ace director Imtiaz Ali as the creative judge, as a medium to enable both amateurs and professional video enthusiasts to not only showcase their talent pan-India, but also earn off it. nexGTv also unveiled an original 14-part mobi-series in association with Priyanka Chopra and Fluence, ‘It’s My City’, in order to provide relatable and engaging video entertainment content to the country’s new-age digital viewership. In her inimitable style, Priyanka Chopra appears in and as herself, assuming the mantle of an official landlady, unofficial guardian and protective friend to the young protagonists.

  • Sooperfly denies nexGTv’s claim of acquiring telecast rights

    Sooperfly denies nexGTv’s claim of acquiring telecast rights

    MUMBAI: Sooperfly has denied that Nexgtv has acquired its parenting shows’ international digital telecast rights.

    “The nexGTv team seem to have sent out this release to ITV without discretion. The article has mentioned about the supposed association with our organisation which is factually inaccurate and unverified, and retaining such a story will have an adverse effect on our brand and equity,” said a spokesperson from the 120 Media Collective. Sooperfly is a joint venture between Diagonal View and the 120 Media Collective.

    Earlier in the day, indiantelevision.com had published a story based on a press release from Value360 Communications (an affiliate of Huntsworth) the agency that represents nexGTv with the header “nexGTv acquires Sooperfly parenting shows’ international digital telecast rights”.

    In the release Value360 had stated: Nexgtv has acquired the international digital telecast rights to the immensely popular parenting TV series, ‘The Tara Sharma Show’. The move enables new and existing nexGTv users to view content that focuses on childcare, family-centric topics and women’s & children’s issues, spread across 13 episodes each from Season 1 and 2 of the show.

  • Sooperfly denies nexGTv’s claim of acquiring telecast rights

    Sooperfly denies nexGTv’s claim of acquiring telecast rights

    MUMBAI: Sooperfly has denied that Nexgtv has acquired its parenting shows’ international digital telecast rights.

    “The nexGTv team seem to have sent out this release to ITV without discretion. The article has mentioned about the supposed association with our organisation which is factually inaccurate and unverified, and retaining such a story will have an adverse effect on our brand and equity,” said a spokesperson from the 120 Media Collective. Sooperfly is a joint venture between Diagonal View and the 120 Media Collective.

    Earlier in the day, indiantelevision.com had published a story based on a press release from Value360 Communications (an affiliate of Huntsworth) the agency that represents nexGTv with the header “nexGTv acquires Sooperfly parenting shows’ international digital telecast rights”.

    In the release Value360 had stated: Nexgtv has acquired the international digital telecast rights to the immensely popular parenting TV series, ‘The Tara Sharma Show’. The move enables new and existing nexGTv users to view content that focuses on childcare, family-centric topics and women’s & children’s issues, spread across 13 episodes each from Season 1 and 2 of the show.

  • Nexgtv acquires Sooperfly parenting shows’ international digital telecast rights

    Nexgtv acquires Sooperfly parenting shows’ international digital telecast rights

    MUMBAI: Nexgtv has acquired the international digital telecast rights to the immensely popular parenting TV series, ‘The Tara Sharma Show’. The move enables new and existing nexGTv users to view content that focuses on childcare, family-centric topics and women’s & children’s issues, spread across 13 episodes each from Season 1 and 2 of the show. This unique and differentiated content is produced by digital creation agency Sooperfly, which is joint venture between Digaonal View and 120 Media Collective, South Asia’s leading content production and distribution firm.

    Nexgtv COO Abhesh Verma commented, “At nexGTv, our aim is to offer consumers compelling entertainment with complete ease and convenience. Our acquisition of the digital telecast rights of ‘The Tara Sharma Show’ further strengthen our commitment to consistently get relevant content serving to the need of our customers beyond just entertainment and will enable our viewers to access inspirational stories and healthy discussions aimed at helping viewers to learn tips and tricks to good parenting. Indian viewers, both in India and abroad, can look forward to experiencing informative entertainment on our platform through their laptops, phones and tablets.”

    Users at nexGTv can avail of entertainment solutions through captivating videos that run seamlessly across 2G, EDGE, 3G, 4G and Wi-Fi networks, and across Android, iOS, BlackBerry and Tizen devices. The Tara Sharma Show and other featured content by Sooperfly is made available as a part of the paid packages at nexGTv, and can be accessed be either through www.nexgtv.com or through the nexGTv mobile app.

  • Nexgtv acquires Sooperfly parenting shows’ international digital telecast rights

    Nexgtv acquires Sooperfly parenting shows’ international digital telecast rights

    MUMBAI: Nexgtv has acquired the international digital telecast rights to the immensely popular parenting TV series, ‘The Tara Sharma Show’. The move enables new and existing nexGTv users to view content that focuses on childcare, family-centric topics and women’s & children’s issues, spread across 13 episodes each from Season 1 and 2 of the show. This unique and differentiated content is produced by digital creation agency Sooperfly, which is joint venture between Digaonal View and 120 Media Collective, South Asia’s leading content production and distribution firm.

    Nexgtv COO Abhesh Verma commented, “At nexGTv, our aim is to offer consumers compelling entertainment with complete ease and convenience. Our acquisition of the digital telecast rights of ‘The Tara Sharma Show’ further strengthen our commitment to consistently get relevant content serving to the need of our customers beyond just entertainment and will enable our viewers to access inspirational stories and healthy discussions aimed at helping viewers to learn tips and tricks to good parenting. Indian viewers, both in India and abroad, can look forward to experiencing informative entertainment on our platform through their laptops, phones and tablets.”

    Users at nexGTv can avail of entertainment solutions through captivating videos that run seamlessly across 2G, EDGE, 3G, 4G and Wi-Fi networks, and across Android, iOS, BlackBerry and Tizen devices. The Tara Sharma Show and other featured content by Sooperfly is made available as a part of the paid packages at nexGTv, and can be accessed be either through www.nexgtv.com or through the nexGTv mobile app.

  • nexGTv bags global digital rights of Odia GEC MBC TV

    nexGTv bags global digital rights of Odia GEC MBC TV

    MUMBAI: nexGTv, India’s largest subscription-led video entertainment app, has acquired the worldwide digital rights to MBC TV, an Odia General Entertainment Channel. The move is a part of nexGTv’s long-term strategic partnership with SelectNext Digital, and underlines its commitment to curate and deliver the best regional entertainment content to its users across the globe.

    SelectNext Digital Media is an emerging digital content aggregation and syndication company. It started operations in 2016 and, within a short span of time, has acquired exclusive rights for more than 17k audio songs and 5k videos across various genres. SelectNext Digital has a huge content repository of Indian as well as International content which targets young audiences.

    Speaking on the announcement, nexGTv, COO Abhesh Verma said, “nexGTv, today, has firmly established its position as one of the leading players in the Indian OTT video/mobile TV industry. This leadership position has been achieved due to our focus on enabling the most relevant entertainment solutions for our users. We are delighted to add MBC TV to our platform, and are confident that Odia-speaking users around the world will appreciate the greater selection diversity available to them as a result of the addition.”

    MBC TV will be made available as a part of the paid packages on nexGTv, and can be viewed seamlessly on its web and mobile platforms. The content can either be accessed through www.nexgtv.com, or through the nexGTv mobile app which is available on both Android and iOS platforms.

  • nexGTv bags global digital rights of Odia GEC MBC TV

    nexGTv bags global digital rights of Odia GEC MBC TV

    MUMBAI: nexGTv, India’s largest subscription-led video entertainment app, has acquired the worldwide digital rights to MBC TV, an Odia General Entertainment Channel. The move is a part of nexGTv’s long-term strategic partnership with SelectNext Digital, and underlines its commitment to curate and deliver the best regional entertainment content to its users across the globe.

    SelectNext Digital Media is an emerging digital content aggregation and syndication company. It started operations in 2016 and, within a short span of time, has acquired exclusive rights for more than 17k audio songs and 5k videos across various genres. SelectNext Digital has a huge content repository of Indian as well as International content which targets young audiences.

    Speaking on the announcement, nexGTv, COO Abhesh Verma said, “nexGTv, today, has firmly established its position as one of the leading players in the Indian OTT video/mobile TV industry. This leadership position has been achieved due to our focus on enabling the most relevant entertainment solutions for our users. We are delighted to add MBC TV to our platform, and are confident that Odia-speaking users around the world will appreciate the greater selection diversity available to them as a result of the addition.”

    MBC TV will be made available as a part of the paid packages on nexGTv, and can be viewed seamlessly on its web and mobile platforms. The content can either be accessed through www.nexgtv.com, or through the nexGTv mobile app which is available on both Android and iOS platforms.