ITV

Tag: newspapers

  • DAVP empanels 3703 newspapers

    NEW DELHI: The Directorate of Advertising and Visual Publicity (DAVP) has empanelled a total of 3703 newspapers for the purpose of public service advertisements.

    According to statistics made available by the DAVP, it covers newspapers in 24 languages.

    Of these 2355 are in Hindi, 304 in English, 259 in Urdu, 146 in Gujarati, 112 in Marathi and 102 in Telugu. 

    Others include Oriya (76), Malayalam (73), Punjabi (69), Tamil (65), Bengali (54), Kannada (31), Assamese (22), Sindhi (14), and three in Mizo, apart from four each in Khasi, Manipuri and Nepali, and one each in Dogri, Garhwali, Konkani, Naga, Rajasthani, and Sanskrit.

    The DAVP under the New Advertisement Policy is expected to pay the advertisement bill within 60 days of receipt of the advertisement. Clause 22 of the Policy says every newspaper shall submit their bills, complete in all respects and supported with relevant documents, within 60 days of publication of the advertisement.
     

  • Survival of small and medium newspapers critical to society: Arjun

    NEW DELHI: Human Resource Development Minister Arjun Singh has stressed the importance for small and medium newspapers at a time when the face of Indian Media was changing because of the growth of Internet, the phenomenal rise of Satellite and cable networks, the continuing growth of regional press, and blurring of lines between news and entertainment.

    He said all this had obviously led to technological and commercial pressures and changes in professional practices for the media sector.

    Inaugurating a seminar on ‘Media and its Responsibilities’ here yesterday, the Minister said the media was rightly acknowledged as one of the important pillars of democracy as it performed the most critical function among institutions that contribute to the makeup of a public sphere in society. ‘It is always interesting to study how the media report and interpret political events and issues, and how media itself influences the political processes and shapes public opinion’, he said.

    The Minister said it was very important for the small and medium newspapers to grow in order to ensure multiple access to media by everyone, including the poor and underprivileged sections of society. These newspapers were largely catering to information, communication and entertainment needs of rural and semi-urban India. They drew their strength from being local. One needed to appreciate that people belonging to rural areas possibly would not have access to mediums like internet and satellite and cable television. Their information requirement could either be met by Doordarshan, Radio or newspapers.

    Singh said he was aware that small and medium newspapers had to face problems because of small scale of production and lack of resources for continuous technological improvement in production processes. Small newspapers, because of their inherent disability to circulate in huge numbers, and their localized nature, failed to attract enough commercial advertisements, adversely affecting the quality of news gathering and the final product.

    Others who spoke at the seminar included former Governor Bhishma Narain Singh, former Central Bureau of Investigation Director Joginder Singh, former Election Commissioner G.V.G. Krishnamurthy, Mrs Deepak Sandhu who is Director General (Media & Communications) Press Information Bureau, All India Small and Medium Newspapers Federation President Gurinder Singh, and Congress spokesperson Tom Vadakkan.

  • Kappa TV asks viewers to shoot an idea

    Kappa TV asks viewers to shoot an idea

    MUMBAI: First, it dared to go off the beaten track with a programming mix in four languages including Tamil, Malayalam, Hindi and English. And now, Kerala Mathrubhumi Group’s youth-centric music channel – Kappa TV – will telecast a new contest show for a month starting end-November.  

    The contest is about being creative with your mobile gadgets and though a date and time hasn’t been fixed yet, it will be a half an hour show with 24 minutes of content and 6 minutes of advertising during prime time from Monday to Friday with repeats over the weekend.

    Participants will be required to click/record a short film or photo gallery/music album and submit online to the channel, with entries of not more than 3 minutes’ duration. The second level will see 30 people selected from each category, whittled down to 10 each. Three winners will be chosen from each category in the third and final level, with prizes worth Rs 3.5 lakh distributed among the nine winners, who will be featured on Kappa TV. Of the three levels, the first has no particular theme while the second and third rounds will be more specific.

    “We want to see to what extent people can extend their imagination,” says Mathrubhumi TV CEO Mohan Nair, who is helming the eight-strong in-house team producing the show.

    What about the authenticity of the clips being received? Nair says they won’t know in the first round but for the next two rounds, a separate team will monitor the participants.

    While the show host and three judges are being finalised, it is certain they will be popular local personalities. Each episode, shot in Malayalam at the Mathrubhumi TV Studio, will feature six people demonstrating not only their creativity but also delving into their work, family and aspirations.

    Promotions are on since 22 October, and will go on till 21 November, involving the Mathrubhumi Group’s strong media line up of news and radio channels, newspapers and website, as also outdoor hoardings and college activities in the form of game shows.

    “The contest is open to all but we are getting the youth involved because they are very much in tune with mobile phones and they are also keen to be involved with channels. Our research revealed that not just students but also parents are watching Kappa TV,” says Nair.

    Not surprisingly, Kappa TV has 22,773 subscribers on YouTube while its Facebook page boasts 31, 632 likes. In keeping with the concept of the show, Kappa has roped in Idea Cellular as on-ground and on-air sponsor.

    Hope this ‘idea’ works for Kappa TV gets in youngsters as well as elders to spin their creative ideas.