NEW DELHI: CNN-News18 has strengthened its weekend programming line-up with the launch of The Right Perspective. Anchored by executive editor Anand Narasimhan, the show will air every Saturday at 10 PM.
The Right Perspective will witness in-depth and riveting conversations on the real issues of real India. With an aim to provide its viewers with the most extensive reportage on policy and reforms, Narasimhan will lead the discussions with clear and insightful information exploring various facets. The show will drive dialogues and present the right perspective on burning topics such as farmers’ protest, Jammu and Kashmir land reform, social and economic progress etc.
“In these extraordinary times, CNN-News18, as part of Network18, seeks to highlight the network’s commitment to helping keep the nation informed by providing viewers with fact-based reportage and comprehensive analysis with a 360-degree view of the major news stories,” the channel said in a statement.
NEW DELHI: Water conservation has been solely focused on the idea of saving drinking water; however, the pandemic of 2020 has taught people that it is essential to not just use water but utilise it in moderation. Taking a step towards raising awareness on water conservation to maintain hygiene as well as practice efficient water management, News18 and Harpic’s #MissionPaani campaign introduces Swachhta aur Paani (Hygiene and Water).
In a special virtual event hosted by News18, India vice president M Venkaiah Naidu, minister of Jal Shakti Gajendra Singh Shekhawat, minister of education Ramesh Pokhriyal along with Bollywood actor Akshay Kumar and other dignitaries extended their contribution and support to the cause by taking the Jal Pratigya (water conservation oath). Marking Jal Pratigya Diwas and World Toilet Day, the live event also witnessed the launch of a new campaign anthem which encourages society to take forward the responsibility mantle across the country. Anthem lyricist Prasoon Joshi and composer A R Rahman encouraged viewers to pledge their support to the cause.
The two-hour live event anchored by Anand Narasimhan and Kishore Ajwani saw several chief ministers lay out their 2025 water security and hygiene goals. Furthermore, former vice president of the US and environmentalist Al Gore and World Toilet Organisation founder Jack Sim shed light on some of the most pioneering initiatives around the cause. The event also invited several school principals and students from across the country to take the Jal Pratigya and share their stories on water conservation. The award-winning #MissionPaani initiative championed the cause by raising actionable awareness and lending support to water conservationists all around the nation. With the initiative’s extension and renewed objective, the aim is to collectively work towards ensuring water availability for our future generations.
The #MissionPaani campaign was inspired by PM Narendra Modi’s appeal to come together for water conservation with Jal Andolan. Network18 along with Reckitt Benckiser announced the #MissionPaani campaign in 2019, and through Swachhta aur Paani, they will highlight the critical components of both water and hygiene and bring everyone together in this mission for a safe & sustainable tomorrow.
Shekhawat said, “All of us must collectively work towards conserving water by 2024 so that each house is equipped with adequate water supply. We have been bestowed with ample of resources by Mother Nature and now we must learn to preserve and live a sustainable life. Water management and judicious water consumption being one of the ways.”
Network18 MD & group editor-in-chief Rahul Joshi said, “We at Network 18, are honoured to be the voice of the nation as we come forward to work towards our shared hope of a safe and sustainable future. We seek to bring a positive change in the society by raising awareness and supporting a cause that will help millions of people from around the country. As a media platform, our role in providing responsible information and ensuring its availability has helped us in driving impactful reforms.”
Reckitt Benckiser group global CEO Laxman Narasimhan commented, “Over a year ago we defined our purpose where we exist to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world. We also articulated our fight- to ensure access to high quality products, information that drives behaviour change and availability. Water is instrumental in enabling hygiene and sanitation. Because with the availability of water and our commitment to hygiene and sanitation we can put in place a first line of defense to address this issue. Today on World Toilet Day, we are reaching out to a wide audience on a common message on water conservation and hygiene. We can all be ambassadors of water and hygiene. I urge you all to join me to take your Jal Pratigya today.”
Climate Reality Project and Water Aid have joined hands with #MissionPaani – ‘SwachhtaaurPaani’ as Knowledge Partners.
NEW DELHI: News18 Network, has announced its partnership with edtech company BYJU’S to launch a national campaign for showcasing, recognizing and inspiring young geniuses in different fields across the country. The centerpiece of the campaign will be a weekly episodic show that will air on TV beginning in January and ending in March 2021. Each episode will feature child prodigies scouted and selected by the news network’s editorial team from across different fields such as academics, performing arts, technology, and sports.
“We believe it is important to celebrate child prodigies who have through their gift, grit and determination attained mastery of their field at a very young age. Their stories will inspire children all over to follow their passion, work hard, and ultimately strive for excellence & creativity in their chosen field”, says Network18 CEO – Hindi news cluster Mayank Jain.
“We want to be a platform that showcases prodigious talent in this country using the might of our television news network reaching 50cr+ viewers. We aim to institute ‘Young Genius’ as a multi-year platform that serves to inspire creativity, innovation and excellence in our future generation”, adds Jain.
“At BYJU’S, we have always believed that every child is unique in their own way, talented in their own space and should be encouraged and inspired to learn at their own pace and style. And BYJU'S Young Genius aims to be a national platform that showcases spirited youngsters who have excelled in fields of their choosing – in turn inspiring children across India to pursue their passion and strive for excellence. This endeavour is in line with the underlying essence of BYJU’S vision – to encourage, motivate and spur children to keep learning and keep improving. This collaboration is poised to recognize some brilliant young talents of India, encourage many more to start their own journeys and is one more step in the right direction for BYJU’S to create holistic learning and growth experiences for children”, says BYJU'S VP – marketing Atit Mehta.
Maintaining its extensive and authentic round-the-clock coverage on yet another election day, News18.com, the country’s premier multi-lingual digital news platform has once again sustained its dominance during the recently held Bihar Legislative Assembly election. Being a one-stop destination for its audience throughout the year, the news platform has well established a penchant for being at the very forefront in curating and presenting the most-credible information backed with insight and analysis to its loyal audience base spread across the four corners of the nation. In what is a glowing testament to the platform’s reach and popularity, News18 recorded a resounding 46 per cent increase in Daily unique visitors according to Google analytics, on 10 November, Election result day. Comparing this to the last Delhi Legislative assembly election Results day, declared on 11 February 2020, unique visitors on News18 recorded a 69 per cent increase while the page views grew by 132 per cent.
Network18 Digital COO general news Mitul Sangani said, “We believe in providing excellence to our audience in terms of news and our value-added services. Our Average Session duration increased by 137 per cent on 10th of Nov than its preceding 30 days. This is a result of the dedication of our journalists, our product and tech teams that provide a unique, robust design and set-up. We have been pioneers in proving the latest news and engaging services that meet the growing demands of the ever-evolving audience. In addition to being at the forefront round the year, the platform on important days, like the Union Budget and Elections that have an important bearing on the nation’s future and our hyper-local consumers, has always seen to it through its coverage that the eyes of the public are upon News18.Com.”
Presenting coverage with utmost precision, speed and accuracy in Bihar’s Legislative Assembly Election results, the video views of News18.com increased by 200 per cent on the day of the landmark election result. Adding to this, the organic search led to 56 per cent of unique visitors overall during the day while referral and direct contributed to 15 per cent and 23 per cent respectively in its unique visitors count. This is the result of the multi-vernacular verticals of the platform-agnostic news destination and its constant endeavor to maintain its leadership position by laying impetus to the continuous growth of unique visitors across the country. The numbers reflect the constant growth and the platform’s market dominance and how the news platform is dedicated to providing audiences with relevant information and offerings that make for a valuable and insightful experience.
NEW DELHI: As people gear up for the upcoming festive season in the midst of the global pandemic, News18 India has lined up special programming ‘Shri Ram Roop’ to usher in the festivities and spread cheer. The special series will keep the viewers positively engaged and entertained by narrating untold tales and mystic legends associated with Lord Ram.
Anchored by News18 India managing editor Kishore Ajwani, the special line-up will take the viewers on an enthralling journey with each episode showcasing numerous sides of Shri Ram and many age-old tales for the first time on television. Shot in documentary style, the series will travel the length and breadth of the country to bring to life innumerable stories associated with Shri Ram. Special shows such as Ram Lalla and Ram ka Yodha Roop will capture Shri Ram’s childhood, his upbringing & education and his valiant encounters with rakshasas, respectively. The latter will also showcase locations in Uttar Pradesh, Madhya Pradesh and Chhattisgarh where such battles took place. The series will also follow his encounters with his most devout followers such as Hanuman, Sugriv’s Vanar Sena and Shabri amongst others in Bhakton ke Ram; and visiting historical sites such as Nasik and Rameshwaram where celebrated temples of Shiva were constructed by Shri Ram, in Shiv Bhakt Ram.
The concluding episode of the series will take viewers to Orchha where it is believed Lord Ram’s coronation took place 500 years ago by a local king. It will further showcase his virtuous rule as a king, while prominently featuring the famous Raja Ram temple in the city. Remembering the stories associated with these places, the show promises to present a gripping narrative that will be both informative and engaging.
India’s largest news Network, News18 will bring special feature shows on Jagannath culture for its Odia audiences on News18 Odia. Keeping the mood of 10 days long festival of Ratha Yatra of Puri, News 18 Odia will telecast ‘JUGE JUGE JAGANNATH’. The content of the series will cover lesser known stories associated with the temple, the rituals and culture. Eminent researchers, historians and experts including Surendra Mishra – Retired Professor, Sarat Mohanty – Servitor (Jagannath Temple), Biswanath Samantaray – Servitor (Jagannath Temple), Rama sharan Dash – Swami Ji, Sidheswar Mishra – Purohit (Priest) and many more will take part in the show.
The Jagannath culture is world famous because of “Unity in Diversity” and attracts many pilgrims and tourists especially during the world famous Ratha Yatra.
The show ‘JUGE JUGE JAGANNATH’ will start on 23rd June and go on until 1st July 2020, every day at 9.30pm on News18 Odia.
MUMBAI: June 21 is celebrated worldwide as International Yoga Day. News18 India is organising a special on-air summit to mark the occasion. Co-incidentally a solar eclipse is also happening on the same day. To highlight this co-incidence, News18 India has branded its special conclave as Sanyog Adhiveshan. In line with its commitment to pushing the envelope on creating interesting formats and programming, this special edition of News18 India’s tent pole property – Adhiveshan – will bring a very different and fresh perspective on the challenges that the country is facing at present especially the Covid2019 pandemic.
The special line –up for Sanyog Adhiveshan will bring renowned newsmakers – policymakers, entertainers, and health experts – on a single platform. The virtual conclave will host yoga guru Baba Ramdev, top political figures such as Sambit Patra, Sanjay Singh, Manoj Tiwari and Gaurav Vallabh,; entertainer Sunil Grover & AIIMS Director Dr. Randeep Guleria. The program will also feature renowned astrologers such as Sanjay Jumani, Pawan Sinha, Ashok Bhambhi, and Anupam Kapil who will give their unique perspective on the impact the solar eclipse is likely to have on the current situation in India. There will also be a special session with Sonu Sood who has come into the limelight in recent times for the extensive help that he has provided to migrant laborers.
The virtual conclave will have the channel’s team of veteran anchors including Kishore Ajwani, Amish Devgan, Neha Pant, and Prateek Trivedi leading the various discussions. There is deep anxiety in the country today on multiple fronts. This show will attempt to give viewers a fresh perspective and empower them with relevant information and insights.
India’s largest news Network, News18 will bring exclusive LIVE coverage of Snanayatra for its Odia audiences on News18 Odia. The Snanayatra is a bathing festival celebrated on the Purnima. As per rituals, the deities Jagannath, Balabhadra, Subhadra are brought out from the Jagannath Temple and taken in a procession to the Snana Bedi. The idols are showered with 108 pots of pious water and decorated for the devotees.
For 'Snanayatra’ the first major event of Sri Jagannath Rathayatra of Puri, News18 Odia will Telecast LIVE rituals on 05th June’20 from 0600am onwards. Experienced preachers will be in the studio for LIVE commentary.
In Odisha, Rathayatra has been the biggest TV news programme as the occasion is considered supremely auspicious by the people of the state. This year, the annual fete will go ahead as per tradition, but without any congregation of devotees in view of the coronavirus crisis and the entry will be restricted to enter Bada Danda during the festival. People can watch the live proceedings of the festival on TV from the comfort of their homes. News18 Network remains committed to bringing to its regional audiences, news that matters to them.
MUMBAI: Network18's Hindi news channel News18 India has lined-up exclusive programming Ek Diya Desh Ke Naam for its viewers in line with the prime minister Narendra Modi's clarion call.
PM Modi recently urged the people to switch off lights for nine minutes at 9 pm on 5 April and light candles, diyas, flash torchlights or mobile lights to unite in the fight again COVID-19 pandemic.
With an aim to build excitement, News18 India will showcase two hours of special programming further amplifying the initiative.
The programming will witness renowned celebrities such as yoga guru Baba Ramdev, musicians Salim and Sulaiman Merchant, singer Harshdeep Kaur and Anup Jalota along with actor Manoj Joshi who will discuss the power of 130 crore Indian coming together and fighting together for a collective cause.
News18 lndia has also deployed 100 reporters across 100 cities who will capture the Indian spirit of camaraderie and strength. Practicing social distancing, the channel's anchors and correspondents will also be reporting live from their respective localities to further bring stories from across the country.
Mumbai: RIO, the first sanitary pad designed for women with heavy flow, launched its communication campaign featuring Radhika Apte. With the campaign, RIO aims to spread awareness about heavy flow and establish the inadequacy of existing solutions.
The campaign will also seek to educate the audience on the pains of heavy flow and its main causes being PCOD and early onset of menopause, create solidarity among women facing it by letting them know they are not alone and encouraging them to talk about it. RIO has already taken up a raw and real approach with its Digital Audios released with #MyBloodySecret. The same tone is carried forward in the TVC with Radhika Apte calling Heavy Flow, for what it is. The imagery used is true and brings out the problems of heavy flow without mincing any words and striking imagery. After the successful digital leg, that saw a plethora of women share their stories on heavy flow, the video campaign will take the conversation a step further.
Commenting on the campaign launch, Nobel Hygiene VP Kartik Johari said, “Menstruation is one of our more discussed taboos, but issues with Heavy Flow are largely subsumed. With our direct campaign, we hope to spark a few million conversations in homes and shine a light on the silent suffering of women throughout the nation. We can’t imagine what it must be like when your body is fighting against you so regularly, and when everyone around you is indifferent, at best! So, we haven’t pulled any punches – casting Radhika Apte with her performing prowess; Afshan as the director of the film, who is close to the problem herself; a maxed female crew, so that we don’t miss a step along the way. And we have a powerful film that can command a heavy-duty conversation, for a heavy-duty problem.”
The Womb Communications founding partner Navin Talreja said, “1 out of 5 women suffers from PCOD in India, a condition that leads to heavy flow. Most of these women are middle-aged and above. Our communication had to appeal to these mature, self-assured, confident women. This offered us the opportunity to lead culture with this brand and stay away from the fake codes of the category. In a category obsessed with whimsical and impractical pay-offs like women jumping hurdles and wearing white pants, RIO is pitched as an empathetic brand, a brand that understands the real issues faced by real women who suffer from the heavy flow.”
Radhika Apte also added, “By now, everyone knows what a sanitary napkin ad is going to be like. Same old white pants, girls running and hopping around, and that same old blue liquid! I mean, we’ve had enough. It’s 2020! Why can’t we just show what heavy flow is really like? Why can’t we just show the blood? That’s why the red, bleeding balloon. A symbol of heavy flow. And a symbol to help women open up about their feelings and experiences. Heavy flow is not just something you can forget. It needs attention. It needs solutions; not jugaads.”
The 30-sec TVC / video will be seen across multiple digital platforms and television channels that include Sun TV, Star, Zee, News18 and a few more.
Rio sanitary pads come in XL size and will have features such as Cottony Top Sheet, 3X More Absorption, Better Dryness, Wetness Lock, Odour Lock, Extra glue grip and will provide Complete Coverage with Strong Side Leak Guards instead of wings. RIO will be available in leading retail & chemist stores and will also have an online presence on Amazon
