ITV

Tag: News18 UP & Uttarakhand

  • Barc Wk36 – Wk39: News18 leads in HSM

    Barc Wk36 – Wk39: News18 leads in HSM

    Mumbai: Network18 group’s News18 has been having a safe and stable ride with its national Hindi as well as English news channels leading the show for several months in a row. It has now claimed leadership across all key Hindi-speaking markets (HSM).

    According to Barc data in Wk36–Wk39,TG: 15+, News18 Network has a 15.4 per cent market share, making it the country’s largest TV news network.

    News18 Bihar Jharkhand is the number one news channel in the state with a market share of 97.7 per cent. News18 UP & Uttarakhand, too, has topped the charts with a market share of 28.6 per cent, as compared to ABP Ganga’s market share of 26.2 per cent.

    News18 Rajasthan is the leading channel in the state with a market share of 57.9 per cent compared to 1st India News’ 31.6 per cent and India News Rajasthan’s 9.6 per cent.

    News18 Punjab/Haryana has claimed the key position too, with a market share of 32.1 per cent, compared to PTC News, Living India News, and MH One Prime’s 30.6 per cent, 22.1 per cent and 10.8 per cent respectively.

    Launched almost 45 days ago, News18 JKLH too has grabbed the top slot with a market share of 39.2 per cent compared to JKL 24×7 News and Gulistan News’ 36.1 per cent, and 24.7 per cent, respectively. 

    Commenting on the viewership data, Network18 CEO of Hindi news Karan Abhishek Singh said, “News18 India has been the number one national Hindi news channel for several months now. Now, News18 regional channels have claimed leadership across all key Hindi-speaking markets. It’s a message of great trust that our viewers have placed in us.”

    According to Barc ratings, News18 India bagged a 15.8 per cent market share in weeks 36–39, HSM-urban+rural, as compared to the 13 per cent share of TV9 Bharatvarsh and Aaj Tak’s 12.7 per cent.

    In the prime time slot of 2100-2200 hours (TG: 15+, HSM), News18 India’s Kishore Ajwani is ahead of Aaj Tak by 3.5 per cent with a 17.9 per cent market share in comparison to Aaj Tak’s Sudhir Chaudhary, who holds 14.4 per cent.

    Going strong on its leadership, CNN-News18, the English news channel of the Network18 group, has also fortified its position as the primary English news channel in the country by securing a market share of 31.6 per cent, as per Barc data (Wk36 – Wk 39, TG: 15+, HSM). Meanwhile, Republic TV holds the second slot with 26.6 per cent, and Times Now is in the third position with a 26.1 per cent market share.

    Even on the digital front, the News18 brands have been garnering solid traction, with their views increasing steadily across YouTube and other social media platforms.

    News18 has been heavily investing in technology and editorial resources to ensure that its content and presentation remain uniquely curated for the audience and far ahead of the competition.

  • News18 UP/Uttarakhand undergoes makeover ahead of UP polls

    News18 UP/Uttarakhand undergoes makeover ahead of UP polls

    Mumbai: News18 Uttar Pradesh/ Uttarakhand has revamped its studios, introduced new GFX, refreshed packaging of all shows as it gears up for the coverage of the upcoming Uttar Pradesh Assembly elections next year.

    The channel has donned a new premium look and fresh style of presentation under managing editor Amish Devgan. It will also expand its political coverage by launching new properties around elections.

    According to the statement shared by the network, the new studio to be used for news presentation, interviews, debates and discussions will have multiple set options along with stylised shooting angles, advance lighting, and a state of the art LED display wall for animations, graphics and multiple guest interaction windows as well as a touch screen to give a user driven experience and go into deeper analysis.

    It has also planned special programming for the upcoming UP assembly elections, and will not only host politicians from across the spectrum but will also have elaborate ground reporting through its vast reporters’ network. The channel has planned a new show – ‘Voter Ganga Kinare Wala’ that will cover upwards of 100 assembly seats situated along Ganga from Haridwar to Ballia. Another show that is already on air is ‘Chunavi Road Show’ that will cover 403 assembly seats in Uttar Pradesh.

    News18 Network, Hindi News CEO Karan Abhishek Singh said, “In terms of our bouquet of regional Hindi news channel, News18 Uttar Pradesh/Uttarakhand is undoubtedly one of our critical products since it serves the most populous state of the country. Our endeavour with this change is to break the mould of how news has so far been served in the region and bring a world class viewing experience both in terms of content and the channel’s packaging to the audiences in the region especially given that both UP and Uttarakhand are heading into elections. We are confident that the channel with be very well received in its news avatar which will further reinforce the channel’s position as a thought leader in the state.”

    News18 Uttar Pradesh/Uttarakhand, Madhya Pradesh/Chhattisgarh, & Rajasthan managing editor Amish Devgan said, “We have always looked at News18 Uttar Pradesh/ Uttarakhand as the channel that sets the agenda for our competition to follow. It is with this thought process only that we have undertaken the re-packaging of the channel especially now as we head into the biggest ever state elections of this country. We will bring to our viewers the most advanced viewer experience in the region. Our viewers have always trusted us and depended on us and this change will only further strengthen our relationship with our viewers.”