Mumbai: News18 Tamil Nadu’s comprehensive coverage of Cyclone Michaung on their digital platforms has established them as the primary and reliable source of information, marking a defining moment for the channel. On 4 December News18 Tamil Nadu’s YouTube Live coverage took centre stage with top updates on the Michaung cyclone and evaluations of the damage and ongoing rescue operations. The engagement on their Instagram platform was equally noteworthy, with reels and live videos garnering an impressive 1.1 million views, reflecting their commitment to delivering real-time updates.
During the cyclone coverage, News18 Tamil Nadu’s YouTube channel witnessed a remarkable surge in subscribers, welcoming a huge number of members into their vibrant community. Notably, on the day of the cyclone, the channel’s YouTube channel achieved a significant milestone with a total of 10 million views, underscoring the trust and reliance the audience places on its content. Additionally, the News18 Tamil Nadu website recorded a notable increase in users specifically for Cyclone Michaung on 4 December 2023, with humongous traffic and a total of one million pageviews from 2 December to 7 December.
In this challenging period, News18 Tamil Nadu’s Cyclone Michaung coverage outshone, resulting in an impressive increase in views on its various digital platforms. This achievement reaffirms the channel’s dedication to delivering accurate and timely information during critical events.
News18 Tamil Nadu expresses gratitude for the significant contributions of government workers who played a crucial role in the recovery process. Their coordinated actions and the support of government employees from various regions of Tamil Nadu helped in tackling the effects of this natural calamity.
