MUMBAI: If Odisha has a beating heart, it thunders along the Grand Road of Puri every year as Lord Jagannath’s chariot rolls forward. This time, News18 Odia is hitching its cameras to the axle of faith with a sweeping 15-day coverage of the Puri Rath Yatra 2025, promising a devotional deep dive from every spiritual, cultural and visual angle.
Starting 27 June, the channel will beam live coverage of key rituals straight from the city of Puri, including the highly anticipated Rath Yatra and its return procession, Bahuda Yatra, slated for 5 July. Beyond the headline events, viewers can also tune into a documentary-style series, Badadande Bije Jagannath, airing between 27 June and 5 July. The show will offer behind-the-scenes glimpses, exclusive interviews with seers and scholars, and never-before-seen festival preparations.
News18 Odia is also focusing on locations beyond Puri with special features on Kantilo Nilamadhab, Patali Srikhetra, and Chatiabata. These segments aim to offer both context and spiritual depth, connecting the dots between mythology and the lived experiences of pilgrims.
“News18 Odia’s Rath Yatra 2025 coverage is more than a telecast—it is a heartfelt cultural tribute and a spiritual journey reaching millions of homes across Odisha and beyond”, the channel said.
The broadcast, blending real-time devotion with editorial insight, is co-powered by Madhukunj Agarbatti, Evergreen Tea, Santanu English Medium School, and Nippo Swooper. The list of Special Partners includes Dynapar QPS Plus, Scan Steels Ltd, TBW Combook, Hari Plast, IMFA, Akash Education, TVS Raider, and Muthoot Finance. Associate Sponsors supporting the initiative are Ganesh Group of Institutions, Sri Sri University, Keshari Chatua, Siksha ‘O’ Anusandhan, Hi-Tech Medical College, Mountain Breeze, Tetrahedron, Nabakalebara Movie, and Airtel.
The all-day live coverage of Rath Yatra will begin on 27 June, capturing every moment of the divine spectacle for homes across the state and nation.