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Tag: News18 Network

  • Agencies should add news genre to regular planning: Network18’s Karan Abhishek Singh

    Agencies should add news genre to regular planning: Network18’s Karan Abhishek Singh

    MUMBAI: The news genre should be included by agencies for its impact as a full planning platform and not just an add-on. This was the view echoed by News18 Network CEO-languages Karan Abhishek Singh at Tele-Wise Tamil 2019 organised by Indiantelevision.com on 6 August 2019.

    At the event, Singh spoke on the relevance of the news genre in the Tamil Nadu market which is dominated by GECs and movies. He said that news as a genre has grown fastest in the past one year.

    Mapping the growth of regional news channel in the state, Singh urged advertising agencies to add the news genre to their regular planning. He explained that in the last one year the peaks in news are significantly higher from the demise of Tamil Nadu former CM M Karunanidhi to cyclone Gaja to the national election to Article 370. The peak has been breached around 18 to 19 times. “These are the big event days which create an impact on the viewers and the advertisers. Two or three impacts in a month is an opportunity for the advertisers,” he said.

    The top categories on news channels are largely retail outlets. Apart from male-targeted products, news genre is delivering to response-driven categories like retail, film, real estate etc. and these categories have been using the genre consistently. The genre also has the potential to drive long term brand imagery for brands- auto, travel and tourism and insurance.

    He also mentioned that auto categories have started advertising on regional channels. Travel and tourism has also become a critical mass category on news. “So the news genre on its own needs to be looked at very differently and not just a frequency builder as part of an advertising campaign because it is the platform that delivers impact consistently month after month,” he said.

    Singh believes that news is the fastest growing genre in the country and a large part of this is because of regional news channels. “The genre is growing largely across regional channels and partly in Hindi but not so much in English which was the traditional forte of news consumption,” he said.

    “In regional space, the south market is extremely news intensive. When it comes to news consumption, Tamil Nadu out-consumes some of the states by as much as 2:1 ratio,” he said.

    Within the South, the interesting part is that Tamil Nadu has very unique pattern of consuming news. The Tamil Nadu audience watches more news in the early morning. About 55-56 per cent of the day’s viewership comes from the time band of 6 am to 2 pm. “Tamil Nadu news has given a completely new definition to news primetime. There is no other market which has this kind of pattern,” opined Singh.

    Singh also said, “At overall TV level, Tamil Nadu is one of the largest viewership markets in the country based on the component of early morning and mid-day news viewership and traditional primetime viewership on GECs and movies. And with every spike in the news cycle, the overall TV viewership increases. News is consistently among the top three genres in the state and continuously reducing the gap with the second genre i.e. movies.”

    Singh concluded, “A few years ago, the reach of news was 52 – 53 per cent and today news reaches 70 per cent of the viewership on a weekly basis. The news genre is rapidly growing in Tamil Nadu because of its sticky content. Regional news channels have the opportunities to build and by this I don’t mean by sensationalising the news but going deeper into what matters in that particular region. We need to engineer the revise brain drain from the larger national platform into the regional platform.”

  • News18 Network announces 2nd edition of rising india summit

    News18 Network announces 2nd edition of rising india summit

    MUMBAI: With the theme ‘Beyond Politics: Defining National Priorities’, News18, India’s largest news network, is coming up with the second edition of its marquee thought-leadership initiative-News18 Rising India Summit 2019. The event will be held in New Delhi on February 25 & 26 and the inaugural evening will be graced by the Honorable Prime Minister of India, Shri Narendra Modi who will give the keynote address.

    Avinash Kaul, COO, Network18 commented, “As the largest news network in the country not just in size and scale with 19 channels in 15 languages but also viewership, it's only fitting that a platform as large as Rising India is conceptualized by us.  We are proud to continue from last year's success of Rising India Summit and this year being an election year presents an even bigger opportunity to us to initiate ideas and dialogues.”

    The summit this year, held on a monumental scale, will bring together people of eminence and exceptional achievements, from various walks of life, to celebrate India’s successes and deliberate the future. The two-day summit will witness dignitaries such as BJP President Amit Shah, Home Minister Rajnath Singh, Minister of Finance & Railways Piyush Goyal, Minister of Road Transport & Highways Nitin Gadkhari, Minister of Petroleum & Natural Gas and Skill Development & Entrepreneurship Dharmendra Pradhan and Union Minister Law and Justice and Electronics and Information Technology Ravi Shankar Prasad.

    Priyanka Kaul, President – Marketing & Special Projects, Network18 added, “Taking this initiative a notch higher this year, we are looking forward to welcome renowned stalwarts and celebrities on a common platform. As a network, we cater to people across demographics, geography and socio-cultural regions. With an endeavor to imagine a collective future to greatness and further giving an edge to India’s rising stature, this platform will capture the thoughts and vision of those in the driving seat of various facets of progress. We believe that this summit will sow the intention and pen down the direction of taking India to another level of growth in the coming year.”

    The mega-event will kick-start with ‘Two Mystics’ – Ramdev and Sadhguru, following which an array of union ministers will be sharing their views on the theme ‘Building India for the Future’.  The second day of this grandeur summit will commence with the address by Home Minister Rajnath Singh speaking on his idea of ‘Rising India: The Challenges Within’. Taking the evening further to be more exciting, there will be a panel discussion with eight women influencers such as Supriya Sule, Maneka Gandhi, Meenakshi Lekhi, Shobha De and others pondering on the new gender equation. While luminaries from sports and Bollywood will also be gracing the event, the session on ‘Future of Rising India’ will witness participations from the young guns of the country namely, Sachin Pilot, Tejaswi Yadav, Akhilesh Yadav, Anurag Thakur, Nara Lokesh, Jitin Prasada and others.

  • News18 Network launches multimedia campaign to strengthen its position

    News18 Network launches multimedia campaign to strengthen its position

    MUMBAI: News18 Network, has announced the launch of its mega campaign 18=1. The Network, which once comprised of channels such as CNN-IBN, ETV, IBN7 and IBN-Lokmat, recently consolidated all its general news channels under the News18 Brand. This has allowed the Network to develop one, seamless identity across its 16 national and regional channels in 15 languages. 

    The 18=1 campaign launched by the Network aims to assert its leadership in the large, growing and highly competitive segment of television news. The campaign will run across media platforms including print, TV, radio and digital. It will focus on the advertisers, brand managers and media planners, thereby communicating the leadership of News18 Network and positioning it as the country’s leading media choice. The campaign also aims to enthuse the Network’s own employees, and has several initiatives that seek to engage the group’s staff across various locations. 

    Network18 Group brand advisor Rahul Kansal says, “The new brand campaign would help cement perceptions of our leadership, across the length and breadth of the country. Which in turn would help advertisers in finding a one-stop solution to their media needs”.

    News18 Network which now houses popular brands like CNN-News18, News18 India, News18 Lokmat and an array of regional channels provides the country general news ranging from international affairs to the most hyper local events. The Network’s strength lies in its 1200 plus on ground reporters and alliances with international brands which brings the fastest and most accurate information to its viewers. 

     

  • News18 Network with most accurate results on Gujarat and HP elections

    News18 Network with most accurate results on Gujarat and HP elections

    MUMBAI: As the nation awaited the outcome of the closely fought contest between the leading political parties in Gujarat and HP assembly elections, India’s news network – News18 Network, once again, proved to be the leader with the fastest and most accurate results. The channels left no stone unturned in bringing the most comprehensive counting day coverage with minute-by-minute updatesthroughout the day.

    With extensive reportage, CNN-News18 was the first to call elections in both Gujarat and Himachal Pradesh. CNN-News18 not only kept a close track of the results but also apprised the viewers of the implications of the outcome with incisive analysis in the form of key takeaways.

    News18 India and ETV News Network, News18 Network’s Hindi and regional channels,made the counting day coverage and analysis far more comprehensible for the viewers. While ETV News Network was the leader in reporting results, News18 India focussed on ensuring the accuracy of results being shared and led the genre for this data.

    Keeping up with their legacy of leadership and expertise in covering elections, the network’s team of anchors, correspondents, experts and analysts offered an unparalleled coverage of these crucial elections.

  • News18 Network’s Rising Rajasthan to be held in Jaipur

    MUMBAI: Rising Rajasthan is being organized by News18 Network today at the Clarks Amer in Jaipur.

    The event will have the CM Vasundhara Raje as well as top political leaders speak extensively on the state’s development priorities and various government programmes. The discussion is also likely to focus on the elections in the state that are scheduled for next year and how the current government is likely to approach the same. The event will have several panel discussions with senior ministers including Road and Transport & PWD minister, Yunus Khan; Panchayati Raj and rural development minister, Rajendra Singh Rathore; urban development and housing minister, Shrichand Kriplani; Medical and Health Minister, KalicharanSaraf; Sports and Youth Affairs Minister, Gajendra Singh Khimsar and President, State Finance Commission, Dr. Jyoti Kiran.

    Rising Rajasthan will also have representation from the opposition with the opening session featuring Dr. CP Joshi, General Secretary, All Indian Congress Committee who will speak on the future of the Congress party and the strategy that it is likely to adopt going forward.

    The event will not only facilitate discussions on key political and policy related issues but will also focus on individuals who have been the flagbearers of social change and/or those who have shown exemplary courage in challenging situations. Panelists including IPS, SarojKumari; Social Activist, Mridula Bhasin; Former Zila Pramukh, Pali, Khushveer Singh and Social Activist Hema Shah will speak of transformational initiatives that have had a huge impact on society at large.

    A session featuring inspiring stories of heroism will have Colonel Ram Singh (A 100-year old brave soldier and founder of 15 Kumaon Regiment); NaikDigendra Kumar (Winner of MahaVir Chakra; fought in Kargil War in 1999, captured Tololing from Pakistan and hoisted the Tricolor Flag of India); Major DeepikaRathore (The First Woman to climb Mount Everest twice) and CRPF Commandant Chetan Cheetah (who was shot 9 times during an encounter with terrorists in Kashmir) speak about their life and experiences.

    The event will end with a key note address by and a special interaction with chief minister Vasundhara Raje who will speak about her government’s approach to development, governance and areas of priority. The CM will also felicitate widows of soldiers who attained martyrdom during the Kargil War.

    ETV News Network group editor Rajesh Raina said that “The Rising Series is a platform from News18 Network which has gathered tremendous momentum over the past few months. This event facilitates engagement with top state leaders from across the political spectrum on critical issues pertaining to growth of the State. With the State elections scheduled to happen next year in Rajasthan – ‘Rising Rajasthan’ will provide an ideal platform to discuss and debate issues that will form the core of the political discourse in the State.”

    Adding to the above A + E Networks | TV18,Network 18 president strategy, product and alliances managing director Avinash Kaul said, “We are extremely excited about the Rising Rajasthan event. For us as a Network, Rajasthan is an extremely important market especially given the fact that ETV Rajasthan is the state’s No. 1 news channel. Our programming has always been about our viewers and their interests. Rising Rajasthan will not only raise issues of development but will, on the solemn occasion of Kargil Vijay Diwas, also remember those brave sons of the state who made the ultimate sacrifice for the nation during the Kargil War.”

    The event will be covered on ETV Rajasthan, News18 India and CNN-News18 starting 5pm