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Tag: News18 Network

  • News18 India stays a cut above as Hindi news crown slips from rival Aaj Tak

    News18 India stays a cut above as Hindi news crown slips from rival Aaj Tak

    MUMBAI: When it comes to news wars, News18 India is scripting the headline itself by clinching the Hindi news crown yet again. The latest BARC report cements its dominance, showing the channel outpacing rival Aaj Tak by a clear margin across both overall and primetime viewership.

    Between Week 32’25 and Week 35’25, News18 India drew a whopping 83,768 AMA’000s, leaving Aaj Tak trailing at 79,108 AMA’000s. The gap widens in the fiercely contested evening primetime slot (6 pm–11 pm), where over 12 weeks (Week 24’25–Week 35’25) News18 India commanded 36,480 AMA’000s, while Aaj Tak managed 27,916 AMA’000s. (Source: BARC | TG: NCCS All 15 plus | HSM).

    This streak of leadership underscores how the channel has become the go-to destination for audiences seeking credible, fast, and impactful journalism. Its combination of breaking news speed, on-ground reporting, and sharp debates has given it a formidable edge in the Hindi-speaking markets.

    Fronting this rise are a powerhouse of star anchors Kishore Ajwani, Amish Devgan, Rubika Liyaquat, Prateek Trivedi, Aman Chopra and Pankaj Bhargava whose shows consistently set the evening agenda with fiery debates and exclusives.

    Part of the larger News18 Network, the channel has also extended its clout beyond TV screens, strengthening its hold across digital platforms to capture viewers wherever they consume news.

    With these numbers, News18 India isn’t just reporting the story, it’s becoming the story, turning primetime battles into a showcase of audience trust and loyalty.

  • News18 Network returns with ‘Hindi Ke Samrat’ edition four

    News18 Network returns with ‘Hindi Ke Samrat’ edition four

    Mumbai: News18 Network is back with the fourth edition of its award-winning ‘Hindi Ke Samrat’ contest across its channels: News18 India, News18 Rajasthan, News18 Bihar/Jharkhand, News18 Uttar Pradesh/Uttarakhand, and News18 Madhya Pradesh/Chhattisgarh.

    The unique contest is a celebration of the Hindi Diwas on the 14 September – to mark the special place that the Hindi language occupies in the heart and mind of the people of the Hindi heartland. The contest challenges viewers to complete famous Hindi idioms (muhawaras) and thereby showcase their proficiency in the language. Those who wish to participate can give a missed call on 9891314814 or go online to the activity’s webpage.

    Selected participants will be featured as winners on HSM channels on Hindi Diwas, where they will be gratified and crowned as ‘Hindi Ke Samrat’.

    As the leading news network, News18 believes that this viewer engagement campaign is crucial for promoting the Hindi language and delivering content that is not only entertaining but also has high socio-cultural relevance.

  • Vidya Balan named national ambassador for ‘Sanjeevani: United Against Cancer’

    Vidya Balan named national ambassador for ‘Sanjeevani: United Against Cancer’

    Mumbai: Federal Bank Hormis Memorial Foundation and News18 Network appoint Bollywood actress Vidya Balan as the national ambassador for the second phase of their flagship programme, ‘Sanjeevani: United Against Cancer’, with Tata Trusts as knowledge partners.

    The campaign, #TimeNikaaleinScreenKarein kicked off in September with a public service message from Vidya Balan, urging men and women to take time for cancer screening. The campaign aims to shift attitudes and behaviour towards early cancer detection, focusing on partnerships, learning, and community engagement.

    Cancer remains the second leading cause of death worldwide, often detected late. Early screening can significantly prevent, diagnose, and treat cancer. Vidya Balan’s influential presence is expected to amplify the campaign’s message across the country, promoting early testing, tumour management, and system recognition.

    Vidya Balan shared her thoughts on the campaign: “Screening is an essential component for detecting cancer before symptoms appear, allowing for timely and better health outcomes. Through this programme, I hope to use my voice to reach out to the citizens of the nation, sparking conversations around dissipating myths, misconceptions and attitudes towards cancer screening and for the adoption of preventive health behaviour.”

    Federal Bank’s chief marketing officer, MVS Murthy emphasised the initiative’s impact: “At Federal Bank, we work on building deep relationships with our customers. These relationships are further strengthened by our active participation in long-term initiatives to improve the quality of living. Sanjeevani is Federal Hormis Memorial Foundation’s flagship initiative that has strapped itself with multiple partners for an uphill climb. We believe that constant stoking of knowledge leads to action, periodic action to an individual’s betterment and a collective of individuals uplifts the society to deservingly lead a good quality of life. The Foundation works at various levels including patient support, encouraging early testing, corporate and residential programs to enable screening, and awareness building initiatives. The onus is on us to test regularly, detect early and push back the inevitability, just in case.”

    Tata Trusts’ head of brand and marketing communications, Deepshikha Goel Surendran added: “As pioneers in cancer care, it has been our endeavour to encourage early detection through regular screening and to empower patients and caregivers. We are optimistic that this message of #TimeNikaaleinScreenKarein will resonate with both rural and urban audiences, not only positively impacting but also potentially saving lives.”

    News18 Studios’s COO, Sidharth Saini also remarked: “With a growing population and the rising number of cancer cases, the need for regular screenings has never been more urgent and important. We are grateful to have Vidya Balan as the brand ambassador for the campaign. With her presence and intervention, we aim to make conversations around cancer screening personal, heartfelt and stigma free, like a caring nudge from someone you trust. It’s not just information, but relatable advice that speaks to everyday people, making it easy to connect with and act on.”

    Last year, Federal Hormis Memorial Foundation helped over 3,000 patients in Assam and Tirupati, screened over 1,700 employees from 30 corporations, and inspired over 55,000 people to pledge for regular health check-ups. This year, the initiative will expand screenings and continue to build awareness.

    Follow Indiantelevision.com on WhatsApp channel for the latest updates: https://whatsapp.com/channel/0029VaiosNqGE56fCGRIuX1Z

  • News18 Network launches social impact initiative ‘Project One Tree’

    News18 Network launches social impact initiative ‘Project One Tree’

    Mumbai: In a decisive step towards fostering environmental sustainability and positive social impact, News18 Network has launched ‘Project One Tree,’ a mass movement to encourage and mobilise every Indian to plant a tree for a greener, sustainable and breathable tomorrow. Inspired by PM Modi’s tree plantation on ‘Ek Ped, Ma ke Naam’ on World Environment Day, Project One Tree is a quest to champion and motivate all Indians to take a small action but drive a big impact, plant one tree and remember to nurture it.

    The launch was marked by a special message from the President of India,  Draupadi Murmu. She spoke about the significance of championing ‘Project One Tree’ to combat environmental challenges. President Murmu shared her vision on fostering a greener and more sustainable future, inviting everyone to contribute towards the noble cause.

    “Planting trees is a simple yet profoundly impactful step that each one of us can take to secure a healthier planet for future generations,” the President stated.

    As part of the launch, News18 Network’s editors participated in a tree plantation activity, symbolizing their dedication to the environment. A snippet of the same was unveiled as part of the special broadcast across all national, business and regional channels of the Network.

    To further strengthen the initiative, a dedicated microsite has been launched, which provides detailed information on ‘Project One Tree.’ This platform will serve as a hub for educational content, partnership opportunities, and updates on the project’s progress.

    Since its launch, ‘Project One Tree’ has garnered widespread support from key government leaders such as G Kishan Reddy, union minister, Coal and Mines, Yogi Adityanath, CM, Uttar Pradesh, Eknath Shinde, CM, Maharashtra, Bhupendra Patel, CM, Gujarat, Dr Mohan Yadav, CM, Madhya Pradesh, Pushkar Singh Dhami, CM, Uttarakhand, Sukhwinder Singh Sukhu, CM, Himachal Pradesh, Brajesh Pathak, Deputy CM, Uttar Pradesh, Mukesh Agnihotri, Deputy CM, Himachal Pradesh, Brigadier Dr B.D Mishra, Lieutenant Governor, Ladakh.

    Celebrities such as Meet Bros, Adivi Sesh, Sudhanshu Pandey and Aamir Ali also have applauded the initiative and pledged their support towards the cause of planting and nurturing trees.

    The initiative has also been supported by notable names from India Inc, such as Rajiv Bajaj, CEO, Bajaj Auto and Santosh Iyer, managing director and CEO, Mercedes Benz, India, recognising its potential for positive social impact.

    India has lost 2.3 million hectares of tree cover in the last 23 years. The impact of this has been visible through intense heat waves, deficient rainfall in June in almost half of the country and a 35 per cent increase in flash floods since 2019. Climate change is now affecting everyone’s lives more than ever before.

    ‘Project One Tree’ seeks to galvanize collective action to help repair the damage caused to the planet. The movement will be activated by educating the masses using diverse content formats across the News18 Network. In addition, the network will engage with key stakeholders including NGOs, ministries, and government entities to spread awareness.

    The initiative will be guided by an esteemed advisory panel featuring prominent environmentalists and experts who bring a wealth of knowledge and experience. Among them include Founder of GiveMeTrees, Swami Prem Parivartan, popularly known as Peepal Baba, Apurva Bhandari, Founder of SankalpTaru, Director General of TERI, Vibha Dhawan and Dr. Erach Bharucha, Director of Bharati Vidyapeeth Institute of Environment Education & Research.

    In the spirit of fostering community involvement and environmental sustainability, the initiative launched its maiden plantation drive on 21 July 2024 in Noida where News18 Network’s team and people from all walks of life came together, with a common goal – to plant and nurture trees.

    Some key guests at the plantation included Colonel VN Thapar, Father of Capt Vijyant Thapar, Rakesh Khatri, Nest Man of India and Anand Mohan Singh, Deputy Director, Horticulture, NOIDA Authority. They shared nuggets of wisdom around the environment and the role each one of us needs to play for the collective well-being of human beings and Mother Earth.

    The initiative further aims to have similar plantation drives across different parts of the country, encouraging every Indian to plant trees, nurture them and drive large change.

  • News18 Network scales up CTV sales with 250 plus brands on counting day

    News18 Network scales up CTV sales with 250 plus brands on counting day

    Mumbai: News18 Network has set a new milestone on the election’s result day that is 4 June by executing 250 campaigns in a single day, the highest number ever in its history. This achievement is notable not only for the volume of campaigns but also for attracting a significant number of new clients, underlining the network’s growing strength on connected TV (CTV).

    All 250 campaigns were broadcast across News18 Network’s regional channels on CTV, drawing in a diverse range of new clients, particularly from the retail sector, as well as top regional and national businesses in fintech, edutech, and the automotive industry.

    News18 Network’s CEO – Indian languages Mitul Sangani commented on the network’s outstanding performance: “We at News18 Network are grateful to our loyal viewers for making us their preferred choice during this important election season, which has helped us maintain our position as the top news platform. We are thrilled with the campaign’s response and the large number of new clients it attracted from various industries. This success motivates us to continue developing innovative concepts for impactful campaigns.”

    In terms of TV and digital platform viewership, News18 Network leads the market. The network’s high viewership, wide reach, and consistently relevant content have made it the go-to source for news and an ideal platform for advertising, capturing viewers’ full attention in every segment.

  • News18’s mega exit poll results to be unveiled at 5 PM on 1 June

    News18’s mega exit poll results to be unveiled at 5 PM on 1 June

    Mumbai: News18 Network is set to unveil the results of its ‘Mega Exit Poll’ on 1st June, covering 518 Lok Sabha constituencies across 21 major states.

    News18’s Exit poll goes live on June 1, at 5 pm, offering the most accurate projections of the likely outcomes of General Elections 2024. Featuring a vast sample size, the News18 Mega Exit Poll covers 95 per cent of Lok Sabha seats, making it one of India’s most extensive surveys.

    With a structured questionnaire translated into 11 regional languages, the survey used mixed methodology for the News18 Mega Exit poll. Unlike traditional exit polls conducted immediately after voters cast their votes, this survey was conducted the day after polling. This approach was chosen for its ability to yield more reliable responses. The ‘day after’ interviews were done from Phase 1 to 6 and the traditional exit poll took place during the last Phase 7. Fieldwork for the survey was carried out by ten different fieldwork agencies with strict quality control measures in place.

    The results of the News18 Mega Exit Poll will be covered extensively across all News18 network channels including News18 India, CNN-News18 and News18’s regional channels. The results will also feature on News18’s websites in various languages, ensuring wide-reaching and inclusive coverage of the landmark survey.

  • News18 Network captures highest YouTube views in second phase of elections

    News18 Network captures highest YouTube views in second phase of elections

    Mumbai: On the polling day (26 April) of the second phase of the Lok Sabha elections, News18 Network emerged as the most preferred choice of viewers with the highest viewership on YouTube.

    According to the viewership data from Playboard, News18 India’s YouTube views reached 31.6 million on the polling day, surpassing key competitors.

    With 14.2 million views, News18 Bangla was the most-watched Bengali news channel on YouTube.

    News18 Punjab/Haryana/Himachal also amassed the highest viewership with 8.08 million video views on YouTube.

    News18 Rajasthan captured 3 million views on YouTube, making it the most viewed news channel from the state on YouTube.

    With over 2.6 million views on YouTube on the polling day, News18 Assam/NE surpassed all its competitors.

    Talking about News18 Network’s exemplary performance on YouTube, Pranav Bakshi, Head of partnerships & Video strategy, Network 18 said, “Our exceptional viewership in key markets & languages during the polls is a reflection of our commitment to delivering high-quality programming and comprehensive election coverage from the ground zero. Our emphasis on localized content connects with viewers. The increased viewership has encouraged advertiser interest, as more brands recognize the power of reaching audiences across regions and languages, as we cover the elections in maximum languages & across India. Election= News18.”

  • News18 Network appoints Amitosh Pal to lead business in Eastern markets

    News18 Network appoints Amitosh Pal to lead business in Eastern markets

    Mumbai: News18 Network has announced the appointment of Amitosh Pal as branch head – Indian Languages (East) & business head – News18 Bangla, Odiya, Assam.

    As part of his new role, Amitosh will lead an effort to establish News18 Bangla as the preferred choice for advertisers and agencies along with leading sales efforts for News18 Assam and News18 Odiya. He will also lead the monetisation initiative for News18 India for the east markets and scale revenue for News18 India from the region.

    Amitosh is an experienced media sales professional with a career spanning 25 years, predominantly with ABP Network for the last 19 years. He led sales for ABP Ananda as part of his last stint and also held positions at Zee Network, Siti Cable Network, and Tata Infomedia in the past. Amitosh has diverse interests outside work, including academics, negotiation studies, and travelling.

    Amitosh will report to Munish Atrey, CRO, Indian Languages who will continue to report to Mitul Sangani, CEO – Indian Languages, News18 Network.

    News18 Indian Languages cluster consists of Hindi as well as regional languages. (News18 India, News18 Rajasthan, News18 MP/Chhattisgarh, News18 Bihar Jharkhand, News18 UP/Uttarakhand, News18 Punjab/ Haryana, News18 Bangla, News18 Gujarati, News18 Kannada, News18 Tamil Nadu, News18 Telugu, News18 Odia, News18 Assam/NE, News18 Lokmat, News18 Kerala and News18 Jammu Kashmir Ladakh Himachal) 

  • News18’s Mega Opinion Poll results to be unveiled at 6 PM on March 13

    News18’s Mega Opinion Poll results to be unveiled at 6 PM on March 13

    Mumbai:  News18 Network is set to unveil the results of its Mega Opinion Poll, featuring an extensive survey covering 518 Lok Sabha constituencies across 21 major states.

    The poll, airing on 13  March and 14 March, features a massive sample size of over 1,18,616 respondents, representing 95 per cent of Lok Sabha constituencies and making it one of the largest surveys in the country.

    The survey, which goes live at 6 pm on 13 March, will provide valuable insights into the political landscape of India, offering a detailed analysis of voter sentiment and preferences ahead of the upcoming general elections.

    The poll findings will also be projected as a vote and seat share for the upcoming Lok Sabha elections with individual projections for all major states and for regions within states.

    Utilizing a structured questionnaire translated into 11 regional languages, the survey employed personal face-to-face interviews conducted at homes selected via random sampling. Each Lok Sabha constituency was meticulously covered, with 3 Assembly constituencies and 5 polling booths selected in each, ensuring a representative and unbiased sampling process.

    Fieldwork for the survey was carried out by trained investigators from ten different fieldwork agencies, with strict quality control measures in place. Before going into the field, the teams underwent detailed briefing sessions to ensure adherence to the sampling plan and questionnaire. Senior field managers and executives conducted on-the-spot quality checks, and each interview was geo-tagged to verify its authenticity.

    The results of the News18 Mega Opinion Poll will be covered extensively across all 20 News18 network channels including News18 India, CNN-News18 and News18 regional channels in 16 languages. The results will also feature on News18’s 16 websites in various languages, ensuring wide-reaching and inclusive coverage of the landmark survey.

    The News18 Mega Opinion Poll was conducted by News18 Poll Hub. Detailed responses and methodology of the survey will be made available on News18.com, providing transparency and accountability to the process.

    For more information, please visit News18.com or tune in to the special programming, starting at 6 pm on 13 March and 14 March across all News18 channels.

  • News18 Network appoints Mitul Sangani as CEO of Indian Languages; Munish Atrey joins as CRO

    News18 Network appoints Mitul Sangani as CEO of Indian Languages; Munish Atrey joins as CRO

    Mumbai: News18 Network has named Mitul Sangani as CEO of Indian Languages.

    In his enhanced role, Mitul Sangani will own responsibility for all News18 television channels and digital properties in Hindi as well as in regional languages. (News18 India, News18 Rajasthan, News18 MP/Chhattisgarh, News18 Bihar Jharkhand, News18 UP/Uttarakhand, News18 Punjab/ Haryana, News18 Bangla, News18 Gujarati, News18 Kannada, News18 Tamil Nadu, News18 Telugu, News18 Odia, News18 Assam/NE, News18 Lokmat, News18 Kerala and News18 Jammu Kashmir Ladakh Himachal)

    In addition, the network has appointed Munish Atrey as Chief Revenue Officer – Indian Languages, which includes the Hindi and regional clusters.

    Munish is a 25-year veteran of media sales, with experience spanning some of the leading media organisations in the country.

    He will be reporting to Mitul Sangani, who will continue to report to Avinash Kaul, CEO – of Network18 (Broadcast) and Puneet Singhvi, CEO – digital & president of corporate strategy at Network18.

    Presently News18 Network runs 16 TV channels in 13 languages, making it the largest integrated news network in the country.