Tag: News18 India

  • NBDSA imposes a fine of Rs 50,000 on News18 India on hijab controversy

    NBDSA imposes a fine of Rs 50,000 on News18 India on hijab controversy

    Mumbai: The News Broadcasting And Digital Standards Authority (NBDSA) has fined News18 India Rs 50,000.The body found that the channel violated principles relating to impartiality, neutrality, fairness and good taste while conducting a debate programme relating to the Karnataka Hijab case on 6 April.

    The debate also failed to abide by a court verdict. The NBDSA has also directed that the video be removed from its platform. NBDSA did not have any issue with the subject of the debate. However, on examination of the matter, it found that the problem lay with the narrative and the tilt that was given to the programme.  

    The complaint was filed by Indrajeet Ghorpade on 10 April. The complainant stated that Al Qaeda chief, Zawahiri, had praised Muskan Khan, a Muslim student from Karnataka for confronting a mob that heckled her for wearing the hijab earlier this year. Zawahiri also remarked that in India, Muslim people were facing atrocities and urged the international Muslim community to support the Indian Muslim women, who were fighting for their right to wear a hijab.

    The complainant noted that in the debate programme, the anchor referred to the Muslim students as “Hijabi Gang”, “Hijabwali Gazwa Gang” and made false allegations that they had resorted to rioting. The anchor claimed that Zawahiri and terrorist organisations were behind the entire Hijab row and that in India, there are many “Hijabi” representatives of Zawahiri, and it’s “the Zawahiri gang”. Further, he added that Zawahiri was the face and the students were his mask. The anchor also repeated multiple times during the broadcast that Zawahiri and Indian Muslims follow the same book and same ideology the complainant had alleged.

    NBDSA did not find merit in the broadcaster’s submission that the terms “Hijabi Gang”, “Hijabwali Gazwa Gang” and “the Zawahiri gang” were used only in respect of the invisible powers which were allegedly behind the controversy and not in respect of the students who were protesting in support of Hijab. NBDSA observed that while having a debate as to whether wearing of Hijab be allowed in the schools or not, there was no occasion to blow up the debate by making it a communal issue.

    NBDSA strongly deprecated the tendency of the broadcaster to associate those panelists who were in favour of wearing Hijab by the students with Zawahiri and labelling them as “Zawahiri gang member” “Zawahiri’s ambassador ,”Zawahiri is your God, you are his fan.” . NBDSA also did not find any justification in linking those panelists/persons who were supporting Hijab with Al Qaeda by airing tickers stating “#AlQaedaGangExposed”, “Hijab ka fata poster, nikla Al Qaeda”, “Al Zawahiri found behind the hijab” and “Al Qaeda has planned the hijab controversy”.

    NBDSA further observed that the anchor had not only acted in flagrant disrespect of the Code of Ethics And Broadcasting Standards and the Specific Guidelines Covering Reportage but had also failed to abide by the decision of the Bombay High Court in a case last year. This enjoins an anchor to apply his/her mind and avoid the programme from drifting beyond the permissible limits, including by muting the speaker who flies off the tangent. NBDSA noted that even the Supreme Court has on numerous occasions stressed on the role of the anchor in a news programme and stated that the anchor must maintain a balance between the panelists. However, in the instant case, not only had the anchor failed to stop the other panelists from crossing the boundary but had given them a platform to express extreme views which could adversely affect the communal harmony in the country.

    Therefore, NBDSA held that the impugned programme was violative of the principles relating to impartiality, neutrality, fairness and good taste and decency under the Specific Guidelines Covering Reportage, apart from the Code of Ethics and Broadcasting Standards. NBDSA stated that the broadcaster would be well advised to guide and train its anchor on how to conduct debates on such sensitive issues.

    Besides the fine NBDSA admonished the broadcaster for conducting such a debate, which was not in accordance with the Code of Ethics and/or the observations and judgment of the Bombay High Court in respect of the role of the anchor in a programme as mentioned above.

    NBDSA also made it clear that it has given abundant guidance as to how such programmes should run without violating the Code of Ethics and in case the NBDSA finds that in spite thereof such violations are repeated in future, it may have to direct the broadcaster to ensure the presence of the anchor Aman Chopra before the NBDSA .

    NBDSA further also directed the broadcaster to remove the video of the programme from its website and all platforms and the same should be confirmed to NBDSA in writing within seven days of the order.

    The complainant had submitted that the broadcaster airs an interesting compilation of shows with the objective of spreading communal disharmony and anti-Muslim sentiments in the country. In view of the above, the complainant prayed for NBDSA to intervene in the matter and to stop violations of the Code of Ethics & Broadcasting Standards and Guidelines by repeat offenders.

    The broadcaster had submitted that the impugned show was based on a statement made in the video featuring Ayman al-Zawahiri, leader of Al-Qaeda, which it noted is a multinational militant Sunni Islamic extremist network. The said video was already viral on the social media before its telecast. In the said video, Zawahiri had praised Muskan Khan, a student who had raised her voice in support of the hijab. The broadcaster submitted that it had reported facts publicly available and widely reported by other outlets about the hijab controversy including the decision of the Karnataka High Court which stated that the hijab was not a part of Islamic tradition, and that students were not allowed to wear the same in schools as part of the uniform. In fact, the Hon’ble High Court had raised a question regarding some invisible power behind the Hijab issue.

    The broadcaster had submitted that in the impugned programme, it had questioned the motives of Al Zawahiri and had not made any comment in reference to the girls who were raising their voice in support of hijab.
     

  • Barc Wk 37-40’22: News18 India outperforms GECs in terms of reach

    Barc Wk 37-40’22: News18 India outperforms GECs in terms of reach

    Mumbai: News18 India has outperformed popular GECs in terms of reach. News18 India claimed that they have outperformed top general entertainment channels such as Star Plus, Sony and Zee TV with a cumulative reach of 8.7 crore.

    According to Barc data (HSM; All 15+; Avg. Wk 37-40’22), the cumulative reach of Star Plus stood at 7.6 crore, whereas the cumulative reach of Sony and Zee TV stood at 6.56 crore and 6.52 crore, respectively.

    Commenting on the viewership data, Network18 Hindi News CEO Karan Abhishek Singh said, “News18 India has a reach significantly better than all the major GECs. Our reach and viewership numbers show the kind of audience trust we enjoy. For advertisers, it’s a great opportunity to use the news genre as their preferred vehicle and to take their brand to audiences in a much more efficient and impactful way.”

    For over three months now, News18 India has been number one in terms of both viewership and reach in the Hindi news genre.

    This week, News18 India maintained its lead in the national Hindi news channel segment with 15.9 percent (Wk. 40’22, TG: 15+, HSM), compared to TV9 Bharatvarsh’s 13.0 per cent, India TV’s 12.6 per cent, and AajTak’s 12.5 per cent market share.

    The channel has performed exceptionally well in the highly sought-after 9 – 10 p.m. prime time slot.

    Kishore Ajwani of News18 India has a market share of 18.4 per cent, while Sudhir Chaudhary of AajTak is ranked fourth with a market share of 14.1 per cent.

    Furthermore, News18 India has nearly three times the viewership of ABP News during the prime time period of 9 to 10 p.m.

  • Barc Wk 36: News18 India acquires 14.1% market share

    Barc Wk 36: News18 India acquires 14.1% market share

    Mumbai: News18 India continues to be the industry leader in the Hindi television news space. As per Barc data of week 33 of 2022, News18 India has garnered a 14.1 per cent market share, which is more than the combined market share of ABP and Zee News.

    As per Barc data, Aaj Tak has acquired 11.8 per cent of the market. Whereas, TV9 Bharatvarsh is at number three and India TV at number four, with 11.5 per cent and 11.0 per cent market share, respectively.

    Both Zee News and ABP have garnered a market share of 6.5 per cent.

    Ever since the Barc ratings resumed in March this year, News18 India has been steadily climbing the viewership charts.

    The channel has been in the number one position for two months now.

    As per the Barc data for week 36, News18 India reached 9.27 crore viewers, as compared to AajTak’s 7.82 crore viewers.

    Even on digital, the brand is garnering solid traction, with its views across YouTube and other social media platforms increasing steadily.

    News18 India has been heavily investing in technology and editorial resources to ensure that its content and presentation remain differentiated and far ahead of the competition.

    In Prime Time on weekdays (Wk 36’22, 1800–2400 hrs, TG: 15+, HSM), News18 India is ranked number one in all individual hourly time-bands.

    Additionally, News18 India has retained its number one position during 9–10 p.m., the most prestigious time band in the Hindi news genre, where News18 India’s Kishore Ajwani is ahead of India TV’s Rajat Sharma and Aajtak’s Sudhir Chaudhary.

    In week 36’22, 2100-2200 hrs, TG: 15+, HSM, News18 India is leading with a 15.8 per cent share, which is 27 per cent higher than AajTak.

  • The No.1 attitude leaves no room for complacency: Network18 MD and Editor-in-Chief Rahul Joshi

    The No.1 attitude leaves no room for complacency: Network18 MD and Editor-in-Chief Rahul Joshi

    Mumbai: Network18 group’s portfolio of channels have recently dominated the Broadcast Audience Research Council (Barc) ratings. In lieu of their achievements, the group’s managing director and editor-in-chief Rahul Joshi on Friday addressed the company’s 4500 employees in a heartfelt letter of congratulations.

    The network’s news brand News18 India is the latest to join the bandwagon of the group’s leading channels in their respective genres. News18 India has garnered the highest share of ratings in the Hindi-speaking market (HSM) 15+ for three consecutive weeks and had 13.6 per cent share as of Week 31 (30 July to 5 August).

    Joshi stated, “News18 India trounced Aaj Tak from its perch two weeks ago and widened its lead in the following week stamping its leadership authority. We’ve been in the top three for a long time, often beating Aaj Tak in the metros, but this time the lead is across time bands, age groups, socio-economic classes and what have you.”

    He further continued, “Hats off to Team News18 India for this comprehensive win over Aaj Tak and others, such as India TV, and also those trailing a distance away, like Zee and ABP. We’re more convinced about our leadership since it comes on the back of both rising reach and time spent, which means the engagement with the brand is high and the leadership here to stay.”

    Network18’s English general news brand CNN-News18 garnered 30 per cent share of the ratings among English news channels, 15 weeks ago. This is 60 per cent higher than its closest competitor Times now, the flagship channel of Times Network.

    Joshi called English business news channel CNBC-TV18 as the group’s ‘crown jewel’ which opened with a market share of 80 per cent in the English business news genre when Barc first published ratings after a 17-month hiatus. The channel’s share in prime-time market hours was even greater at 90 per cent.

    Network18’s digital news brand Moneycontrol has over half a million paid subscribers, over 55 million monthly unique users and 7.5 million app installs, revealed Joshi in the letter. This makes it the 14th biggest news brand globally in terms of paid subscribers. News18.com is fewer than six years old and has nearly 125 million monthly visitors who consume stories and videos in nearly every major Indian language. It is also the only digital brand to report live from 125 districts in the country, according to Joshi.

    “The idea behind this note is not to brag about our achievements. Or, truth be told, not just that! I write this note with all humility to thank you for your contribution and ownership in taking our brands to leadership positions. What’s more heartening is that this time the turnaround has been driven by the young and restless at Network18,” said Joshi.

    “I hope in the months and years ahead, you will make this giant media colossus dance to digital and social tunes. As we pivot the organisation into India’s largest multi-platform company with a digital DNA, I’m sure the young, restless, next-rung leadership will take charge and forge ahead.”

    “The senior leadership team and I will continue to guide in the future, not so much as captain but as coach; not as hands-on leader but friend, philosopher, mentor. That alone will make your company a breeding ground for young talent, many of whom have taken our brands to leadership positions in the past few years.”

    “The problem with being No. 1 is that there’s only one way to go—further up. The No. 1 attitude leaves no room for complacency; in fact, it instills a large dose of paranoia and restlessness to stay ahead. Always at the top,” he concludes.

  • “Audiences engage with shows that have smart packaging and innovative content”: News18 CEO – Hindi news cluster K A Singh

    “Audiences engage with shows that have smart packaging and innovative content”: News18 CEO – Hindi news cluster K A Singh

    Mumbai: For two weeks straight, News18 India has garnered the highest market share in the Hindi-speaking market compared to its competitors based on a four-week average, according to Broadcast Audience Research Council (Barc) India data (HSM 15+, Week 26-29 & Week 27-30, All Days, 24 hours).

    This is a big victory for the Hindi news channel, which has been a strong number two-three player in the rating battle among the top news channels. What’s more, in the crucial primetime time band (1800-2400 hours) News18 India is 1.5 percentage points above its closest competitor that had dominated the primetime band for a long time (Barc data, HSM 15+, Week 30, All Days).

    Thrilled with its success, News18 India has taken out a full-page ad on the 9 August Mumbai edition of The Economic Times to communicate its position as ‘India’s No.1 News Channel.’ The full page spread features its star anchors Kishore Ajwani, Amish Devgan, Aman Chopra, Prateek Trivedi, and Preeti Raghunandan.

    News18 CEO – Hindi news cluster Karan Abhishek Singh credits the channel’s leap in ratings to toning down on sensationalism, increasing the variety of coverage and bringing a perspective to the news that was unmatched by other channels. He believes all news channels work with essentially the same pool of news, but the treatment of these subjects makes all the difference.

    With over two decades of experience, Singh is a seasoned professional who has built his career largely across the FMCG and media industries. He joined TV18 in January 2019 and is responsible for leading the overall profit and loss (P&L) of the Hindi language channel cluster in the organisation.

    Prior to joining Network18, he spent five years at Star India as executive vice president—ad sales. He joined Star as brand head for North and led the setting up of the enterprise accounts business before managing other sales leadership roles across the entertainment business. Before that, Singh was associated with consumer product organisations like PepsiCo, Nokia, Godrej, and Hindustan Unilever, playing various roles across sales, business development, and marketing functions.

    In a conversation with Indiantelevision.com, Singh speaks about News18 India’s recent performance, programming strategy, competition in the Hindi news genre, and levels of attrition in the news broadcast industry.

    On News18 India garnered a significant share of ratings

    Karan Abhishek Singh: When the ratings started back in March, TV9 Bharatvarsh came out on top, taking a lot of people by surprise. Outside of that, channels such as India TV or Aaj Tak, which had been leading the ratings, are both strong legacy brands. They’ve been ruling the roost for a fair bit of time.

    The stronger established players are largely holding on to their own and brands like Aaj Tak, India TV, and News18 India have had a steady share of the ratings since 17 March. News18 India has worked hard to gain, in terms of ratings, bit by bit. We were a strong No. 3 and kept moving up to become No. 1 for the first time last week.

    On strengthening News18 India’s leadership during primetime and other key time bands

    Karan Abhishek Singh: News18 India has been number one in the primetime band for a few weeks now. We’re ahead of Aaj Tak, which used to be the leader in the primetime band for the longest time. The channel has very strong shows and a team of anchors that are indisputably the best in the Hindi news genre.

    There’s no consistent leader in the morning and afternoon time bands. News18 India has climbed up rapidly in the ratings, and there are several time bands where we are in the lead. The channel aspires to lead in every single time band when the viewer is watching us and our efforts are directed towards that goal.

    On what works in terms of packaging news content

    Karan Abhishek Singh: It is important to understand that these are times when viewers have choices galore. The discerning viewer will watch content that they relate to, and beyond a point, audiences tend to shun sensationalist content. When there is a big breaking event happening, nationally or internationally, viewers will go watch it wherever they believe it has been well sourced.

    From the viewer’s point of view, the core product remains the same, which is the kind of news that news channels show. It is the treatment. The consistency in the way the news is covered and the analytics behind it make all the difference. Sensationalism is only temporary. It can give you eyeballs for a day or two, but a consistent, fearless report without any bias is appreciated by viewers and is something we’re working hard towards.

    On the strategy employed by News18 India to become No. 1

    Karan Abhishek Singh: For the last four years, News18 India has been one of the top two or three players in the Hindi news genre. When Covid struck, we made certain calls on the health, safety, and welfare of our employees, which was an obvious decision. At that time, we made a conscious decision that the health and safety of our employees were the most important thing, even more than ratings.

    Although we’ve been regarded as the leading tier I Hindi news channel for four-five years, we have not reached No. 1 but stood at No. 2, 3, and 4, a space which other broadcasters share.

    Our strategy is always evolving depending on what we observe in the markets in terms of the preferences of our viewers in terms of news subjects and formats. Our current strategy is working well for us. Our focus is tuned to the preferences of viewers because, ultimately, that translates into loyal audiences.

    There has to be stickiness to the content to bring them back to the channel. One of our strategies is to add a variety of content. For example, we launched one of our biggest IPs (intellectual property) called Amrit Ratna Samman, where we honoured eminent individuals who have contributed to the country. This show was conceptualised keeping in mind our 75th year of independence and the government of India’s ‘Azadi Ka Amrit Mahosav’ initiative.

    Audiences engage with shows that have smart packaging and innovative content. I’d like to share an interesting anecdote regarding one of our most popular shows, Sau Baat Ki Ek Baat. One of the prominent Indians who was honoured at Amrit Ratna Samman was the legendary South Indian actor Rajnikanth. During the event, he shared that his Hindi-speaking employees watch the show Sau Baat Ki Ek Baat every day. That is strong validation for our people who work hard on the packaging of the show and the way it is curated. We intend to bring that to each of our shows and cultivate a dedicated following.

    On the increasing competition in the Hindi news genre with new entrants

    Karan Abhishek Singh: This genre is a priority for all stakeholders. If a new entrant feels there is a potential gap in terms of the content served to the viewer, then it is an opportunity area for them. From a viewer’s perspective, the more choices they have, the merrier. Existing players need to realise what the rest of the market is serving the viewer.

    On raising the advertising rates on the channel

    Karan Abhishek Singh: Our advertiser partners are sharp people who track movements in the ratings, either directly or through their agency partners. We don’t want to jump the gun just after one week of being number one. There has been great feedback from our advertising partners regarding our content. I’m reasonably confident of strengthening our leadership in the Hindi news genre even further. Once we have the loyalty and love of the largest number of viewers in the country, I’m sure advertisers will be keen to partner with us at the right value.

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  • News18 India garners 12.8 per cent average market share during Week 27-30: Barc

    News18 India garners 12.8 per cent average market share during Week 27-30: Barc

    Mumbai: News18 India has widened its lead in the Hindi-speaking 15+ market with 12.8 per cent market share during Week 27-30 as per Broadcast Audience Research Council (Barc) India data.

    As per Barc ratings released on Thursday, Aaj Tak garnered a 12.02 per cent relative share and India TV stood at 12.01 per cent.

    Republic Bharat had 11.2 per cent relative share, followed by TV9 Bharatvarsh with 9.8 per cent share, Zee News at 7.2 per cent, ABP News 6.6 at per cent, Times Now Navbharat at 6.4 per cent, News Nation at 5.8 per cent, Good News Today at 5.1 per cent and Zee Hindustan at 4.1 per cent.

    News18 India further strengthened its position during primetime hours between 1800-2400 hours with 13.6 per cent market share. Aaj Tak had a 12.1 per cent relative share, followed by Republic Bharat at 12.0 per cent, TV9 Bharatvarsh at 10.6 per cent, Zee News at 7.6 per cent, ABP News at 6.6 per cent and Times Now Navbharat at 5.7 per cent.

    Source: BARC data, TG: NCCS 15+ (All Viewership data based on TV only) Wk 27-30’22: 22nd July’22 to 29th July’22, All Days, 24 hrs Market Share – HSM – Urban + Rural

    In the last few months, News18 India has spruced up its content and programming strategy, coupled with new marketing initiatives.

    Network18 CEO Hindi Cluster Karan Abhishek Singh said, “Continuous dominance of News18 India as the country’s top news channel shows the kind of viewer’s affinity and trust the channel enjoys. Our robust line-up of shows and anchors also keeps us ahead in primetime. Our focus on news, unmatched perspective, insightful analysis, and debates are the key differentiating factors that keep us ahead of the competition.”

    The channel has not only performed well on TV, but its digital audience base has also seen steep growth.

    News18 India managing editor Kishore Ajwani said, “There are a multitude of reasons which have helped us become a daily household name across India. The strong line-up of story-driven shows, the diversity of content, debates that offer perspective, and our fast-paced information delivery, all of these offerings have contributed to the increase in engagement with the audience and resonance of the channel.”

  • News18 India garners 12.4 per cent relative share in HSM market Wk 26-29: Barc

    News18 India garners 12.4 per cent relative share in HSM market Wk 26-29: Barc

    Mumbai: News18 India has garnered 12.4 per cent market share in the Hindi-speaking market (HSM) Urban + Rural, as per Broadcast Audience Research Council (Barc) India data for Week 26-29.

    As per the ratings News18 is ahead of Aaj Tak with 12.3 per cent relative share and India TV with 12.1 per cent relative share.  

    The channel further strengthened its relative share during primetime with over 13 per cent market share.

    “In the past few months, News18 India has spruced up its content and programming strategy, coupled with new marketing initiatives,” it said in a statement.

    “The channel has not only performed well on TV but its digital audience base has also seen a steep growth,” it claims.

    Network18 CEO – Hindi cluster Karan Abhishek Singh said, “We are grateful to our viewers for choosing News18 India over others. Our offering in terms of the content and news formats is truly unparalleled. We have the most robust line up of Prime Time shows & anchors in the news genre. Our shows are inclusive, offer unmatched perspective and also decode the news to make it easily comprehensible. This results in tremendous resonance for News18 India with the audience and is a key factor contributing to our leadership.”

    Source BARC data: TG: NCCS 15+ (All Viewership data based on TV only) Wk 26-29’22: 25th June’22 to 22nd July’22, All Days, 24 hrs Market Share – HSM – Urban + Rural

  • News18 India to telecast ‘Mahapoll’ ahead of assembly elections

    News18 India to telecast ‘Mahapoll’ ahead of assembly elections

    Mumbai: As the polling dates for the upcoming assembly elections approach closer, political parties are driving their campaigns to the pinnacle in all poll-bound states including Uttar Pradesh, Punjab, and Uttarakhand. News18 India will get a step ahead and telecast the biggest opinion poll ‘Mahapoll’ that will comprehensively analyse and decipher these poll results and give a better and clearer picture to the general public. 

    In the run-up to these polls, everyone is keen on the public and experts’ opinions to understand which way the tide is turning.  Over the past few days, various opinion polls have been released making a forecast on the outcome of the elections. The ‘Mahapoll’ will be hosted by the channel’s renowned anchors Aman Chopra and Preeti Raghunandan and will have eminent political leaders and political commentators as panelists.

    The ‘Mahapoll’ will also get telecast on News18 Uttar Pradesh/ Uttarakhand and News18 Punjab/ Haryana/ Himachal Pradesh on Friday, 7 p.m onwards.

    News18 India, being the country’s leading Hindi news channel, aims to set the best foot forward in the run-up to the polls by tapping into the power of its comprehensive network of regional channels and reporters bringing insights from ground zero. The shows have been aligned up to the expectations of the viewers as more action is awaited in the poll-bound states.

    Viewers can watch ‘Mahapoll’ on Friday from 8 p.m onwards only on News18 India.

  • News18 India’s special campaign urges people to get fully vaccinated

    News18 India’s special campaign urges people to get fully vaccinated

    Mumbai: As India speculates the probability of a third wave, immunising the entire population resonates as the only solution to tackle the coronavirus scare efficiently. Fostering the objective to share the pressing health and wellness goals among its viewers, News18 India has launched a special campaign – ‘Vaccine Se Rukegi Teesri Lahar.’ Starting from 3 January, the campaign involves medical practitioners and expert panelists to discuss key interventions that can be taken at both the policy and individual level. 

    The increase in cases in the last few days and the spread of the new variant Omicron is a sign that the country’s vaccination drive needs further reinforcement. Through the campaign, the channel urges its viewers to get fully vaccinated and alongside, take mandatory precautions like wearing masks and maintaining social distance. 

    The channel will also highlight the tireless efforts of medical teams and local administration during the peak of the pandemic period. This will help the viewers comprehend the unwelcome consequences of the pandemic that aggravate because of ignorance and unpreparedness.

    Being the country’s leading Hindi news channel, News18 India has been raising pertinent issues impacting the citizens. India will start giving booster shots to health and frontline workers including those above 60 years of age from next week. Meanwhile, vaccinations for children between 15 to 18 years have already begun. 

    News18 India, through an innovative approach to raising awareness, has garnered unflinching support from viewers in its previous campaigns. The channel aims to further its efforts through regular engagement and high-quality relevant content across various subjects.

  • ‘Sabse Bada Dangal’: News18 India unveils election coverage lineup

    ‘Sabse Bada Dangal’: News18 India unveils election coverage lineup

    Mumbai: Political parties and voters alike are gearing up for a fierce political battle in all the election-bound states including Uttar Pradesh, Uttarakhand and Punjab. To bring all the latest updates right from ground zero and bring into discussion the key issues that will be defining these elections; News18 India, the leading national Hindi news channel, has planned an extensive election-focused programming. 

    Under the umbrella ‘Sabse Bada Dangal,’ News18 India has lined up an array of new shows alongside election-special episodes of some of its very popular on-air shows.

    The programming will provide a 360-degree outlook of the elections from the poll-bound states and will strike a chord with the viewers through diverse show formats.

    Sabse Bada Dangal will have interesting show formats such as ‘Chunauti’ – where political leaders will discuss the challenges of the upcoming elections but in a very candid and informal setup and Rath Yatra- where political debate will be conducted in a slow moving vehicle with party supporters moving alongside. Further, channels renowned anchors with their popular shows such as “Bhaiyaji Kahin,” “Lapete Mein Netaji,” “Desh Nahi Jhukne Denge,” and “Aar Paar” will provide meaningful discussions, in-depth opinions and analysis in their own unique ways.

    News18 India will, thus, present a unique ringside view of the political contest by bringing together leading newsmakers, political commentators and voters through these election special shows.

    Adding to the formidable editorial team led by experienced journalists such as Kishore Ajwani, Amish Devgan, Prateek Trivedi and Aman Chopra, the channel will bring renowned political experts and analysts for an in-depth breakdown of all the political developments during this election period. 

    Tapping into the power of News18 Network, one of the largest news broadcasters, the programming will cover polling days with unparalleled width &land depth and bring the fastest and most accurate results on the counting day through its unique concept of ‘Live Result Hub’ where the counting data is reported directly from the counting centers.