ITV

Tag: News State

  • News State Uttar Pradesh/Uttarakhand marks its 8-years journey in news industry

    News State Uttar Pradesh/Uttarakhand marks its 8-years journey in news industry

    Mumbai: News State Uttar Pradesh/Uttarakhand, a leader in the regional news channel marks its eight-year journey in the Hindi news genre. With its state of the art of delivering news that is direct, non-opinionated and impactful, the news channel has been the prime choice of the viewers. 

    A news channel that has unceasingly achieved the top position for five years in a row has been catering to millions of populations covering a total of 88 districts of Uttar Pradesh and Uttarakhand.

    From the day of its inception in 2014, News State Uttar Pradesh/Uttarakhand has constantly conceptualised expanding its presence in the regional news channel market. It was five years back that the news channel secured the top position in the regional channel in the news genre and since then the channel has retained its position.

    Regional news channel News StateUttar Pradesh/Uttarakhand has not only kept its viewers enthralled through its daily shows but has also received great support from them throughout. “Our viewers and advertisers have been the pillars to our walls in keeping us upright in the news genre. The brand has been at the forefront consistently by delivering incisive and accurate news daily,” said the company spokesperson.

    News State Uttar Pradesh/Uttarakhand has always been a stellar news channel broadcasting the unparalleled quality of news. With more than 550 clients and 1300 plus brands trusting the channel from the last eight years, News State Uttar Pradesh/Uttarakhand news channel has been a top-notch performer in its belt. The regional channel conjointly with its advertisers has been curating compelling content that matches the tastes and preferences of a varied palette of viewers.

    “Milestones are key moments in the life of a brand. We are happy to have reached the milestone of serving our viewers with daily news through our regional news channel,” stated the president of sales and marketing Abhay Ojha. “We are excited to celebrate the eighth anniversary of our news channel News State Uttar Pradesh/Uttarakhand. In a rapidly evolving marketplace, our channel has been serving its viewers with first-hand and truthful news. We have also been the titleholder of No 1 regional news channel for the past five years. It is a moment to thank all our advertisers and viewers who have always put their trust and faith in our channel.”

  • News Nation Network launches a new channel

    News Nation Network launches a new channel

    News Nation Network has taken another step towards expansion of its portfolio of news channels. The latest entrant from the house of News Nation Network is News State Madhya Pradesh-Chhattisgarh. A regional Hindi News channel specifically programmed for the audience of MP/CG.

    The uniqueness of channel lies in fact that it delivers news with a new outlook incorporating the pride, views, outlook ,problems and solutions of the inhabitants of these states. The channel presently goes with the theme of “ Khabren Naye Nazariye se”. With a strong network of reporters and news providers the channel aims to cover almost every part of these states. BARC data for Wk33’18 shows that it  has already displaced strong channels of the state like Bansal News, India News MP/CG, Sadhana News MP/CG.

    The programming of the channel is designed to cover all aspects of daily local news. Its programming mix comprises of speed news, special programs, political debates and discussions, general bulletins, reporter led stories etc.

    Speaking on the occasion ,the Editor-in-Chief of the network  Mr. Sanjay Kulshrestha said

    “ The two states of Madhya Pradesh and Chhattisgarh can be well seen as a crucible of vibrant learning, where people, even politicians and those in public life, have a strong yearning for excellence and they even respect their critic as a teacher and a torchbearer. If Madhya Pradesh is a state adorned with a mix of mythological and scientific fervor, the younger Chhattisgarh has been bestowed upon with the best of the tribal innocence and a rich and thriving natural habitat. News State MP/CG brings to the fore front the uniqueness of these states through pure news , right from the hinterland to the much sophisticated urban centers,  I am sure that News State  MP/CG will touch new heights in times to come  .”

    The network’s revenue head and President -Sales & Marketing, Mr. Abhay Ojha commented

    “ MP/CG is the heart of the Hindi Speaking Market , about 15 % of National Hindi news viewership comes from this region which is almost equal to that of Delhi, Mumbai & Kolkata combined, it indicates to a higher  news consumption in these markets , since News State MP/CG serves news with a highly localized content keeping in view the dynamics of national news environment as well its  sure to become popular among viewers here. From the revenue perspective both the states have good potential in terms of tourism, education , real state , heavy industries and  start-up as well. In the first week itself ,we have displaced some of the established players  in terms of viewership .In spite of existing competition we feel confident to achieve good revenue figures. The marketing campaign for the channel is under process and you will soon see this on the ground ”.

    News state MP/CG is widely distributed across all major MSOs of MP & CG including DTH platforms of Airtel TV and Tata Sky. Its noteworthy to mention that the network’s National Hindi News channel “ News Nation” had already positioned itself amongst Top 5 channels in the Hindi News genre while its regional news channel of Uttar Pradesh & Uttarakhand , News state UP/UK has remained No.1 since its launch.