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Tag: news content

  • Zee 24 Ghanta’s Durga Puja properties and brand integration hits the sweet spot

    Zee 24 Ghanta’s Durga Puja properties and brand integration hits the sweet spot

    Mumbai: The most comprehensive Durga Puja coverage of recent times by Zee 24 Ghanta with the right blend of news, fresh content & integrations.

    Amidst the challenging times, Zee 24 Ghanta – the most trusted news channel of East, curated a special lineup for the Durga Puja celebrations urging viewers to celebrate responsibly, attracted the attention of millions along with associations with a bouquet of brands from all over the country. 

    Under the umbrella properties of Sharad Ananya and Mahapujo, Zee 24 Ghanta celebrated the epic festival with a lineup consisting of ten exclusive shows telecasting Puja-related content for over 45 days totalling over three thousand minutes of fresh content. Participating brands were – Tutopia, Top Tech TMT Bar, Sister Nivedita University, IIHM, Shikhar Pan Masala, Shyam Steel, Tata Pravesh, Rupa, SBI Gold Loan, Dear Lotteries, Sunrise Spices, Meghbala Broadband, Shalimar, Shri Hari, and Kinnova.

    This epic coverage saw various successful brand integrations. Spices from Sunrise Spices were displayed & used to cook the delicacies on the show “Pujor Ranna Banna.” In that show, celebrities cooked their favourite dishes while sharing their Puja experiences with the audiences. Gift hampers from Shalimar were also presented to various guests during the Puja coverage. Several well-known celebrities donned outfits provided by Rupa Softline during the show Pujor Fashion. A special show named Tutopia Talent hunt was curated by team Zee 24 Ghanta wherein participants were awarded by Meghbala Digital based on pre-set parameters. During the Mahalaya special show, a special painting was done by renowned artist Sri Atin Basak on a Tata Pravesh door.

    Moreover, special prizes were given out by Shyam Steel (district Pujas) & Tata Pravesh (one puja in the city, district & apartment) in association with Zee 24 Ghanta. 

    “Durga Puja is the biggest festival in the region & the kind of acceptance & response we have received from the viewers & other stakeholders is stupendous, the kind of content that our team has designed & executed has catered to all age groups apart from daily news content. The team has been successful in delivering Puja coverage from every nook & corner of the state,” said Zee 24 Ghanta CEO Shri Purushottam Vaishnava.

    “With the Durga Puja coverage Zee 24 Ghanta continues to solidify its foothold on the market apart from further intensifying the advertiser connect through various innovations & integrations,” stated Zee Media Corp Ltd CRO Manoj Jagyasi. “Several brands across the country, across categories, have trusted to partner us for the epic coverage, which shows the pull of brand Zee 24 Ghanta. Our team is raring to deliver more in the coming months while taking leaps to be the market leader.”

  • NBA writes to Google, calls for universal parity in dealing with news content

    NBA writes to Google, calls for universal parity in dealing with news content

    New Delhi: The News Broadcasters Association (NBA) has written to Google highlighting an urgent need to create an equitable relationship and a level playing field between global tech monopolies and traditional media/news organisations.

    The development comes days after Australia passed a law requiring Google and Facebook to pay media companies for content. Apart from Australia, the tech giant has also agreed to compensate and pay publishers in France and the European Union.

    In a letter addressed to Google India country manager Sanjay Gupta, NBA president Rajat Sharma said the advertising revenues which form the backbone of the news broadcasters have been shrinking in the digital space since technology giants are taking away the major chunk.

    “News organisations make heavy investments in employing anchors, journalists and reporters to gather, verify and deliver credible information but are inadequately compensated — the largest share of advertising revenue flows disproportionately to intermediary technology platforms. Google plays a key role in this value chain as an intermediary and plays a part in delivering this news content to its audiences albeit without sufficiently compensating the content owners,” the letter reads.

    One of the largest self-regulatory bodies for TV news channels in the country, the NBA noted that the present situation reflects the unfair distribution of advertising revenues which is causing the digital news businesses to come under tremendous pressure.

    “Being a multinational organisation following global best practices in all the countries it operates, the expectation is that Google will employ principles of universal parity in dealing with news content owners and employ similar norms in India,” the letter read, highlighting that countries like Australia, France and other European countries have already taken the lead in addressing this power imbalance through legislative enactments which ensure that the tech giants adequately pay news publishers for their highest quality news content.

    The NBA requested the tech giant to urgently look into the matter and examine the issues at play to ensure the ecosystem remains sustainable. “We would be happy to have a meeting through VC in this regard,” wrote Sharma.

    Last month, the Indian Newspaper Society (INS) had also asked Google to pay Indian newspapers comprehensively for the use of their content and to share details of its advertising revenue and demanded that publisher’s share of advertising revenue be increased to 85 per cent.