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Tag: news channels ratings

  • Barc to release data of individual channels from past 13 weeks

    Barc to release data of individual channels from past 13 weeks

    Mumbai: The Broadcast Audience Research Council (Barc) India resumed ratings for individual news channels on Thursday. The TV audience rating agency also said that it will release data for the previous 13 weeks between Week 49, 2021 and Week 9, 2022 as Barc plans to start a new reporting standards. This data will be released over the next three working days.

    “Sensitive to the industry’s need for past data for informed and equitable decision making, and as advised, BARC India will also release data for the previous 13 weeks, only for the channels that have not chosen to opt-out from receiving this data, which will also be based on a four-week rolling average,” said the statement.

    Following an industry-wide consultation with the Barc management and Barc TechComm, the Augmented Data Reporting Standards for News and Special Interest genres will be developed.This will be released based on a four-week rolling average, every week.

    The subscribers to Barc will now have single login access to YUMI analytics, which will support accessing the audience’s estimates. However, there will not be any change in the weekly data release cadence.

    Barc India conducted webinars with industry stakeholders to discuss the new reporting standards. In addition, the detailed policy for reporting data is available on the official website of Barc.

    The process of reviewing data will provide an effective solution and a statistically sound ecosystem. It will help to bring changes in reporting standards for special interest genre channels.

  • Barc reaching out broadcasters to inform about new reporting standards: I&B minister

    Barc reaching out broadcasters to inform about new reporting standards: I&B minister

    Mumbai: The minister of information and broadcasting Anurag Thakur told the Lok Sabha that the Broadcast Audience Research Council (Barc) India is reaching out to all constituents to sufficiently inform and educate them about new augmented data reporting standards and would require eight weeks’ time to resume the reporting of individual news channels.

    In October 2020, Barc announced that it would cease publishing weekly individual ratings of news and niche genres for an initial period of 8-12 weeks. The I&B ministry directed Barc to maintain the status quo in February 2021 in view of alleged reports of manipulation of rating data and review the whole ecosystem of publishing of ratings.

    A committee was instituted under the chairmanship of Prasar Bharati CEO Shashi Shekhar Vempati which made recommendations on strengthening corporate governance and bolstering technical oversight of the existing rating agency.

    “In the spirit of the recommendations of the above-said TRP Committee and Trai, various steps on corporate governance and on streamlining of processes and their transparency have been taken by Barc,” said Anurag Thakur. “The management involvement in the rating generation process has been institutionally removed. The Oversight and Technical Committees within Barc have been strengthened for data validation and methodology. The access protocols for data have also been revamped and tightened. Notwithstanding the existing processes put in place by Barc, reforms are a continuous process and policy prescriptions as may be required are made by the government from time to time.”

    “After review of the steps taken by Barc on corporate governance and on streamlining of processes and their transparency etc. Barc had been asked on 12 January to resume the release of the news ratings,” he added.

  • Barc to resume individual news channel ratings on 17 March

    Barc to resume individual news channel ratings on 17 March

    Mumbai: Broadcast Audience Research Council (Barc) India has announced that it will resume individual news channels ratings on 17 March and publish Week 10 2022 data.

    The data will be released as per the augmented data reporting standards for news and special interest genres. The data will be released to the market on Thursday.

    “Barc India, and the industry at large, welcomes the ministry of information and broadcasting’s directive to resume the release of data for individual news channels,” said the statement. “As per our reporting cycle, this data will be released to the market on Thursday. We have communicated the same to our clients and stakeholders.”   

    The augmented standards entail the reporting of audience estimates for news and special interest genre channels on a four-week rolling average basis, which would be released regularly every week along with the estimates for all other channels. All viewership data will be published on the YUMI platform that can be accessed by subscribers.

    In the weeks leading up to the resumption of news channels ratings, Barc India will be reaching out to its constituents to inform and educate them about the details of the augmented data reporting standards.  

    “With the active support of the technical committee members, all our stakeholders and industry experts, we believe we have a statistically sound and effective solution which helps augment the robustness of the data and reporting, which we had set out to do,” said Barc in a statement. “This would be another significant step taken by BARC India to ensure a strong currency for advertisers and media organisations.”