Tag: News Broadcasters Association

  • Guidelines for news channels to make ‘stings’ difficult

    Guidelines for news channels to make ‘stings’ difficult

    NEW DELHI: The Self-regulating Guidelines for the Broadcast Sector, 2008 has special provisions for news channels, and is tough on ‘sting’ operations, mentioning it as issues of “breach of privacy,” with more than 11 separate aspects of dos and donts categorically mentioned under section 14 of Chapter Four.

    And though the phrase “sting operation” is not mentioned, the government has said in Section 14 that “infringement of privacy in a news-based/related programme is a sensitive issue”… and that “failure to follow the tenets will constitute a breach of this Chapter of the Code, resulting in an unwarranted breach of privacy.”

    In a covert approach to the word “sting” the Guidelines stresses (Section 14.6): “The means for obtaining material must be proportionate in all circumstances and in particular to the subject matter of the news-based/related programme.”

    Read this with Section 14.1 and the meaning if clear: “Channels must not use material relating to a person’s personal or private affairs, or which invades an in individual’s privacy, unless there is an identifiable larger public interest reason for the material to be broadcast.”

    Hence, obtaining a material covertly, which could cause a breach of privacy, is out, unless there is an identifiable larger public interest that can be demonstrated by the news channel.

    The Guidelines says that any such infringement in news-based/related programmes or in connection with obtaining material included in such programmes must be “warranted.”

    Even more seriously, the Guidelines says that any such infringement of privacy in such programmes must be with the persons and/or organisations consent, or be otherwise “warranted.”

    The fact that it were the news channels that had protested the loudest in favour of freedom of press has made the Ministry of Information & Broadcasting give special emphasis on the news segment, which is dealt with separately in Chapter Four of the Guidelines.

    “We waited for the news channels, under the aegis of News Broadcasters Association, for more than nine months to give their own guidelines, which they have not do till date,” say officials at the ministry.

    “They said first they would give that by January 31, and we waited, and then they again said they would give it on a subsequent date, which too they failed to do, so we had to come out with the Guidelines,” they say, adding that they were complying with a High Court order on that score.

    Though officials are not commenting if these are the Guidelines that will finally be implemented, the indications are clear: if the Delhi High Court gives its consent, this is going to become the mandate under which news channels would have to operate.

    Though all the basic provisions of the Guidelines, which indiantelevision.com has already reported on, remain in place for the news channels, especially compliance with the Certification Rules of the Cable TV Act, 1995, special attention has been given by the ministry to the issue of sting operations.

    This is understandable, as the present Guidelines had been asked for by the Delhi HC, which in several cases, and even the apex court, had expressed deep unhappiness with such stings, and had even suggested that the MIB may set up a committee to vet and clear all stings before these are aired.

    The Guidelines says too that if such an infringement is likely to occur, prior permission of the person has to be taken before going on air, and if a party feels that its privacy is being breached, and asks filming, recording or live broadcast to be stopped, “the BSP should do so, unless it is warranted to continue”. (Section 14.4, a and b)

    The names and identity of victims of sexual abuse or violence cannot be revealed, the Guidelines says.

    Ambulance chasing would now become difficult to justify, as the Guidelines specifically says at 14.4 (d): “In potentially sensitive situations such as ambulances, hospitals, schools, prisons or police stations, separate consent should normally be obtained before filming or recording or broadcast from that sensitive situation (unless not obtaining permission is warranted).”

    However it adds that if the individual is not identifiable in the programme, separate consent for broadcast will not be required.

    The ministry has used the interesting phrase “door stepping” to mean filming or interviewing with someone or announcing that a call is being filmed or recorded for broadcast purpose without warning, and said this will not be allowed, unless under specific conditions.

    These conditions are “unless a request for an interview has been refused, or is has not been possible to request an interview, or there is good reason to believe that an investigation would be frustrated if the subject is approached openly”.

    However, it must be remembered that though these grey areas have been kept open for stings, they would be subject to the Content Auditor giving or not giving permission for actual broadcast, depending on his reading of the Certification Rules under the Cable Act.

    Then, of course, there are the various Broadcast Consumer Complaints Committees from different segments of the industry, which would deal with the complaints, which would make the broadcast service provider, especially the Chief Editor, who is finally responsible for such broadcast, additionally careful.

    Overall, the Guidelines has suggested that “news should be reported with due accuracy and presented with due impartiality”, and stressed the word “due.

    It says, “Due is an important qualification to the concept of impartiality. ‘Due’ means adequate or appropriate to the situation, so ‘due impartiality does not mean that an equal distribution of time has to be given to every view.”

    It says that balance, or impartiality means that all the main points of view or interpretation of an event or issue has to be presented.

  • Deadline passes, still no Content Code; govt says editors must take a call

    Deadline passes, still no Content Code; govt says editors must take a call

    NEW DELHI: The deadline has passed. Now the information & broadcasting ministry is seriously upset that the News Broadcasters Association has not sent them any communiqué – let alone the Content Code they had promised to give – and say that the editors will have to take a call, especially about excessive repetition of shots of violence.

    “NBA had themselves said they would give their draft by 31 January, and though there is nothing sacrosanct about that date, we could wait for a day or two,” a ministry official said.

    The official also pointed out that repetition of violent and obscene shots is a dangerous thing, as they make the less educated audience – the vast majority – think that that is the reality. “The editor will have to take a call on that, this cannot be allowed,” he added.

    NBA secretary general and spokesperson Annie Joseph could not be contacted despite several calls on her mobile, and another senior member o NBA committee declined to comment, saying that could come from only Joseph.

    However, industry sources said that the draft is still being discussed and the attempt is to make it inclusive and representative across the country, and hence, it would take a longer time, as this could not be rushed through.

    Officials also informed that they are gearing to meet a Delhi High Court deadline on informing the court about the outcome of meetings with the Indian Newspaper Society, Indian Broadcasting Foundation and the Indian Media Group on issues of violence and obscenity.

    The court has specifically named these three organisations and not included the NBA in its list of organisations to be consulted, the official stated.

    A writ petition filed by an individual asking the court to issue an order to the government to implement the content code. On 14 December, the court passed an interim order, asking the organisations and the government to thrash out the issues and report to it within 10 weeks, and that process is on, the official said.

    Senior officials said, “NBA is not interested in filing their draft Content Code, and though nothing concrete has been decided as the next course of action, the government will soon decide what to do.”

    The government has only two options: drop the entire issue, or take up their own content code and possibly revise certain segments that had been found to be repugnant by NBA, and issue the code.

    Dropping the content code altogether is not a plausible course of action for even if the government wanted to, the judiciary has clearly indicated in many cases that it is not happy with the content on TV news channels.

  • ‘TRP chasing has done major damage and it is time we took a call on that’

    ‘TRP chasing has done major damage and it is time we took a call on that’

    I t is easy to say that only those channels that got low ratings are criticising the ratings system. But no one can deny that many channels are taking a short cut to improve their ratings not by doing news but something other than news and calling themselves news channels.

    In fact, since we managed to jump from six per cent to 14 per cent of the market share (Hindu TV news space), nobody can say that we are criticising because we failed in that growth. But news cannot compete with low cost reality shows.

    I understand that issues like defence policy or India’s nuclear deal may not be easily understandable for everyone. But in the place of these critical issues, there is someone calling himself a news channel and showing a lion hugging a man from inside the cage, and showing this for hours on end, that is not news. It is, of course, an interesting visual and can be shown for 10 or 12 seconds snippet, but how come that becomes the ‘news’?

    I think the time has come when a line has to be drawn as to who are the news channels. Why are the low cost reality channels eating into the genre of the news channels? If that line is not defined, I think the new TV news channels that are coming up are headed for big trouble. This is because people have started having a very low opinion about news channels.

    What is happening is that in this market of reality TV posing as news, the reporter, the editor or serious journalist is becoming irrelevant, because their coverage is not carried. When the fate of the UP government was being decided, one so-called news channel decided to show only crime or something from the glamour world, which was not news at that point in time, though I am not saying the glamour world does not or should not make news.

    So, this year, in these terms, has been extremely bad, and it has crystallised to the situation that people have become hostile to the news channels. It is has been said that some of the stories could have been concocted, and this is partly right, as some of our stringers realise that these are the interesting visuals and will grab eyeballs, so they sometimes do concoct and sometimes they recreate an entire story.

    No one can deny that many channels are taking a short cut to improve their ratings not by doing news but something other than news and calling themselves news channels
    _____****_____

    Unfortunately, this is happening in a year during which TV channels have done some wonderful work. In fact, some great work. It has seriously posed a challenge to the people in power and exposed them, whether you agree on principle about the sting operations or not. But no one has till date raised a finger against the sting on parliamentarians on the cash-for-query issue.

    But despite all this good work, the whole system of TRP chasing has done major damage and it is time we took a call on that so that this entire positive is not overshadowed by that chase.

    So far as business goes, the main issue is what the advertisers feel they should do: whether they should flock to low cost reality channels with higher TRPs or to those which have a better perception in the market. But this year is a defining one in these terms.

    So far as the trend is concerned, we have seen the big advertisers stay with the respectable channels and there is no definite trend to show that channels getting higher TRP are necessarily getting more revenue. These channels that are doing serious news are getting good business, even if they are number four or five in TRP terms.

    If despite the lower ratings these serious news channels are earning enough revenue to do good business, this so far is a critical point.

    But are the low cost reality channels with higher TRPs getting more revenue, or will they do so? This coming year will show that, whether the advertisers take a ‘perception’ route or a ‘rating’s route.

    If the reality channels start getting revenue in proportion to their market share, then there is no future for serious news in the market

    It is time for the agencies to decide whether a good product should be seen on a respectable channel, or on a channel with higher market share but not such a high reputation, and the decisive battle will be on us this year and the coming months will tell us where the market is going.

    But so far as the industry as a whole is concerned, one major positive thing this year is the coming of the News Broadcasters Association.

    It is because of the NBA that we have been able to send a powerful statement to the government that their content code is not acceptable to us, and despite so much of fragmentation and competition between the various news channels this has happened. I think this is great.

  • News broadcasters look at innovative ad sales

    News broadcasters look at innovative ad sales

    Mumbai: The approximately Rs. 600-700 million news market in India may get radically stirred if a proposal being considered by the newly-formed News Broadcasters Association of India sees the light of day.

    According to the still-under-discussion proposal, Hindi language news broadcasters with sizable market shares are looking at the pros cons of offering a uniform advertising rate to clients.

    The proposal, reportedly mooted by a few news market leaders in India who are part of News Broadcasters Association of India, may initially exclude the English news channels from this proposed uniform approach to ad sales, which might be a stumbling block in it going through.

    Scepticism notwithstanding, one news channel head admitted that the proposal is being considered.

    “It’s (having common ad rates across Hindi news channels) certainly on the agenda, but there are too many ifs and buts to be sorted out before any possibility of actual implementation,” the chief executive who did not want to be named said.

    The executive explained that the idea is to find common ground on various news broadcast-related issues, including infrastructure, distribution and, probably, ad sales too.

    Still, the revenue sharing formula being suggested too is debatable. As per an initial suggestion, after offering common ad rates, the revenue would be split amongst news channels as per respective market share in terms of viewership and ratings.

    For example, if Rs. 100 is generated through this common plank, then the bulk of it would go to the news channel boasting the largest market share and then split up as per market share percentage.

    However, another news channel head questioned the model suggested, saying the proposal may be “lofty, but the revenue share formula would throw up various questions.”

    Still, most news channels admit there’s no denying that having common approach to issues, including editorial, distribution and infrastructure, is worth exploring in the Indian market as certain expenses are spiraling.

    For instance, distribution and placement charges of news channels have increased manifold over the last two years with limited bandwidth of cable networks and mushrooming news channels.

    Presently, the major Indian news channels in Hindi and English include Aaj Tak, Star News, Zee News, NDTV India, NDTV 24×7, Sahara’s eight-odd channels, India TV, CNBC TV18, Awaaz, CNN IBN and IBN7.

    The News Broadcasters Association of India is also in the process of finalizing content code for its member companies and exploring having an ombudsman on the lines of Editors’ Guild of India, which primarily oversees the print medium.