MUMBAI: CNN is looking eastwards. It will be beefing up the Asian programme content with a new addition to the prime-time evening news program, Asia Now, to be launched on 11 August 2003.
In addition to the new launch the channel already had 30 hours of programming, including the acclaimed News Biz Today and popular Asian chat show, Talk Asia.
The 24-hour international news channel will present two, live one-hour editions of Asia Now at 9:30 pm and 12:30 pm throughout the week, says a company release. There will be news reports, along with live updates of the day’s leading news and business stories from across the region and around the world, aired on the show.
Co-anchored by veteran journalists Andrew Stevens and Veronica Pedrosa, stationed at CNN’s Asia headquarters in Hong Kong, Asia Now air a comprehensive mix of news and information with live breaking news and updates from CNN’s international team of correspondents, says the release. The show will also be tackling the background and analysis of major developments that impact the global marketplace.
Besides the show will wrap up the Asian business day and update viewers on the latest business and financial developments, with live reports on the European markets as they close and the opening of the New York Stock Exchange.
It will also include regular segments including ‘Tech Watch’, covering the latest developments in technology, and the ‘Challenging CEOs’ series of interviews with top business leaders.
Tag: News Biz Today
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CNN debuts new evening programme ‘Asia Now’
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CNN International to launch sports segment on ‘News Biz Today’ September
MUMBAI: CNN International will introduce a new sports segment during the network’s Asian breakfast show News Biz Today from 2 September.
Sponsored by Volvo as part of its campaign to celebrate its 75th anniversary, the sports segment will air three times during CNN’s three-and-a-half hour morning programme.
An official release informs that joining News Biz Today’s co-anchors Stan Grant and Jill Neubronner at CNN’s Asian headquarters in Hong Kong will be CNN International’s sports anchor, Candy Reid who will provide viewers with top stories from the world of sport including interviews, scores and analysis of international sport. The sports segment will be broadcast live from the network’s new Sports Studio at CNN’s headquarters in Atlanta.
Airing every morning live from 6:00 to 9:30 a.m.(Hong Kong Time), News Biz Today provides a rolling mix of continual live breaking and headline news, business stories, sports, weather and analysis every weekday.
CNN currently claims to be seen in over 162 million households worldwide. Pan Asian research (PAX), conducted by Asia Market Intelligence, shows CNN as the clear leader among international news channels in Asia and confirms that CNN International reaches more business decision makers than the other major international news channels combined, the release claims.
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CNN to make for better breakfasts for Asia Pacific
Viewers can now spice up their breakfasts with business and technology news from around the world with CNN’s new breakfast show that goes on air from 28 January.
Titled News Biz Today, the programme will provide a continual mix of live breaking and headline news, business stories, sport, weather and analysis. The new show may however be of little use to Indian viewers as it will be aired between 6 and 9:30 am Hong Kong time, which works out to 3:30 am to 7 am IST.
Anchors Stan Grant and Jill Neubronner will include new technology segments on the fast paced shows, introducing a new programming format to the network’s Asia Pacific line up. CNN’s technology correspondent Kristie Lu-Stout and other staffers from across the region will feed live updates into the show, which will also feature live crosses to US, European and other key financial markets to update viewers on the latest international business and financial developments and their impact on the region.
The new show comes close on the heels of a recent Pan Asian research conducted by Asia Market Intelligence, which shows CNN as the leader among international news channels in Asia for the fifth consecutive year, according to CNN International Asia Pacific senior VP Ian Macintosh. The new morning show will help viewers start their day well informed, he says.
CNN in the Asia Pacific operates from a fully integrated digital newsroom in Hong Kong, where more than 32 hours a week of programming are produced, including six prime-time regional programs broadcast live daily.
