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Tag: New Zealand

  • Oppo plans marketing blitz for ICC WT20

    Oppo plans marketing blitz for ICC WT20

    MUMBAI: The official global partner of ICC in the mobile category for four years Oppo  Mobiles has announced a 360-degree marketing campaign to drive the fever of cricket to new heights. With these initiatives, Oppo  is bringing cricket fans closer to all the excitement and action on ground, offering them a chance to witness the matches live.

    The marketing campaign aims to take the spirit of cricket to the nook and corner of India reaching out to every individual cricket fan. It is an online and offline (in stadium) approach targeted at an audience hooked to T20 World Cup through digital platforms and present in the stadium respectively.

    Under this campaign, Oppo  has also come out with the Oppo  F1 ICC WT20 limited edition phone. It is a one of its kind limited edition product designed especially for the T20 Cricket World Cup and is an extension of the successful Oppo  F1, a delight for selfie lovers.

    Commenting on the marketing campaign, international mobile business Oppo global VP, MD and  Oppo  India president Sky Li siad, “We at Oppo Mobiles value our consumers and their passions. Cricket is a passion in India for millions of viewers and this 360-degree campaign is an initiative to bring together these cricket fans and cheer for India. Oppo wants to join in the cricket fervor by giving people a chance to watch their favorite team play live.”

    In Stadium initiatives:

    Toss O-Fans: Under this initiative, Oppo   will send Oppo   fans from #WT20SelfieExpert contest, an online selfie campaign, to join the TOSS session for each World T20 match. The winner will get a lanyard for temporary ground access. A Selfie with both captains and the picture will be taken by the ICC Getty Images photographer. The toss mascot will carry the specially minted coin to the wicket, which will be provided by the ICC venue sponsorship manager who will walk the mascot to the wicket. The mascot will then hand over the coin to the match referee (camera coverage) and then step back.

    OLLIE Walking Around: OLLIE, the mascot of Oppo  , will be a source of entertainment this World Cup T20. 15 OLLIES will be walking in the concourse, and 5 in the stands. They will be engaging with the audience while holding a selfie stick and taking selfies with audience.

    Match Partner Day: Oppo is also the official match partner for the following matches:

    •       New Zealand Vs. India match, 15th March, Nagpur

    •       Pakistan Vs. Q1A, 16th March, Kolkata

    •       Australia Vs. New Zealand, 18th March, Dharamsala

    •       Sri Lanka Vs. England, 26th March, Delhi

    As the official match partner, a designated sponsor representative from OPPO   can present the “Man of the Match” award.

    Oppo  Moment: A consumer engagement initiative – the audience will be joining an online selfie contest and uploading a selfie. Oppo  will choose 3 winners and the winner selfies will be showcased on the sight- screen at few times during the duration of the match.

    VIP Hospitality Room: Oppo  will be facilitating 18 charging stations across Mohali, Mumbai, Dharamsala, Kolkata, Delhi, Bangalore, Nagpur along with 6 umbrellas for each stadium for media usage.

    ICC Truck Tour:

    Oppo   was also recently a part of the ICC- UNICEF’s Swachh Clinics initiative where underprivileged kids got a chance to click selfies with the ICC World Twenty20 2016 Trophy.

    Apart from the above, Oppo   also has 2 selfie stations in each stadium (concourse); 1 phone model for each stadium, on-ground (product placement); branding exposures – 3D Mat, Stump, Telescope flag, Billboard, Background (Media Interview), Replay screen, Perimeter Boards, Sight Screen, Boundary Rope, 4/6 placard and Bam Bam stick distribution.

    Online campaigns:

    #WT20SelfieExpert: A microsite will be hosted on the Oppo website and audiences can participate by uploading their selfies on Facebook and Twitter with#WT20SelfieExpert. Winners will be selected randomly and declared on them icrosite and Oppo  Official Facebook and Twitter page. The winners will have a chance to either be a part of Toss O-Fans, or have his/her selfie chosen for Oppo  moments, win ICC WT20 limited edition F1 phones or receive VIP tickets for the World cup finals.

    Oppo   Shot of the Day and Daily Show in association with ICC: Oppo   branded section titled ‘Oppo shot of the Day’ within the Gallery page on the ICC website. The images will sit on an Oppo  branded page and will be promoted across ICC digital social media platforms.

    An ‘Oppo   shot of the day’ section will be included on ICC’s daily show on cricket. This show will be promoted on ICC digital/social assets. The ‘daily show’ focuses on content filmed behind the scenes at the event.

    College Campaign: Oppo   is organizing a college campaign which will be running from15 March  to 3 April,  in Delhi, Mohali, Mumbai, Bangalore, Kolkata, Chennai, during the ICC World T20. Students will gather in a college venue and have a chance to watch live cricket together. They could also experience Oppo   products and win lovely goodies by joining cricket quiz session.

    Retail campaign

    Starts from 1 March to 25 March. All customers of Selfie Expert Oppo F1 stand a chance to win tickets for the WT20 final.

  • Rage Communications awarded as the digital marketing mandate for UFS in Australia and New Zealand

    Rage Communications awarded as the digital marketing mandate for UFS in Australia and New Zealand

    MUMBAI: Rage Communications has been awarded the digital marketing mandate for Unilever Food Solutions in Australia and New Zealand. The mandate involves the brands under the UFS umbrella including Knorr, Hellmann’s and Colman’s among others. Rage Communications won the account in a competitive pitch between four agencies. Rage Communications will closely work with UFS’ global partners to strengthen and stabilize its digital footprint in ANZ.

    Speaking on the win, Unilever Food Services digital and trade marketing manager Rishi Sahgal  said, “We were looking for an agency that had the breadth of capabilities to deliver innovative digital solutions across all our brands and help us make a step change in our ability to connect with foodservice operators. Rage Communications demonstrated that they were the right fit for UFS and we are confident they have the capability and passion to be our digital partners moving forward.“

    Commenting on the new win, Rage Communications director Karthik Kumar said, “We are thrilled to be working with Unilever and look forward to delivering great campaigns for the brands under the UFS umbrella. We won this mandate on the back of our strong digital experience and our depth of expertise in developing robust digital solutions for marketing needs.”

    Some of the critical work will include moving the website to a new platform, plan and deliver some specific digital marketing activities that aim at consolidating the digital business gains for UFS in ANZ.

  • Rage Communications awarded as the digital marketing mandate for UFS in Australia and New Zealand

    Rage Communications awarded as the digital marketing mandate for UFS in Australia and New Zealand

    MUMBAI: Rage Communications has been awarded the digital marketing mandate for Unilever Food Solutions in Australia and New Zealand. The mandate involves the brands under the UFS umbrella including Knorr, Hellmann’s and Colman’s among others. Rage Communications won the account in a competitive pitch between four agencies. Rage Communications will closely work with UFS’ global partners to strengthen and stabilize its digital footprint in ANZ.

    Speaking on the win, Unilever Food Services digital and trade marketing manager Rishi Sahgal  said, “We were looking for an agency that had the breadth of capabilities to deliver innovative digital solutions across all our brands and help us make a step change in our ability to connect with foodservice operators. Rage Communications demonstrated that they were the right fit for UFS and we are confident they have the capability and passion to be our digital partners moving forward.“

    Commenting on the new win, Rage Communications director Karthik Kumar said, “We are thrilled to be working with Unilever and look forward to delivering great campaigns for the brands under the UFS umbrella. We won this mandate on the back of our strong digital experience and our depth of expertise in developing robust digital solutions for marketing needs.”

    Some of the critical work will include moving the website to a new platform, plan and deliver some specific digital marketing activities that aim at consolidating the digital business gains for UFS in ANZ.

  • IPL team Rising Pune Supergiants launch new jersey

    IPL team Rising Pune Supergiants launch new jersey

    MUMBAI: Rising Pune Supergiants (RPS), the new entrant in the ninth season of the Indian Premier League (IPL), unveiled the team’s official jersey in striking new colours in New Delhi today, in the presence of the team owner RP-Sanjiv Goenka Group chairman Sanjiv Goenka and team captain Mahendra Singh Dhoni. The team management also announced the appointment of ex-Indian cricketer Hrishikesh Kanitkar as the assistant coach of the side.

    Speaking on the occasion Goenka said, “On behalf of the entire family of Rising Pune Supergiants, I would like to congratulate the team’s think tank for putting up a formidable side for the upcoming season of IPL. With so many achievers and successful cricketers in our ranks we look forward to a solid performance and some electrifying camaraderie on field. Pune has a very strong fan base and they appreciate good cricket, we are looking forward to a new home and come April, the city of Pune will have their own team to cheer for.”

    Dhoni spoke about his new role as the captain of RPS, saying, “I am looking forward to a new experience with the RPS. IPL has always been the breeding ground for new exciting talents who have the potential to play vital part in the future for the Indian Cricket Team. This year we have a very balanced side with the right combination of youth and experience which is essential for any team to succeed. We have got some big hitters and players who know to bind the innings together by putting on partnerships. Both batting and bowling unit looks good on paper but consistent performance will be the yardstick for judging the team. I am really looking forward to working with the new team management and hopefully we can make the people of Pune happy with our performance.”

    RPS logo and jersey rationale 

    The elements used in the jersey connote the dynamism and ‘ever-rising’ spirit of the team RPS. The colours used are vibrant and complement each other in bringing out the winning attitude of the team. Of the colours on the jersey, purple in particular makes a statement of superiority and brings out the energy of this team of stars. “The orange colour signifies the team’s firm determination and enthusiasm to break every barrier, thus winning every game. The bold look of the jersey reflects the confidence and ability of this team of star players who have their sights set firmly on success,” said an official statement from RPS.

    The word ‘Rising’ at a deeper level traces back to the free spirit of ‘Pune’ that never bowed down before any odds. Moreover, it also depicts the heights of excellence and success the new team will achieve being studded with ‘Super’ players like Dhoni, Ashwin, and Smith. Every player in the team is a star who shines bright in every battle, giving their best under pressure. In that sense they are also ‘Giants’ with extraordinary stature, performing astonishing feats.

    The logo has a regal feel and its visual elements are an amalgamation of cricketing equipment like the bat, the ball and the bails. The wings impart an overall impression of ‘soaring high’ while the bold font provides a sense of solidity. The purple colour of the ball signifies the energy and stability of the team.

    RPS will be having ex-New Zealand Skipper Stephen Fleming as the Coach of the side. The team will also have a professional CEO in Raghu Iyer, who is a Sports, Media and Entertainment professional with 21 years of invaluable experience. Prior to joining the RP-Sanjiv Goenka Group, he was with Rajasthan Royals since its inception.

  • IPL team Rising Pune Supergiants launch new jersey

    IPL team Rising Pune Supergiants launch new jersey

    MUMBAI: Rising Pune Supergiants (RPS), the new entrant in the ninth season of the Indian Premier League (IPL), unveiled the team’s official jersey in striking new colours in New Delhi today, in the presence of the team owner RP-Sanjiv Goenka Group chairman Sanjiv Goenka and team captain Mahendra Singh Dhoni. The team management also announced the appointment of ex-Indian cricketer Hrishikesh Kanitkar as the assistant coach of the side.

    Speaking on the occasion Goenka said, “On behalf of the entire family of Rising Pune Supergiants, I would like to congratulate the team’s think tank for putting up a formidable side for the upcoming season of IPL. With so many achievers and successful cricketers in our ranks we look forward to a solid performance and some electrifying camaraderie on field. Pune has a very strong fan base and they appreciate good cricket, we are looking forward to a new home and come April, the city of Pune will have their own team to cheer for.”

    Dhoni spoke about his new role as the captain of RPS, saying, “I am looking forward to a new experience with the RPS. IPL has always been the breeding ground for new exciting talents who have the potential to play vital part in the future for the Indian Cricket Team. This year we have a very balanced side with the right combination of youth and experience which is essential for any team to succeed. We have got some big hitters and players who know to bind the innings together by putting on partnerships. Both batting and bowling unit looks good on paper but consistent performance will be the yardstick for judging the team. I am really looking forward to working with the new team management and hopefully we can make the people of Pune happy with our performance.”

    RPS logo and jersey rationale 

    The elements used in the jersey connote the dynamism and ‘ever-rising’ spirit of the team RPS. The colours used are vibrant and complement each other in bringing out the winning attitude of the team. Of the colours on the jersey, purple in particular makes a statement of superiority and brings out the energy of this team of stars. “The orange colour signifies the team’s firm determination and enthusiasm to break every barrier, thus winning every game. The bold look of the jersey reflects the confidence and ability of this team of star players who have their sights set firmly on success,” said an official statement from RPS.

    The word ‘Rising’ at a deeper level traces back to the free spirit of ‘Pune’ that never bowed down before any odds. Moreover, it also depicts the heights of excellence and success the new team will achieve being studded with ‘Super’ players like Dhoni, Ashwin, and Smith. Every player in the team is a star who shines bright in every battle, giving their best under pressure. In that sense they are also ‘Giants’ with extraordinary stature, performing astonishing feats.

    The logo has a regal feel and its visual elements are an amalgamation of cricketing equipment like the bat, the ball and the bails. The wings impart an overall impression of ‘soaring high’ while the bold font provides a sense of solidity. The purple colour of the ball signifies the energy and stability of the team.

    RPS will be having ex-New Zealand Skipper Stephen Fleming as the Coach of the side. The team will also have a professional CEO in Raghu Iyer, who is a Sports, Media and Entertainment professional with 21 years of invaluable experience. Prior to joining the RP-Sanjiv Goenka Group, he was with Rajasthan Royals since its inception.

  • IndiaCast partners Sky to launch Colors in New Zealand

    IndiaCast partners Sky to launch Colors in New Zealand

    MUMBAI: In a bid to further strengthen its footprint, IndiaCast has partnered with Sky to launch Viacom18’s Hindi general entertainment channel (GEC) Colors in New Zealand.

    Starting 9 February, 2016, Colors will be available in New Zealand as part of Sky’s foreign language subscription channel line-up.

    Colors CEO Raj Nayak said, “At Colors, it has been our constant endeavour to present viewers with path-breaking content across the globe, which has fortified our position as a game changer in the television industry. As the channel launches on Sky in New Zealand, it strengthens our belief that our programming line-up provides not only Indian viewers but also international audiences with entertainment avenues in sync with their sensibilities and preferences.”

    IndiaCast group CEO Anuj Gandhi added, “IndiaCast has been at the forefront of bringing Indian viewers spread across the world one step closer to home and Indian culture, by bringing them the best of Indian content. Our association with Sky enables us to reach out and further strengthen our footprint with content that engages and entertains.”

    Sky director of content strategy Megan King said, “At Sky, we’re always evolving to provide our customers with a world class entertainment experience. Colors offers superb Hindi entertainment content and its inclusion in our foreign language channel line-up helps bring this culture closer to home here in New Zealand.”

    IndiaCast will be cross-promoting the inclusion of its new feed extensively across its network brands, on–air and online to create awareness about Colors’ availability on Sky in New Zealand.

  • IndiaCast partners Sky to launch Colors in New Zealand

    IndiaCast partners Sky to launch Colors in New Zealand

    MUMBAI: In a bid to further strengthen its footprint, IndiaCast has partnered with Sky to launch Viacom18’s Hindi general entertainment channel (GEC) Colors in New Zealand.

    Starting 9 February, 2016, Colors will be available in New Zealand as part of Sky’s foreign language subscription channel line-up.

    Colors CEO Raj Nayak said, “At Colors, it has been our constant endeavour to present viewers with path-breaking content across the globe, which has fortified our position as a game changer in the television industry. As the channel launches on Sky in New Zealand, it strengthens our belief that our programming line-up provides not only Indian viewers but also international audiences with entertainment avenues in sync with their sensibilities and preferences.”

    IndiaCast group CEO Anuj Gandhi added, “IndiaCast has been at the forefront of bringing Indian viewers spread across the world one step closer to home and Indian culture, by bringing them the best of Indian content. Our association with Sky enables us to reach out and further strengthen our footprint with content that engages and entertains.”

    Sky director of content strategy Megan King said, “At Sky, we’re always evolving to provide our customers with a world class entertainment experience. Colors offers superb Hindi entertainment content and its inclusion in our foreign language channel line-up helps bring this culture closer to home here in New Zealand.”

    IndiaCast will be cross-promoting the inclusion of its new feed extensively across its network brands, on–air and online to create awareness about Colors’ availability on Sky in New Zealand.

  • Harmonic and AsiaSat to launch new UHD channel on 1 March

    Harmonic and AsiaSat to launch new UHD channel on 1 March

    MUMBAI: Harmonic and AsiaSat have inked a partnership to launch a new Ultra HD (UHD) channel 4K- SAT2/HVN, which will be AsiaSat’s second free-to-air UHD channel on AsiaSat 4 at 122 degrees East for the Asia Pacific.

     

    Launching on 4K-SAT2/HVN on 1 March, 2016 will be 4K video content from Harmonic’s video library, as well as content from the new NASA TV UHD channel, in 2160p60 with HEVC Main 10 profile utilising an end-to-end UHD video processing system from Harmonic.

     

    With the channel, consumers in Asia can explore the beauty of the world and of space in stunning UHD. NASA TV UHD, the first UHD channel in North America, was launched jointly by NASA and Harmonic in North America in late 2015.

     

    “With the cost of UHD TV sets dropping dramatically over the past year, demand for UHD content in Asia is expected to grow exponentially in the next couple of years. Our partnership with Harmonic for this new channel ‘4K-SAT2/HVN’ following the successful launch of our first UHD channel last year enables the delivery of a choice of rich and compelling UHD content on AsiaSat 4, allowing us to demonstrate the superior quality via satellite of a linear Ultra HD channel in 2160p60 resolution,” said AsiaSat vice president, marketing & global accounts Sabrina Cubbon.

     

    The UHD channels on AsiaSat 4’s UHD platform are available free-to-air across the satellite’s footprint, spanning from New Zealand to Pakistan and part of the Middle East and encompassing more than 50 countries and regions. Asian TV operators and home viewers with an AsiaSat 4 C-band antenna and a HEVC set-top box will be able to receive the free-to-air UHD channels in native UHD quality.

     

    The new 4K-SAT2/HVN UHD channel deploys Harmonic’s MediaGrid shared storage system, a highly scalable, Ethernet-based shared storage system optimised for digital media workflows; PolarisTM playout management suite; SpectrumTM X advanced media server system, which brings new levels of efficiency, simplicity and reliability to broadcast playout workflows; and the ElectraTM X3 UHD media processor, to enable full UHD channel production and transmission from the AsiaSat’s Tai Po Earth Station in Hong Kong.

     

    “Harmonic is the only video infrastructure provider to offer a complete UHD workflow solution for delivery of live and linear UHD broadcasts. This expertise, combined with our UHD channel-as- a-service offering, technology leadership and active involvement in standards bodies and other industry groups, is creating the momentum needed for global UHD service deployment. By providing AsiaSat with a full-scale workflow for delivering 2160p60 UHD video content, and also providing a complete slate of compelling content that showcases the medium of UHD, Harmonic is enabling UHD services to be rolled out quickly and affordably to consumers across the region, with amazing video quality,” said Harmonic chief marketing officer Peter Alexander.

  • Harmonic and AsiaSat to launch new UHD channel on 1 March

    Harmonic and AsiaSat to launch new UHD channel on 1 March

    MUMBAI: Harmonic and AsiaSat have inked a partnership to launch a new Ultra HD (UHD) channel 4K- SAT2/HVN, which will be AsiaSat’s second free-to-air UHD channel on AsiaSat 4 at 122 degrees East for the Asia Pacific.

     

    Launching on 4K-SAT2/HVN on 1 March, 2016 will be 4K video content from Harmonic’s video library, as well as content from the new NASA TV UHD channel, in 2160p60 with HEVC Main 10 profile utilising an end-to-end UHD video processing system from Harmonic.

     

    With the channel, consumers in Asia can explore the beauty of the world and of space in stunning UHD. NASA TV UHD, the first UHD channel in North America, was launched jointly by NASA and Harmonic in North America in late 2015.

     

    “With the cost of UHD TV sets dropping dramatically over the past year, demand for UHD content in Asia is expected to grow exponentially in the next couple of years. Our partnership with Harmonic for this new channel ‘4K-SAT2/HVN’ following the successful launch of our first UHD channel last year enables the delivery of a choice of rich and compelling UHD content on AsiaSat 4, allowing us to demonstrate the superior quality via satellite of a linear Ultra HD channel in 2160p60 resolution,” said AsiaSat vice president, marketing & global accounts Sabrina Cubbon.

     

    The UHD channels on AsiaSat 4’s UHD platform are available free-to-air across the satellite’s footprint, spanning from New Zealand to Pakistan and part of the Middle East and encompassing more than 50 countries and regions. Asian TV operators and home viewers with an AsiaSat 4 C-band antenna and a HEVC set-top box will be able to receive the free-to-air UHD channels in native UHD quality.

     

    The new 4K-SAT2/HVN UHD channel deploys Harmonic’s MediaGrid shared storage system, a highly scalable, Ethernet-based shared storage system optimised for digital media workflows; PolarisTM playout management suite; SpectrumTM X advanced media server system, which brings new levels of efficiency, simplicity and reliability to broadcast playout workflows; and the ElectraTM X3 UHD media processor, to enable full UHD channel production and transmission from the AsiaSat’s Tai Po Earth Station in Hong Kong.

     

    “Harmonic is the only video infrastructure provider to offer a complete UHD workflow solution for delivery of live and linear UHD broadcasts. This expertise, combined with our UHD channel-as- a-service offering, technology leadership and active involvement in standards bodies and other industry groups, is creating the momentum needed for global UHD service deployment. By providing AsiaSat with a full-scale workflow for delivering 2160p60 UHD video content, and also providing a complete slate of compelling content that showcases the medium of UHD, Harmonic is enabling UHD services to be rolled out quickly and affordably to consumers across the region, with amazing video quality,” said Harmonic chief marketing officer Peter Alexander.

  • WPP acquires 61% stake in STW for $512 million

    WPP acquires 61% stake in STW for $512 million

    MUMBAI: STW Group, Australasia’s marketing content and communications services group, comprising over 75 operating companies, is all set to merge with WPP’s Australian and New Zealand businesses.

     

    Martin Sorrell helmed WPP has acquired a 61 per cent controlling stake in STW for approximately $512 million, of which $387 million will be paid via new shares with STW assuming debt of $125 million.

     

    Post the merger, STW CEO Michael Conaghan will continue in his current post and Robert Mactier will also remain chairman of the company.

     

    Mactier said, “Bringing together the respective iconic brands and wonderfully talented people of STW and WPP Australia and New Zealand under a single common ownership and will unlock tremendous local and global capability, experience and efficiencies for our clients as well as establishing a fantastic platform for our people to prosper.”

     

    “The transaction is EPS accretive as a result of the issue of new STW shares at a premium to market and also delivers a material reduction in STW’s leverage and the opportunity to unlock a range of synergies thereby creating significant value for our shareholders. Importantly, binding governance protocols and shareholder protections have been agreed for the benefit of the continuing minority stakeholders. I consider this a genuine win-win transaction for all our stakeholders. Post completion, we look forward to working seamlessly with WPP as our major shareholder and strategic partner as we embark on the exciting journey that is in front of us,” he further added.

     

    Connaghan said, “To finally align our shareholdings in those existing partnerships (J Walter Thompson, Mindshare, Maxus and Added Value) and now to expand our relationships across the full STW and WPP Australia and New Zealand portfolio of companies is an amazing opportunity. WPP is the leading player on the global stage in our industry. We have the potential to create a group unparalleled in this part of the world, totally focussed on our home markets, but allowing our clients and people open access to the best thinking on a global level.”

     

    Sorrell added, “The merger of our Australian and New Zealand operations with STW, will give us a unique opportunity to offer our local and international clients a comprehensive set of services and to make sure we can offer the best talent through country management. It will also enable STW to focus on the Australian and New Zealand markets, which it knows best, with a structure that will strongly incentivise its people.”