ITV

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  • A Diamond is Forever dazzles with Desert diamonds

    A Diamond is Forever dazzles with Desert diamonds

    MUMBAI: Talk about sparkling under the spotlight! A Diamond is Forever unveiled its latest campaign, Desert diamonds, with a glittering evening at Artechouse in New York City on October 3, celebrating the individuality and timeless beauty of natural diamonds.

    The event drew an A-list of celebrities including Ciara, Julia Fox, Lucien Laviscount, Lucky Blue Smith, and Teyana Taylor, alongside leading editors, visionary designers, and ambassadors from across the globe. Guests were treated to a multi-sensory experience featuring a curated exhibition of diamonds in warm whites, champagne, amber, and whiskey shades from over 30 renowned designers and brands.

    The Desert diamonds collection pays tribute to the earth from which these treasures originate, capturing rarity, elegance, and emotional resonance. From red carpet moments to engagement rings, the campaign’s distinctive colour palette is already inspiring jewellery lovers worldwide.

    Ciara wore a Premier Gem ring sourced from Botswana, paired with Vice Versa studs and a De Beers London necklace, while Teyana Taylor adorned Desert diamonds from Namibia with a Grandview Klein necklace and bracelet. Julia Fox, Lucien Laviscount, and Lucky Blue Smith also showcased statement pieces, adding glamour and star power to the evening.

    The celebration included wine from Ibest Wine and a curated culinary journey by chef Lorna Maseko of Ekhaya, complemented by a unique soundtrack blending afrobeats and amapiano rhythms, reflecting the global spirit of the campaign.

    De Beers Brands & Diamond Desirability CEO Sandrine Conseiller said, “Desert Diamonds celebrate individuality and self-expression. Whether as a style statement or everyday wear, these diamonds offer a modern take on love, connection, and heritage.”

    With its combination of artistry, culture, and natural beauty, Desert diamonds highlight the ever-evolving allure of coloured diamonds while reinforcing A Diamond is Forever as a symbol of timeless elegance.

  • Colors partners with Diwaili @Times Square In the US; telecast on 26 November

    Colors partners with Diwaili @Times Square In the US; telecast on 26 November

    Mumbai: Times Square, New York is a location almost everyone heads to when visiting the Big Apple. 28 October, this year, visitors were treated to another edition of the grand Diwali festival with the square between 46 and 48 the street being transformed into a colourful tapestry of Indian culture  NYC Mayor Adams, majority leader Chuck Schumer, director for United States domestic policy, Neera Tanden, and assemblywoman Jenifer Rajkumar lit a diya (lamp) at the famed ball drop tower with family and friends in attendance, symbolising the illumination of the soul and the dispelling of ignorance

    Viacom18’s Aapka Colors channel in the US partnered with Event Guru and sponsor Gopi Dairy came on board to people from various backgrounds in the spirit of love, friendship, and togetherness.

    The celebration culminated in an electrifying concert which started at 8 pm, featuring renowned artists from Bollywood, headlining the event was Mika Singh, the iconic Bollywood singer, and former American Idol contestant, Shuba. Along with, soul-stirring British Indian classical singer, Shivali. Their performances captivated the audience, making 2023’s  Diwali Festival at Times Square an unforgettable experience!

    “As a network dedicated to providing quality entertainment, culture, and connectivity to our diverse audience, being associated with Diwali at Times Square aligns perfectly with our core values. This event is a true celebration of the rich traditions and heritage of India, and we are proud to lend our support to such an extraordinary platform,” said IndiaCast Media executive vice-president & head of international business Govind Shahi.

    “We are delighted to be associated with the magnificent Diwali at Times Square event along with Gopi Dairy. It is a great honor for Colors TV to be a part of this grand celebration, as it provides us with a unique opportunity to connect with audiences every year and spread the spirit of Diwali,’ added  IndiaCast Media senior vice president and business head Americas Sameer Targe.

    “Our collaboration with Diwali at Times Square has successfully spanned for the past three years! This year is exceptionally exciting as our client Gopi Dairy, the title sponsor, increases their focus on the East Coast with our 360 media solution that combines ‘ground’, ‘on air’ and ‘digital elements’, all centered around Diwali. We have elevated our partnership with a multi-level sales and marketing initiative responding to the growing demand for integrated media solutions. Our partnership promises to redefine the media engagement and captivate our audience,” said IndiaCast head of sales & marketing Americas Shalaj Dang.

    “Gopi Dairy is proud to sponsor ‘Gopi Dairy Diwali at Times Square 2023’, a festival rooted in peace, new beginnings, and the human values of gratitude and humility. At Gopi, we’re honored to have been part of your daily lives for over a decade, delivering pure dairy products from our family to yours. This is an historic moment for us all to celebrate the universal festival of light and joy!” added Karoun Dairies CEO  Rostom Baghdassarian.

    “The annual Diwali festival in Times Square plays a pivotal role in the western hemisphere as the festival’s significance and fostering a peaceful and harmonious world. During Diwali, people decorate their homes and share sweets and gifts with their friends and loved ones. Our title sponsor, Gopi Dairy, aligns perfectly with the tradition of spreading sweetness and joy,” stated Diwali at Times Square founder  Neeta Bhasin.

    The event was livestreamed on 28 October and is to now to be telecast on Aapka Colors on 26 November at 1 pm Eastern time and 10 am Pacific Times. 

  • Remembering ad icon Dan Wieden who gave Nike’s ‘Just Do It’ slogan

    Remembering ad icon Dan Wieden who gave Nike’s ‘Just Do It’ slogan

    Mumbai: I consider myself fortunate enough to have interviewed some of the best in the advertising industry and which I shall continue doing thanks to the lovely people around, but someone like Dan Wieden always seemed unforgettable. His fatherly instinct towards me, the warmth in his eyes and the joy in his smile, made my visit to the Goafest in 2009, successful! And it was with a very heavy heart, that the global advertising fraternity bid him a final goodbye on 30 September.

    Dan Wieden and his late partner, David Kennedy together founded Wieden + Kennedy (W+K) on April 1 in 1982 – in Portland, Oregon. The agency later went on to become one of the world’s largest independent advertising agencies. Over the years, the agency has added offices in New York City, London, Amsterdam, Shanghai, Tokyo, Delhi and São Paulo.

    W+K stepped foot into India in 2007, which was its seventh office at that time. The agency announced its entry in the country armed with the global creative duties for the Nokia account. It also later on, went on to acquire A Advertising, a Delhi-based creative shop which was run by V Sunil.

    Wieden, 77, amongst the slew of his celebrated works, is most famous for his grind on one of the agency’s oldest and foremost accounts – Nike. He coined the slogan ‘Just Do It’ for the brand, and it has stuck ever since (not that it’s a bad thing at all!). And it doesn’t seem like the brand has any plans to switch its slogan, at least till the near future.

    So when I met Wieden, my most obvious curiosity was to know about what he thought about bagging the Nike account in India. Prior to and at the time when W+K was setting up shop in the country, the Nike account was being taken care of by Wunderman Thompson (the erstwhile JWT). Eventually, Wieden’s secret wish of W+K handling the Nike account in India did come true, as the agency bagged the creative duties of the brand in 2016. But this desire of  Wieden’s was short-lived and they lost the account in 2018.

    Apart from Nike, Wieden’s global work for brands like McDonalds, Bud Light, and Old Spice also sparked creativity.

    While Wieden never formally retired from the agency, he stepped into a chairman role in 2005 and stepped away from active agency life in 2015.

    Reports suggest that to guarantee Wieden+Kennedy would continue to be independent indefinitely, Wieden had famously declared that he would never sell the agency and had transferred ownership into a trust before he passed away.

    Though the reason for his death is not clear yet, Wieden is said to have passed away peacefully at his home in Portland, with his wife by his side, citing reports which have been attributed to the company.

    But, undoubtedly, the legacy of Wieden still lives – within W+K and its employees, the people within the advertising clan and across all who have been close to him, whom he has touched with his gentleness and who have known him in some way or the other.

    So, here’s to you Dan Wieden, wishing you a safe and peaceful journey towards the most significant and beautiful destination.

  • Lenskart announces its foray into the US market

    Lenskart announces its foray into the US market

    Mumbai: Homegrown eyewear retailer Lenskart has announced its foray into the USA market and plans to open its first-ever tech centre in the retail capital city – New York.

    Lenskart’s new tech hub is under development in New York City with investment to build a highly specialised technical team to tap into mature talent available in the region across product, design & consumer research, said the company in a statement.

    “Expanding in the US brings us another step closer to transforming the vision of the world. While the US is a hypercompetitive market, we strongly believe we can bring greater dynamism to the way customers look at eyewear there,” said Lenskart, CEO & co-founder, Peyush Bansal. “Given our scale and global reach, Lenskart has the ability to bring a wide catalogue of over 2000 product styles to the US market, especially for new-age consumption patterns. We are also aiming to build a differentiated, never-seen-before experience backed by our brand, innovation, and technology. Through a Lenskart tech center in the US and dedicated technology & business teams operating from there, we will be successful in growing our business,” he added.

    “For us, technical skills are table stakes, beyond that, what we are looking for are engineers with first principal thinking – who are excited to solve problems with a fresh perspective and to work on problems which have not been solved yet at this scale,” stated Lenskart, co-founder, Ramneek Khurana.

    Lenskart has recently announced its expansion in Singapore and the Middle East with a projection to achieve growth to the tune of $15 billion by 2025.

    The company provides a fully operational website lenskart.us on android play and an iOS app store with free delivery across all regions similar to its current practice in India, Singapore, and Middle East Asia.

  • Discovery channel to telecast most death-defying highwire walk yet – 25 stories above new york city’s times square

    Discovery channel to telecast most death-defying highwire walk yet – 25 stories above new york city’s times square

    MUMBAI: Discovery Channel will showcase a never-before-attempted walk of approximately 1,300 feet long and 25 stories above street level, across New York City’s iconic Times Square, “Highwire Live in Times Square with Nik Wallenda” on Monday, June 24 (8:00-10:00 AM IST).  The walk marks Lijana Wallenda’s first highwire walk since the 2017 accident where she, along with four others, tragically fell 30 feet off a tightrope during a rehearsal.

    The 1,300-foot-long walk will take place 25 stories high between the famed 1 Times Square and 2 Times Square. Nik and Lijana will start from opposite ends of the wire, meet and cross in the middle of Times Square, then continue to finish opposite of where they started. The must-see live event will also feature video footage of the Wallendas’ history, preparation and exclusive interviews.

    “A never seen before LIVE death-defying walk is a part of our strategy to showcase the best of world programming in India. We believe such content will reverberate with audiences across the country,” said Megha Tata, Managing Director- South Asia, Discovery Communications India.

    “In 1928, my family performed at Madison Square Garden in the City of Dreams for the first time in the USA,” said Nik Wallenda. “And on June 23, I have the great opportunity to fulfill a lifelong dream of my own by paying homage to that performance as we return for my most exhilarating feat yet. I am beyond excited to be able to walk with my sister, Lijana, as she overcomes near-death injuries and continues the Wallenda tradition of never giving up!”

    Nik Wallenda is the seventh-generation of the Great Wallendas who trace their roots back over 200 years to the Austro-Hungarian empire. For Nik, every walk is an expression of honor to his great grandfather, the legendary Karl Wallenda who brought the Wallendas to America from Germany to perform in The Ringling Brothers and Barnum & Bailey Circus. Nik’s previous live televised events include two hugely successful television events: walking across Niagara Falls in June 2012 and the Grand Canyon in June 2013. He holds 10 Guinness World Records.

    Lijana Wallenda was one of five performers who fell off a highwire tightrope while attempting an eight-person pyramid stunt during a Circus Sarasota rehearsal in 2017. Lijana was severely injured and has been recovering ever since. The Times Square walk will be the first time she’s gotten back on the tightrope for a performance since her accident.

    “Highwire Live in Times Square with Nik Wallenda” is produced by dick clark productions. Gretchen Eisele, Mark Bracco, Linda Gierahn, David Simone, Winston Simone, Shelley Ross and Nik Wallenda are executive producers. International distribution by dick clark productions International.

    Catch “Highwire Live in Times Square with Nik Wallenda” on Monday, June 24 (8:00-10:00 AM IST) and repeats at 1 PM and 9 PM IST on Discovery.

  • FYI TV18’s ‘Arranged’ s2: Roller-coaster ride of three couples

    FYI TV18’s ‘Arranged’ s2: Roller-coaster ride of three couples

    MUMBAI: In an age where dating apps are gaining currency and live-in relationships are recognized by the legal fraternity, there exist many communities within India and abroad that are still deep rooted in cultural traditions. The young men and women from these communities choose the time tested route of arranged marriages- an age old tradition where families play a pivotal role in selecting their life partner. FYI TV18 presents Arranged, a show on arranged marriages with a twist. Now in its second season, the show follows the journey of three couples on a roller-coaster ride of emotions as they experience this life changing arrangement.

    The show will air every Monday and Tuesday at 9 pm.

    From a young Jewish modern Orthodox couple in New York City, to a southern couple from Texas, to a couple raised by traditional East Indian parents living in California – each have a unique journey to marriage. Viewers will see the couples get to know one another from the lead-up to their weddings, through the joys and challenges of married life seen through the lens of their very different families and cultures. Meddling mother-in laws, money concerns, the struggle of adjusting to new lifestyles and starting a family will add even more stress to an already overwhelming situation. With immense pressure from their families and communities to make the marriages work, the arranged couples must learn to overcome relationship hurdles to succeed.

  • FYI TV18’s ‘Arranged’ s2: Roller-coaster ride of three couples

    FYI TV18’s ‘Arranged’ s2: Roller-coaster ride of three couples

    MUMBAI: In an age where dating apps are gaining currency and live-in relationships are recognized by the legal fraternity, there exist many communities within India and abroad that are still deep rooted in cultural traditions. The young men and women from these communities choose the time tested route of arranged marriages- an age old tradition where families play a pivotal role in selecting their life partner. FYI TV18 presents Arranged, a show on arranged marriages with a twist. Now in its second season, the show follows the journey of three couples on a roller-coaster ride of emotions as they experience this life changing arrangement.

    The show will air every Monday and Tuesday at 9 pm.

    From a young Jewish modern Orthodox couple in New York City, to a southern couple from Texas, to a couple raised by traditional East Indian parents living in California – each have a unique journey to marriage. Viewers will see the couples get to know one another from the lead-up to their weddings, through the joys and challenges of married life seen through the lens of their very different families and cultures. Meddling mother-in laws, money concerns, the struggle of adjusting to new lifestyles and starting a family will add even more stress to an already overwhelming situation. With immense pressure from their families and communities to make the marriages work, the arranged couples must learn to overcome relationship hurdles to succeed.

  • Star World to air Crazy Ex-Girlfriend and 2 Broke Girls from 25 April

    Star World to air Crazy Ex-Girlfriend and 2 Broke Girls from 25 April

    MUMBAI: Get ready for a laughter riot this summer as Star World and Star World HD is all set to premiere two award winning comedy series namely Crazy Ex-Girlfriend S1  and 2 Broke Girls S4-5  this April. Nominated by the Emmys and People Choice awards as some of the best comedy shows in the past few years – 2 Broke Girls shall mark its return with seasons 4 & 5 and Crazy Ex-Girlfriend will premiere its season one from 25 April 2016 onwards.

    2 Broke Girls season 4 and 5 will air Monday to Friday at 8:30 pm while Crazy Ex-Girlfriend season 1 will air Monday to Friday at 10 pm.

    Best friends cum room-mates cum business partners, Caroline Channing and Max Black are back with their witty humor and dreams to make their cupcake business. And that’s not all; the Season 4 premiere episode features the very glamorous Kim Kardashian West making a guest appearance. 

    Crazy Ex-Girlfriend is a musical comedy starring popular actress and comedian Rachel Bloom, winner of the Golden Globe Award and Critics’ Choice Television Award for her role on the show. The show is about Rebecca Bunch, a young, successful and single lawyer who uproots herself from a thriving life in New York City to move to California in the hope of getting back together with her ex-boyfriend Josh. 

  • Star World to air Crazy Ex-Girlfriend and 2 Broke Girls from 25 April

    Star World to air Crazy Ex-Girlfriend and 2 Broke Girls from 25 April

    MUMBAI: Get ready for a laughter riot this summer as Star World and Star World HD is all set to premiere two award winning comedy series namely Crazy Ex-Girlfriend S1  and 2 Broke Girls S4-5  this April. Nominated by the Emmys and People Choice awards as some of the best comedy shows in the past few years – 2 Broke Girls shall mark its return with seasons 4 & 5 and Crazy Ex-Girlfriend will premiere its season one from 25 April 2016 onwards.

    2 Broke Girls season 4 and 5 will air Monday to Friday at 8:30 pm while Crazy Ex-Girlfriend season 1 will air Monday to Friday at 10 pm.

    Best friends cum room-mates cum business partners, Caroline Channing and Max Black are back with their witty humor and dreams to make their cupcake business. And that’s not all; the Season 4 premiere episode features the very glamorous Kim Kardashian West making a guest appearance. 

    Crazy Ex-Girlfriend is a musical comedy starring popular actress and comedian Rachel Bloom, winner of the Golden Globe Award and Critics’ Choice Television Award for her role on the show. The show is about Rebecca Bunch, a young, successful and single lawyer who uproots herself from a thriving life in New York City to move to California in the hope of getting back together with her ex-boyfriend Josh. 

  • Sony Pix to air Spider-Man movie marathon

    Sony Pix to air Spider-Man movie marathon

    MUMBAI:  Apart from the telecast, Sony PIX has also arranged to bring a copy of Daily Bugle a fictional New York City tabloid newspaper from the Spider-Man world to India. This is the original copy of the newspaper used in the movie Spider-Man 3 and PIX is going to make it available for viewing across multiple cities in India. Through this one in a million opportunity, the newspaper will be making its round across Hard Rock Café outlets in Mumbai, New Delhi, Bangalore and Hyderabad starting 15 January 2016.

     

     The channel will also air five Spider-Man movies back to back on 26 January 2016 starting 10 am onwards to 9:30 pm.

     

    This Marvel Superhero created by Stan Lee, is one of world’s most beloved superhero. Each of his adventures has left its audiences AMAZED for over 50 years. Catch him beset with troubles in his failing personal life, fight a strange black entity, solve his parent’s mysterious death and save New York City that’s under siege by the Oscorp.

     

     A robust marketing plan has been put in place to promote the Pixathon with special focus on social media. Apart from an exciting contest, where in winners can win exclusive Spider-Man merchandises, PIX will do an all India tour with the original ‘Daily Bugle’ engaging with fans and followers of Spider-Man. The Sony Pictures Networks will be utilised to the fullest to promote the Pixathon.

     

     If you have missed any of the Spider-Man series or need to add the rush and excitement of Spider-Man, then Sony PIX gives you an opportunity to relive the Spiderman magic all day long this republic day.