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  • TCS opens NYC design studio to reimagine digital experiences with AI

    TCS opens NYC design studio to reimagine digital experiences with AI

    MUMBAI: Big apple, bigger ideas. Tata Consultancy Services (TCS) has unwrapped its flagship ‘Interactive design studio’ in the heart of New York city, bringing a fresh wave of innovation to midtown Manhattan.

    Spread across 4,000 square feet, the state-of-the-art studio will help clients design seamless, human-like digital experiences by harnessing advanced multimodal AI, digital twin technology, and next-generation design practices.

    “This marks the advent of a new era for design,” said TCS Interactive, president, Kamal Bhadada. “The studio will be a hub for co-creation, giving our designers and clients the tools to create iconic, enduring experiences.”

    The space will also showcase TCS’ cutting-edge work, including its ‘Future athlete project,’ which uses digital twins to monitor health and optimise performance.

    TCS north America, president, Amit Bajaj added “Technology is redefining the art of the possible in customer experience. By expanding in New York, one of the world’s most creative capitals, we aim to help clients reinvent how consumers interact with brands in this new AI-driven world.”

    TCS Interactive has a track record of delivering award-winning digital solutions, from mobile apps for major sporting events to reimagined omnichannel journeys for global brands. The new Manhattan hub builds on this expertise while reinforcing New York’s reputation as a tech and creative powerhouse.

    With over 46,000 associates already in north America and more than 50 years of presence in the region, TCS’ latest investment is both a nod to the city’s commercial resurgence and a commitment to shaping the future of digital experiences.

    Because when it comes to design, TCS is proving that the city that never sleeps just got a studio that never stops creating.

  • Dazn to live broadcast Fifa Club World Cup ’25 for free globally

    Dazn to live broadcast Fifa Club World Cup ’25 for free globally

    MUMBAI: Here’s even more good news for football fans. There’s more football fever being kicked into your living rooms to cheer for until you are hoarse. 

    The international football federation Fifa has signed up with streamer Dazn making it the exclusive global broadcaster of the FiFa Club World Cup 2025. Under the agreement, the tournament which will see 32 clubs from all over the world fighting it out for the trophy over 63 matches is to be live streamed on Dazn free globally in multiple languages, and includes the possibility of sub-licensing to local free to air linear broadcast networks. 

    The Fifa Club  World Cup 2025, which was launched in 2000, but had gone through a bumpy ride in certain years, was  converted into a quadrennial competition (starting 2025) when it was last held in 2023. The teams are drawn into eight groups of four, with each team playing three group stage matches in a round-robin format. The top two teams from each group advance to the knockout stage, starting with the round of 16 and culminating with the final.

    In its previous avatar when it was an annual competition, Real Madrid emerged as the winner on five occasions, Spanish teams have won the tournament eight times. The current champions are Manchester City which held the trophy aloft in 2023.

    The agreement to hold the exclusive global broadcast rights to the FIFA Club World Cup 2025 marks the start of a broader partnership between Dazn and Fifa. This includes integrating Fifa+,   Fifa’s library of iconic football moments and full-match replays, as well as live fixtures, into the Dazn platform. 

    The partnership begins with the draw of the Fifa Club World Cup which will be broadcast live on Dazn on 5 December. The 32 participating clubs will discover their group-stage opponents in a live studio event that will kick off at 13:00 EST/18:00 GMT/19:00 CET. The Fifa  Club World Cup 2025, which kicks off on Sunday 15 June 2025 at Hard Rock Stadium in Miami will have matches being played in 12 venues across the US over a 29-day period, culminating with the final at MetLife Stadium, New York New Jersey on Sunday, 13 July 2025.

    Making a top club competition freely available to every single fan globally, the ground breaking partnership combines Dazn’s unique expertise and vision for the future with Fifa’s commitment to making football truly global, claims a press release issued by the two. 

    It also helps that the Fifa Club World Cup has finally found a home as this will help the football federation rope in sponsors. Reports say that the clubs have been asking for $50 million per head to participate ; so far it has managed to sign up Chinese electronics firm Hi-sense, Anheuser Busch (AB InBev) and Bank of America as sponsors.  Additionally, reports say that the deal between Dazn and Fifa is valued at about $1 billion, though no financial terms were disclosed. 

    “I am delighted to announce that Fifa, in partnership with Dazn and Fifa+, will bring the best of club football for free to everywhere in the world, meaning that every single football fan across the globe can watch the best players from the 32 best clubs compete in the new Fifa Club World Cup to be the first official Fifa Club World Champions’,” said Fifa president Gianni Infantino “The new Fifa Club World Cup is a merit-based, inclusive tournament that will be the pinnacle of global club football, capturing the imagination of players and fans across the world. Through this broadcasting agreement, billions of football fans worldwide can now watch what will be the most widely accessible club football tournament ever – and for free. Football Unites the World.” 

    Added Dazn chief executive officer Shay Segev: “This groundbreaking deal with Fifa is a major milestone in Dazn’s journey to be the ultimate entertainment platform of choice for sports fans everywhere. We’re delighted to have the exclusive rights to this new chapter in global club football, marking the start of our long-term relationship with FIFA and cementing our status as the home of football. Dazn is the only sports streaming platform that has a truly global reach, with world-leading technology and a single-minded focus to deliver the very best digital experience for all sports fans. We’re committed to ensuring that every fan can watch every moment of the thrilling action from this new prime club tournament.”

    Dazn – a fully interactive and immersive platform  – enables fans to watch, play, buy and connect, all in one place and with a single account. It is available on all connected devices, including smart TVs, smartphones, tablets and game consoles. It has a large portfolio of sports  rights and  that includes the world’s most prestigious leagues. Its content is watched by over 300 million viewers in more than 200 markets. It is normally charges a subscription fee for premium sports tournaments.

    A detractor says that Dazn and Fifa have taken the decision to stream the Fifa Club World Cup for free as the tournament is working on gaining prestige amongst football fans. As well as advertisers.

    “It does  not have the respectability of the La Liga or the EPL. In its annual avatar it did not get even a fraction of the eyeballs the EPL does. Hence by streaming it for free, both Fifa and Dazn are hoping it will grow on football fans,” says a football rights expert. 

    The critics can carp from the sidelines, but with both Fifa and Dazn working in tandem, the Fifa Club World Cup 2025 could well end scoring well with viewers. And come out a winner!

                                             FIFA Club World Cup 2025 – participating clubs

    Africa: Al Ahly FC (EGY), Espérance Sportive de Tunis (TUN), Mamelodi Sundowns FC (RSA), Wydad AC (MAR) 

    Asia: Al Ain FC (UAE), Al Hilal (KSA), Ulsan HD (KOR), Urawa Red Diamonds (JPN) 

    Europe: Atlético de Madrid (ESP), FC Bayern München (GER), SL Benfica (POR), Borussia Dortmund (GER), Chelsea FC (ENG), FC Internazionale Milano (ITA), Juventus FC (ITA), Manchester City (ENG), Paris Saint-Germain (FRA), FC Porto (POR), Real Madrid CF (ESP), FC Salzburg (AUT) 

    North and Central America and the Caribbean: CF Monterrey (MEX), CF Pachuca (MEX), Club León (MEX), Inter Miami CF (USA), Seattle Sounders FC (USA) Oceania: Auckland City FC (NZL) 

    South America: CA Boca Juniors (ARG), Botafogo (BRA), CR Flamengo (BRA), Fluminense FC (BRA), SE Palmeiras (BRA), CA River Plate (ARG)

  • Sociowash kickstarts campaigns for Titan’s licensed fashion brands

    Sociowash kickstarts campaigns for Titan’s licensed fashion brands

    Mumbai: Integrated advertising agency Sociowash announced its strategic collaboration with Titan Company Limited, a renowned name in the world of watches, jewellery, and lifestyle, to manage the media mandate and performance advertising for two iconic international watch brands, Kenneth Cole New York and Tommy Hilfiger. The Indian giant has exclusive marketing, distribution, and retailing rights in India for the watches category for these global brands and with the long-standing relationship with the partners, the company is growing these brands in the country, in line with their international portfolio of products.

    Sociowash initiated media and performance marketing campaigns for Kenneth Cole New York Watches and Tommy Hilfiger Watches. Both brands have launched new collections, Sociowash is tasked to execute innovative tactical digital strategies to generate awareness, excitement, and drive sales across various digital channels.

    Sociowash Co-founder Pranav Agarwal expressed enthusiasm about the collaboration, saying, “We are thrilled to join forces with Titan Company Limited to elevate the digital presence of Kenneth Cole New York Watches and Tommy Hilfiger Watches. These iconic brands deserve campaigns that reflect their unique identity and resonate with the discerning tastes of their audience. We, at Sociowash, are committed to delivering tactical and impactful strategies that will take these brands to new heights in today’s digital market.”

    Titan Company Limited head – international licensed brands Reema Vazirani expressed her excitement about the collaboration stating, “The industry is dynamic and requires a digital strategy that aligns with the essence of our brands. Sociowash demonstrated a deep understanding of our vision and presented a compelling plan to enhance the digital presence of these prominent brands. We are confident this collaboration will result in innovative and impactful campaigns for the Kenneth Cole New York Automatic Watch Collection launched in December and the FW 23 collection of Tommy Hilfiger Watches.”

    This collaboration between Sociowash and Titan Company Limited is poised to bring a fresh perspective to the digital marketing strategies of these brands, ensuring that their legacy continues to thrive in the digital era.

  • Troo Good appoints Wunderman Thompson for their advertising and communications

    Mumbai: Troo Good millet snack enterprise announced the selection of Wunderman Thompson as its advertising agency, solidifying a multi-year, multi-crore collaboration. This transformative partnership positions Wunderman Thompson to spearhead comprehensive advertising campaigns and promotional initiatives for Troo Good, strategically conveying the brand’s ethos to its target audience while fortifying and perpetuating the brand’s market standing.

    Under the terms of this pivotal mandate, Wunderman Thompson assumes responsibility for crafting compelling advertising and digital communications strategies for Troo Good across various social media platforms too. The agency’s integral role encompasses the development of communication and creative frameworks, ensuring the brand’s messaging is articulate and resonant with consumers. Wunderman Thompson is set to orchestrate Troo Good’s inaugural mass media campaign, spotlighting the brand’s distinctive attributes, centered on taste, nutrition, and affordability.

    In the meticulous selection process for its advertising partner, Troo Good invited agencies nationwide to vie for the mandate. Following a rigorous shortlisting process, Wunderman Thompson emerged triumphant among 43 participating agencies, excelling in criteria such as national presence, business acumen, experience in managing comparably scaled high-growth enterprises, and a demonstrated prowess in creative communication strategies.

    Troo Good, a trailblazer in the millet snacking industry, has significantly expanded its footprint from 15,000 to 30,000 outlets within the past six months. Presently operating six state-of-the-art factories, the brand’s reach extends across Telangana, Andhra Pradesh, Chhattisgarh, Odisha, Karnataka, Uttar Pradesh, and Jharkhand. Notably, Troo Good has achieved a revenue of Rs 53 crores for the fiscal year 2022-23, projecting an ambitious revenue target of Rs 100 crores for the fiscal year 2023-24. This strategic collaboration with Wunderman Thompson underscores Troo Good’s commitment to elevating its brand presence and market share in the evolving landscape of millet-based snacks.

    Speaking on the announcement, Troo Good founder and CEO Raju Bhupathi said, “Troo Good has seen exponential growth since inception. We are making heavy investments in brand building and retail to further expand on that momentum and are exploring the utilization of all possible channels to highlight the benefits of millet-based snacks to consumers and make them aware of our affordable and healthy offerings. As a means of achieving this, we have assigned our advertising mandate to one of the top agencies in the country, Wunderman Thompson, after a detailed shortlisting process. We see a strategic fit and a professional alignment in this association that will help us accomplish our marketing goals.”

    Commenting on winning Troo Good’s advertising mandate, Vijay Jacob Parakkal, Managing Partner at Wunderman Thompson, said, “We are delighted to partner with the new exciting millet brand Troo Good. Our strategy weaves affordability and nutritional excellence into Troo Good’s brand story. By amplifying the brand’s unique selling proposition, we are poised to deliver a compelling narrative that not only captures attention but also reinforces Troo Good’s market distinction.”

    Headquartered in New York, Wunderman Thompson was founded in 2018 after Wunderman was merged with J. Walter Thompson Co., and is an industry leader with a rich legacy of expertise in advertising, branding, digital marketing, and data analytics.

  • Pulling back the curtain on cell phone cinema

    Pulling back the curtain on cell phone cinema

    Los Angeles: Director, writer, and producer, Vineesha Arora-Sarin mixed together unusual but effective ingredients combining a family vacation, an epiphany, her iPhone, and adding a generous portion of talent to produce her debut feature “Between Mountains,” a visually whimsical but sobering thematic drama about loss, guilt, and mental health.

    Arora-Sarin grew up in New York balancing her western upbringing with her cultural Indian roots. She traveled to India post-college to reevaluate her life and reconnect with family and ended up enrolling in a drama class. It was there she was set up on a blind date with her future husband, a young, talented drama student and future Bollywood star, Amit Sarin. In 2003, Arora-Sarin made her acting debut in the film “Supari” just as Sarin began landing television roles. It turned out to be a pivotal year as she later traveled to New York where she met her idol, Al Pacino after his Broadway show. Her meeting with Pacino added clarity and inspired a shift in focus to pursue writing. Upon her return to India, Arora-Sarin began honing her skills in writing, as well as acting. In 2009, she started a production company along with her husband producing short films and media advertising, as well as organising Bollywood events.

    In 2018, after lining up projects in Los Angeles, Arora-Sarin and Sarin decided to make the leap from Bollywood to Hollywood. Early in 2020, just as their creative ventures were moving forward, the Covid-19 virus began its deadly march shutting down productions in Bollywood, Hollywood, and around the world.

    “My main mantra of life is to keep moving forward, keep creating, keep inspired. My mantra became my savior during this time. I kept an open mind and kept thinking about how do we turn this around into something positive,” Arora-Sarin stated.

    With the Covid-19 pandemic raging, their projects side-lined, and with their two children off from school, the couple decided to take a family road trip through the natural beauty and tranquility of national parks from California to Colorado and through Utah. A close family friend and Sarin’s onetime co-star Sushant Singh Rajput had committed suicide earlier that month and his sudden and tragic death was weighing heavy on them. Early one morning while on the trip, Arora-Sarin woke up with an epiphany, an idea about the effects experienced by people from a sudden loss and the mystic power of nature to heal.

    She brought out her iPhone and with no script in hand, started to shoot with her basic concept and the surrounding nature serving as her inspirations. With “Between Mountains,” Arora-Sarin became the first female director, writer, and producer to make a film entirely on an iPhone.

    “I had an iPhone in my pocket and I thought to myself, ‘What’s stopping me?’ That’s the beauty and convenience of cell phone cinema. You just need a little knowledge in terms of how to take your shot and you need a compelling story,” Arora-Sarin said.

    “Between Mountains” stars Arora-Sarin’s husband, Amit Sarin, and tells the story of a recently widowed father who reaches his breaking point after also losing his young son to an untimely sudden death. Overcome with sadness he sets out on the road with the intent of ending his life.

    His journey takes audiences on a progressive journey of self-discovery, enlightenment, and acceptance. The film features a haunting soundtrack, written and performed by Nashville musician Scott Turek, which helped create the mood of the film.

    Arora-Sarin’s advice to aspiring filmmakers: “If you have a burning desire and passion to tell a story, you don’t need to wait. Find a way to tell that story,” she stated.

    “Between Mountains” wooed the audience at its world premiere in Los Angeles in August with its raw story and visual beauty. In addition, attendees were later astounded to learn the film was shot entirely on an iPhone. It won Best Narrative Feature with Amit Sarin taking home the Best Actor prize at the AFI Karl Bardosh Cell Phone Cinema Humanitarian Awards which take place during the Cannes Film Festival. In addition, the song, World on Fire featured in the film was released in a separate music video and won the Best Music Video award.
    With her innovative work in “Between Mountains,” Arora-Sarin is inspiring a new way of thinking and approach to filmmaking. The use of cell phone technology expands possibilities to creative filmmakers for their stories to be told. She is set to start work on her second feature, Deathbed, to be shot on an iPhone, as well. In addition, Arora-Sarin is working on a crime drama web series “End of Karma” and along with her husband, Sarin is producing “Tiger Heart,” an anti-poaching feature on tigers.

  • ChyronHego launches training resource for industry professionals

    ChyronHego launches training resource for industry professionals

    MUMBAI: ChyronHego has launched ChyronHego Academy, a training resource designed to help industry professionals acquire and update essential skills in working with the company's graphics products. Offering a self-paced online curriculum created by product experts, ChyronHego Academy provides a pathway to becoming a certified ChyronHego product designer or operator. The initial ChyronHego Academy courses focus on PRIME Graphics and will be followed by courses on additional products from the ChyronHego portfolio.

    "Over the years, ChyronHego has been a trusted partner of Lyric freelancers, as well as the many designers and operators working with ChyronHego's Lyric and PRIME Graphics solutions at broadcast and production facilities worldwide," said Carol Bettencourt, manager of strategic marketing projects at ChyronHego. "With ChyronHego Academy we're extending support for these users, giving them the tools to increase their knowledge and expand their career opportunities from the comfort of their home. To support the broadcast community as a whole during the COVID-19 crisis, we're making ChyronHego Academy courses and certification available at no cost."

    ChyronHego Academy makes skills training accessible and convenient to all types of participants, from freelance designers and operators looking to boost their own knowledge base to teams working within larger media organizations. Learning from the best — and on the latest technology — participants can complete basic, intermediate, and advanced course modules to earn certification.

    Freelance designers and operators can leverage ChyronHego Academy certification to demonstrate their skill and expertise to potential employers. Managers within a broadcast organization can take advantage of certification training to raise the overall proficiency of staff designers and operators, as well as to evaluate new ChyronHego products.

    "ChyronHego products have long set the industry standard, and broadcasters know that an investment in our technology gives them access to best-in-class capabilities plus the opportunity to hire top-notch operators from an active user community," added Bettencourt. "We look forward to supporting this great community with our brand-new ChyronHego Academy course offerings."

    Information about the full ChyronHego product portfolio is available at www.chyronhego.com.

    ChyronHego is ushering in the next generation of storytelling in the digital age. Founded in 1966 as Chyron, the company has played a pioneering role in developing broadcast titling and graphics systems. With a strong foundation built over 50 years on innovation and efficiency, ChyronHego has become a household name and global leader in broadcast, with a focus on customer-centric solutions. Today, the company offers production professionals the industry's most comprehensive software portfolio for designing, sharing, and playing live graphics to air with ease. ChyronHego products are increasingly deployed to empower OTA and OTT workflows and deliver richer, more immersive experiences for audiences and sports fans in the arena, at home, or on the go.

    ChyronHego is headquartered in New York with operations in 11 countries. ChyronHego is a portfolio company of Vector Capital, an investment and management firm dedicated to the growth of technology companies.

  • ShemarooMe partners with Indian embassy in Paris

    ShemarooMe partners with Indian embassy in Paris

    MUMBAI: As the world adapts to the new normal of social distancing due to the COVID-19 pandemic, ShemarooMe, the video streaming platform of Shemaroo Entertainment Ltd, has collaborated with the Indian embassy in Paris to connect with Indian nationals and people of Indian origin in France with a view to reinforce their eternal bond and love for Bollywood.

    Following a campaign similar to that in the US launched in association with the consulate general of India in New York, ShemarooMe – #SociallyDistantVirtuallyConnected, the OTT platform partnered with the embassy of India in Paris to organise a watch party on 5 April 2020, of the iconic comedy film, Chupke Chupke. It, thereafter, offered two weeks’ of free subscription of ShemarooMe, particularly to ensure that interested audiences could keep themselves entertained when they are locked down within the confines of their residences practising social distancing and quarantine amid the COVID-19 pandemic.

    The initiative of live streaming of the film received an overwhelming response with well over 26,000 Bollywood enthusiasts glued to the event. For the embassy of India in Paris and ShemarooMe, this was a perfect way to celebrate and unite people through their love for Bollywood during these unprecedented challenging times. One expects that this initiative will gain further popularity in the coming few days and more and more enthusiasts will avail themselves of the opportunity to see Bollywood and other regional film classics over the upcoming fortnight. 

    Embassy of India in Paris charge d’affairs Ankan Banerjee  commented, “As we stand together to combat the spread and negative impact of the novel Coronavirus, I am pleased to see the love and solidarity that individuals are expressing across the globe. While we religiously follow social distancing, at the same time, we should also make efforts to unite to strengthen the human bonds through a virtual connection. This notable initiative by ShemarooMe to bring people together as one big family and watch its content with a two-week free subscription will further bind the Indian families closer together. We greatly admire SheemarooMe’s unique offer and look forward to watching the iconic movie Chupke Chupke through this newly created virtual connect to our favourite Bollywood.”

    Embassy of India in Paris minister (consular) Shrila Datta Kumar noted, “With tough times ahead for all of us, we need to find newer incentives to keep the morale high and keep ourselves motivated and happy. I appreciate ShemarooMe’s unique initiative to connect us virtually to Bollywood and other Indian regional movies. As we practice social distancing, two weeks of free subscription of the App, along with hosting a watch party for Bollywood lovers, the all-time favourite classic movie Chupke Chupke, will surely connect across all age groups. It is a laudable effort by Shemaroo to bring the people together through this campaign #SociallyDistantVirtuallyConnected, in these difficult times.”

  • EaseMyTrip Adds “Activities” to Its Bouquet of Services

    EaseMyTrip Adds “Activities” to Its Bouquet of Services

    NEW DELHI: EaseMyTrip.com, has launched ‘Activities’ on its [platform] that allows travelers to book tickets to an amusement park, staycations at resorts, cruises, boat tours and microlight flying.

    In addition to the services offered by the Company, this new service allows users to book travel experiences from on our website through their desktop / mobile site or the mobile application. Customers visiting domestic destinations including Delhi, Mumbai, Bangalore, Goa and international destinations like Dubai, Prague, Abu Dhabi, Bangkok, Singapore, London, Paris and New York are able to get information about major tourist attractions of these cities. They have an option to choose from a variety of activities at these locations including adventure sports, water sports and cruises.

    Talking about the new service addition, Mr. Prashant Pitti, Executive Director, EaseMyTrip, said, “We have added ‘Activities’ in our array of service for allowing the travelers visiting a place to explore some of the best and most popular attractions. These are fit for those visiting a place for either business or personal purposes with little time to spare without having to wander at places and rely on tour guides. Such activities can offer travelers experiences at their destinations and aim to enhance their trip.”

    He further said, “All the activities available on our platform can be booked separately but can also be clubbed with the tour packages provided by the Company on special demand of the customers.”

  • HISTORY TV18 presents ‘Grand Central Stations’ premiering this Diwali at 8PM

    HISTORY TV18 presents ‘Grand Central Stations’ premiering this Diwali at 8PM

    MUMBAI: Grand Central Stations premiering on November 7th at 8:00 PM on HISTORY TV18invites viewers to discover a symbolic stationthrough the eyes of an outsider who wants to understand the nation’s history.

    The Central Station is a gateway to the city. Located in its center, it links a capital to its region, to its country. Whether it's a terminus or just a stop for many railway lines, it represents a crossroad for the many lives that transit through it.Often regarded as a political symbol, built at a turning point in the country's history, they are like a stone-made open book that tells a lot about a city, its history and its people.But moreover, what makes a train station a living place, are the men and women who travel through it, work in it or even live in it.A timeless monument, the station is a place where the past meets the present, where present time, displayed on its numerous clocks, meets a glorious past engraved in the stone of its facade.

    The four part series takes you through a fascinating journey inside the heart of prestigious cities, such as New York, Cairo or Vladivostok. The inaugural show of the series centres around the erstwhile Victoria Terminus and delves into its rich history & traditions.

    Ride along on a fascinating journey to discover impressive stations of iconic cities with ‘Grand Central Stations’, premieres tomorrow at 8 PM only on HISTORY TV18

  • Discovery picks Park Avenue address for new global HQ

    Discovery picks Park Avenue address for new global HQ

    MUMBAI: Discovery Inc. has selected a Park Avenue address for its new global headquarters. The company is also expanding facilities and adding jobs in Virginia. The company has signed a long-term lease with TF Cornerstone to occupy the entire space of 230 Park Ave South. According to GlobeSt.com, the lease for the entire space is for approximately 10 years.

    Discovery revealed that it will consolidate its existing New York offices and move its headquarters to 230 Park Avenue South beginning in fall 2019 and continuing through mid-2020.

    The new HQ will feature an open floor plan, ground-floor studio and production space, a rooftop terrace, full-service wellness center and dedicated lobby.

    Discovery CEO David Zaslav said, “We are energized by our fantastic new home in New York – the media capital of the world – where we will write our company’s next chapter.”

    The 13-story, TF Cornerstone-owned building dates to 1895. Union Square and Gramercy Park are just steps away. TF plans a renovation of the building as part of the deal.

    The company is also planning a $16 million investment to expand its global technology and operations hub in Loudoun County, Virginia.

    According to Loudoun Now, the facility upgrade is expected to create 240 jobs.

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