Mumbai: Consumer foods company LT Foods’ flagship brand Daawat has launched a new communication to celebrate ‘Biryani’ in Eid.
The new Eid TVC aims at positioning Daawat Biryani as one of the most integral and coveted food especially during the festival times to welcome families & friends at home, said the brand in a statement.
Speaking on the occasion, CEO India and Far East business Ritesh Arora said, “Daawat takes special pride in being an integral part of the festive cheer. No celebrations can ever be complete without Daawat Basmati. The new TVC coupled with the introduction of Festive Feast pack enables delightful celebration of Eid.”
As a first of its kind initiative for the festival of Eid, LT Foods is introducing a ‘festive feast pack’ of 1.5 kg of Daawat Biryani Basmati that shall be bundled with half kg of dates. This unique initiative aims at greeting & rewarding the discerning Daawat consumers on the occasion of Eid, according to the statement.
The new TVC opens to a traditionally dressed woman walking towards the kitchen in a house where the celebration of the Eid has started. She is talking to the camera about how all their relatives, office colleagues and her full society have been waiting for the Biryani for the last one year. “Eid par biryani ka intezaar, mere aur inke rishtedaar.” Discerning for perfection, she adjusts the dastarkhan being laid by her husband to align it for the Eid feast. She reaffirms that when it is about the happiness of so many people, then the Biryani has to be extra special, made only with Daawat.
Mumbai: As cricket lovers from across India unite to cheer on their favorite teams, KFC’s new film hits it out of the park with ‘Cricket Hai, Let’s KFC’ campaign. The ad film celebrates the dhamakedaar pairing of KFC’s chicken with your match viewing experience, making it truly a special occasion with loved ones.
KFC’s new TVC shows the heartwarming interaction between two cricketing fans – a grandmother and grandson – who unite over the love of the game but could easily fight it out over a bucket of their fav KFC chicken.
Like any cricket fan, the grandson is seen predicting what’s going to happen next in this nail-biting match. While binging on this favorite KFC crispy chicken the grandson confidently predicts that the batsman will hit a sixer, and to both their dismay, the batsman gets bowled, sending Dadi in a tizzy.
As a peace offering, the grandson then offers to share his coveted KFC crispy chicken with her and offers her a piece. But dadi has plans of her own. As the match takes place on the cricket field, the two indulge in a match of their own, which will decide who will win the next crispy, juicy, piece from their favorite KFC bucket.
“Whatever be the occasion, KFC is the perfect partner to induce that extra ‘crispiness’ into the celebration. Cricket is one such occasion that unites fans across age or gender, as they give into the excitement of the game and cheer on,” said KFC India CMO Moksh Chopra. “Add a Bucket of KFC chicken to that and you have a match winner! Aptly demonstrated in this film with the quirky interplay between a grandmother & grandson; their banter over the match and fight over a piece of KFC chicken is as real as it gets.”
Ogilvy CCO Ritu Sharda added, “The campaign beautifully illustrates how KFC fits in deliciously with every occasion. In fact, every occasion is even more special when you have KFC around. The first in the series is ‘Cricket Hai. Let’s KFC.’ Like cricket is celebrated across India by entire families from grandparents to grandchildren, so is KFC. The film is a must-watch and KFC is a must-eat.”
Mumbai: Packaged food products company MTR Foods Pvt Ltd on Wednesday launched a digital film showcasing its MTR Minute Range of products. The film focuses on the hyper-convenience, time-saving and delicious proposition of the portfolio of products.
The film starts with a snapshot of a usual work-from-home day for a millennial who has ordered lunch in the middle of a busy day but is a little annoyed with the delay in promised delivery time. When she starts questioning the delivery person about the delay, he informs her about the hyper-convenient, delicious alternative to ordering food – the MTR Minute Range – with the signature hand gesture and the ‘ready in mmmm..minutes’ tag. The closure of the film is a showcase of MTR Minute Range that can satisfy any kind of food craving – from breakfast to lunch or dinner and even comfort food.
Sharing her thoughts on the campaign, MTR Foods GM of marketing Prerna Tiku said, “The millennials and gen-Z are the ‘now’ generation that is constantly on the lookout for hyper-convenience in everything they do. We recognised this need early on and pioneered many concepts to cater to these needs in the foods space and conceived of the MTR Minute Range. Through this film, we aim to raise awareness about the entire range, a perfectly crafted portfolio of products that offer the much-loved Indian taste in a hyper-convenient format across dayparts.”
The film will be distributed through various media outlets and will be supported by influencer marketing and social media contests, to reach a wider audience. The campaign will be targeted towards Delhi, Mumbai, Bangalore, and Hyderabad and goes live on 20 April.
The campaign is currently live across MTR Foods’ social media handles.
NEW DELHI: Chocolate-coated wafer treat Nestlé Munch has launched a new variant – Munch Fruit O Nuts – which offers a fully loaded experience with crunch of real almonds along with yummy fruity taste of pomegranate bits, wrapped around a crunchy wafer center.
The launch will be supported by a high impact campaign, conceptualised by Wunderman Thompson, which includes a TV commercial featuring Samantha Akkineni.
In times when consumers are looking for “good for me” ingredients in their food, this latest offering from Nestlé India provides a crunchy treat with a delightful winning combination of fruits and nuts.
Nestlé India director – foods and confectionery Nikhil Chand said, “Munch Nuts has delighted young Indian consumers with a range of delicious, light, Munch treats with a fully loaded experience of added crunchy nuts. With the shift in consumer preference towards ‘better for me’ ingredients, the new Munch Fruit O Nuts is a category first innovation, that brings multiple inclusions of real almonds and fruity pomegranate to India’s favourite crunchy Munch.”
Munch Fruit O Nuts delivers a unique combination of flavour and texture as it has been developed after extensive consumer research which gave us insights on the taste preferences in different parts of India, added Chand.
Samantha Akkineni said, “Every bite of Munch Fruit O Nuts is packed with richness of almonds, followed by an aftertaste of pomegranate. The novelty of this product is unmatched. More and more millennials are looking for diverse snacking options, moving away from the regular age-old offerings, Munch Fruit O Nuts is a perfect answer to that.”
Priced at Rs 30, Nestlé Munch Fruit O Nuts will be available at supermarkets, large, format grocery stores.
MUMBAI: Smartphone maker Oppo India has unveiled a brand new television campaign for its F19 Pro + 5G mobile phone.
The film, conceptualised and crafted by Taproot Dentsu India, showcases the new AI Highlight Portrait Video feature. It demonstrates how Oppo F19 Pro series seamlessly fits into the lifestyle and brings game-changing features to the fingertips of the world’s most creative generation.
The new F19 Pro Series aims to capitalise on the rising trend of creating video content amongst Gen Zs. Oppo recognises that the creators use their content as a platform for social expression and flaunting their individuality and uniqueness. With AI Highlight Portrait Video Quad Camera, OPPO F19 Pro series addresses one of the biggest pain points consumers have – shooting quality videos in the dark. The device empowers content creators to film visually stunning videos in challenging light conditions.
Oppo’s F-Series has been positioned as stylish and flaunt-worthy phones for the youth of India. Thus, the agency’s task was to build on the popularity of the F-Series and highlight the key features of OPPO F19 Pro series that would find a meaningful interpretation for ‘flaunt’, which would connect deeply with the target audience.
Taproot Dentsu drew inspiration from the core feature of AI Highlight Portrait Video to demonstrate the Oppo F19 Pro series’ stellar solution to an age-old problem in content creation, “once the light is gone, the shot is gone!”. The agency noticed that nightfall particularly was a hindrance for content creators, and by removing this roadblock, F19 Pro series’ stunning new feature opens the night to the young creators in their most active hours. With this, the film highlights the phone’s ability to improve videos taken in challenging lighting conditions by focusing on the most extreme low-light video situation – the night. In addition to this, a key aspect of the approach is the choice of a music track for the film, a remix of an old cult classic Bollywood song that has helped build the night-time atmosphere with a thumping, bass-driven track and highly relevant lyrics.
Oppo Mobiles India CMO Damyant Singh Khanoria said, “‘Flaunt Your Night’ spotlights the joy of capturing magical moments on the Oppo F19 Pro series even in low light conditions. We loved Taproot Dentsu’s approach of weaving the story of friends creating unforgettable memories with the iconic So gaya ye jahan track. The film is the perfect embodiment of the F-Series product series.”
Taproot Dentsu Gurgaon creative head Titus Upputuru added, “These days, video content is to the youth what photography was to the earlier generations. When we learned about the AI Highlight feature of the new OPPO F19 Pro series, we were quite amazed by it. In fact, I remember, a couple of months back, when I was working out one night on the terrace, I saw amazing shadows and I wanted to capture them in video format but I could not because of my phone. We thought this feature was really useful especially for the youth, because night is the new day. The idea came to us with the song. The iconic So Gaya Ye Jahan song seemed to be so appropriate to lead the video where we show a bunch of youngsters hanging out after the world has gone to sleep. We hope the youngsters love this content and are inspired to create more such content with the help of the AI Highlight Portrait Video feature of Oppo F19 Pro series.”
New Delhi: Horlicks Nutribic- one of the latest offerings from GlaxoSmithKline Consumer Healthcare, is taking an interesting route to engage with consumers online. As part of the launch plans for its new campaign, the brand has announced a contest on Facebook asking consumers to guess the storyline of the TVC.The contest, live on the brand'sFacebook pagesince August 5, 2013, posts several clues about the new TVCthat will help users guess the story line of the new TVC.This contest ends on August 8, 2013, post which the new TVC would be unveiled.
Post the TVC launch, the second phase of the contest invites consumers to interact with the TVC in an exciting way, for a chance to grab multiple prizes.
Commenting on the new campaign,Mr.Jayant Singh, EVP, Marketing, GlaxoSmithKline Consumer Healthcare India said, "Horlicks Nutribic is arange of Digestive biscuits targeted atworking people who spend long hours and often lack the right snack options at work.This particular consumer group spends a lot of their surfing for information and entertainment online. This campaign, along with the contest, will surely engage our consumers and drive participation in unveiling our new television campaign."
For details, please visit: https://www.facebook.com/HorlicksNutribic
