ITV

Tag: New Ratings

  • Republic Media Network emerges in pole position in BARC news ratings

    Republic Media Network emerges in pole position in BARC news ratings

    Republic Media Network claims to establish complete and ultimate news dominance across the English, Hindi and Bangla news genres.

    According to the latest BARC data provided by Republic Media Network, the channel claims to record a smashing performance across India, and across time bands.

    Across Republic TV, Republic Bharat and Republic Bangla, Republic Media Network has witnessed increased viewership. Republic TV is 200 percent greater than the Number 2 channel TIMES NOW.  

    Republic TV’s continued dominance in super primetime was once again established by the whopping 44 per cent viewership share it recorded in the time band. Across India, Republic TV’s viewership was 270 per cent greater than India Today, and 330 per cent greater than CNN News18. 

    Source – BARC India | Target Group:-NCCS 15+ | Period:- WK.10’22 | Market:- India | Days:- All Days

    Source – BARC India | Target Group:-NCCS M 22+ | Period:- WK.10’22 | Market:- West Bengal | Days:- Weekdays | Time:- 1700-2000

    Source- BARC India | Target Group:-NCCS AB 22+ | Period:- WK.10’22 | Market:- HSM | Days:- Weekdays | Time:- 1900-2000

    This all-round performance that has towered over the competition single-handedly shatters the entire conspiracy and propaganda campaigns against Republic TV. 

    Republic Bharat has continued to dominate the Hindi news genre with a splendid and record-breaking performance that has unseated AajTak in primetime. Republic Bharat’s primetime show Poochta Hai Bharat is in pole position as India’s most-watched news show in its slot. As India’s most loved Hindi news channel which has dominated on its coverage of the Ukraine-Russia War and the recently concluded elections, the record viewership ratings released today have once again toppled the legacy Hindi news player. 

    With the scorching and historic entry of Republic Bangla into the Bengal news genre, a new order in Bengali news has been undisputedly established. 

    Republic Media Network’s Editor-in-Chief, Arnab Goswami, said, “The viewership across the Network is historical. These numbers are the ultimate answer to the conspirators who laboriously spent months hatching conspiracy after conspiracy against us. The truth and the viewership are both with the Republic because we have the faith of the people of India, and no one can change that.”

    Specifically commenting on the wide gap between Republic and the competition, Goswami said, “We are 200 per cent bigger than any other channel in the English News Genre. That is unmatched dominance. In Hindi, with Republic Bharat we have become the leading channel much ahead of AajTak in the most critical slots. In Bangla, we have created history by a thundering entry. We have become Number 1, beating ABP Ananda in primetime which was the leading channel there. Today, with pride I can say that Republic is the largest News Network in India. These phenomenal results are a slap in the face of channels who conspired against us.”

    On the overwhelming reaction from the people of India, Goswami said, “We are flooded with calls from Advertisers, Supporters and Viewers who are calling the channel to congratulate us. We are so grateful for their support.”

    “There is a phenomenal spirit and energy in all our newsrooms—Mumbai, Noida and Kolkata. I am so proud of my team who has let their journalism do the talking. I will say though that even though this is a big vindication Brand Republic, the game has just begun,” he added.

  • NBF questions Barc’s opt-out methodology; demands release of recent historical data

    NBF questions Barc’s opt-out methodology; demands release of recent historical data

    Mumbai: The News Broadcasters Federation (NBF) has written to Broadcast Audience Research Council (Barc) expressing its apprehensions around the manner in which the agency is to resume ratings on 17 March. In a letter dated 9 February, NBF has alleged that the move indicates “continued favouritism to select few channels that would reflect in skewed audience measurement numbers and fabricated industry representation when the data is planned to be released on March 17, 2022.”

    Barc’s communication to its subscribers on 7 February comes barely a week after detailed discussion with channels of NBDA, which the NBF claimed “are of conflict of interest on this issue. NBF, as the largest new broadcasters’ industry association protecting the business interest of news channels, has not been consulted despite several requests on the same.”

    The association has also expressed doubt regarding the opt-out methodology being used by Barc having an official seal of approval from the MIB.

    “The MIB had directed Barc to release the data with ‘immediate effect’ on a four week rolling over basis including the data for the preceding three months ‘for fair and equitable representation of true trends’. Barc, however, has chosen to completely undermine the government’s order, and in violation, is now proceeding with an opt-out option. Ratings are relative within a genre. The opt-out option is a direct contravention and renders completely redundant the MIB direction of three-month ratings. It is a way to conceal even recent historical data,” NBF said.

    The association argued that the decision to withhold data will deprive advertisers of complete clarity on how news viewership had been during the dark period and will hinder the post-evaluation of their campaigns. “News channel viewership is measured in market share terms. Any channel opting out disrupts the true representation of the market share. Barc by providing an opt-out option is doing an extreme disservice to the entire industry including advertisers and advertising agencies as well.”

    Voicing concern regarding the date of ratings release, NBF noted that the MIB order directing the ‘immediate’ release of ratings came on 12 January. Releasing the data on 17 March will not give a ‘fair and transparent picture of the actual viewership.’

    “Even if the audience data is released on a four-week rolling average basis on 17 March, final TRPs will skew the average since it would only reflect a one-off major event of the assembly elections and the ensuing counting day to five states, including Uttar Pradesh. The day chosen for the resumption of ratings will not give a fair and transparent picture of the actual viewership across the stakeholders – trusted viewers, advertisers and advertising agencies.”

    In an earlier letter dated 28 January, NBF had urged Barc to resume TV ratings for willing news channels, starting 3 February. Its member news channels had, in fact, demanded the release of ratings for the entire blackout period of 16 months.

    “Even during the dark period – October 15 2020 until date – audience data is being collected and tabulated for all genres including those with a lesser sample size than news channels. So, in all fairness, it should be released as they are, with immediate effect and as directed by the MIB,” stated the letter dated 9 February.

    The NBF has also questioned Barc’s silence on the systems that have to be put in place to correct the impact of landing pages, which is a major concern for the industry. “Barc needs to openly declare the outliers and the measures that are being taken to prevent the spike in ratings due to landing pages,” it observed.