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Mumbai : Exactly a year back on 22 June 2021, erstwhile Dentsu Impact president Amit Wadhwa took on the mantle of chief executive officer (CEO) to...
Mumbai: Influencer marketing (IM) has made a big mark in the social media space. It has become a serious business and reached the multi-billion-dollar mark like...
Mumbai: It is widely accepted that Covid-19 has accelerated digitisation across every industry in every market. 2020 saw marketers double down on innovating their products and services...
NEW DELHI: 2020 will leave its mark in history as the year that altered lives and reshaped the business landscape across industries. The consumer durables industry...
MUMBAI: It has not been the easiest of years and none of us ever dreamt that the last couple of months would be the way they...
MUMBAI: Summer vacations typically start from the month of April leading up to June, a period when content consumption amongst children is usually at its peak...
MUMBAI: Working in an office during a pandemic is not only stressful for employees but also for leaders. They are continuously committed towards emergency preparedness and...
MUMBAI: Gulf Oil Lubricants India Ltd has launched an animated video campaign featuring its brand ambassador MS Dhoni with the message #NewWayForward, emphasising the significance of...
NEW DELHI: After a lull of more than two months, businesses in India are slowly getting back on track as lockdown restrictions ease. There is a...
NEW DELHI: The past two months have been nothing short of a rollercoaster for industries across categories and nationalities. With most of the world under a...
NEW DELHI: Brand building acts as a multiplier of ROI and more than doubles the impact of media investment of sales, says Kantar CEO global media...
From JWT to Dentsu to FCB India, that’s how the career pans out for FCB India group chairman and CEO Rohit Ohri. Within a year of...
