ITV

Tag: New Media

  • Govt adapting new communication strategies, says I & B minister

    Govt adapting new communication strategies, says I & B minister

    NEW DELHI: Minister of state for information and broadcasting Rajyavardhan Rathore today said that the Government has been redefining and adapting the content and information dissemination strategy in accordance with the changing paradigm in communication space, especially in the social media.

    Rathore said, due to technology change, information generation pattern and information consumption has changed today. The minister said this after releasing the book “India Connected: Mapping the Impact of New Media” here today. The book has been jointly authored by Dr Shalini Narayanan and Dr. Sunetra Sen Narayanan.

    Elaborating, the minister said news broadcasters today were following social media trends for designing debates and discussions on their channels.

    Rathore said the Government has been conducting seminars and workshops to train officers in social media with the latest tools and techniques to effectively communicate with citizens.

    The book outlines the impact of social media while comparing it with the traditional media. The book flags challenges and opportunities that social media offers in the Indian setting.

  • Govt adapting new communication strategies, says I & B minister

    Govt adapting new communication strategies, says I & B minister

    NEW DELHI: Minister of state for information and broadcasting Rajyavardhan Rathore today said that the Government has been redefining and adapting the content and information dissemination strategy in accordance with the changing paradigm in communication space, especially in the social media.

    Rathore said, due to technology change, information generation pattern and information consumption has changed today. The minister said this after releasing the book “India Connected: Mapping the Impact of New Media” here today. The book has been jointly authored by Dr Shalini Narayanan and Dr. Sunetra Sen Narayanan.

    Elaborating, the minister said news broadcasters today were following social media trends for designing debates and discussions on their channels.

    Rathore said the Government has been conducting seminars and workshops to train officers in social media with the latest tools and techniques to effectively communicate with citizens.

    The book outlines the impact of social media while comparing it with the traditional media. The book flags challenges and opportunities that social media offers in the Indian setting.

  • Cartoon Network characters to take over mobile content with ‘CallToons’

    Cartoon Network characters to take over mobile content with ‘CallToons’

    MUMBAI: Cartoon Network New Media has announced that it has created CallToons, a new mobile application that integrates technology with entertainment, essentially allowing Cartoon Network characters to take over a mobile phone.

    According to an official announcement by the network, Cartoon Network New Media has developed CallToons in conjunction with Turner Platform R&D, and has been in discussions with Ericsson regarding concept refinement and content delivery options. The technology takes Cartoon Network New Media into mobile licensing as the product will be available to non-Turner companies in the future.

    At launch, CallToons will feature characters from Cartoon Network and Adult Swim, and will be offered as separate services for each brand. CallToons is targeted to be available to consumers in Q4 2007.

    Using patent pending technology, CallToons creates a user experience that replaces ordinary mobile phone functions (such as ringtones and wallpapers) with an entertainment platform provided by the users’ favourite character.

    CallToons ties together mobile content such as ringtones, ringbacks, wallpapers, and audio and text alerts into a character-driven narrative experience. Cartoon Network New Media will introduce additional functionality to the CallToons application in the coming months, adds the release.

    “CallToons extends our fans’ relationship with our characters in a personal and interactive way through a mobile phone,” said Cartoon Network New Media senior vice president and general manager Paul Condolora. “With this application, we are developing a novel approach to the mobile experience. CallToons is a natural next step for the company and offers limitless cross-platform entertainment possibilities with cartoon characters, celebrities, sports figures and beyond.”

    “CallToons does more than set a character’s voice to a ringtone. CallToons allows a character’s personality to take over the mobile phone’s functionality so that they actually interact with the user and incoming callers in a unique way,” said Cartoon Network New Media senior director of entertainment products Ross Cox.