ITV

Tag: new launch

  • Canon India launches EOS R series marvel ‘EOS R6 Mark II’

    Canon India launches EOS R series marvel ‘EOS R6 Mark II’

    Mumbai: Canon India has launched its latest marvel in the EOS R line-up, ‘EOS R6 Mark II’. To announce the launch of this new product, Canon India presents a new digital film titled Make It Dramagic.

    The film beautifully weaves together the soul of photography and filmmaking, which is that of capturing raw emotions and depicting the story in every moment. The central concept of the digital film depicts how a creative professional recognises the drama and how the right camera ignites the visual magic to create an ideal capture. It is a celebration of creativity across genres and the creator’s magical vision that comes alive with a camera that is best suited for diverse needs.

    Rolled out across Canon India’s social media handles, the film takes one through many visually appealing scenarios, from a dramatic slow motion of the horse jumping on land to a pre-wedding shoot of a couple underwater to capturing the mesmerising aerial dancer in the air that demonstrates the superiority of the ‘EOS R6 Mark II’ in stills and movies.

    It also sheds light on the game-changing features of the camera, including a resolution of 24.2 megapixels, 4K 60p, and full HD 180p. As the film progresses from one visual to the next, the “EOS R6 Mark II” promises ‘100 per cent Dramagic’ with 6K RAW movie external recording with an electronic shutter at 40 fps, HDR model for moving objects, and normal ISO 102400 + IS for both indoor-outdoor and day-night shoots.

    On the launch of the film, Canon India senior director of consumer system products and imaging communication business C. Sukumaran said, “At Canon, we believe in creating imaging solutions that push creative boundaries for photographers and filmmakers to capture the extraordinary. The digital film celebrates the spirit of Dramagic that can be brought to reality with our latest marvel, the ‘EOS R6 Mark II.’ The futuristic build and advanced features of the ‘EOS R6 Mark II’ with respect to image quality and post-production speed, make it an effortless fit across genres. We are of the utmost belief that India will be in as much awe of this new marvel and what it can do as we at Canon are.”

  • News Nation Network launches new show ‘Guru Dev’

    News Nation Network launches new show ‘Guru Dev’

    Mumbai: News Nation Network has launched a new show titled “Guru Dev,” which focuses on astrological predictions of the day. It’s a forty mins show hosted by renowned astrologist and spiritual guru Dr Pawan Sinha.

    Belonging to the sect of Rishikul tradition, Dr Sinha has hosted more than 5000 episodes of astrology shows with various news channels.

    The show is based on the theme of precise predictions and easy remedies with a tinge of ancient Indian wisdom and spirituality. It starts at 7:50 a.m and continues till 8:30 a.m without any break in between. The key differentiator of the show is audience participation where in viewers can seek advice on their problems from “Guru Dev.”

    Commenting on the launch of the show, News Nation Network editor-in-chief Manoj Gairola said, “We are aware that one cannot change anyone’s fortunes, but a scientific approach to understand the pattern of astronomical alignments and offer amicable solutions as per the ancient scriptures is what the show strives for.  The viewers will be immensely benefitted by the advice offered by ‘Guru Dev.’  The Viewers can get away with their problems and miseries by following the solutions offered by Dr Sinha and plan accordingly.”

    The show encompasses core fundamentals of ancient Indian astrology coupled with modern scientific methods. The tone, parlance and overall ambience of the show is aimed at engaging the viewers in the arena of science of astrology and not to promote any kind of superstition, said the statement.

  • Philips unveils its latest campaign #TenOnTenYou with Virat Kohli

    Philips unveils its latest campaign #TenOnTenYou with Virat Kohli

    Mumbai: With the influx of social media and the pressure laid on people to be presentable concerning societal benchmarks, millennials today tackle both physical and mental issues impacting their overall well-being. Keeping this thought in mind, Philips India has launched a new campaign called #TenOnTenYou with brand ambassador Virat Kohli.

    The campaign video created by Philips takes you on a journey through the eyes of Kohli. It captures a day of his life starting from the stadium to his home. The focus of this video is to highlight how people around him are constantly judging him, shown through the analogy of holding up various scorecards.

    The film parallelly puts into focus Philips BT3000’s innovative product offering of Power Adapt Sensor which demonstrates how no matter what happens in life, the only score those matters is the one you give yourself. The vision for this video is to talk about self-importance and confidence that people need to have within themselves, as nothing beyond that matters.

    “In life, we often face the pressure of living up to certain expectations and always are under the radar of being judged by the people around us, leaving little room for self-confidence. Through the latest campaign #TenOnTenYou, we hope to create awareness around how individuals need not adapt to the standards set by society but have a certain level of self-confidence coming from how they perceive themselves,” said Philips Indian subcontinent head of personal health Vidyut Kaul. “This level of self-esteem can only come when they are vocal about their own needs and demands and look for a personalised experience. BT3000 series is Philips’ answer to all these desires of consumers to break free from the shackles of societal pressure. Have a journey for yourself, and an experience just like you wanted, which is exactly what our new product BT3000 offers which adapt to the hair density 125 times a second to give you the perfect trim and enables you to be the best version of yourself that works for you.”

    The campaign breaks with a long-format digital film and extends to OTT (IPL on Hotstar) TV, outdoor, YouTube as well as social media influencer engagement.

  • Eduauraa launches new campaign with brand ambassador Ranveer Singh

    Eduauraa launches new campaign with brand ambassador Ranveer Singh

    Mumbai: Ed-tech platform Eduauraa has launched a new campaign with Bollywood actor and brand ambassador Ranveer Singh. This 360-degree campaign titled ‘Ab Future pe sabka haq’ will be love across TV, print, radio, and digital.

    Eduauraa brings together India’s best teachers from top schools teaching through 2D/3D interactive videos, eBooks, test & past papers, mind maps, scholarships & has personalized teacher-student interaction through live classes, doubt solving, scholarships and counselling

    “We hope that with our cutting-edge technology and high-quality affordable education we are able to give students studying across all boards in English, Hindi and Marathi medium an equal opportunity,” said Eduauraa founder and CEO Akanksha Chaturvedi. “Over the last year, we have highly upgraded the customer experience on our app and Learning Management System by adding enhanced layers of AI, ML and human interaction for personalisation and progress tracking.”

    “It is amazing to see the work that Eduauraa is doing in the edtech space and we are thrilled to be a conduit in the academic journey of millions. The pandemic further propelled the growth of the edtech industry, and it is a space that has been a great enabler to many,” commented Zee5 India chief business officer Manish Kalra. “Through this campaign, we hope to highlight the many ways in which online learning can substantiate the conventional classroom-based education. Furthermore, similar to the model adopted at Zee5 to democratise entertainment, Eduauraa is democratising quality education and making it affordable and accessible for students across the country. With Ranveer as the face, we’re confident of this message reaching far and wide, growing our user-base even further.”

    Ranveer Singh added, “Eduauraa strives to make world class education affordable and accessible using innovation and technology. The mission is to democratise education in India so that no student should be deprived of quality education because of the high costs of online learning. Kyunki #AbFuturePeSabkaHaq. Thrilled to be part of this great initiative by my friend Akanksha Chaturvedi, the young and dynamic founder of Eduauraa.”

  • MTR Foods unveils new TVC highlighting its sub-brand Minute Range

    MTR Foods unveils new TVC highlighting its sub-brand Minute Range

    Mumbai: Packaged food products company MTR Foods Pvt Ltd on Wednesday launched a digital film showcasing its MTR Minute Range of products. The film focuses on the hyper-convenience, time-saving and delicious proposition of the portfolio of products.

    The film starts with a snapshot of a usual work-from-home day for a millennial who has ordered lunch in the middle of a busy day but is a little annoyed with the delay in promised delivery time. When she starts questioning the delivery person about the delay, he informs her about the hyper-convenient, delicious alternative to ordering food – the MTR Minute Range – with the signature hand gesture and the ‘ready in mmmm..minutes’ tag. The closure of the film is a showcase of MTR Minute Range that can satisfy any kind of food craving – from breakfast to lunch or dinner and even comfort food.

    Sharing her thoughts on the campaign, MTR Foods GM of marketing Prerna Tiku said, “The millennials and gen-Z are the ‘now’ generation that is constantly on the lookout for hyper-convenience in everything they do. We recognised this need early on and pioneered many concepts to cater to these needs in the foods space and conceived of the MTR Minute Range. Through this film, we aim to raise awareness about the entire range, a perfectly crafted portfolio of products that offer the much-loved Indian taste in a hyper-convenient format across dayparts.”

    The film will be distributed through various media outlets and will be supported by influencer marketing and social media contests, to reach a wider audience. The campaign will be targeted towards Delhi, Mumbai, Bangalore, and Hyderabad and goes live on 20 April.

    The campaign is currently live across MTR Foods’ social media handles.

  • Titan Eyeplus unveils new brand identity, new look stores

    Titan Eyeplus unveils new brand identity, new look stores

    BENGALURU Indian eyewear retail brand Titan Eyeplus from Titan Company Limited (Titan) unveiled a new logo designed by Foley Designs Founder Michael Foley. The company says that the new brand identity is meant to rejuvenate one’s experience of retail in the eyewear category. The new identity reflects the movement of the category from a functional requirement to a fashion accessory with exciting lifestyle cues.

    Titan Eyewear Division CEO Ronnie Talati said, “As a leader in the eyewear category, at TitanEyeplus we are constantly striving to ensure we stay ahead of the curve. We are focused on innovating and experimenting in order to make eyewear a more desirable product category and to keep offering our customers a new experience. Our new identity reflects the evolving changes in their lifestyle requirements that will allow people to play with their looks.”.

    With eyewear moving into the fashion accessory space, the product display mechanism at TitanEyeplus stores has also undergone a change to address the needs of our trendy consumers who look use their eyewear to enhance looks. The new display showcases both the front eye shapes and the temples of each eyewear says the company.

    Adhering to international norms, the products on display at Titan Eyeplus stores will be segregated by gender, with specific focus on women. A separate section will be dedicated to the youth and kids. Each of the consumer segments will have products segregated by lifestyle or occasion based requirements such as corporate, fashion, sports, etc. Fashion counters for each segment will showcase collections with current global trending styles. The new identity also offers lifestyle-based lenses from Titan.

    “All the 30 new stores that have been launched over the past two months or so carry the new look and logo. A typical store is about 500 to 800 square feet in area and refurbishing each would cost between Rs 15 lakh and Rs 20 lakh (Rs 1.5 to Rs 2 million),” revealed Talati. Of the 395 TitanEyeplus stores in India, about 100 are company owned, while the rest are run on franchisee models.

    At present though no specific campaigns have been planned for the new branding for the current fiscal that ends on 31 March,, Talati informed that the new logo would definitely be present on all communications hereon.

    O&M currently handles the creative duties, while Maxus handles the media buying for TitanEyeplus.

  • Titan Eyeplus unveils new brand identity, new look stores

    Titan Eyeplus unveils new brand identity, new look stores

    BENGALURU Indian eyewear retail brand Titan Eyeplus from Titan Company Limited (Titan) unveiled a new logo designed by Foley Designs Founder Michael Foley. The company says that the new brand identity is meant to rejuvenate one’s experience of retail in the eyewear category. The new identity reflects the movement of the category from a functional requirement to a fashion accessory with exciting lifestyle cues.

    Titan Eyewear Division CEO Ronnie Talati said, “As a leader in the eyewear category, at TitanEyeplus we are constantly striving to ensure we stay ahead of the curve. We are focused on innovating and experimenting in order to make eyewear a more desirable product category and to keep offering our customers a new experience. Our new identity reflects the evolving changes in their lifestyle requirements that will allow people to play with their looks.”.

    With eyewear moving into the fashion accessory space, the product display mechanism at TitanEyeplus stores has also undergone a change to address the needs of our trendy consumers who look use their eyewear to enhance looks. The new display showcases both the front eye shapes and the temples of each eyewear says the company.

    Adhering to international norms, the products on display at Titan Eyeplus stores will be segregated by gender, with specific focus on women. A separate section will be dedicated to the youth and kids. Each of the consumer segments will have products segregated by lifestyle or occasion based requirements such as corporate, fashion, sports, etc. Fashion counters for each segment will showcase collections with current global trending styles. The new identity also offers lifestyle-based lenses from Titan.

    “All the 30 new stores that have been launched over the past two months or so carry the new look and logo. A typical store is about 500 to 800 square feet in area and refurbishing each would cost between Rs 15 lakh and Rs 20 lakh (Rs 1.5 to Rs 2 million),” revealed Talati. Of the 395 TitanEyeplus stores in India, about 100 are company owned, while the rest are run on franchisee models.

    At present though no specific campaigns have been planned for the new branding for the current fiscal that ends on 31 March,, Talati informed that the new logo would definitely be present on all communications hereon.

    O&M currently handles the creative duties, while Maxus handles the media buying for TitanEyeplus.

  • Zing launches new shows; dubs Bollywood movies in English

    Zing launches new shows; dubs Bollywood movies in English

    MUMBAI: UK’s entertainment and lifestyle channel Zing has launched a slew of new shows as part of its programming line-up. 

     

    Zing will also be launching a new initiative wherein it will dub popular Bollywood movies like Kai Po Che and Namaste London amongst others in English. These will be aired every Saturday night at 8:30 pm.

     

    The first show to launch is titled Spirits of India – The Festivals and will celebrate the distinct flavours of different regions in India. Just as the map of our country is marked with ever changing topography, the various cultures that are born from these changes help decorate the calendar with festivals and celebrations. 

     

    India perhaps has more festivals than any other part of the world. Moreover, India’s vast storehouse of myths gives endless reasons to celebrate.  Because in India, there is a festival for everything beautiful in life – lights, colours, music, dancing and sheer spirit. And this is exactly what Zing plans to showcase through the new show Spirit of India – The Festivals.

     

    Apart from Spirit of India, Zing will also give a sneak peek into the lives of Bollywood stars and see how they carry themselves off-screen and onscreen with its new show Style Decode every Saturday at 8 pm.

     

    Additionally, a show titled Harry Met Sally will be aired every Sunday at 8 pm. The show will feature gossips, events and movie reviews from Bollywood.

     

    Zing will also add new content with its cookery shows, Kifayati Kitchen, The Urban Cook, All About Cooking and FilmiRasoi in the daily 6:30 pm slot.