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Tag: New IT rules

  • OTT industry working on compliance with new IT rules

    Kolkata: For the last few months, the new regulations introduced for over-the-top platforms at the beginning of this year, has been the talk of the town. As the new rules introduced by the government came into effect on 26 May, the industry is working towards complying with all the rules. However, both the self-regulatory bodies, the newly formed digital segment under Indian Broadcasting Foundation (IBF), Internet and Mobile Association of India (IAMAI ) have asked for additional time, as per industry sources.

    On 27 May, the digital media division of the ministry of information and broadcasting (MIB) wrote to the OTT and digital media publishers to furnish all their details and compliance status under Rule 18 of the Information Technology (Intermediary Guidelines and Digital Media Ethics Codes) Rules, 2021 within 15 days.

    Soon thereafter, IDBF announced the appointment of Justice (retd.) Vikramjit Sen as chairman, along with six other media and entertainment industry members for its newly formed Digital Media Content Regulatory Council (DMCRC). IAMAI followed suit and announced its self-regulatory body for streaming content companies like Netflix and Amazon Prime Video. The Digital Publisher Content Grievances Council’s (DPCGC) Grievance Redressal Board (GRB) will be chaired by former Supreme Court judge Arjan Kumar Sikri, it announced.

    The withdrawal of broadcaster-led OTTs such as Disney+Hotstar, Zee5, SonyLIV from IAMAI has created two lobbies in the industry. International tech and media giants like Netflix, Amazon have stayed with IAMAI, along with tech giant Apple who also joined the body recently. Several independent bodies have also decided to remain under IAMAI.

    According to a senior official with a leading OTT, both are in touch with MIB and have asked for additional time. While the ministry may grant some extension, it seems it is not very happy with the fact that “people have been toying around deadlines”, the official added.

    “IBF has to work on the registration, including a new name, trademark for its new body, and IAMAI has to work on the formation of its second-tier mechanism. IBF has assured that it would come up with rigid guidelines exactly based on the code of ethics”, he added.

    Indiantelevision.com surfed through websites of leading platforms like MX Player, Zee5, SonyLIV, Disney+Hotstar, and found details of the grievance redressal officers identified by the respective platforms. Moreover, most of the leading platforms have already classified age-rating on their shows, some of the platforms have even rated the overall show, still others have rated each episode wise.

    According to a Hindustan Times report over 800 OTT platforms including video streaming services such as Netflix and Hotstar, and digital news media outfits, have shared details under the new IT rules. Most of the top OTT players have shared the details including Netflix, Amazon, Jio, the report said, quoting an unnamed MIB official.

    The new rules apply to digital news publishers as well. While traditional media companies with digital footprints asked for an exemption. But MIB clarified that it would not grant any relief because making an exception of the nature proposed “will be discriminatory to the digital news publishers who do not have a traditional TV/print platform.”

    The News Broadcasters Federation has stated on Friday that all its current members have duly complied with the requirements of the new rules by providing required information of their entities. However, the new rules have been challenged in court by a few digital news media outfits including LiveLaw and The Wire.

  • Justice Sikri to chair grievance redressal board for digital publishers under IAMAI

    KOLKATA: The Internet and Mobile Association of India (IAMAI) announced on Thursday that former Supreme Court Justice Arjan Kumar Sikri will chair the Grievance Redressal Board (GRB), formed as a part of the Digital Publisher Content Grievances Council (DPCGC). 

    The GRB will address content grievances about any of the DPCGC member’s video streaming services. It will function as an independent body and act as the second-tier within the three-tier grievance redressal mechanism as envisioned by the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. Under Justice Sikri’s leadership, the GRB will aim to provide independent adjudication on content grievances escalated to it.

    The members of the GRB include prominent personalities from the media and entertainment industry, online curated content providers, experts from various fields including child rights, women rights, and media laws. The Grievance Redressal Board includes National award-winning actress Suhasini Maniratnam; Madhu Bhojwani, Indian film Producer and partner at Emmay Entertainment and Motion Pictures; Gopal Jain, senior Advocate, Supreme Court of India; and Dr. Ranjana Kumari, eminent Civil Society representative who currently serves as the director of the Centre for Social Research and as the chairperson of Women Power Connect. The two members from the Online Curated Content Providers are Amit Grover, senior corporate counsel, Amazon India, and Priyanka Chaudhari, director-legal, Netflix India.

    IAMAI had recently announced the formation of the Digital Publisher Content Grievances Council as an independent self-regulatory organization to provide a grievance redressal platform for Online Curated Content consumers. The DPCGC will empower consumers to make informed viewing choices and promote creative excellence, which are keys to the long-term success of the Indian entertainment industry.

    The appointment of GRB members is a crucial step towards setting up an independent grievance redressal mechanism in alignment with IT Rules 2021, it said on Thursday. The GRB will oversee and ensure the alignment and adherence to the Code of Ethics by the DPCG Council members, provide guidance to member entities on the Code of Ethics, and address grievances that have not been resolved by the publisher within the stipulated period.

    The DPCGC currently has 14 publishers of online curated content as members, which include Amazon Prime Video, Alt Balaji, Apple, BookMyShow Stream, Eros Now, Firework TV, Hoichoi, Hungama, Lionsgate Play, MX Player, Netflix, Reeldrama, Shemaroo, and Ullu.

    Tags: IAMAI, Netflix, Amazon India, OTT, Streaming Service, New IT rules, Justice Sikri.

  • MeitY seeks compliance details of new IT rules from large social media platforms

    MeitY seeks compliance details of new IT rules from large social media platforms

    KOLKATA: Fears of social media platforms being switched off for not complying with the  new Indian  IT rules applicable to them from today (26 May) proved unfounded. However, they cannot rest easy as the ministry of electronics and information technology (MeitY) has written to “Significant Social Media Intermediaries” (SSMI) asking for details of compliance.

    Under the new “the Information Technology (Intermediary Guidelines and Digital Ethics Code) Rules, 2021,” SSMIs have been defined as social media companies with more than 50 lakh registered users. Hence, Twitter, Facebook, Facebook-owned WhatsApp and Instagram fall under the SSMIs category.

    The government has asked all SSMIs to provide name of app/ website/ service falling within the scope of significant social media intermediary, the details of chief compliance officer, nodal contact person, resident grievance officer and the contact details of all the officers. It has also sought details of compliance status of these rules.

    MeitY has asked for a prompt reply, “preferably today itself.”

    The new set of guidelines came against the backdrop of growing tensions between the government and the social media platforms. “The basic essence of these guidelines is a soft touch oversight mechanism, where we are insisting upon the platforms to develop a robust mechanism for timely redressal of grievances,” said union information technology minister Ravi Shankar Prasad.

    According to the government data provided at that time, India has 53 crore WhatsApp users, 44.8 crores Youtube users, 41 users on Facebook, 21 crores users on Instagram and 1.75 crores on Twitter.

    As part of new IT rules, the government also asked the significant social media intermediaries providing services primarily in the nature of messaging “to enable identification of the first originator of the information.”

    This is something that has riled messaging service  WhatsApp which has filed a lawsuit in the Delhi High Court on Tuesday against the rules that will require it to “trace” the origin of messages sent on the service, which it says is a violation of privacy.