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  • Star Sports launches marketing campaign to build Hero Hockey India League

    Star Sports launches marketing campaign to build Hero Hockey India League

    MUMBAI: Star Sports, India’s leading sports broadcaster, has launched a unique marketing campaign to build the second edition of Hero Hockey India League (HHIL) which starts later this month on January 25, 2014. Star Sports has shot the marketing campaign across all six team states which are participating in the league. The campaign shows star players of all the teams showcasing their hockey skills at the most iconic locations of the regions. Leveraging the presence of elite national and international hockey players, the broadcaster has positioned the league as ‘The new face of Hockey’.

     

    The second edition of HHIL will see world’s best hockey players playing in diverse cities across the country. This year 72 Olympians from 11 countries will participate in the league which will be played in 6 cities including New Delhi, Lucknow, Mohali, Bhubaneswar, Mumbai and Ranchi. A total of 34 matches will be played across 29 match days on home and away basis.

     

    Speaking on the occasion, Gayatri Yadav, Executive Vice President Marketing & Communications, STAR India, said, “HHIL in just its second edition has emerged as a truly global league and has attracted the world’s best Hockey talent to its fold. We will complement the standard of the league and mount a special production effort to showcase Hockey like it has never been done before. We will create an exciting visual spectacle for Hockey fans. We will present ‘The new face of Hockey’.

     

    This intent emanates from our ambition which is to change the face of sports broadcasting in India and provide world-class sports coverage to fans across the country. It is in-line with Star Sports’ philosophy which urges India to ‘Believe’. Hockey is a priority sport for us and we want to bring the fans closer to their heroes than ever before.

     

    In a bold and unprecedented move, we shot the campaign for HHIL across all the team states using iconic backdrops and elements of each team’s hockey heritage. The visuals show star players of each team presenting the ‘The new face of Hockey’ at the landmark locations in their regions whether it is the by lanes of Varanasi for Uttar Pradesh Wizards team or Jantar Mantar for Delhi Waveriders team. The idea is to build team affinity as well as local pride for each and every participating team.”

     

    Speaking on the occasion, Juju Basu, Head of Communications for Sports business, Star India, said, “The campaign has been created to strengthen the bond between the fans and the teams using their team stars at the locations they are proud of. The films are a cheer for the great hockey action that this league has started bringing to India.”

     

    Overall, the campaign will have 7 different films – 1 for each team and an overall thematic one. The campaign has been shot at the most iconic locations in each of the participating franchise cities/ regions. The campaign for Delhi Waveriders team was shot at the Jantar Mantar while players from the Uttar Pradesh Wizards teams were filmed playing Hockey in the lanes of Varanasi. The Kalinga Lancers campaign was shot at the Puri beach. Star players of Dabur Mumbai Magicians were shot playing Hockey in a Mumbai local train while Ranchi Rhinos ad-campaign was shot with star players playing at the Dassam Falls.  The star players of Jaypee Punjab Warriors team were filmed in Amritsar with the Golden Temple as the back drop.

     

    The high decibel campaign will be played across key channels of Star network.

  • Ramesh Iyengar as Chair for second term at DMAi’s Hall of Fame(HoF) Selection Board

    Ramesh Iyengar as Chair for second term at DMAi’s Hall of Fame(HoF) Selection Board

    MUMBAI: DMAi, an apex not for profit, stands for the collective cause of advancing & protecting responsible data driven marketing & advertising has announced the appointment of Nita Kapoor as the Chairperson of DMAi 2014 Marketer of the Year Awards and Ramesh Iyengar as Chairperson of DMAi Hall of Fame which will take place on the sidelines of the DMAi 2014 Convention at New Delhi from 22nd to 24th January 2014.

     

    On these appointments Vatsal Asher, CEO, DMAi noted “With such stellar industry participation, the DMAi has leapfrogged from the past into the present and is poised for the future. I welcome the new chairpersons for the MoY & HoF programs to further the collective cause. With such an eminent chair & jury members, we am certain the MoY will serve as the new gold standard for marketers in the days to come. The HoF has been now established as the standard for lifetime achievement & contribution. I also wish good luck to the eligible contenders for the citation & induction”

     

    The Marketer of the Year Award is fashioned closely on the lines of the program at the global DMA. The program however has been re-modeled to serve the needs of the fraternity here. It is a joint citation for an individual & the company.

     

    This program accolade honors the achievement, innovation, and inspiring leadership of an individual & the company whose work represents the very best in data-driven marketing industry. The individual & company being considered will have exhibited corporate and social responsibility through the innovation and implementation of new products, services, processes and growth within the last 12 months.

     

    Those being considered have had a positive impact on the marketing community and excelled at connecting data and the consumer through data-driven marketing.

     

    Speaking at her appointment Nita Kapoor said, “I believe DMAi has a great idea going. I volunteered my time because recognizing and bringing forth visionaries and exhibiting their transformations have a larger impact than we assume. Responsible & sustainable marketing is the call of the times. Sharing the best practices in play can benefit the entire industry.”

     

    The jury members for the DMAi 2014 – MoY Awards now include Abhsihek Malhotra – Vice President & Partner at Booz & Co; Ambar Chowdhury – Principal at Deloitte; Arvind Wable – CEO & Executive Director at Draftfcb Ulka; Holger E. Metzger – Managing Director at TMRC Impact; Piyush Mathur – President at India for Nielsen; Rajesh Kumar – Head of Marketing, SAP Indian Sub-continent at SAP; Reena Ramachandran – Member Task Force, Performance Division at Cabinet secretariat; Sanjay Sharma – Group Creative Director at FCB Ulka; Sanjay Thapar – CEO, India at Bates and Sanjiv Kapur – Chief Marketing Officer at Citi.

     

    The DMAi Hall of Fame, now in its third year, honors Digital & Direct marketing professionals who have made outstanding career contributions to the practice, growth, and stature of the direct marketing process. It celebrates the spirit of direct & interactive marketing with innovation, collaboration, and creativity.

     

    In line with DMAi’s continuous efforts to create recognition for marketers who have made a difference in the way brands communicate with customers and raised the standards and level of professionalism in marketing. The DMAi Hall of Fame will recognize scholars, marketers, creatives and entrepreneurs who have impacted the direct & interactive industry.

     

    DMAi’s Hall of Fame is modeled along the lines of DMA Hall of Fame, the most prestigious award bestowed in the direct & interactive marketing community. DMAi Hall of Fame will felicitate lifetime achievers in two categories – living & posthumous and as many as four individuals can be inducted every year to serve as an inspiration for future generations and encourage excellence.

     

    In the past the DMAi has inducted Drayton Bird, UK, Winnifred Knight, SA, Late Vivek Basrur, R Sridhar, B S Nagesh & Ramesh Iyengar.

     

    According to Iyengar, “I have the proud distinction of being the first Indian inductee to the DMAi Hall of Fame and I am delighted to serve the DMAi & the fraternity for the second term as the chairperson of the selection board. Like the previous year this year too we have an eminent board of selectors that will bring about rightful recognition to the truly deserving.”

     

    The selection board members including Jodie Sangster, Chairperson of the IFDMA, Winnifred Knight, – Managing Director and Owner, The Marketingsite.com; Ashok Ananthraman, Ex-ITC, Aditya Atri -Loyalty and CRM Consultant; Leena Basrur – Executive Chairman, Direxions Marketing Solutions Pvt Ltd; Raj Bhatia- Managing Director, UCP Loyalty Marketing Pvt Ltd; Nabanita Chaudhri- CRM Consultant, Nespresso SA; Kayzad Hiramanek- Senior Vice president Customer service& operations, ICICI Prudential life insurance; USA; Ramesh Ratan- CEO – Bell & Howells, Director, Joyanto Mukherjee – SVKM’s Harkisan Mehta Foundation Institute of Journalism and Mass Communication; and Shankar Seetaraman.

     

    With the annual DMAi convention having expanded manifold, The DMA International ECHO Awards India edition has been retained back in Mumbai and will happen in June 2014.

     

    The nominations for MoY & HoF are both open till 8 January 2014. The jury for the MoY meets in Delhi on 18 Jan and the selection board for the HoF meets on Jan 10 at Mumbai. The new recipients & inductees will be honored at a glittering ceremony on 23 Jan 2014 at the opulent Radisson blu, Mahipalpur, Delhi on the sidelines the 3rd Annual DMAi Convention. Apart from the awards program the 3 day convention from 22nd to 24 Jan will have 100+ speakers, 164 intense sessions, 15 Dynamic Conference streams.

  • PVR introduces Privilege Card at Directors Cut at Vasant Kunj in New Delhi

    PVR introduces Privilege Card at Directors Cut at Vasant Kunj in New Delhi

    NEW DELHI: PVR Cinemas today announced the launch of the DC Privilege card, the first of its kind in house transaction platform and marketing scheme in the world of cinema entertainment at Director’s Cut (DC), its premium Cineplex brand, located at the Ambience Mall, Vasant Kunj, New Delhi.

    Conceived by Ajay Bijli, Chairman and Managing Director, DC Privilege will offer a whole new level of movie watching experience and wealth of benefits to PVR Director’s Cut’s patrons in exclusivity, with the view toward expanding the format to the rest of the circuit at a later stage.

    Merging entertainment and hospitality into the ultimate movie going experience, Director’s Cut today brings the DC Privilege card. A reloadable store value card holding a monetary value ranging anywhere from Rs. 3,000 to a maximum of Rs. 50,000, the DC Privilege card will make purchasing movie tickets online or at the box office or settling in-auditorium food and beverage bill a swift and seamless transaction. “Key in your card account number at the PVR Director’s Cut website or swipe your card at Director’s Cut’s box office or in the comfort of your seat during a show, and you are done. You will no longer have to be waiting for change or credit card approval, a process sometimes inconvenienced by jittery data networks.”

    On the launch of Director’s Cut, Privilege cards, Mr. Renaud Palliere, CEO, International Development, PVR Ltd said, “We have always been on a spree to innovate and offer premium services to our movie lovers. The Privilege card will add the luxury of ease and convenience the unmatched cinema viewing experience at Director’s Cut coupled with exclusive privileges and perks available at like-minded retail brand partners like Diamond Tree, Johnson Watches, to name a few in the vicinity of the mall and beyond, including but not limited to Mistral.”

    Ms Cherry Sahni, Director, Chief Designer for Diamond Tree commented, ”We are delighted to be one of the founding retail partners of the PVR Director’s Cut Privilege Car

    d® initiative and extend exclusive privileges at our stores to Director’s Cut’s clientele”.
    Likewise, Mr. Anil Madan, Director of Johnson Watches Company added: “PVR Director’s Cut and Johnson Watches share similar values in terms of product excellence and customer service quality, and we believe this natural synergy will be accretive for Director’s Cut Privilege Card® and benefit its members.

  • IBN7 bags Laadli Media Award

    IBN7 bags Laadli Media Award

    MUMBAI: IBN7, India’s channel of impact, has bagged the prestigious Laadli Media Award for Gender Sensitivity 2013, in the Electronic Media category for their documentary ‘Surrogate Maa’ which showcases surrogate mothers from Anand, a small town in Gujarat who come forward to talk about the pain of renting out their wombs. IBN7 reporter and producer, Neetu Rana received the award at a grand function held in the capital on December 20th, 2013 at Chinmaya Mission Auditorium, Lodhi Road, New Delhi.

    The Laadli Media Awards for Gender Sensitivity, by Population First, acknowledges the efforts of the media in promoting public awareness and understanding gender issues through gender-just perspectives, portrayals and analysis programmes, policies, social trends and behaviours.

    Speaking on the occasion, Ashutosh, Managing Editor, IBN7, said, “Surrogacy being such a taboo in India, IBN7 wanted to break the boundaries by highlighting the pain of surrogate mothers. The award has strengthened our cause and motivated us to highlight such crucial issues at large.”

  • MSO Alliance launches ad campaign on monthly billing

    MSO Alliance launches ad campaign on monthly billing

    MUMBAI: Soon consumers will find bills coming to them for using cable TV service. And the message will be reaching them loud and clear through a print campaign that was launched today in the New Delhi edition of The Times of India and Navbharat Times. The print campaign which aims at educating consumers of monthly billing reads: “Attention Digital Cable TV subscribers- Now pay as per your selected channel pack. Get a cable TV bill from your MSO every month starting December 2013.”

    The campaign is an initiative of the multi-system operator (MSO) Alliance that comprises national players: DEN Networks, Hathway Cable & Datacom, Siti Digital Cable Television and InCableNet. The MSO Alliance also has announced that the subscribers who have got a set top box (STB), submitted the ‘Know-Your-Client’ details and channel package selection, will get a bill for their cable TV service every month. The first bill will be generated for the month of November. The new facility has been introduced in keeping with the Telecom Regulatory Authority of India’s (TRAI) regulation on starting gross billing from December.    

    “This move is important as it will ensure that there are no additional or random charges levied on the subscribers. Our viewers will thus pay only for what they watch and they must insist on a bill from their local cable operator or MSO at the time of monthly payment,” said MSO Alliance secretary and DEN Networks CEO S.N Sharma. 

    As per the TRAI regulations, subscribers will get 15 days from the date of the bill to make their payment. In case the subscriber fails to make the payment after the expiry of the due date of payment, the MSO or the affiliate LCO has the right to charge interest on the outstanding amount.

    The Union Government and the TRAI had rolled out a four-phased plan for digitisation of cable TV across India early last year. Phases I & II of this process covering Delhi, Mumbai, Kolkata and 38 other major cities have already been completed. According to the Ministry of Information and Broadcasting, over 26 million STBs were installed in these cities, over 70 per cent of which were by digital cable companies.

  • IIMC Commences Five Months Diploma Course in Urdu Journalism

    IIMC Commences Five Months Diploma Course in Urdu Journalism

    MUMBAI: The Indian Institute of Mass Communication, New Delhi, has commenced a five month Diploma Course in Urdu Journalism intended to promote the proficiency of working journalists in Urdu language newspapers and the capabilities of media professionals in the Urdu language. 

    The initiative to launch the course had been taken after Information and Broadcasting Minister Manish Tewari had detailed discussions with working journalists and editors of Urdu language newspapers at the All India Conference of Urdu Editors. During the discussions, the representatives of the Urdu newspapers had requested the Minister to initiate skill and capacity building measures through short term courses in the medium.

    The course currently initiated by the Institute is non residential. It focuses on contemporary trends and practices in the field of journalism, use of technology, copy-writing and writing for TV. The course aims at capacity building and enhancing the skills of practitioners of Urdu journalism. 

    The Indian Institute of Mass Communication invited applications on 16 September 2013 by placing advertisements in leading Hindi and Urdu newspapers. The entrance exam for the Urdu Journalism Course was held on 20th Oct. 2013. Interviews were held on 9 November. 2013. The course commenced on 2nd Dec. 2013 with 8 students, 12 candidates had appeared for the Entrance Examination and out of them 11 had been shortlisted for the interview. The course is expected to be completed by April 2014. 

  • 59th Idea Filmfare Awards 2013 to be held on 24 January

    59th Idea Filmfare Awards 2013 to be held on 24 January

    NEW DELHI: The 59th Filmfare Awards will be held on 24 January, 2014 at YRF Studios in Mumbai.

     

    Awards will be given in 31 categories. Filmfare will continue its association with Idea as its partner and title sponsor, sixth time in a row. The announcement was made at a press meet held in New Delhi.

     

    The announcement was made jointly by Bhaag Milkha Bhaag star Farhan Akhtar along with Worldwide Media CEO Tarun Rai, also the publisher of Filmfare magazine, and Idea Cellular chief corporate affairs officer Rajat Mukarji.

     

     “It has been another astounding year for Bollywood. More than 130 films have been produced. For the first time seven films have crossed the Rs 100 crore mark. It will be a tough task for the Filmfare readers and jury to select the winners as we have both popular and critics’ awards. And, of course, you can look forward to a spectacular Awards night on 24 January. It will be nothing like what we have done before or people have seen so far,” said Rai.

     

    Extending their association to yet another magnificent year, Mukarji said, “The 59th Idea Filmfare Award marks another glorious year of Idea’s association with Filmfare. Idea has always been committed to provide the best in class mobile telephony service to its customers. With Idea’s 3G services and devices, over 128 million subscribers will get an opportunity to experience the best mobile experience across various platforms. Idea will also enable its subscribers to access movie content and results of the Idea Filmfare awards on their mobile phones.”

  • Amol Palekar to head CMS Vatavaran Environment Filmfest Jury

    Amol Palekar to head CMS Vatavaran Environment Filmfest Jury

    NEW DELHI: Eminent actor, director and producer Amol Palekar will head the jury for the coveted 7th CMS Vatavaran Awards in national and international categories.

     

    The Award Jury is meeting from today for three days at the ITC Maurya, New Delhi.

     

    The jury comprises 14 eminent personalities from widely divergent sectors and streams, that is filmmaking, conservation, research and media will be headed by Amol Palekar

     

    The jury members include World Bank New Delhi senior environmental specialist, Dr Anupam Joshi; Indira Gandhi National Centre for Arts (IGNCA) member secretary (Chief Executive Officer) Dipali Khanna; author, columnist, birder Ranjit Lal; filmmaker, Vichitra Nirmiti, Pune Sumitra Bhave; film critic and senior columnist The Indian Express Shubhra Gupta; The Hindu, New Delhi features editor Ziya Us Salam.

     

    CMS Vatavaran received a total of 541 entries out of which 86 Indian and International films have been nominated in 11 categories. The Awards will be conferred on 2 February 2014 during the 7th CMS VATAVARAN 2014 International Environment & Wildlife Film Festival and Forum which is scheduled from 30 January to 3 February 2014 at IGNCA Lawns, New Delhi.

     

    Vatavaran is India’s only International Environment & Wildlife Film Festival and Forum organised as initiative of Centre for Media Studies, New Delhi. The festival is not just a film festival celebrating the cinematic art of films but focuses more on using the films as a tool and catalyst for creating impact. The festival has an International recognition and till date 39 festivals have been organised in 26 cities of India ever since its maiden run in 2002.

  • TRAI to host OHD on 10 December for new DTH licences

    TRAI to host OHD on 10 December for new DTH licences

    MUMBAI: The direct-to-home (DTH) players can now put their viewpoints on issues related to new DTH licences. The Telecom Regulatory Authority of India (TRAI) has called for an open house discussion (OHD) on 10 December at Ghalib Seminar Hall, Ghalib Institute Aiwan-e-Ghalib Marg, New Delhi for stakeholders to meet the regulator and present their viewpoints on the consultation paper and the supplementary consultation paper released earlier by TRAI.

     

    The regulator had earlier on 1 October issued a consultation paper on extension of DTH licences. The TRAI had later on 14 November also issued a supplementary consultation paper, which sort to get views of the industry stakeholders on the comprehensive review of the provisions in the existing DTH guidelines.

  • DDB Mudra releases Youth Report 2013

    DDB Mudra releases Youth Report 2013

    MUMBAI: DDB Mudra Group has released its maiden Youth Report themed on “Beauty Money Sex Love Faith Substance”, the six entities which most acutely influence the choices and aspirations of urban young Indians.

     

    “Our role has been to merely curate the content so as to ensure the insights are raw and relevant. We have further ensured the focus is on the core thought process that goes behind brand decisions which is more sustained so that the data can be of use to marketers while developing their communication” explains DDB Mudra Group chief operating officer Pratap Bose.

     

    The report, unlike any other, has been collated by a panel of 40 college students, who themselves are a part of the TG, across five major cities including Mumbai, New Delhi, Bangalore, Chennai and Kolkata.

     

    “This report also features our six mindset archetypes, a proprietary tool we use to cut through conventional SECs to better understand youth buying behavior given the diversity and continuous evolution of this TG,” adds the agency’s chief youth marketer Samyak Chakrabarty.