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Tag: new campaign

  • This festive season Cadbury Celebrations sweetens the Brother-Sister bond with its new campaign and premium pack

    This festive season Cadbury Celebrations sweetens the Brother-Sister bond with its new campaign and premium pack

    MUMBAI: Mondelez India, the creators of the Chocolate Gifting market in India have recently rolled out a new campaign for Raksha Bandhan, in line with Cadbury Dairy Milk’s new positioning of ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’. The new exciting packs of Cadbury Celebrations and Cadbury Gifting Portfolio, are making the festive season even sweeter and memorable, along with a heart-warming TVC highlighting the brother-sister bond.

    Commenting on the exciting festive offering, Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India said, “Over the years, Mondelez India has been an intrinsic part of festivals with Cadbury Celebrations becoming India’s favorite gifting option. Cadbury Celebrations brings alive the joy of gifting by getting people together and strengthening relationships especially during festivals like Raksha Bandhan. We aim to bank on the Cadbury Celebrations Premium Selection chocolates with revamped and premium packaging to help us connect with our consumers this festive season. Our Raksha Bandhan TVC, in a heart-warming set up, highlights the innocent brother-sister relation and how a pack of Cadbury Celebrations brings them closer to each other, than ever. Linking in with the recently launched Cadbury Dairy Milk Generosity Campaign, this Rakhi commercial also brings alive the acts of generosity that makes our festivals full or warmth and renewed good feelings amongst relationships far and close”

    The new TVC features the story of a younger brother going the extra mile, by sacrificing the money he saved for his cricket bat, to buy his sister a ‘rakhi’ gift – a box of Cadbury Celebrations. Of a simple sacrifice, that enhances the love between them. The new campaign is led by a TVC and further amplified through digital and social activations along with innovative OOH.

    5The company has been making strides in e-commerce, creating new shopping opportunities through personalization and gifting platforms. This festive season, the company has also designed an ecommerce innovation using personalization to take the gifting experience a notch up. Consumers will be able to customize their Cadbury Celebrations and other eCommerce exclusive Cadbury Gift boxes with heartfelt messages to create a truly special personalized gift for their siblings.

    Abhishek Ahluwalia, e-Commerce Lead, Mondelez India said “Last year, Mondelez India announced the launch of its first direct-to-consumer website “Cadbury Joy Deliveries” – www.cadburygifting.in. This Raksha Bandhan we are taking it a step further with adding a personal touch to the packaging of the Cadbury Celebrations and other eCommerce exclusive Cadbury Gift boxes. The website allows you to customize a heartfelt message and add photographs for your beloved sibling at attractive prices. So this festive season not only is the joy delivered to your doorstep but, it is personalized, too.”

  • Stand-up comedians inspire you to #BeLazy in new campaign

    MUMBAI: PayU India, a leading online payment service provider, has launched an innovative digital and marketing campaign #BeLazy, to promote their deferred payment feature ‘LazyPay’. The campaign includes one of its kind content-led brand films created by leading creative agency – The Glitch, featuring popular stand-up comedians of the country such as Cyrus Sahukar, Hoezay Covaco, Varun Thakur, Jeeveshu Ahluwalia, Kaneez Surka and others. The campaign also includes some outlandish social media outreach programs, ATL activations and unique customer engagement activities.

    LazyPay is a first-of-its kind premium deferred payment feature for consumers. It is a product aimed at those who recurrently transact digitally for any amount up to INR 2500 where they have an option to pay later. The aim of the product is to drive faster purchase experiences and convenience by reducing friction on online checkouts and achieving a zero-drop situation for online payments. It is a convenience product for anyone to pay later and the facility could extend for amounts from INR 3000 and even up to INR 10,000, depending upon customer behavior. It appears as a payment option at the time of checkout on websites and apps integrating the product. LazyPay provides users a deferred payment facility for 15 days with a transaction limit decided as per the purchasing behavior of every individual.

    PayU India’s campaign for LazyPay aims at a very strong understanding of their consumer base and has thus adopted a strategy which is content led that connects humor and proposition through effective media choices along with smart communications that customers can relate to. The first film of the campaign has gone live today. 

    Excited about the new marketing campaign, Abhijit Bhattacharya, Head Marketing – Consumer Business, PayU India, said “The #BeLazy brand films and campaign positions LazyPay as a catalyst of convenience and connects with the millennials in India who are always on the go and need a platform that’s convenient, quick and can help them ‘buy now pay later’. We have imbibed learnings from real-life situations and used product innovations to solve for them.”

    He adds, “The entire campaign has been conceptualised with the insight that today, being lazy is not a vice anymore; in fact being ‘Lazy is cool’. The campaign will be spread over two months and includes eight brand films”

    LazyPay is the perfect example of PayU’s philosophy of simplifying the online payment process, wherein they separate the purchase and payment experiences and provide a hassle-free deferral payment facility to the consumer.

    “With this new campaign we will roll out interesting LazyPay merchandise and innovative consumer connect activities. The focus of the campaign is to spread awareness of the launch of PayU’s deferral platform and to inform the consumers on how, each of its feature, which are in turn beneficial to them for their day to day activities” added Abhijit.

    Commenting on the launch of the brand films, Varun Duggirala, Content Chief, The Glitch, “LazyPay is a platform that inherits the fact that laziness is a trait in every human being and emphasizes on & celebrates the aspect of being lazy. This product is basically for people who prefer convenience while making an online purchase. Hence, we have tried to keep these brand films in the ‘advertainment’ category which is a combination of advertising and entertainment. We have tried to leverage the popularity of stand-up comedians from across the country which people can instantly relate to. Glitch has selected the best people for the job and tried to make this a longer and wider campaign due to multiple stars.”

  • MIB launches pan-India multimedia exhibit highlighting Modi Govt’s one year

    MIB launches pan-India multimedia exhibit highlighting Modi Govt’s one year

    NEW DELHI: A multi-media exhibition titled “Saal Ek Shuruaat Anek” set up by the Directorate of Advertising and Visual Publicity (DAVP) opened here today to showcase the achievements and policy initiatives across different sectors of the Narendra Modi helmed government.

     

    Inaugurating the exhibition, Information and Broadcasting Minister Arun Jaitley said that the multimedia mode had been adopted to sensitize the people on different initiatives taken across critical sectors. The exhibition would be taken to State Capitals and rural areas.

     

    MoS Rajyavardhan Rathore and secretary Bimal Julka apart from DAVP DG and senior officers of the Ministry were present on the occasion.

     

    Jaitley said that under the current initiative, exhibitions of the similar kind would be organized in all State Capitals along with one more city in each state except Bengaluru (Bengaluru), which will be covered in the second phase as model code of conduct is in place for local body elections in the state.
     

    The exhibition in the state capitals would commence on 26 May, 2015 and end on 1 June, 2015. Under Phase-II of the exhibition outreach programme, 30 sites had been selected with varying dates of commencement. The campaign on such sites would commence around 7 June and end on 20 June. In all 60 static multimedia exhibitions will be organized.

     

    As part of the rural outreach programme to sensitize the rural masses, DAVP was deploying 345 mobile exhibitions to reach out to 643 districts in the country for a period of one month.

     

    Jaitley also flagged off the Multi Media Mobile Van from the exhibition site along with Rathore.

     

    The Minister also highlighted the key features of the proposed Kisan Channel to be launched on 26 May by Prime Minister Narendra Modi. Jaitley specifically mentioned the key benefits that would accrue to the farming community in terms of knowledge, understanding of issues, matters related to meteorology and the new technologies being adopted in the agriculture sector.

     

    The Multi Media Exhibition focuses on critical sectors highlighting the achievements in the last one year. These are: Annadata Sukhi Bhava (Farmers’ Welfare), Sarve Bhavantu Sukhinah (Mainstreaming the Deprived), Shrameva Jayate (Ensuring Dignity of Labour), Nari Shakti, Desh ki Tarakki (Our Daughters Our Pride), Jan Dhan se Jan Suraksha (Financial Inclusion and Security), Bharosa (Government that Trusts the People), Sushasan (Transparent and Corruption-free Government), Saksham Bharat (Education and Skilling), Sarve Santu Niramayah (Health Assurance to All), Swachh Bharat (Cleanliness is next to Godliness), Dharti ki Dharohar (Leaving behind a better planet), Vasudhaiva Kutumbakam (Friendship on equal Footing), Ashtalakshmi (Development of the North East), Nagar – Shehar, Vikas ki Lehar (Urban Transformation), Tamaso Ma Jyotirgamaya (Power for All), Parivahan se Parivartan (Transportation for Transformation), Swarajya se Surajya (Delivering Good Governance), Vibrant Economy (Tej Gati, Aarthik Pragati) and Har Haath ko Kaam (Jobs for All).

  • Horlicks Nutribic invites consumers to unveil new TVC

    Horlicks Nutribic invites consumers to unveil new TVC

    New Delhi: Horlicks Nutribic- one of the latest offerings from GlaxoSmithKline Consumer Healthcare, is taking an interesting route to engage with consumers online. As part of the launch plans for its new campaign, the brand has announced a contest on Facebook asking consumers to guess the storyline of the TVC.The contest, live on the brand'sFacebook pagesince August 5, 2013, posts several clues about the new TVCthat will help users guess the story line of the new TVC.This contest ends on August 8, 2013, post which the new TVC would be unveiled.

    Post the TVC launch, the second phase of the contest invites consumers to interact with the TVC in an exciting way, for a chance to grab multiple prizes.

    Commenting on the new campaign,Mr.Jayant Singh, EVP, Marketing, GlaxoSmithKline Consumer Healthcare India said, "Horlicks Nutribic is arange of Digestive biscuits targeted atworking people who spend long hours and often lack the right snack options at work.This particular consumer group spends a lot of their surfing for information and entertainment online. This campaign, along with the contest, will surely engage our consumers and drive participation in unveiling our new television campaign."

    For details, please visit: https://www.facebook.com/HorlicksNutribic

  • GE launches new campaign to reinforce commitment towards localisation

    GE launches new campaign to reinforce commitment towards localisation

    MUMBAI: General Electric Company has launched its ad campaign in India with ‘GE Works‘ as the theme.

    ‘GE Works‘ is the company‘s latest global advertising campaign showcasing how GE technology and employees work positively to impact lives of people, customers, communities and the world.

    The new campaign reinforces GE‘s commitment to localisation and improving quality of life. It focuses on developing localised products and solutions for Indian customers across transportation, healthcare, energy and financial services.

    GE approached traditional artists across India to help craft print the different ways in which GE has impacted the lives of people in India. The campaign depicts creative art forms like Patchwork Art, Soura Art, Madhubani Art and Kalamkari Art. These art forms are aligned to the four pillars of ‘GE Works‘ – Curing, Moving, Powering and Building – by which GE contributes to improving the quality of life in the country.

    GE India growth initiatives leader Vishal Wanchoo said, “GE‘s mantra has been to partner in India‘s growth and progress. The people of GE work on developing solutions that positively impact the life of local citizens. The ‘GE Works‘ ad campaign is a representation of the work we do and the core belief that GE and our solutions are relevant only if they benefit our customers and Indian citizens alike. We felt that art, which is integral to the culture of the country, is a great medium to tell our story.”

    The first phase of the campaign focuses on print and digital medium. It will be followed by a healthcare documentary TVC which will be played across select TV channels, captive live-media junctions across hospitals and premium cinema halls in India.

    GE also plans to extend the campaign to out-of-home and airport media in the coming months. The second phase of this campaign will be launched by the end of the current quarter through a TVC.