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Tag: new campaign

  • Eduauraa launches new campaign with brand ambassador Ranveer Singh

    Eduauraa launches new campaign with brand ambassador Ranveer Singh

    Mumbai: Ed-tech platform Eduauraa has launched a new campaign with Bollywood actor and brand ambassador Ranveer Singh. This 360-degree campaign titled ‘Ab Future pe sabka haq’ will be love across TV, print, radio, and digital.

    Eduauraa brings together India’s best teachers from top schools teaching through 2D/3D interactive videos, eBooks, test & past papers, mind maps, scholarships & has personalized teacher-student interaction through live classes, doubt solving, scholarships and counselling

    “We hope that with our cutting-edge technology and high-quality affordable education we are able to give students studying across all boards in English, Hindi and Marathi medium an equal opportunity,” said Eduauraa founder and CEO Akanksha Chaturvedi. “Over the last year, we have highly upgraded the customer experience on our app and Learning Management System by adding enhanced layers of AI, ML and human interaction for personalisation and progress tracking.”

    “It is amazing to see the work that Eduauraa is doing in the edtech space and we are thrilled to be a conduit in the academic journey of millions. The pandemic further propelled the growth of the edtech industry, and it is a space that has been a great enabler to many,” commented Zee5 India chief business officer Manish Kalra. “Through this campaign, we hope to highlight the many ways in which online learning can substantiate the conventional classroom-based education. Furthermore, similar to the model adopted at Zee5 to democratise entertainment, Eduauraa is democratising quality education and making it affordable and accessible for students across the country. With Ranveer as the face, we’re confident of this message reaching far and wide, growing our user-base even further.”

    Ranveer Singh added, “Eduauraa strives to make world class education affordable and accessible using innovation and technology. The mission is to democratise education in India so that no student should be deprived of quality education because of the high costs of online learning. Kyunki #AbFuturePeSabkaHaq. Thrilled to be part of this great initiative by my friend Akanksha Chaturvedi, the young and dynamic founder of Eduauraa.”

  • BBC Global News announces new sponsorship campaign with Hyundai

    BBC Global News announces new sponsorship campaign with Hyundai

    Mumbai: BBC Global News has announced the launch of a month-long multi-platform sponsorship campaign with Hyundai. The deal sees Hyundai become the exclusive sponsor of ‘Memories of the Future 2045’ – a series of six short films and a half hour documentary produced by BBC Studios,’ Science Unit – which will be broadcast on BBC World News – the BBC’s global television news channel, which is available in 450 million households across 200 countries and territories around the world. 

    It will be accompanied by six articles on BBC Future, which will also host the films. The deal reflects Hyundai and BBC Global News’ mutual desire to examine the issues facing the planet and showcase solutions from across the world, said the statement.

    Narrated by Ivor Novello-winning and multi-million selling musical artist KT Tunstall, ‘Memories of the Future 2045’ deep dives into the hopeful solutions we need for a better, healthier planet. The programme features leading voices and experts on everything from the future of energy to housing, food to aviation and cities to fashion. The story is told as though it is already 2045 and radical changes have taken place. It includes a number of interviews with global sustainability leaders such as Danish inventor, Professor Henrik Stiesdal, who helped create the first offshore wind farm, climate scientist Angel Hsu, Professor Dilys Williams – founder of the Centre for Sustainable Fashion – and Professor Cheong Koon Hean from the Centre For Innovative Cities – the first women to head Singapore’s Urban Development Agency and the visionary behind the greening of Singapore.

    In addition, BBC StoryWorks – the commercial content studio of BBC Global News – is creating a bespoke 30 second piece of commercial content to appear in ad breaks around the programme.  The ad focuses on ‘generation one’ – children being born today who could be the first generation to benefit from a carbon neutral world. It features Hyundai Motor Group’s executive chair Euisun Chung speaking about his desire to create a more sustainable future for them.

    Hyundai Motor Company executive vice president and global CMO Thomas Schemera said, “Collaborating with global media platforms like the BBC allows us to advance our Progress for Humanity vision and help further the collective understanding that we – people, brands and businesses – all have a responsibility to act.”

    The deal also includes the renewal of Hyundai’s successful sponsorship of BBC Future Planet. Future Planet is the BBC’s home for in-depth, evidence-based stories on potential solutions addressing the pressing environmental challenges around the world. Launched last year in response to a growing audience interest in sustainability, Future Planet was the first major online publication with a sole focus on climate change that also aims to be as close to zero carbon as possible.

    Under the banner of Our Planet Now, the BBC’s global services will deliver unrivalled and comprehensive coverage of COP26, as well as a wide range of programming throughout the autumn and winter exploring, in depth, the topics of environmental sustainability and the world’s changing climate.  It includes reporting and analysis led by the BBC’s first ever climate editor  Justin Rowlatt and science editor David Shukman as well as reporters on the ground across the globe, including West Africa correspondent Mayeni Jones, South Asia correspondent Rajini Vaidyanathan, and Australia correspondent Shaimaa Khalil.

    BBC Global News EVP of international advertising sales Sean O’Hara stated, “We are delighted to continue building on our work with Hyundai through this global sponsorship campaign.  With climate change currently at the top of the news agenda, this series, along with the BBC’s extensive range of coverage across its platforms, raises important issues which our global audience cares deeply about. It is a powerful examination of how innovation allows us to instigate meaningful change and protect our planet.”

  • Mutual Funds Sahi Hai releases ‘Rishtey Nibhaana Sahi Hai’ campaign for the festive season

    Mutual Funds Sahi Hai releases ‘Rishtey Nibhaana Sahi Hai’ campaign for the festive season

    Mumbai: The Association of Mutual Funds in India (AMFI) has released a set of two new films for the festive season. Created by Mirum India, these take a slightly different course from other communications in the category. The narrative is around relationships, something that is relevant not just from a festive season point-of-view, but also from an investment one.

    Speaking on the creative lens of the campaign, Mirum- ECD Naila Patel said, “When Mutual Funds Sahi Hai campaign launched, it almost seemed like an oxymoron. The only thing people knew or recollected about Mutual Fund communication was the disclaimer that said ‘It’s risky, be careful’ in a complicated way. But the campaign changed it all and now Mutual Funds and Sahi Hai seem to have become synonymous with each other. Hence this reiteration of ‘Sahi Hain’ to other walks of life becomes very relevant and fluid.”

    The campaign looks to harp on ‘unspoken’ relationships that go beyond our normal circle of family and friends, even as they give joy, peace, hope, strength and goodness. These stories are woven around celebrating and maintaining those relationships while making us realise their importance by imploring us to say ‘Sahi Hain’ to all these relationships as well.

    “When you look at any relationship, you understand that making it work isn’t easy. There is a certain amount of commitment, dedication and patience required. Just like investments in Mutual Funds,” says Franklin Templeton India director for products & marketing and member of the digital committee at AMFI Juzer Tambawalla.

    Elaborating further, director (brand strategy & client services) Mohit Ahuja said, “All investment communication typically speaks to the mind, as is logical. AMFI’s long-running Mutual Fund Sahi Hai campaign has beautifully simplified the logic. With this new ‘Rishtey Nibhaana Sahi Hai’ spin, we aim to speak to the heart and make MFs be seen in an endearing light too. This secondary campaign also gives us another umbrella to use as and when required and adds back to the original thought. And what better way to start than the festive season.”

  • OMRON Healthcare ropes in Milind Soman & Gul Panag for new campaign

    OMRON Healthcare ropes in Milind Soman & Gul Panag for new campaign

    MUMBAI: Enthused with the response to its recent 360-degree digital communication campaign on BP monitors, ‘I am Prepared’, global healthcare firm OMRON has launched its second major communication campaign on its body composition monitors.

    The campaign titled ‘Know your Body Inside out, then workout’, features the popular celebrities in the fitness domain, Milind Soman and Gul Panag. The film, produced by Snowball Studios & conceptualised by Milestone Dentsu, aims to drive home the message that controlling ‘weight’ should not be the only criteria to measure the effectiveness of your exercise and diet regime.

    “Your fitness journey is not only about losing weight! It must include keeping a track of many more vitals like body fat, skeletal muscle, visceral fat, body age, resting metabolism, BMI, etc,” said OMRON Healthcare India MD Masanori Matsubara. “A good and user-friendly monitoring home monitoring device makes this tracking feasible in seconds! And this is what OMRON strives to make people aware with this campaign.”

    Matsubara further added, “Gul and Milind, with their exceptionally well fitness levels, huge fan following and acumen around the importance of absolute wellness, fit the bill for this kind of campaign. We are very happy to have them associated with OMRON.”

    The commercial, presently running on OTT and digital media platforms enthuses fitness enthusiasts to make a shift in their focus from ‘just knowing body weight’ to knowing ‘many more things along with the body weight’ highlighting the progress and quality of their wellness regime with the Japan-based group’s body composition monitors. The campaign will soon see an amplification with a nationwide TV commercial release.

  • After Ekatvam, Tanishq highlights India’s cultural diversity in new campaign

    After Ekatvam, Tanishq highlights India’s cultural diversity in new campaign

    NEW DELHI: After being brutally trolled for its controversial Ekatvam campaign last year, it would seem that jewellery brand Tanishq has learnt its lesson. Instead of fixating on a particular religious community, the brand is playing up the unity in diversity sentiment in the new brand proposition for its wedding exclusive sub-brand Rivaah. Through the campaign film – A Jewel for every Tradition – Rivaah by Tanishq is targeting millennial brides-to-be with the appeal that wedding jewellery is a symbol of rituals.

    Conceptualised by Lowe Lintas, the ad showcases a series of brides from six communities – Punjabi, Bihari, Marathi, Bengali, Telugu and Tamil and even though the stories showcase cultural diversity inherent to Indian weddings, they sync up to deliver a coherent message – our rich heritage that forms the backbone of our weddings.

    The new proposition communicates the meaning and significance of every ritual and jewellery the bride wears. This proposition has been brought alive through a film that provides a canvas to the thought process of today’s bride who wants to wholeheartedly celebrate and participate in her wedding. The film highlights how the modern Indian bride wishes to immerse into the ritualistic and traditional realm of weddings while being closely participative and true to her progressive self.

    Tanishq general manager – marketing Ranjani Krishnaswamy said “Rivaah by Tanishq celebrates the richness and diversity of Indian weddings from the lens of a national local jeweller. It has a wide range of stunning handcrafted bridal jewellery trousseau for today’s millennial bride. The Rivaah bride is classic in her wish to immerse herself in her wedding rituals while also being closely participative in understanding their symbolism.”

    Lowe Lintas chief creative officer Sagar Kapoor added, “Most pieces of wedding jewellery have a role to play in the rituals. The campaign aims at bringing this relationship alive, between the pieces of jewellery and their link to tradition from a wedding perspective. It speaks about the bride of today who is keen to understand this relationship and hence enjoy the ritual much more.

  • Nykaa launches Pink Friday Sale with new campaign

    Nykaa launches Pink Friday Sale with new campaign

    NEW DELHI: The Nykaa Pink Friday Sale, the brand's flagship beauty event, has flagged off with the launch of a new TVC campaign featuring actress and brand ambassador Janhvi Kapoor.

    A 360-degree surround marketing plan with digital, OOH, TV, OTT content in six languages will cater to a wide audience pan-India. An intensive social media campaign involves influencers, micro-influencers and the Nykaa army, talking about their favourite picks from the Pink Friday Sale while using the Instagram filter created especially for the sale event. Exclusive video content by leading beauty bloggers is being rolled out on the Nykaa App under the ‘Explore’ section. This is a watch and shop format where the app users can learn beauty tricks, hacks, tutorials and discover various offers from the influencers while getting a chance to shop for the products showcased at the same time.

    “The event of the Pink Friday Sale is a realisation of the customer trust and reach that Nykaa has in India. Thanks to months of preparation with our brand partners we are able to create unique offerings for our customers. Our tech and logistics teams ensure a seamless shopping experience online and offline, which truly delight our customers,” a Nykaa spokesperson said.

    The sale includes beauty brands across makeup, skincare, fragrances, hair and accessories. Shop for Lakme, Maybelline New York, L’Oreal Paris, Nykaa Cosmetics for as much as up to 50 per cent off. Premium brands like Huda Beauty is on sale for up to 40 per cent off, while M.A.C Cosmetics, Estée Lauder, Smashbox, Kay Beauty, Bath & Body Works etc & the newest brand on board – Charlotte Tilbury – are participating with unmissable offers, revealing new deals everyday reflecting the appetite of the Indian consumers to invest in beauty.

  • Seagram’s Royal Stag ropes in global icons for new campaign

    Seagram’s Royal Stag ropes in global icons for new campaign

    NEW DELHI: Seagram’s Royal Stag has provided a global outlook to its philosophy of ‘Make it Large’ with a powerful new campaign that inspires audiences to achieve their dreams. Top global icons like Ranveer Singh, Rohit Sharma, Jasprit Bumrah, Kane Williamson, McDonald Wanyama, Diva Dhawan, and Young OHM have come together to put out a thought-provoking message – ‘Can a world that thinks large, ever be small?’

    The film pivots on the narrative that pursuit of success has no boundaries and ‘large’ is limitless. This campaign has a special relevance now, for a world that thinks ‘large’ will emerge even stronger in these trying times.

    The new campaign was conceptualised by Ogilvy India, directed by German director Julian Ticona Cuba, in partnership with Estonia-based production house Munchhausen, and shot across four countries. Adding to that, protagonists from six countries came together to make it a truly global film. The new campaign would be amplified via a 360-degree media plan.

    Pernod Ricard India CMO Kartik Mohindra said “Royal Stag has always been an iconic brand with a young heart that motivates people to dream, achieve and make it large in life. Our latest campaign captures the spirit of today’s generation which does not hold back, embodies self-belief and is willing to go the distance to fulfil their dreams. The film captures this spirit and depicts how achievers from across the world rally around this inspiring philosophy.”

    Ogilvy India CEO Kunal Jeswani said, "Can a world that thinks large, ever be small? The world is full of opportunity and when each of us strive to fulfil our potential, we live our lives like they were meant to be lived. Large.”

  • RIO launches new campaign on Menstrual Hygiene day

    RIO launches new campaign on Menstrual Hygiene day

    RIO-Heavy Flow Pads, the only sanitary pad you will ever need to manage heavy flow, from the Nobel Hygiene family, launched a new campaign today to coincide with the upcoming Menstrual Hygiene Day to raise awareness about the challenges that women face due to heavy flow. 

    In our society, women have normalized the extremeness of their period due to lack of awareness about heavy flow and therefore do not realize that their condition might require them to use different products than the norm. This often results in leakage, staining, the napkin overflowing, a higher rate of infections because of leaving on a full pad for longer than it should in addition to rashes and discomfort because of having to compensate by using multiple pads at once. All of these are signs of poor menstrual hygiene practices.

    This Menstrual Hygiene Day i.e, 28 May 2020, RIO addresses this issue via a campaign with a series of analogies to showcase how women feel when they use a regular napkin during heavy flow and calls out the oxymoronic habit that we have become accustomed with. This is questioned through instances that elaborate on the need for the usage of the right product that can handle heavy flow, which is essential for good menstrual hygiene.

    Sharing his views on the campaign, Kartik Johari, Vice-President, Nobel Hygiene said “An overwhelming majority of women in India who suffer from heavy flow are undiagnosed and ill-informed about their condition. We understand that the journey from using a cloth to sanitary napkins has been a long and arduous one. However, this needs to be refined further as a few sizes do not fit all. There are a lot of missed sizes in between that lead to hygiene issues that need to be addressed. And a huge chunk of it deals with heavy flow which has so far been ignored.

    With this campaign, we want to reach out to women and help raise awareness about the repercussions that ignoring and not recognizing heavy flow as a unique condition might have on their bodies. It also raises awareness about how the usage of the right products can help maintain good menstrual hygiene to a large extent. The normalization of this condition cannot continue in the interest of their wellbeing. The campaign will show solidarity with women facing this challenge and let them know they are not alone along with busting age-old myths surrounding this condition.”

    The campaign will also create awareness and education on the brand’s blog articles about good menstrual hygiene practice, busting myths and about sanitary pads including the purpose of wings and length of pads.

    The campaign will be showcased on their Instagram page @theriopads and Facebook page @theRIOpads. The concept has been put together by Schbang. Brand Pages:

    RIO Instagram: https://www.instagram.com/theriopads/?hl=en
    RIO Facebook: https://www.facebook.com/The-RIO-Pads-111702830401404/
    RIO Website: https://www.riopads.in/s

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  • Shoppers Stop launches a new campaign for Eid

    Shoppers Stop launches a new campaign for Eid

    This Eid, Shoppers Stop, India’s leading fashion and beauty destination invites you to get #Selfieidi ready! The brand in their new campaign, encourages their customers to get dressed up and celebrate the festival safely indoors.

    The mandated lockdown should not curb the spirit of the festival and the celebrations should not stop! Customers can get all dressed up and show the world how best they are celebrating the festival at home. Post a picture of your Eid celebrations, tag Shoppers Stop and use #Selfieidi to win discounts and E-Vouchers!

    So, this Eid, splurge on yourself, pamper yourself, love yourself! Buy your favorites on the Shoppers Stop App and Website and remember to click a #Selfieidi. Tag the brand and get amazing rewards.

    The contest winners will be announced on Facebook and Instagram handle of Shoppers Stop.

    In addition to the campaign, Shoppers Stop will also be wishing their customers Eid Mubarak on the day of Eid in a unique way on its social media page.

  • Amazon India brings Prime Day celebrations offline with new campaign

    Amazon India brings Prime Day celebrations offline with new campaign

    MUMBAI: With the announcement of this year’s Prime Day on July 15 & 16, Amazon India has launched its offline engagement campaign as a lead up to Prime Day celebrations. The online marketplace aims to engage with customers offline and make them experience the world of Prime through vibrant on-ground installations along with a mascot that brings Prime Day to life. This India-first campaign will be visible to customers across airports, malls and IT parks in the top metros until Prime Day.   

    Amazon India has set up these experiential touchpoints to give customers a sneak-peak into the three pillars of Prime Day – great deals, blockbuster entertainment and new launches. Using characters to depict a family of Prime members, the offline campaign is aimed at preparing customers for the year’s most awaited two-day celebration that offers the best of shopping, savings and entertainment. This is in line with the company’s #DiscoverTheJoyOfMore campaign that communicates the disproportionate benefits of Prime for members.

    Talking about the campaign, Ravi Desai, Director – Mass and Brand Marketing, Amazon India said “The world of Prime revolves around members getting the best of Amazon. With over 1,000 new product launches from top brands across categories, fantastic deals and never-seen-before entertainment, Prime Day 2019 is bigger than ever. The colourful larger-than-life installations, a mascot and other uniquely crafted elements bring these messages alive by lending a touch & feel, joyous experience for customers.”

    This July, Amazon will provide Prime members worldwide the chance to get epic deals for its longest Prime Day ever. Now in its third year in India, Prime Day starts at midnight on Monday, July 15 and – for the first time ever – runs for 48 hours. Log on to www.amazon.in/primeday to know more about Prime Day.