Mumbai: BSA LB has launched its latest range of girls’ cycles during the ongoing festive season. The campaign is designed and executed by Ogilvy India (South). The new ad campaign celebrates today’s ambitious young women who choose to define and ride their own paths.
Speaking about the campaign, BSA senior brand manager Vimal Varijakshan said, “As a brand, our mission has always been to enable young girls to be the most fearless version of themselves. With our new range of vibrant contemporary cycles, we wanted to bring a new offering into the market that was as dynamic and energetic as the girls who ride them. With the launch of this campaign, we hope to empower the young girls of today and tomorrow and open a world of possibilities. This campaign is our ode to their drive and courage.”
Throwing light on the creative journey, Ogilvy South group creative director and digital lead George Kovoor said, “Today, young girls are defining their own journeys—they choose their path on their own and pursue them without fear. This film gives a voice to those girls and their ambitions. I hope that this film inspires more and more girls to pursue their passions, to head out, explore, and discover their own roads.”
Mumbai: Games24x7 has launched a captivating new campaign for the ICC T20 World Cup on its fantasy sports platform, My11Circle.
‘My11Circle pe team banao, har din SUV jeeto’ is a three-film campaign which features brand ambassadors Sourav Ganguly and Shubman Gill to celebrate the spirit and enthusiasm of Indian cricket fans by rewarding their skills and knowledge of the sport.
The campaign takes an enticing approach to capture the audience’s interest. Shot in varied backgrounds, these films intend to reinforce the brand promise of rewarding the passion, skill, and knowledge of Indian cricket lovers and My11Circle players.
The campaign gives expression to the sheer euphoria experienced by cricket lovers in creating a winning team on the My11Circle platform. The palpable excitement in the air and the resounding announcement of the win reach a crescendo with an uplifting background score, followed by the larger-than-life appearance of the brand ambassadors on the screen, surprising the fans with the grand win. The films make an exciting watch, capturing the fun and frenzy associated with the T20 World Cup, and are sure to enthral cricket lovers across the nation. This campaign was designed by The Script Room.
The campaign is live across TV, YouTube, and OTT and on other digital platforms today.
Commenting on the campaign and its expected response, My11Circle senior vice president Saroj Panigrahi said, “As the fastest growing fantasy sports platform in India, My11Circle offers an entertaining space for cricket aficionados to test their skills and knowledge, and rejoice in the glory of their favourite teams. This campaign will not just bring cricket lovers across the country together but also build an integrated and extended game-playing experience for them. We are positive that this campaign will add to the excitement and fervour of the tournament and further help in strengthening our user base.”
Speaking about his association with the My11Circle campaign, Sourav Ganguly said, “I am happy to be a part of this exciting campaign as it is centred around Indian cricket fans. It will provide them with the perfect opportunity to sharpen their acumen. It takes tremendous skill and knowledge of the game to make a winning team. There is no greater joy than adding to the spirit of cheer and excitement for the game. I am sure cricket fans will enjoy the challenge immensely.”
Adding to it, Shubman Gill said, “This campaign will in a way unite cricket fans as it is being launched during the T20 World Cup. It will encourage them to engage with My11Circle and apply their skills and knowledge to create a great team. I wish all passionate fans the very best. I hope they are ready to take on the ultimate challenge and emerge as winners.”
Mumbai: Lloyd, owned by Havells India, has launched its first ad film with Sourav Ganguly, who was roped in as the brand ambassador earlier this year. The campaign is targeted at the West Bengal region.
The film is intended to build trust for the consumer durable brand, highlighting the key product benefits and value in a highly cluttered market. Through this film, Lloyd is focused on driving differentiation and delivering on its brand promise of ‘Khayal Rakhenge, Khush Rakhenge’.
The storyboard of the ad film takes an amusing route to hold the audience’s attention, wherein Sourav Ganguly engaged in a light-hearted banter with an enthusiastic salesman. The narrative evokes a sense of humour as the salesman tries to equate the Lloyd product performance with Sourav’s on field performances. The film cements the brand promise by showcasing the superior features in a quirky way to create a strong brand connect.
The new Lloyd campaign for West Bengal is being extensively covered in print, digital and below the line (BTL). A major print campaign in leading newspapers like Telegraph, ABP, Dainik Bhaskar has been rolled out. Along with print, digital has also been focused to promote the ongoing Shubo Durga Utsav on high traffic websites like Facebook, Youtube, IRCTC, Zee Bengali and ABP. For on ground promotions in stores activities across West Bengal are taking place, wherein consumers have a chance to win assured prizes and participate in bumper prizes including SUV and Lloyd products weekly.
Lloyd executive vice president Rajesh Rathi said, “Our intent is to focus on communication which not only exceeds the work Lloyd is putting in to make differentiated products but also grows the trust in the Lloyd brand. We will continue to drive meaningful engagements to extend /widen our consumer connect and strengthen our presence in the region.”
Speaking over the ad film release, Havells India executive vice president Rohit Kapoor said, “Our attempt is to bring our product closer to our consumers and make their lives easy and convenient. Our latest ad with Sourav Ganguly is our attempt to build greater trust and affinity for Lloyd. We are confident, with him as the face of the campaign, the consumers’ belief in the brand will grow manifold and help solidify our strategy of going deeper into homes”.
Talking about the campaign launch, Sourav Ganguly said, “I am delighted to collaborate with a brand like Lloyd for their campaign promoting their incredible line of product with top-of-the-line features and superb quality. Lloyd has established itself as one of the most reliable consumer durable brands in India with its superior technology and I am honoured to be a part of a campaign that reiterates their promise of keeping their consumers as their first priority.”
Mumbai: Lifestyle has announced its latest campaign “Glam up & Style up” with the aim of encouraging all fashion lovers to elevate their style with the brand’s new collection ahead of the festive celebrations.
Conceptualised by Wunderman Thompson, Lifestyle launches the campaign with two quick, snappy, and fun 15-second digital-only films.
With this development, the brand intends to amplify the campaign through multiple celeb and fashion influencers grooving to the peppy track from the film and recreating the video in their own style. Lifestyle plans to highlight the importance of having fun while you explore your options by becoming the ‘brand of choice’ this festive season.
Both films showcase the stylish range of season’s must-haves available at Lifestyle with a high-celebrational vibe, almost like the trending reels made by fashion influencers around the world.
Lifestyle is one of the few brands that has taken a step forward by designing a campaign film with a jump-cut style video. It intends to leverage the current trending format of short-form social videos as a new way of engaging with its customers. Each of the two films features four stylish ensembles from Lifestyle’s latest range, with the transitions choreographed in easy and fun dance moves. The original upbeat background track of the film adds to the vibe, urging everyone to groove in style this festive season.
Speaking about the campaign, Lifestyle assistant vice president and head of marketing Rohini Haldea said, “We are delighted that this festive season our customers will discover Lifestyle’s on-trend styles through an entertaining film, to flag off a series of celebrations. This is the first time that the brand has taken inspiration from a trending social media video format to break the festive clutter and engage with its shoppers in a fun and unique way. We are very excited and invite all our shoppers this season to not just style but groove in style with Lifestyle.”
Sharing the idea behind, Wunderman Thompson senior national creative director Priya Shivakumar commented, “We have all looked at the reels and enjoyed the seamless transitions, the synchronised steps, and the high energy. It’s that scrolling through-your-phone-and-stumbling-upon-that-reel-you-just-can’t-skip moment we were looking to recreate through the lens of a brand with style at its heart. Lifestyle’s eye-catching new collection also unveils its range of exciting festive looks. With music you want to dance to and clothes you want to wear. Lifestyle looks to make you sway to its beats and recreate your own reel moment, giving yourself many ways to glam up and give yourself a style upgrade.”
Mumbai: Coca-Cola India has announced it is foraying its homegrown brand Limca into the hydrating sports drinks category with Limca Sportz. The innovation is in line with The Coca-Cola Company’s endeavour to provide a wide spectrum of beverage choices to consumers, with great taste as well as functional benefits.
With this launch, Limca’s entrance into hydration-based sports beverages, the brand aims to bring alive the #RukMat campaign via an advert featuring reigning Olympic javelin champion Neeraj Chopra.
Conceptualised by Ogilvy, the campaign will revolve around a motivational theme, to encourage the audience to push their boundaries and have a “never say die” attitude. The brand has adopted a holistic marketing approach to boost the new campaign, consisting of digital as well as mass-media broadcasting to maximise media reach across channels.
Speaking on the announcement of Limca Sportz, Coca-Cola India and Southwest Asia director-marketing, hydration, coffee and tea category Karthik Subramanian said, “Building on Limca’s ability to provide full-body rejuvenation so that consumers can be their most energetic, best selves in every situation, we are thrilled to announce our entrance into the sports hydration category with the launch of Limca Sportz. The beverage has been formulated through in-house innovation and extensive market testing.”
“At Limca, we unanimously agreed that there could be no better champion of Limca Sportz than Olympic gold medalist Neeraj Chopra, who is the pinnacle of athletic excellence and embodies the true spirit of our campaign messaging “#RukMat” (never stop),” he added.
Indian athlete, reigning Olympic champion, and world championship silver medalist in javelin throw Neeraj Chopra said, “As an athlete, I understand the vital significance of optimum intake of carbohydrates and electrolytes. Limca Sportz enables faster rehydration for the drinker and helps balance higher endurance during exercise performance—making it the go-to beverage for people who believe in putting in the hard work to achieve their goals.”
“It is the perfect drink for when the body gives up, but the mind says “go on…” I am exhilarated to be the face of the new Limca Sportz campaign. The film perfectly represents my ideals of never giving up and continuously pushing boundaries to get closer to my goals,” he concluded.
Coca-Cola’s Limca has completed over five decades since its foundation in India and is ranked at #4 within Coca-Cola India’s sparkling portfolio. Limca is widely acclaimed for its unparalleled ability to instil a feeling of freshness in the minds and bodies of its consumers.
Limca Sportz is a glucose + electrolyte-based beverage containing essential minerals for rapid fluid intake. The beverage is a no-fizz, water-based drink that helps with faster rehydration in individuals who are involved in physical activity in the form of sports, exercise, and high-intensity chores. It has refreshing real lemon juice to add to the taste and palatability.
Ogilvy (North) chief creative officer Ritu Sharda said, “The most important thing for a sportsperson’s regimen or anyone who is exercising is to be able to do more and more and more without stopping. A few steps more, one more kilometre, one more throw, one more jump, that’s the relentlessness that helps you achieve your goals. Limca Sportz is all about replenishment and hydration, as well as the philosophy of “#RukMatt,” who encourages you to keep going. And who better to launch this than Neeraj Chopra, who we’ve all seen sweating it out with the toughest regimen possible but never stopping at one awesome throw, one medal, or one record. For all those of you who never stop and for Neeraj, we say “Tu #RukkMatt”!”
The new variant will be available on shelves across Delhi NCR, Bangalore, Chennai, Bengal, Mumbai, Pune, and cities of Andhra Pradesh/Telangana starting the month of September, and will be available in packs of 250 millilitre and 500 millilitre.
Delhi: Duroflex has launched a new campaign with their national brand ambassador and leading actor Alia Bhatt to scale its signature portfolio Duropedic which is recommended by the doctors at National Health Academy.
The campaign featuring two TVCs aims to educate customers that when it comes to good sleep, one should only believe the benefits of sleep essentials that are backed by research and approved by experts.
The TVC will be aired on all major national television channels and also promoted across digital channels.
Duroflex chief marketing officer Smita Murarka, commented, “Our mission of helping India sleep better, starts with making well researched products and in sharing knowledge about how sleep impacts health and wellbeing. This has resulted in more and more consumers turning to branded mattresses. However, mattress buying can be a complex exercise as the key aspects that define a purchase are not well understood by consumers and the heap of generic or false claims in the market only confuses them further. We do believe that with honest conversations we will be able to educate consumers about making well researched choices which suit their individual needs. With this campaign, our aim is to connect with our consumers that all they need for Asli Neend is Duroflex.”
The first TVC educates the consumers that mattress buying is not a one-size-fits-all activity whereas the second one warns them against getting lured by seemingly attractive deals and making the wrong choice.
The first TVC encapsulates the moment where Alia finds her friend Adarsh Gaurav, from the White Tiger fame sleeping uncomfortably on his mattress. The conversation between the two further reveals that Adarsh bought the mattress thinking that because it’s memory foam, it is good for his back. To this Alia lightheartedly chides him saying “har memory foam orthopedic nahi hota, aur har neend neend nahin hoti”, explaining that specific problems require specialized solutions like Duroflex’s signature doctor recommended orthopedic range of mattresses with advanced 5 zone support layer.
The second TVC is a shorter narrative of 15 seconds where Alia advises the users to not get lured by seemingly attractive offers like free trial period, lest they might end up getting dark circles like her friends. And then goes on to say that a real beauty sleep is only with the trusted Duropedic range, and there is Nothing like Duroflex that matches up.
Duroflex brand ambassador Alia Bhatt said, “Sleep is very close to my heart. It is my superpower, which I’d like to share with my audience. However, few realise the importance of the right mattress for a good night’s sleep. Moreover, confusing technical claims and deals offered by brands lead people into buying mattresses that don’t fit their needs. The new Duroflex TVC will help educate the consumer about this.”
Mumbai: From 22 July 2022 digital sports destination FanCode will stream the Indian cricket team’s tour of the West Indies. In the just launched campaign, FanCode highlights the fan-first features it will introduce to empower fans in customising their match-experience through a series of fun banter between former cricketer Ravi Shastri and digital content creator Ashish Chanchlani.
Shastri was recently announced as the brand ambassador for FanCode where he mentioned, “I’m elated to join FanCode in this journey of democratising sports for fans in India.” Chanchlani has now joined the bandwagon to promote the brand’s first India tour on the platform and its fan-first proposition.
The collaboration showcases Chanchlani’s rise from a leading digital content creator to becoming a brand endorser of a mainstream digital sports brand. Right from fans getting to choose their commentator from a wide list of experts calling the game; interactive overlays enhancing the match-viewing experience by providing real-time stats; availing any match or player related data while watching the game, without having to switch the screen; to choosing any replays or highlights on-demand; the campaign sees Chanchlani taking a dig at Shastri’s digital-savviness by highlighting these features.
Chanchlani said, “My entire career is a testament of the power of digital in India. FanCode as a homegrown brand is empowering sports fans by exploring the full potential of digital and resonates strongly with me. It’s a pleasure to collaborate with the legend himself in the fun campaign, and look forward to supporting FanCode’s digital transformation in sports broadcast.”
Speaking about the first campaign, FanCode co-founder Yannick Colaco said, “The India tour of West Indies will change the way fans consume sports and will set a new benchmark for sports fan experiences. With this campaign, we want to introduce our fan-first proposition to a larger audience through a light-hearted narrative, and the unique pairing of Ravi Shastri and Ashish Chanchlani will help us in just that. Their reach and influence is phenomenal, and they both connect with fans across the spectrum in the country.”
The India tour of West Indies is scheduled from 22 July 22 – 7 August. Three ODIs and Five T20Is will be played. ODIs start at 7 p.m. and T20Is start at 8 p.m. While FanCode is curating a digital-first live-streaming experience across the FanCode app (Android, iOS, TV) and www.fancode.com, it has partnered with DD Sports to make the tour accessible to the TV viewing audience across the country.
Mumbai: Street Wear announced that it is relaunching with a focus on high-quality products backed by the brand idea #NodoubtNoLimits. The brand aims to give every consumer the confidence to celebrate their individual beauty & values, unlike other brands which believe in celebrating celebrities.
To amplify the relaunch, Street Wear will engage in an influencer campaign with the theme #Lipsdontshy and will be working with influencers, and bloggers across social media platforms, where they can express their creativity through lip art. Furthermore, a powerful brand video will also be launched to bring the brand essence alive by reinstating the significance of expressing and embracing one’s uniqueness at home, work, or on the streets.
The new range of products spans multiple make-up categories, using unique formulations extremely suitable for the Indian skin type and in sync with the aspirations of the highly aware new-age consumers who embrace new ideas. Its all new long wear stay-on foundation, which has an oil-free formula, is sweat-free and long lasting, will allow consumers to face the world confidently.
The products will be available on all major e-commerce platforms and retail stores across India. Streetwear is also entering a unique distribution partnership with Nykaa D.
Commenting on the relaunch, Umesh Modi Group chairman Umesh Modi said, “We continue to invest in the Indian beauty market with the best of global brands. With the new look Street Wear, we offer the modern consumers with not only world class products but also a brand they connect with – the one which makes them break the stereotypes on beauty, gender, skin colour, roles & behaviour. Street Wear will continue innovating and launching many new colour cosmetics products in the coming months.”
Mumbai: Beverage giant Parle Agro has introduced a delicious new variant to their disruptive flavoured milk portfolio – Smoodh Hazelnut Chocolate. The new offering is the fourth addition to their widely loved dairy beverage range.
Parle Agro has also introduced a high-intensity campaign for the new offering targeting consumers across India. This includes visibility in 90+ channels, digital platforms as well as across one-third of cinemas across India.
Crafted by combining the irresistible taste of top-quality hazelnuts and chocolate and blended with the goodness of milk, the new Smoodh Hazelnut Chocolate is a wholesome, energy-boosting, and nourishing drink. Its creamy and silky texture coupled with the rich taste of hazelnut chocolate is a complete delight to the taste buds and will light up your day in a healthy way.
Smoodh Hazelnut Chocolate is available in Parle Agro’s classic and convenient, single serve Tetra Pak at the price of Rs 10 for an 85 ml pack. Hazelnut-based offerings are typically priced higher than others. Driven by their resolute mission to bring best-in-class products to consumers across India, Parle Agro has been able to once again, draw on their innovative and technology-driven approach to offer a hazelnut flavoured chocolate milk drink at the incredible value of Rs 10, a price dominated by Parle Agro in the beverage category.
Commenting on the launch of the new flavour, Parle Agro joint managing director & CMO Nadia Chauhan said, “We are delighted to introduce Smoodh Hazelnut Chocolate and bring the rich taste of hazelnut and chocolate to consumers across India. This offering is another unique innovation from Parle Agro and we are confident it’ll see much love and acceptance from consumers.”
Apart from Hazelnut Chocolate, the other three flavours that Smoodh is available in are ‘Chocolate Milk’, ‘Toffee Caramel’ and ‘Coffee Frappe’.
Mumbai: Smartphone brand Vivo on Thursday released a new brand film in India titled ‘Live the Joy.’ The two-minute video sheds light on the purpose of Vivo as a technology brand.
“With this digital film, Vivo hopes to help consumers recognise moments of joy in their lives and cherish these moments as they’re meant to. The core message of the film is that there is joy in the world all around us – be it through self-expression, connections with our loved ones or in the multitude of things all around us if we look at it through the right perspective,” said the brand in a statement.
Backed by a strong narrative, the DVC communicates how one can find Joy in every moment in their lives as long as we look at it from the right perspective. The film further elaborates on this point by depicting beautiful instances such as the simplest moment of an interesting looking shadow or the craziness of the peak of a roller coaster ride, the simplest exchange of messages or a grand public gesture of love, sharing your laughter with hundreds on stage or giggling to yourself while scrolling through social media.
“Aligned with our brand philosophy, we channel our efforts towards making our customers’ lives joyous with the use of our superior and technologically advanced products,” said Vivo India director-brand strategy Yogendra Sriramula. “Today while coping with a fast-paced life, chasing social validation, materialism, and individualistic pursuits, we sometimes miss that we are blessed to be surrounded by an abundance of joy in our lives. To bridge this gap, we aim to use technology to bring people together, helping them find joy in the daily moments.”
Vivo, as a technology brand having started its journey in India in 2014, has seen tremendous growth reaching a market leadership position since Q4 2019 and holding on to it ever since. Along the way, Vivo has been blessed to bring Joy to the lives of over 100 million smartphone users in the country today. vivo hopes to further this message of joy by communicating that we can find ‘Joy’ in all things big and small, routine and exciting, calmness and clamour, said the statement.
