MUMBAI: Madison PR has started the New Year with a bang! After bagging the Hay Group account earlier this month, the agency has added two more clients to its list. The first being that of Colour-Chem Limited (part of the new Clariant Group) and the other being the Clothing Manufacturers Association of India (CMAI).
While Colour-Chem Limited is one of the world’s leading specialty and fine chemicals companies, which is headquartered in Switzerland, CMAI is the oldest industry representative body of the Indian garment industry.
Commenting on the new businesses, Madison PR CEO Veena Gidwani said, “We are delighted at the three new additions to our client base and are sure servicing them will be challenging and exciting as all operate in very specialised areas.”
Madison PR has maintained a sharp growth for the past three years and services blue chip companies like P&G, Sify, Café Coffee Day, Perfetti, Glenmark Pharmaceuticals etc. and others, across industries like FMCG, IT, pharma, health care, food, jewelry and lifestyle, fashion and engineering
Tag: new accounts
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Madison PR bags two new accounts
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Initiative adds 3 new accounts worth Rs 250 million to its kitty
MUMBAI: Initiative, the flagship arm of Lintas Media Services has been mandated to handle the media for both Classic (makers of Polo and Smash clothing) and IIHT (full service with SSCB) in Bangalore.
In addition to this, the agency has also bagged the PC Chandra Jewellers account in Kolkatta. The collective worth of these three accounts is said to be worth Rs 250 million.
Initiative president Kartik Iyer says, “The efforts of the teams in Bangalore led by Joydeep Raha and Kolkatta led by Mahesh Motwani have been exemplary. We will strive to make each of these businesses benefit tremendously from our commitment to provide not just effective, but also knowledge based planning. With our value based insight, strong logistic support and intelligent media solutions we hope to vastly strengthen the brand teams’ efforts.”
Lintas Media Group director – Media Services Lynn de Souza said, “Our Eastern practice is strengthened with the addition of PC Chandra and Bangalore is definitely honoured to have been selected by these two accounts. All new accounts that we partner are always a privilege.”
Lintas Media Group’s brands include Initiative, Insight, Interactions, and Intellect. Lintas Media Group clients include Maruti Udyog Ltd, Bharat Petroleum, Bajaj Auto, ITC LTD, UTI, Idea Cellular, MRF, Eveready, Reynolds, Enamour, Saint Gobain, Revlon, Bombay Dyeing, Siemens, amongst others.