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Tag: Neville Shah

  • Dairy Milk & MTV host Friendship Adda, release TVC

    MUMBAI: Cadbury Dairy Milk would be celebrating Friendship Day at a unique Cadbury Friendship Adda on 4 August at Sophia College, Mumbai. In association with MTV, a number of engagement activities, musical performances by college bands etc are planned. 

    Popular Indie band The Raghu Dixit Project would be performing at the Adda. With the message of #RealDosti at the centre of the communication, Cadbury Dairy Milk will be taking the message of urging the youth to celebrate Friendship Day through digital innovations of contextual messaging on Youtube and having a Friendship Day filter on Facebook. The message would be amplified across youth touch-points, media elements and social platforms through Live sessions and engaging content. 

    Mondelez India director – marketing (chocolates) Prashant Peres said, “The friendship day is a collective and one of the more popular occasions amongst the youth in schools and colleges. We wanted to use this as an opportunity to remind the digital savvy youth that Friendship Day could be a great opportunity to meet their friends in the real world. The thought is to get the youth off social media, and get them to meet, greet and wish friends in person this friendship day.”

    The launch of the limited edition Cadbury Dairy Milk will be supported by a communication campaign that includes a new TVC, as well as outdoor, print and digital campaigns targeting the brands core target audience i.e. youth.  The new TVC conceptualised by Ogilvy & Mather, Mumbai, begins with the scene of a college campus where two friends meet in the morning on friendship’s day. While one of the friends is busy responding to the friendship day messages on her phone, the other friend is immersed in relishing a Cadbury Dairy Milk chocolate that she has been gifted. A moment of realisation dawns upon her as she then hands over a Cadbury Dairy Milk to her friend as a gift, urging her to get off that phone and make real connections this Friendship’s Day.

    Ogilvy & Mather ECD Neville Shah said “The world today is about digital connections. We’ve lost the pleasures of actual connections. Friendship day seemed like the right day to remind people that while the digital exists, it may be nice to meet your real friends in the real world. And placing Cadbury Dairy Milk at the heart of the story, implying that real friends celebrate together with a CDM.”

  • Ogilvy strengthens Mumbai team with 4 new senior hires

    Ogilvy strengthens Mumbai team with 4 new senior hires

    MUMBAI:  After fabulous few months of winning new businesses, Ogilvy Mumbai has appointed four senior creative directors. 

     

    Ogilvy India NCD Abhijit Avasthi said, “In order to bolster our creative strength we have brought in these stars. Each of them has a unique way of thinking which will enrich Ogilvy greatly.”

     

    The four new senior creative directors will be based in Mumbai and report to the senior creative and business heads in Ogilvy Advertising.

     

    Neville Shah, a post graduate from Symbiosis Institute of Mass Communication, completed copywriting at The Creative Circus in Atlanta has been appointed as group CD. His work experience spans over companies like MTV India & MTV Indies, Commonwealth Worldwide, McCann Worldgroup, Creativeland Asia, JWT, Mudra, TBWA, McCann-Erickson, Times of India Group, JAM, 107.1 FM Rainbow and The Company Theatre.  He has worked on Indian and multinational brands such as Chevrolet, Set Max, Standard Chartered Bank, Nissan, Airtel, Philips, ESPN, Star Sports, Bajaj Allianz, Parle Agro, Dabur, ITC and several more.

     

    Syed Mohammed Talha Nazim, who started his career at 19, has spent the first 19 years of his career in Kolkata, Delhi, Bangalore and Kuala Lumpur. Having worked in agencies such as Burnett & McCann on prestigious clients like Chevrolet, BMW, Fiat, Petronas, Coca-Cola, Nescafe, Dutch Lady, Aircel, McDonalds, to name some, he chose to return to Mumbai with Ogilvy. 

     

    An IBF graduate from Sir JJ Institute of Applied Art, Mahesh Madhukar Parab, has worked with agencies such as Da’Cunha Communications, Ambience Publicis, McCann Erickson, DDB Mudra and Contract Advertising.  His work experiences spans across Indian and multinational brands such as Amul, Western Union, Siemens, HUL, Marico, Reliance, Yellow Pages, Hanes, Tata Indicom, BPL Mobile, NEO, Star Plus, Edelweiss, Tata Motor International, Asian Paints, Cadbury’s, BATA, Yamaha, Dabur, Wrigley’s, UTI Bank, Kotak Bank, to name a few.

     

    And lastly, Talha Bin Mohsin is a post graduate in Communication after doing his Bachelors in International Business & Finance. Mohsin has worked with agencies such as Contract, DDB Mudra, Leo Burnett & McCann Erickson.  His work experience covers brands such as Coca Cola, National Geographic Channel, Schneider Electric, Philips Lighting, HBO, McDonald’s, Dabur, Godrej, Big Bazaar, Maharashtra Tourism, Parachute, Kotak Mahindra Bank, Barclays Bank, Radio Mirchi, Mediker, Twinings, Wrigley’s (Boomer & Orbit), Yamaha, Bata, Cadbury (Choclairs, Halls), Asian Paints (Tractor, Apcolite), Tata Motors. 

     

    On the new appointments, Ogilvy Mumbai & Kolkata president Navin Talreja said, “New ways of thinking, new kind of work and new ways of adding value is what Ogilvy is known for and what we continuously strive to achieve. To stay ahead of the game we need to constantly add new energy and new ideas to existing ones. These exceptionally talented hires will do just that.”

  • Creativeland Asia strengthens creative team

    Creativeland Asia strengthens creative team

    MUMBAI: Creativeland Asia, the advertising and brand communications agency, has announced two senior level appointments in its creative team.

    The company has hired Harshad Lad as head creative operations and Neville Shah as creative director.

    Creativeland Asia founder and creative chairman Sajan Raj Kurup said, “We are growing rapidly, and it was critical for us to get in senior people with the same kind of beliefs as ours. I have known Harshad for over eight years now. His varied experience and his understanding of business and brands are invaluable to us. Above all, he comes with a certain degree of discipline which we deem important at Creativeland.”
     
    “Neville brings with him as much passion as experience. He is multi-talented and self-driven, and at Creativeland we have seen these qualities take us really far,” Kurup added.

    Lad brings with him over 17 years of experience from across SME, start-ups and the BTL space. He moves in from C2S, his start-up consultancy aimed to connect consumers to sales with the help of advertising and brand communications. Prior to C2S, he was VP at O&M.

    Meanwhile, Shah has been associated with TBWA, Mudra and JWT, where he handled brands like Set Max, Standard Chartered Bank, Bajaj Allianz Life Insurance, Dabur, HBO, Philips, BPL Mobile and Wrigley, among others.