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Tag: networkplay

  • SVG Media acquires SeventyNine and NetworkPlay

    SVG Media acquires SeventyNine and NetworkPlay

    MUMBAI: SVG Media, a digital media network, has fully acquired mobile video technology platform SeventyNine and performance display platform NetworkPlay from Gurner+Jahr, a unit of Bertelsmann Group.

     

    Post the acquisition, SVG Media has become the largest advertising technology company in India with over 8 per cent market share of digital media. Furthermore, it is now reaching over 100 million internet users on mobile and PC.

     

    SeventyNine and NetworkPlay will now work as independent brands along with SVG Media’s other market leading AdTech platform Tyroo, DGM and PrecisionMatch.

     

    SVG Media founder and CEO Manish Vij along with co-founder and chairman Harish Bahl, “It has been our dream to build a platform of this scale to help our advertisers meet its performance marketing objectives and give best monetization for our publishers for their mobile/PC assets. We are doing this by Affiliate marketplace, Video and Data products. SeventyNine’s patent pending technology is one of first few mobile video platforms that delivers performance to advertisers.”

     

    SeventyNine’s previous co-founders Chirag Shah and Deven Dharamdasani will lead the business post acquisition. “We are very excited to be back and working with the same team at SeventyNine and are very confident of making it the largest mobile video advertising technology platform in Asia,” they said.

     

    Along with its leadership in India, SVG media, is serving business in over seven countries and is on its way to becoming the largest advertising technology platform in Asia.

  • Networkplay to focus on online and mobile video advertising

    Networkplay to focus on online and mobile video advertising

    MUMBAI: Networkplay, an Indian subsidiary of Gruner + Jahr, has announced an enhanced focus on online and mobile video advertising.

     

    It aims to provide data-driven value creation for the growing Indian publisher industry as advertisers are searching for new opportunities and video-driven ecosystems are providing a critical advantage.

     

    The announcement is a part of the ongoing process for enhancing the future strategic focus, wherein a new management team comprising of Viren Anand and Hitesh Trehan was appointed after Ampreet Singh exited from the company in mid-June.

     

    Gruner + Jahr member of executive board and COO Oliver Radtke commented, “The new management team has a portfolio of resilient leadership and skilled competence. They have the full commitment from G+J to continue our focus on growth in India.”

     

    Networkplay co-founder director operations and publisher alliances Anand said, “The digital and mobile advertising industry in India is rapidly evolving with the increasing penetration of smartphones and greater acceptance for digital platforms. Networkplay has been monitoring this exciting growth and is transforming into a future ready digital company, building strong technological competence around current expertise.”

     

    A firm focus on the growing digital industry has been the mantra that has guided Networkplay since its inception. Introduction of innovative solutions like Videoplay – the next generation ecosystem for videos and important associations with key partners like Tradedoubler and T3 IGI airport, reflect the company’s constant commitment towards maximising reach and targeting relevant audiences for publishers and advertisers alike.

     

     “The Future is what excites us the most,” said Networkplay sales and new initiatives director Trehan. “The number of lifestyle devices coupled with speedy technology innovation is creating waves across the industry. It’s a very exciting time for all of us and our team is keeping one eye on the present and the other on the future, by constantly developing first of its kind solutions for our clients.”

  • Networkplay enters into an exclusive partnership with T3 IGI Airport

    Networkplay enters into an exclusive partnership with T3 IGI Airport

    MUMBAI: Delhi International Airport (Private) Limited and India’s leading digital media solutions company, Networkplay, have entered into a long-term partnership to create a first-of-its-kind Airport–TV Network within Terminal 3(T3) – Indira Gandhi International Airport (IGIA), Delhi. Commissioned in the year 2010, T3 is the world’s eighth largest passenger terminal.

     

    The Airport-TV Network will air world-class HD-content to entertain, inform and relax the T3 traveller before they board their flight. Placed strategically to engage a captive audience, these TV Screens will offer world-class edutainment content to passengers, who spend between 40-90 minutes on an average, waiting to board their flights. The Airport-TV Network will air a good mix of short-form and long-form content, keeping in mind, the dwell time and content consumption habits of a premium traveller on the move. The Airport-TV Network covers over 125, 42-inch or more HD-Television screens located at ambient dwell opportunities within T3 near the boarding area, baggage reclaim area and at other captive locations.

     

    This is one of Networkplay’s biggest deals for the year and underpins its foray in managing end-to-end TV media platforms and offering advertisers an audience-centric approach to media which is platform agnostic. It is notable to mention, that Networkplay currently offers the largest online travel audience advertising solutions through its leading partnerships with India’s leading online travel portals and airlines. Networkplay plans to offer the platform to select brands, who are looking to engage audiences with engaging storytelling formats of advertising and owned media content.

     

    Commenting on this partnership, Indana Prabhakara Rao, CEO-DIAL says, “This is yet another innovation for Indian Airports, and we are pleased to be associated with Networkplay. We believe this will significantly add to our passengers’ delight, as we offer them unique and interactive content while they are at T3. This further highlights our commitment towards strategic partnerships, with the intent of continuously meeting and exceeding passenger expectations.’’

  • Former Networkplay CEO Sundaram launches PlatformPlay Media Ventures

    MUMBAI: Former Networkplay CEO Rammohan Sundaram has announced the launch of PlatformPlay Media Ventures.

    PlatformPlay Media Ventures will focus on devising the India Entry Strategy for digital businesses looking at increasing their presence in India.

    The new venture would be led by Sundaram as the chairman and managing director with majority stakes from SVG (Smile Vun Group) Media. He is expected to roll out multiple services related to digital advertising under the newly launched company.

    Sundaram said, “Last four plus years as an entrepreneur were filled with tremendous learning but I still have unfinished business with the digital space. With PlatformPlay, we would be the first of its kind firm focussing on “India Entry” for various international digital brands looking at either entering or expanding their footprint in the market.”

    “India is an important market for all growth focussed companies, and we at PlatformPlay have significant experience in launching large properties in the country, thus making us the preferred India entry partners. SVG Media‘s involvement as an investor adds to the belief of the idea. Domestically, we are focused on bringing the right audience for various categories of advertisers through some exclusive relationships that we are signing off now,” Sundaram added.

    SVG Media founder & CEO Manish Vij will join the board of PlatformPlay as SVG Media‘s representative.

    SVG Media is a digital media network operating market leading businesses such as Tyroo, PrecisionMatch, DGM and Velocity in Performance, Digital Data and Display respectively.

    Vij said, “SVG Media has a clear focus on investing and acquiring digital assets and being the launch pad for successful digital media businesses. Having concluded our transaction with DGM last year, we invested in PrecisionMatch and launched Velocity as an audience based network within the group. We were sure of investing in PlatformPlay when we first about it from Ram. Ram‘s skills, passion, commitment and energy are known to everyone in the industry. The fact that PlatformPlay will be led by Ram is enough to guarantee success.”

    “I have known Manish for over a decade and the understanding we have is immense. We are extremely confident that we would be trendsetting some of the digital brands in India in the near future.

    With the Indian digital advertising market headed to a $2 billion mark by 2016-17, it is going to see a lot of international entrants in the next few quarters. We are well poised to make the most of it with a few announcements already round the corner and aggressive focus on bringing web and mobile publishers which have engaging solutions for brands to capitalise on,” Sundaram concluded.

  • Networkplay appoints Ampreet Singh as CEO

    Networkplay appoints Ampreet Singh as CEO

    MUMBAI: Gruner + Jahr (G+J) has appointed Ampreet Singh as the CEO of Networkplay with immediate effect as Networkplay founder and CEO Rammohan Sundaram exited the company by mutual agreement.

    Singh will continue his current duties as Ad:Tech vice president distribution and client servicing and production director India at Networkplay in addition to his new role.

    Sundaram set up Network play in 2008 and will continue to be advisor to the NetworkPlay Board and also continue to be the chairman for ad:tech India. His last day at Networkplay was 31 October.

    Singh has been with Networkplay since its early days. Before becoming a co-founder of Networkplay, Singh worked with Nokia Interactive Advertising, Yahoo India, Tribal DDB in leadership positions and has expertise in the digital space. In his new role as CEO, Singh will be responsible for the overall strategy and direction of Networkplay‘s business.

    Gruner+Jahr International president Torsten-Jörn Klein said, “I thank Rammohan Sundaram for his outstanding commitment and excellent work. With truly entrepreneurial spirit, he has successfully established Networkplay and turned it into India‘s fastest growing digital ad network. I wish him all the best for his personal and professional future. At the same time, I am very happy to welcome Ampreet as CEO on board. With Ampreet Singh, we have found an outstanding executive who is not only very familiar with Networkplay, but also has great expertise in the Indian digital advertising space. I am convinced that he will successfully manage the Networkplay business and its offerings across all channels and wish him good luck and every success in the challenges ahead.”

    Sundaram said, “It has been my pleasure to have established and brought up Networkplay for the last four years and I leave the company today in position for a strong future. I am exiting NetworkPlay on a high as its founder CEO and managing director and passing the baton to my colleague Ampreet Singh. “

    Singh said, “I have been with Networkplay from the beginning and am proud to be part of such a promising company with still further great potential ahead. Backed by G+J‘s long-term commitment to the Indian market, I look forward to the task of leading Networkplay into a bright future – across all digital channels – and with all of our great Networkplay colleagues.”

    In March 2012 G+J, the publishing division of European media conglomerate Bertelsmann AG, acquired a majority stake in Networkplay, India‘s fastest growing digital ad network with presence on internet, mobile, event and DTH platforms.

  • Gruner + Jahr expands into New Delhi

    Gruner + Jahr expands into New Delhi

    MUMBAI: European media conglomerate Bertelsmann AG‘s publishing arm Gruner + Jahr opened is expanding its news corporate in New Delhi to cater the needs of recently acquired companies, MaXposure Media Group and Networkplay.

    Gruner+Jahr‘s entered India in 2008 through the launch of Geo magazine through a license contract and has since then been strategically advancing to build a strong portfolio of print and digital media activities. As part of the expansion strategy in India, the company also acquired majority stakes in digital ad network Networkplay and magazine publisher Maxposure.

    Gruner + Jahr International executive board member and president Torsten-Jörn Klein said, “The opening of Gruner+Jahr‘s new office is an important step in streamlining our operations and building a strong platform in India. Looking at attractive market growth rates and having gathered the two fast growing companies of their respective industry, emphasizes G+J‘s & Bertelsmann long term commitment to India and strong belief in the growth of the media industry.”

    The new office will provide employees of both Maxposure and Networkplay the opportunities of closer interaction and support on personnel and business level and motivate them to jointly achieve greater heights in their respective industry.

    Gruner + Jahr has over 300 magazines and 150 websites in more than 30 countries. In fiscal year 2011, the company generated revenues of euro 2.3 billion and employed around 11,800 people worldwide. 74.9 percent of Gruner + Jahr is owned by Bertelsmann AG, 25.1 percent by the Hamburg publishing family Jahr.

  • Bertelsmann arm acquires majority stake in Networkplay

    Bertelsmann arm acquires majority stake in Networkplay

    MUMBAI: The publishing division of European media conglomerate Bertelsmann AG Gruner + Jahr has acquired a majority stake in Indian digital advertising network Networkplay.

    Digital advertising agency Webchutney, incubated by Networkplay in 2008, was funded by Capital18, the venture capital arm of the Network18 group.

    Gruner + Jahr India CEO Kuldip Singh will join the board at Networkplay shortly. He will also be the CFO of Networkplay.

    The agency has presence on Internet, mobile and DTH platforms and partnerships with advertisers and publishers.

    Since inception, Networkplay has been involved in creating effective and scalable advertising solutions across all digital platforms. Over the last three and a half years, the company has grown to reach an execution capability of over four billion impressions per month across 500 publishers and 350 advertisers.

    Networkplay has also brought global event franchises such as ad:tech and iMedia Summits to India, in partnership with dmg::events, a leading international events company that manages over 80 events in over 25 countries.

    Webchutney founder and CEO Sidharth Rao said, “Ram and his team have built an amazing business from an idea a few years ago. We are very proud and delighted to have believed in Networkplay‘s vision from the first day. A partnership with a leading global company, Gruner + Jahr, will propel Networkplay on a stronger, higher growth path.”

    Gruner + Jahr is a media group and its Electronic Media Sales (EMS) division is a leader in the digital advertising space in Europe. G+J recently acquired majority stake in MaXposure Media and this is their second strategic investment in India.

    BMR Advisors was the exclusive advisor to Capital18 and Webchutney on this transaction.