MUMBAI: Network18 Media & Investments is allegedly India’s undisputed news titan, but even emperors struggle when their kingdom is contracting. The media giant posted a crisp 7.2 per cent year-on-year rise in operating revenue to Rs 477 crore in the second quarter, yet the underlying story is far more complicated: the firm is buying market share by keeping costs flat rather than harvesting profits from its dominance.
The numbers are seductive on the surface. Network18 commands 13.5 per cent all-India viewership share in news, reaches over 250 million people monthly—roughly 30 per cent more than its nearest rival—and operates 20 channels spanning 12 languages. Its YouTube network racked up 13 billion video views this quarter, three times its closest competitor. CNBC TV18 lords over business news with 67.8 per cent share. News18 India owns Hindi at 13.1 per cent. CNN News18 dominates English with 36.7 per cent.
Yet look closer and the picture is not as rosy. Revenue growth of 7.2 per cent matched operating expense growth of 7.2 per cent. Not one rupee of margin expansion. For the half year, revenue limped ahead just 1.1 per cent whilst operating costs stayed flat.
The digital realm offers crumbs of comfort. Network18 ranks second for digital news reach with 270 million monthly users. Moneycontrol, its financial news crown jewel, boasts 1.8 times the page views and three times the time spent of its nearest rival. The premium subscription service Moneycontrol Pro hit one million paid subscribers. The newly minted Moneycontrol Super Pro is gaining traction. YouTube accounts at News18.com are expanding multilingual hyperlocal coverage with AI-powered podcasts and rapid-read summaries. Firstpost’s YouTube channel is approaching nine million subscribers.
Diversification beyond advertising is no longer optional—it’s survival. Moneycontrol’s fintech arm announced a partnership with HDFC Bank to offer personal loans through its platform. Creator18 has engaged over 1,000 social media influencers to pivot into culture, commerce and fashion. These feel like the right moves.
The real profit story could be better. Standalone total income reached Rs 478.8 crore this quarter, yet total expenses clocked Rs 548.9 crore, leaving a pre-tax loss of Rs 70.1 crore before exceptional items. The Eenadu Television windfall—a Rs 587 crore exceptional gain from fair-valuing a 24.5 per cent stake after losing voting control—masked the red ink.
Consolidated figures tell a sharper story. Pre-tax profit of Rs 41.2 crore this quarter looks respectable until you remember it came on total income of Rs 500.8 crore. Last year’s comparatives of Rs 2,059.4 crore are a mirage: they included operations since deconsolidated. The company swung from a Rs 152.3 crore loss to a Rs 41.2 crore profit, but the goalposts moved entirely.
Network18’s regional ambitions reveal its strategic thinking. The board approved acquisition of the remaining 50 per cent stake in IBN Lokmat News Pvt. Ltd. for Rs25 crore, transforming News18 Lokmat into a wholly owned subsidiary. Marathi news generates revenue momentum, and full ownership could unlock margin expansion. Could. That word carries weight.
Adil Zainulbhai, chairman, declared the move “another step in that direction” of becoming “the one-stop news destination” whilst positioning the firm to benefit from government initiatives to boost consumer demand. The language is hopeful. The arithmetic is unforgiving.
Network18 conquered the mountain and discovered nothing worth eating at the top. Market dominance means nothing when advertising inventory shrinks seven per cent industry-wide. Viewership share rises whilst revenue flatlines—the very definition of a saturated market where volume gains evaporate into pricing pressure.
Fintech partnerships, influencer ecosystems, and subscription tiers are the moves of a legacy business fighting for relevance, not a titan in its ascendancy. The firm hasn’t yet proven these new ventures can move the needle at scale. Until they do, Network18 remains a winner in a losing game.