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Tag: Network Advertising

  • Freshwrapp and Vikas Khanna say no to bacteria with a foil-wrapped punch

    Freshwrapp and Vikas Khanna say no to bacteria with a foil-wrapped punch

    MUMBAI: Hindalco’s Freshwrapp has teamed up with Michelin-starred chef and author Vikas Khanna to roll out a punchy new campaign — Bacteria ki Entry ko Rokey. The message? Ditch that damp cloth and crumpled newspaper. If you love your food, protect it like you mean it.

    At the heart of the campaign is Freshwrapp’s new ‘Freshlock Shield’ — a science-backed feature that promises to block bacterial intrusion while keeping food fresh, fragrant, and full of flavour. Tested by NABL-approved labs, the foil prevents bacteria like E. coli, Salmonella and Staphylococcus aureus from breaking through for up to 48 hours. Not bad for something you can tear off a roll.

    The campaign film, created by Network Advertising, lands the hygiene message with humour — personifying bacteria as a pesky dinner date couple, only to be blocked by the foil’s protective barrier. Think rom-com meets science class.

    Speaking on the collaboration, Khanna said, “Food is one of the purest expressions of love in every Indian home—but how we store that food is often taken for granted. I’ve used aluminium foil often as it’s hygienic, dependable and easy to use. Freshwrapp, in particular, has always stood out for me and with this campaign, we’re encouraging families to adopt smarter, safer kitchen habits”.

    Freshwrapp, already a category leader and certified ISI-safe, is now repositioning itself from a convenience product to a daily essential. Consumer trials revealed that once introduced to Freshwrapp, non-users were quick converts, praising its hygiene, freshness retention, and ease of use.

    This scientifically validated shield is a powerful reassurance for caregivers, especially mothers, who ranked it highly for freshness and hygiene in consumer trials. As one participant put it, “When I pack my child’s lunch in Freshwrapp, I know I’m sending both food and protection.”

    Commenting on the campaign, Hindalco Industries Ltd senior president & CEO – downstream aluminium business, Nilesh Koul said “At Hindalco, our vision of ‘Engineering Better Futures’ is not just about materials—it’s about enabling safer, healthier everyday choices for families. Through Freshwrapp, we’re helping engineer a better future, one kitchen at a time. With this campaign, we’re not just showcasing the freshness and hygiene benefits of aluminium foil; we’re encouraging families to rethink old habits. It’s about making informed, healthier choices in the kitchen”

    With over 1.2 million households using it every month, and three ‘Superbrand’ titles under its belt, Freshwrapp is rolling into the hearts — and lunchboxes — of Indian families, one tightly wrapped paratha at a time.

  • Vinod Cookware’s new ad tackles kitchen challenges with humor

    Vinod Cookware’s new ad tackles kitchen challenges with humor

    Mumbai: Vinod Cookware has launched a new television commercial showcasing the SAS (steel-aluminium-steel) metal technology in their premium range. The campaign will air on popular channels such as Star Plus, Colors, Zee TV, and Sony Max. Created by Network Advertising and produced by 10 Films, the TVC humorously portrays a robbery gone wrong while highlighting the features of the SAS metal range, including consistent heat distribution and reduced food burning. Running from 31 August to 17 September, the campaign aims to boost brand recall and strengthen its connection with consumers nationwide.

    Set in a hill station, Vinod Cookware’s new ad film uses humor to portray a comical kitchen encounter where chefs outwit a thief, all while showcasing the brand’s SAS metal technology. The lighthearted narrative highlights the cookware’s even heat distribution in a playful yet engaging manner. The 45-second TVC is set to air on popular Indian TV channels and CTVs, amplifying the brand’s presence by targeting high-TRP programs along with repeat telecasts such as Anupamaa, Yeh Rishta Kya Kehlata Hai, Jhanak on Star Plus; Laughter Chef, Mishri, Mangal Lakshmi on Colors; Taarak Mehta Ka Ooltah Chashmah, Pushpa Impossible on Sony SAB; and Bhagya Lakshmi, Radha Mohan, Rab Se Hai Dua on Zee TV. The campaign also aims to connect with regional audiences by featuring a lineup of popular Marathi shows on Star Pravah and Zee Marathi, ensuring broad engagement across diverse viewer segments. Additionally, the TVC will be aired on Hindi and Marathi movie channels, including Star Gold, Sony MAX, Zee Cinema, and Pravah Pictures. To further strengthen brand sustenance, Vinod Cookware will leverage digital and OTT platforms like Zee5 and Disney+ Hotstar to showcase the ad film.

    Network Advertising CCO Shayondeep Pal shared, “The idea was to move away from the typical ‘happy-family-mother-in-the-kitchen’ films and explore new ways to communicate the SAS metal technology. By showcasing the ‘Steel-Aluminium-Steel’ layering that evenly spreads heat, we aimed to demonstrate how this product reduces the risk of food burning. The unique narrative of a protagonist caught in a kitchen heist brings a humorous touch to the product demonstration. We were fortunate to have a talented cast that nailed the timing—crucial for humor to succeed.”

    10 Films founder & executive producer Shouvik Basu added, “The concept of merging a robbery scene with cookware in a hill station setting was a fresh and exciting challenge. It required careful casting and seamless storytelling to shift the audience’s focus from the heist to the utility of Vinod Cookware. The shoot was a perfect balance of humor and product integration, and we are proud to have worked alongside Network Advertising in delivering this memorable film.”

    Vinod Cookware director Sunil Agarwal said, “At Vinod Cookware, we have always upheld the highest standards of quality and functionality, and our SAS Metal range is a testament to that commitment. Through this new campaign, we aim to communicate the core values that define our brand—quality, reliability, safety, and sustainability. By integrating wholesome humor into our messaging, we’re reinforcing to consumers that Vinod Cookware remains a trusted partner in Indian kitchens, dedicated to enhancing their cooking experience with products they can rely on.”

  • Vinod Cookware partners with Sony’s ‘Kaun Banega Crorepati Season 15

    Vinod Cookware partners with Sony’s ‘Kaun Banega Crorepati Season 15

    Mumbai: Vinod Cookware, a household name in Indian kitchens, is all set to collaborate with the iconic knowledge-based reality game show, ‘Kaun Banega Crorepati Season 15,’ hosted by the legendary Amitabh Bachchan. This exciting partnership will begin on 16 October and run for 40 episodes, until 1 December, airing every Monday to Friday at 9 pm on Sony Entertainment Television.

    Over the years, ‘Kaun Banega Crorepati’ has become synonymous with the hopes and dreams of millions of Indians. The show and its host, Amitabh Bachchan, are both cherished by audiences of all ages and continue to make a significant impact on people’s lives. With this association, Vinod Cookware will use this opportunity to reach and engage with a broad and diverse audience of the show. For years, Vinod Cookware has been providing intelligent and cutting-edge cookware solutions that cater to the diverse needs of Indian households. As a trusted name in kitchens across the nation, it is dedicated to enhancing the cooking experience through the product range including pressure cookers, non-stick cookware, SAS metal/technology, and Hanos cookware solutions.

    Vinod Cookware director Sunil Agarwal commented on the new collaboration, saying, “We are thrilled to announce our partnership as an associate sponsor of KBC. This association exemplifies our dedication to empowering households with innovative kitchen solutions. I’m delighted to share a more exciting announcement, the successful release of our Zest Ceramica range, which showcases our commitment to intelligence and excellence in the culinary world. We are eager to connect with a broader audience through KBC and reinforce our brand’s core values while setting new standards for cooking experiences.”

    Network Advertising president of media Priya Jacob emphasised that partnering with Kaun Banega Crorepati, which is one of the biggest shows on Indian television, is a strategic move for Vinod Cookware to reach a broader and diverse audience. This, coupled with Mr. Amitabh Bachchan’s iconic presence enhances this association. We strategically aimed to coincide with the festive season in India, as it aligns with Vinod Cookware’s core values, and the show’s integration during this period is set to be a strong catalyst for the brand.

    Sony Pictures Networks India (SPNI) head—ad sales, network channels Sandeep Mehrotra further commented saying, “We always strive to offer customized brand solutions that meet the business objectives of our partners, and which can seamlessly translate into engaging content. We are delighted to have Vinod Cookware come onboard as an associate sponsor on our flagship show, Kaun Banega Crorepati Season 15, offering them a multifaceted integration plan that delivers both impact and reach.”

    So, this festive season, enjoy delicious food and top-notch entertainment as Vinod Cookware’s integration with Kaun Banega Crorepati will capture the celebratory moments with megastar Amitabh Bachchan.

  • Network Advertising onboards Manan Shah as VP – digital

    Network Advertising onboards Manan Shah as VP – digital

    NEW DELHI: Network Advertising has brought on Manan Shah as the vice-president, digital. Shah comes to Network from Chimp&Z, where he was head of client services, west and north India.

    With a decade’s experience in digital marketing across verticals, including banking, e-commerce, travel, and insurance, Shah had previously been associated with companies such as Convonix and AdLift. In his earlier roles, he has held positions in media planning, business development, operations and also ran his enterprise.

    “Network is a truly integrated agency that is known for its immersive working style. Its commitment and reputation of creating work that solves real business problems enables one to challenge the status quo associated with the digital medium. I feel lucky to get this tremendous opportunity to lead their digital team and be a part of Network’s journey," Shah said.

    Network Advertising MD Vinod Nair remarked, “The digital communication business is a core component in our integrated offering to our clients. And to provide a new direction and impetus to our digital business, we found in Manan the right attitude and capabilities to champion this for us. He is a welcome addition to the Network Team.”

  • Blue Dart ropes in Network Advertising as its creative & media partner

    Blue Dart ropes in Network Advertising as its creative & media partner

    MUMBAI: Blue Dart has roped in Network Advertising as its creative and media partner to showcase the firm’s capability and edge across express logistics.  

    The agency has launched a series of adverts highlighting how the logistics provider has ensured non-stop service even in the midst of the Covid2019 pandemic.

    Blue Dart said it has been working tirelessly to guarantee the continuity of the critical supply chain, making a huge difference in the market, and it was time to reach out to the end consumers and share with them the brand’s value proposition.

    Blue Dart CMO & head – business development Ketan Kulkarni said: “We have transported tons of essential shipments since the nation-wide lockdown by working round the clock to assure an uninterrupted supply across domestic and international markets. Our latest ad campaign plays on these strengths and highlights our commitment & resilience.”  

    Network Advertising chief creative officer Shayondeep Pal said that through impactful campaigns and their expertise, the agency wants to make Blue Dart into a verb, to drive the point that the brand is synonymous with express courier service.

    He went on to explain the concept behind the TVCs: “Often, our world comes to a standstill when critical shipments don’t reach us on time. It could be life-saving drugs or a much-awaited visa or a television. The idea, therefore, was to use freeze-frame as a visual metaphor to highlight the stoppage of action at the receiver’s end. As soon as the shipment arrives, the world unfreezes and goes back to normal, thus underlining the idea – ‘We move so your world can move.”

    The films were shot under strict Covid protocol in Mumbai. The campaign will take a multimedia approach and will be promoted across various platforms including traditional and digital mediums. The TVCs have been rolled out across multiple business and news channels and are being digitally activated on Facebook, Instagram, YouTube & Hotstar as well as new age media such as Inshorts to ensure extensive reach.

  • Network appoints Harish Shriyan & Amit Ray as executive directors

    Network appoints Harish Shriyan & Amit Ray as executive directors

    Network Advertising has appointed Harish Shriyan and Amit Ray as Executive Directors. Shriyan was earlier group CEO of Omnicom Media Group and has played a key role in establishing Omnicom Media Group in India. Prior to that, he held leadership positions in MediaCom. He has managed portfolios of global giants like Renault, Nissan, HP, Volkswagen, Beiersdorf, Vivo, Sony Pictures, Johnson & Johnson among others. The Indian clients he has managed include conglomerates like Tata Motors, Kotak Mahindra, Arvind Mills, and Parle Agro. Shriyan is extremely adept at building teams and growing businesses and excels at adding a ‘startup’ mentality to his teams.

    Ray ushers in an expansive mindset honed on multinationals like Unilever and Nestle and Indian corporations like ITCand Reliance Jio. He has headed the media function in agencies like Mudra and been on the client side holding a leadership position at Reliance Infocomm. Ray has been the longest-serving chairman of the technical committee at the MRUC. 

    Shriyan said, “I am really looking forward to working in a truly Indian, completely independent agency; not limited in its capacity to do the right thing by global dictats. I aim to assist the Network in growing to its true potential. I am also excited with the opportunity to work closely with brand strategy and creative teams because I feel this integration can truly provide a competitive edge to the client’s business. I have been impressed with the rigour in Network’s approach and am eager to add my effort and contribution.”

     Ray said, “I was drawn by Network’s process of talking ‘business first’. Their holistic approach resonated with my beliefs. There was a feet-on-the-ground demeanor and a willingness to be utterly candid with the client. I have always believed in focusing on how the solution proposed works for the client at a business level, and at Network, I feel there has been a meeting of minds.”

    Network Advertising MD Vinod Nair said “We feel fortunate to induct someone like Harish with such invaluable experience in running a large, multifaceted media company. Harish understands deeply what it takes to build organizations. His perspectives and values, both on business and people, match ours. This is a welcome addition to Network. On the other hand, Amit is very passionate when it comes to finding the optimum solution for clients. He has an extremely analytical mind, fantastic at spotting trends and decoding the stories behind numbers. Amit always dwells on what makes sense for the business first. That perspective is going to prove a precious asset in our forward journey.”

    “These inclusions create a powerhouse of talent within Network. They allow us to design customized solutions for clients, regardless of the investment side. They help us to truly provide an integrated, well-rounded approach when it comes to helping client’s grow their business” said Nair.

  • Network Advertising bags creative mandate for Essilor India

    Network Advertising bags creative mandate for Essilor India

    NEW DELHI: Among India’s leading independent advertising agencies, Network Advertising has won the above-the-line creative mandate for Essilor India, a world leader in prescription lenses, following a multi-agency pitch. The account will be serviced out of Network's Mumbai office; the mandate includes all consumer-facing and partner communication across India for Essilor India. Network Advertising is best known for its path-breaking campaigns for HDFC, Jet Airways, Henko, Mahindra Lifespaces, Goa Tourism, i-Pill, Vijay Sales, Charagh Din, Vinod Cookware, among others.

    Commenting on the win, Network Advertising managing director Vinod Nair said, "Essilor India is a strategic addition to our growing clientele and this is a responsibility we feel proud to own. It was basis our ability to understand their business challenges and our sound strategic thinking that has helped us won this mandate. The win is sweeter because a global organization, with global alignments has chosen us, a 100% Indian agency, for their India business."

    Network Advertising chief creative officer Shayondeep Pal has an interesting take, "From an advertising standpoint, Essilor is unlike many other categories. Because you are communicating with the end consumer indirectly through her optician, knowing very well that the buyer is more interested in the frame, than in the lens. Having said that, both strategically and creatively, we are working on new-world insights as Indians embrace a new work culture where our exposure to screens is maximum. We hope to create excitement in a category which for some reason has believed in functional advertising."

    Speaking on the partnership, Essilor South Asia Head – Marketing Neha Sharma said, “We have decided to associate with Network’s seasoned team due to their long standing exposure to the changing advertising landscape, their creative consumer mind-set, and a good strategic approach. This will help Essilor strengthen its brand presence further. We are delighted to have Network on board with us and look forward to an enriching association.”

    Essilor is the world leader in the ophthalmic industry and prescription lenses. Globally, Essilor is committed to providing solutions to correct and protect the visual health of people. Essilor India, with its headquarters in Bangalore, was founded in 1998 and since then has been providing solutions to correct vision of Indians through their various brands like Crizal, Varilux, among others. They are the leaders in their category and have been maintaining this position in the post-Covid world with a lot of product innovations and trade programs.

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  • Tanuja Bhat re-joins L&K Saatchi & Saatchi as group executive creative director

    Tanuja Bhat re-joins L&K Saatchi & Saatchi as group executive creative director

    MUMBAI: Tanuja Bhat has re-joined L&K Saatchi & Saatchi as the Group Executive Creative Director. This will be her second stint at the company, having previously worked at L&K for 2 years. She moves from Network Advertising, Mumbai.

    Her portfolio includes integrated campaigns for brands like Margo, Henko, L’Oreal, Maybelline Garnier, Rin, Dabur, DTC, Sunsilk, Complan, McDonald's, Mahindra LifeSpaces, Vijay Sales, Hindalco, Cigna TTK, Hamdard, Bridgestone, and HDFC Home Loans.

    L&K Saatchi & Saatchi joint national creative director Kartik Smetacek said, “Tanuja is an experienced hand with stellar work across agencies and clients. I look forward to her bringing her talent and energy to our brand mix.”

    Tanuja Bhat on Joining L&K Saatchi & Saatchi said, “Team L&K Saatchi & Saatchi has always been geared towards purposive brand work and I am glad to be part of it once again.”

    In her years of work experience, she has been associated with JWT, Leo Burnett, and Publicis Capital Mumbai.

  • Vijay Sales’ TVC attacks pain points of online shopping

    Vijay Sales’ TVC attacks pain points of online shopping

    MUMBAI: Offline retail store, Vijay Sales has launched new commercials pouncing on the inherent weaknesses of the internet. Retailers have started favouring an omni channel approach to sell goods especially in the case of consumer electronics and fashion, which are now being copied by e-tailers, who sell retail goods on the internet.

    IBEF, in one of its report clearly stated, “Total monthly online shoppers stagnant at 15-17 million (1.5-1.7 crore) since the past six months”. This age group of 20-40 year olds were using online mediums to mainly shop for fashion and appliances.

    Network Advertising has created three TVCs to bring alive the consumer frustration with e-commerce purchases when it comes to consumer durables. The campaign highlights the advantages of real world people who can provide real answers to them. The narrative of the commercials is a never-before attempt to seize the conversation away from the e-commerce companies.

    TVC LINKS:

    Air Conditioner: https://www.youtube.com/watch?v=g4ocH8lkKOY

    Smart Tv: https://www.youtube.com/watch?v=-_WHA3SPGXo

    Washing Machine: https://www.youtube.com/watch?v=j9kAcfOD9RA

    Vijay Sales managing partner Nilesh Gupta said, “While the attention of media was on the e-commerce festivals of deep discounts, we have seen our service being reinforced by customer belief in terms of them returning in large and growing numbers to Vijay Sales, despite all the noise around e-commerce offerings. So, we wanted to bring to the fore the consumer pain points with the internet world which they tell us every time they come to our stores.”

    Network Advertising managing director Vinod Nair said, “It’s amazing that once you see the ads, every average consumer will realise what he has been missing. And it is our close connect with the category and the client that helped us arrive at this insight. I promise that each one who watches the ads will have personal anecdotes to add to the three stories we have projected in our campaign.”